Lessons on expanding an Agency with Katie Rosholt
Ask the client what they prefer. After 26 years on both sides of the marketing table, that is Katie Rosholt's first move with a new client.
She joins Mike to get into the modern media mix, what AI summaries mean for how brands get found, and why she now promises clients less upfront so she can deliver more. All while building SOCIETY's first US office, now kicking off its third year.
Connect with Katie: https://www.linkedin.com/in/katierosholt/
Connect with Mike: https://www.linkedin.com/in/pimsmikeryan/
The skinny
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