Latest / Alan Weiss's The Uncomfortable Truth®
The Road to Excess
SHOW NOTES: World Cup attendance and revenues are disappointing. That's hardly surprising. The hype and publicity and exaggerated claims create a level of expectation that's hard to support, and the inflated prices of everything from hot dogs to hotel rooms is absurd. This kind of insistence on constantly "topping" what's come before exists with Super Bowl halftime shows, entertainment award shows (they are proliferating in number as well as production extremes), parades for any variety of causes, political rallies, and even fundraising. The more the pressure to "better" and "outdo" the past…
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