The Athletics Edge: How Name, Image and Likeness is Shaping College Sports

At the Edge of it All · Nov 5, 2025 · 17m

In this episode of At the Edge of It All, Lauren Kirby, Director of Name, Image, and Likeness (NIL) at the University of San Diego, shares her journey from college athlete to NIL leader. Kirby explains how student-athletes can build their personal brands and navigate financial literacy. She also discusses NIL’s growing impact on local businesses and the broader college athletics landscape.