159. The Most Expensive 30 Seconds in Your Business
📞 What happens after all your marketing finally makes the phone ring? In this episode, Ezra and Wena break down why so many lawn and landscape companies lose jobs in the first few seconds of a call. You'll learn how to answer with confidence, what questions to ask every caller, how to screen out price shoppers without being rude, and when to quote over the phone versus in person. Simple fixes here can directly move your close rate and your margins.
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The skinny
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