Because Sometimes a Chicken Sandwich Needs to Get to Space
Several years ago, KFC did something ridiculous. It hired a giant, stratospheric balloon maker called World View to put its Zinger Chicken sandwich into space. Or at least near space.
This was an expensive, showy endeavor and no less than Rob Lowe came on as a new Colonel Sanders-cum-Mission Control Lead for the stunt. Ultimately, the sandwich did not go quite as high as KFC wanted, but, still, I was entertained.
A young man named Andrew Antonio helped drive much of World View’s marketing for the space sandwich. And he became something of a stratospheric balloon guru in the process.
He’s now…
The skinny
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