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Who Should Write Your Firm's Content? Expert, Writer, and Review
Who should write your firm's content: the expert, a writer, or both? This episode looks at three models through Walter, a fictional founding partner of a small investment adviser, and shows where review fits in each. It also covers what a byline should say, such as credentials, a reviewer, dates, and any writer who helped draft. Whatever the model, the page needs a named, credentialed person behind it and a review before it goes live.
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