Latest / Let's Talk Risk! Podcast / Deep Dive: When FDA Qualifies the Ruler
Transcript
- 0:00SPEAKER_01: Imagine spending like $50 million in five years developing
- 0:04SPEAKER_01: a revolutionary cardiovascular implant, right?
- 0:06SPEAKER_01: And you finally submit thousands of pages of clinical trial data to the FDA
- 0:11SPEAKER_01: and everything just stalls.
- 0:13SPEAKER_00: Yeah.
- 0:13SPEAKER_00: And it's usually not because your device failed.
- 0:15SPEAKER_00: It's because the reviewers,
- 0:17SPEAKER_00: well, they don't trust the ruler you use to measure your own results.
- 0:20SPEAKER_01: Exactly.
- 0:20SPEAKER_01: So listen, the absolute bottom line for you today is this.
- 0:24SPEAKER_01: The FDA Medical Device Development Tools Program,
- 0:27SPEAKER_01: or MDTT, Is basically the ultimate shortcut to market.
- 0:32SPEAKER_01: It fundamentally accelerates R&D and turns what used
- 0:36SPEAKER_01: to be agonizing regulatory unpredictability into this massive strategic advantage.
- 0:41SPEAKER_00: It really does solve one of the most frustrating inefficiencies in regulatory science.
- 0:44SPEAKER_00: But, you know, we have to be clear right up front.
- 0:47SPEAKER_00: Speed in this industry,
- 0:48SPEAKER_00: it only actually happens when it's backed
- 0:49SPEAKER_00: by bulletproof pre-qualified scientific evidence.
- 0:52SPEAKER_01: Right.
- 0:53SPEAKER_00: And that is the entire engine driving this program.
- 0:57SPEAKER_01: Absolutely.
- 0:57SPEAKER_01: Welcome to this deep dive.
- 0:59SPEAKER_01: If you are developing a medical device or maybe prepping for an R&D strategy meeting
- 1:04SPEAKER_01: or just looking for ways to capture market share faster,
- 1:07SPEAKER_01: you are in the exact right place.
- 1:08SPEAKER_00: Yeah, we're really glad you're here.
- 1:10SPEAKER_01: Our mission today is to decode the official FDA documentation on the MDDT program.
- 1:16SPEAKER_01: And we're pulling directly from their latest qualification updates through early 2026.
- 1:21SPEAKER_01: We're going to break down exactly how you can leverage this framework
- 1:24SPEAKER_01: for unprecedented speed to market and honestly a massive return on investment.
- 1:29SPEAKER_00: Right.
- 1:29SPEAKER_00: And to truly appreciate that strategic value you just mentioned,
- 1:32SPEAKER_00: we need to look at the historical bottleneck the FDA is trying to fix.
- 1:36SPEAKER_00: I mean, we need to look at the era before the MDDP program even existed.
- 1:40SPEAKER_01: Set that scene for us.
- 1:41SPEAKER_01: Walk us through the mechanics of that bottleneck.
- 1:43SPEAKER_01: Like how bad was it?
- 1:44SPEAKER_00: Well, before this program,
- 1:46SPEAKER_00: the FDA evaluated testing tools on a strict case-by-case basis
- 1:51SPEAKER_00: for every single medical device submission.
- 1:52SPEAKER_01: Wow.
- 1:53SPEAKER_01: Every single one.
- 1:54SPEAKER_00: Every single one.
- 1:55SPEAKER_00: Let's go back to your cardiovascular implant example.
- 1:58SPEAKER_00: To prove that implant works,
- 2:01SPEAKER_00: your engineers might use a highly specific computational fluid dynamics model
- 2:07SPEAKER_00: to simulate blood flow.
- 2:08SPEAKER_01: Right.
- 2:08SPEAKER_01: Because you have to generate empirical data to prove safety and efficacy.
- 2:12SPEAKER_00: Exactly.
- 2:13SPEAKER_00: Or maybe you use a specific biomarker test to check for inflammation.
- 2:18SPEAKER_00: But historically,
- 2:19SPEAKER_00: when you submitted that data, the FDA didn't just review your physical implant.
- 2:23SPEAKER_01: They reviewed the test itself.
- 2:25SPEAKER_00: Yeah, they had to exhaustively review and mathematically validate
- 2:28SPEAKER_00: the computational model you used to test the implant.
- 2:31SPEAKER_00: And they did this every single time for every single submission.
- 2:34SPEAKER_01: Wait, so if my biggest competitor submitted a device last week using
- 2:38SPEAKER_01: the exact same fluid dynamics model, they had to prove the model worked.
- 2:42SPEAKER_00: Yep.
- 2:43SPEAKER_00: They sure did.
- 2:43SPEAKER_01: And then when I submit this week,
- 2:44SPEAKER_01: I have to prove the exact same model works all over again from scratch.
- 2:48SPEAKER_00: You have to prove it all over again.
- 2:49SPEAKER_01: Yeah.
- 2:49SPEAKER_00: The industry was essentially paying to validate the exact same math over and
- 2:55SPEAKER_00: over again in these isolated silos.
- 2:57SPEAKER_01: That is wild.
- 2:58SPEAKER_01: So you aren't just defending your proprietary product.
- 3:01SPEAKER_01: You're spending millions defending the basic methodology used to measure the product.
- 3:05SPEAKER_00: Precisely.
- 3:06SPEAKER_00: And, you know,
- 3:07SPEAKER_00: it drained vast amounts of capital from device sponsors
- 3:10SPEAKER_00: and it completely overwhelmed FDA reviewers.
- 3:13SPEAKER_01: I can imagine.
- 3:14SPEAKER_00: So the MDDT program was explicitly designed to shatter that bottleneck.
- 3:19SPEAKER_00: It's a voluntary program allowing R&D teams to pre-qualify a testing tool for
- 3:24SPEAKER_00: a highly specific context of use.
- 3:27SPEAKER_01: Okay, let's unpack this because context of use,
- 3:29SPEAKER_01: that sounds like the linchpin of the whole strategy.
- 3:31SPEAKER_01: How does that functionally work?
- 3:33SPEAKER_00: So the context of use is essentially a statistical and clinical boundary.
- 3:37SPEAKER_00: It defines exactly what the tool measures,
- 3:40SPEAKER_00: the specific patient population it applies to,
- 3:42SPEAKER_00: and the specific environment where it's valid.
- 3:45SPEAKER_01: Ah, so it's a very defined box.
- 3:46SPEAKER_00: Very defined.
- 3:48SPEAKER_00: And once a tool is qualified within that strict boundary,
- 3:51SPEAKER_00: the FDA accepts the tool's results indefinitely.
- 3:54SPEAKER_00: They will not ask you to reconfirm its scientific suitability.
- 3:56SPEAKER_01: That's incredible.
- 3:57SPEAKER_01: The ruler is officially calibrated, locked in, and trusted.
- 4:00SPEAKER_00: Exactly.
- 4:01SPEAKER_00: You don't have to prove the ruler works anymore.
- 4:03SPEAKER_01: I love thinking about this mechanically.
- 4:04SPEAKER_01: It's like TSA pre-check for your regulatory data.
- 4:09SPEAKER_00: Oh, that's a great way to put it.
- 4:10SPEAKER_01: Right.
- 4:11SPEAKER_01: Like you voluntarily submit to the rigorous deep dive background check on your methodology once.
- 4:18SPEAKER_01: And because you did that heavy lifting up front,
- 4:20SPEAKER_01: you get to skip the longest line at the airport every single time you fly with
- 4:23SPEAKER_01: a new device.
- 4:24SPEAKER_00: Yeah, that's exactly what it is.
- 4:25SPEAKER_01: But let's look at the actual execution here.
- 4:27SPEAKER_01: Does this mean a device sponsor literally just copies and pastes
- 4:31SPEAKER_01: an MDDT submission number into their FDA paperwork and bypasses
- 4:36SPEAKER_01: that entire review phase?
- 4:37SPEAKER_00: If we connect this to the bigger picture, yes, the mechanics are truly that streamlined.
- 4:42SPEAKER_00: When you prepare your pre-market submission,
- 4:45SPEAKER_00: you don't include a 300-page appendix proving your computational model is valid.
- 4:50SPEAKER_01: You just use a form.
- 4:51SPEAKER_00: Yeah.
- 4:51SPEAKER_00: You use the standard FDA CDRH pre-market review submission cover sheet.
- 4:55SPEAKER_00: That's Form 3514.
- 4:58SPEAKER_00: And there's a specific section on there just to cite the MDDT submission number.
- 5:02SPEAKER_01: You literally just drop the code in.
- 5:04SPEAKER_00: You drop the code in.
- 5:05SPEAKER_00: That code links the reviewer directly to the SEBQ.
- 5:08SPEAKER_01: And SEBQ stands for...
- 5:10SPEAKER_00: The summary of evidence and basis of qualification.
- 5:13SPEAKER_00: The reviewer checks that you are using the tool within its approved context of use,
- 5:18SPEAKER_00: and if you are, they immediately move on to evaluating the actual device.
- 5:22SPEAKER_01: You just saved months of potential pushback.
- 5:25SPEAKER_00: Easily months, sometimes years.
- 5:28SPEAKER_01: That is a staggering reduction in friction.
- 5:31SPEAKER_01: So if we understand that pre-qualification is the strategic goal,
- 5:35SPEAKER_01: We really need to transition to what these tools actually look like.
- 5:38SPEAKER_00: The actual categories.
- 5:40SPEAKER_01: Because reading through the FDA guidelines, they don't just accept one type of evidence.
- 5:43SPEAKER_01: It looks like a progression,
- 5:45SPEAKER_01: like an evolution of how we measure human health and device performance.
- 5:48SPEAKER_00: It really is an evolution.
- 5:50SPEAKER_00: Right.
- 5:50SPEAKER_00: So measuring how a patient feels.
- 6:06SPEAKER_00: Exactly.
- 6:07SPEAKER_00: A COA describes or reflects how a person feels, functions, or survives.
- 6:12SPEAKER_00: It could be a survey filled out by a clinician,
- 6:15SPEAKER_00: an observational checklist used by a parent,
- 6:17SPEAKER_00: or, you know, a direct questionnaire filled out by the patient themselves.
- 6:21SPEAKER_01: Here's where it gets really interesting.
- 6:23SPEAKER_01: I look at a patient questionnaire and my executive brain immediately screams, subjective.
- 6:28SPEAKER_00: Of course.
- 6:29SPEAKER_00: That's a natural reaction.
- 6:30SPEAKER_01: How does the FDA actually qualify human feelings as hard, empirical, regulatory evidence?
- 6:37SPEAKER_01: Like how does a survey pass the rigor test of a federal health agency?
- 6:40SPEAKER_00: What's fascinating here is how the FDA relies on psychometrics
- 6:44SPEAKER_00: and massive statistical validation to build a mathematical container around
- 6:48SPEAKER_00: that subjectivity.
- 6:49SPEAKER_00: They aren't saying human feelings are perfectly objective.
- 6:52SPEAKER_01: Right.
- 6:52SPEAKER_01: They're just measuring them in a controlled way.
- 6:54SPEAKER_00: Let's look at the Kansas City Cardiomyopathy Questionnaire,
- 6:57SPEAKER_00: the KCCQ, which they qualified back in 2017.
- 7:00SPEAKER_01: Oh, yeah.
- 7:01SPEAKER_01: Massive win in the cardiology space.
- 7:03SPEAKER_01: I know Abbott used the KCCQ when they were working on the Triclip device.
- 7:06SPEAKER_00: Yes, exactly.
- 7:07SPEAKER_00: The KCCQ doesn't just ask, hey, does your heart feel better?
- 7:10SPEAKER_00: It uses an incredibly precise matrix of questions that are validated
- 7:14SPEAKER_00: against thousands of clinical outcomes.
- 7:16SPEAKER_01: Ah, so it's tied to real-world data.
- 7:19SPEAKER_00: Through exhaustive statistical modeling,
- 7:21SPEAKER_00: the creators prove that a specific change in
- 7:23SPEAKER_00: the patient's score perfectly correlates with a specific measurable change
- 7:28SPEAKER_00: in their actual heart failure status.
- 7:30SPEAKER_01: So they've proven the statistical variance.
- 7:32SPEAKER_01: If the score moves three points,
- 7:35SPEAKER_01: we know mathematically that the patient's physical capability has improved
- 7:38SPEAKER_01: by X amount.
- 7:39SPEAKER_00: Precisely.
- 7:40SPEAKER_00: And this is really expanding into new commercial realities.
- 7:43SPEAKER_00: Like in November 2024, they qualified the WoundQ instrument.
- 7:48SPEAKER_01: WoundQ?
- 7:49SPEAKER_00: Yeah.
- 7:50SPEAKER_00: This is a QOA designed to measure outcomes for individuals with non-healing chronic wounds.
- 7:54SPEAKER_01: Wow.
- 7:55SPEAKER_01: That is huge for the commercial space.
- 7:57SPEAKER_01: If you are developing, say, an advanced hydrocolloid dressing for diabetic ulcers...
- 8:02SPEAKER_01: You don't have to hire a team of statisticians to invent a new way
- 8:05SPEAKER_01: to prove your dressing improves a patient's daily life.
- 8:08SPEAKER_00: You don't?
- 8:08SPEAKER_01: You don't have to argue with the FDA about how to measure chronic pain.
- 8:12SPEAKER_01: You just license RuneQ, use it in your trial, and the FDA accepted the data.
- 8:17SPEAKER_00: You're using their approved ruler.
- 8:19SPEAKER_00: Which brings us to the next evolution of evidence, right?
- 8:22SPEAKER_00: Moving from subjective reporting to objective biological capture.
- 8:27SPEAKER_01: Okay, moving on to the hard biology.
- 8:29SPEAKER_00: This is the biomarker tests category or BT.
- 8:32SPEAKER_00: These are instruments or methods used to detect and measure a biomarker
- 8:37SPEAKER_00: to assess risk or predict treatment outcomes.
- 8:39SPEAKER_01: And this is where consumer tech is violently colliding with traditional medtech.
- 8:44SPEAKER_01: Look at the Apple atrial fibrillation history feature.
- 8:46SPEAKER_00: Yes, a prime example.
- 8:48SPEAKER_01: The FDA qualified that as a biomarker test in May 2024.
- 8:51SPEAKER_01: We're talking about an off-the-shelf consumer wearable being utilized as
- 8:55SPEAKER_01: a qualified regulatory tool for cardiology trials.
- 8:58SPEAKER_00: It's amazing.
- 8:59SPEAKER_00: But again, we have to look at the boundaries of the validation.
- 9:02SPEAKER_00: The FDA did not qualify the entire Apple Watch as a universal medical diagnostic tool.
- 9:06SPEAKER_01: Right, that would be insane.
- 9:08SPEAKER_00: That would be far too broad.
- 9:10SPEAKER_00: They qualified a highly specific software algorithm utilizing
- 9:14SPEAKER_00: the optical heart sensor to retrospectively estimate the burden
- 9:18SPEAKER_00: of atrial fibrillation.
- 9:20SPEAKER_00: And this is in a very specific demographic of users who already have a clinical diagnosis.
- 9:25SPEAKER_01: That distinction is critical for anyone building a strategy around this.
- 9:29SPEAKER_01: The rigor isn't in proving the device is flawless in all scenarios.
- 9:32SPEAKER_00: No, not at all.
- 9:33SPEAKER_01: The rigor isn't defining the exact narrow corridor where
- 9:37SPEAKER_01: the data is statistically indistinguishable from a clinical ECG.
- 9:41SPEAKER_01: If you stay in that corridor, the data is golden.
- 9:44SPEAKER_00: Exactly.
- 9:44SPEAKER_00: You have to stay in the corridor.
- 9:46SPEAKER_01: I also saw this in January 2026 with Moleculite DX, right?
- 9:49SPEAKER_00: Yes, the Moleculite DX.
- 9:51SPEAKER_00: It's a point-of-care imaging tool qualified as a biomarker test
- 9:54SPEAKER_00: for identifying bacterial loads in wound care.
- 9:57SPEAKER_01: Which is a game changer for real-time assessments.
- 9:59SPEAKER_00: Which perfectly sets up the third,
- 10:01SPEAKER_00: and arguably the most technically advanced category,
- 10:04SPEAKER_00: non-clinical assessment models, or NAMs.
- 10:06SPEAKER_01: NAMs.
- 10:07SPEAKER_01: Okay, tell us about these.
- 10:08SPEAKER_00: Well, if COAs are subjective and biomarker tests are biological,
- 10:13SPEAKER_00: NAMs are entirely structural and mathematical.
- 10:16SPEAKER_00: An NAM replaces in vivo testing, meaning it replaces testing on live humans or animals.
- 10:22SPEAKER_01: We are basically talking about virtual reality for regulatory science.
- 10:26SPEAKER_00: Essentially, yes.
- 10:27SPEAKER_00: These are in vitro models like highly complex tissue phantoms used
- 10:31SPEAKER_00: to evaluate imaging devices or sophisticated computational physics models.
- 10:36SPEAKER_01: Let's dive into the mechanics of this because the ROI
- 10:39SPEAKER_01: of replacing physical testing is staggering.
- 10:42SPEAKER_01: If you don't have to build a physical prototype,
- 10:44SPEAKER_01: ship it to a lab and test it in a live biological subject,
- 10:48SPEAKER_01: you are shaving years and millions of dollars off your burn rate.
- 10:51SPEAKER_00: Absolutely.
- 10:51SPEAKER_00: It's a massive shift.
- 10:53SPEAKER_01: Look at the ND Point Pneuma Screw Virtual Pullout Test, the one qualified in April 2025.
- 10:59SPEAKER_00: A perfect example.
- 11:00SPEAKER_00: Historically,
- 11:00SPEAKER_00: if you design a new orthopedic screw,
- 11:02SPEAKER_00: how did you prove to the FDA that it wouldn't rip out of the bone under stress?
- 11:06SPEAKER_01: You'd have to physically do it, right?
- 11:07SPEAKER_00: Yeah, you had to physically drill it into cadaver bone or animal bone
- 11:11SPEAKER_00: and physically rip it out with a testing machine measuring the force.
- 11:14SPEAKER_01: And the problem there is biological variance.
- 11:16SPEAKER_01: No two cadaver bones have the exact same density.
- 11:19SPEAKER_01: So your data is inherently messy from the start.
- 11:22SPEAKER_00: Exactly.
- 11:23SPEAKER_00: The Numa Screw tool is a finite element analysis model.
- 11:27SPEAKER_00: It is a computational simulation that mathematically maps the physics
- 11:31SPEAKER_00: of bone density, thread pitch, and torque.
- 11:34SPEAKER_01: So no physical bone required?
- 11:35SPEAKER_00: None.
- 11:36SPEAKER_00: You feed the CAD file of your new screw into the software and
- 11:40SPEAKER_00: the algorithm simulates the pullout force.
- 11:42SPEAKER_00: The FDA qualified this because the math is actually more consistent and reliable
- 11:46SPEAKER_00: for baseline safety testing than messy biological reality.
- 11:50SPEAKER_01: That is mind bending.
- 11:52SPEAKER_01: The digital simulation is trusted more than the physical test.
- 11:55SPEAKER_00: It really is.
- 11:56SPEAKER_01: We see the same thing with the virtual MRI safety evaluations qualified back in 2021.
- 12:01SPEAKER_01: If you design a new titanium hip implant,
- 12:03SPEAKER_01: you don't have to physically build it and stick it in a 1.5 Tesla MRI scanner
- 12:08SPEAKER_01: with thermal sensors to see if it heats up and burns the patient.
- 12:11SPEAKER_00: Nope.
- 12:11SPEAKER_00: You run it through a qualified computational electromagnetic model.
- 12:14SPEAKER_01: Incredible.
- 12:15SPEAKER_00: And just to round out the categories,
- 12:16SPEAKER_00: the FDA also maintains an other category for tools that don't fit those three boxes.
- 12:21SPEAKER_01: Right.
- 12:21SPEAKER_01: The catch all.
- 12:22SPEAKER_00: A great example there is the UCSF Lethal Arrhythmia Database, which was qualified in March 2024.
- 12:29SPEAKER_01: Right.
- 12:29SPEAKER_01: So instead of a simulation, it's a massive pre-qualified data set.
- 12:33SPEAKER_00: Exactly.
- 12:34SPEAKER_01: So if you build a new cardiac monitor,
- 12:36SPEAKER_01: you can test your software against their database of lethal arrhythmias,
- 12:40SPEAKER_01: and the FDA accepts that validation.
- 12:42SPEAKER_00: Because the database itself has already been rigorously vetted.
- 12:45SPEAKER_01: Okay.
- 12:46SPEAKER_01: So we've established that these tools,
- 12:48SPEAKER_01: whether they are psychometric surveys,
- 12:50SPEAKER_01: wearable algorithms,
- 12:51SPEAKER_01: or virtual physics simulations, they are absolute rocket fuel for R&D.
- 12:56SPEAKER_00: Rocket fuel is the perfect term.
- 12:58SPEAKER_01: But here's the critical operational pivot.
- 13:00SPEAKER_01: If I'm an executive at a midsize medtech company and we have
- 13:04SPEAKER_01: an incredible internal computational model we use for R&D,
- 13:08SPEAKER_01: how do we actually get it on this list?
- 13:10SPEAKER_00: The qualification process is highly structured into two phases,
- 13:13SPEAKER_00: the proposal phase and the qualification phase.
- 13:15SPEAKER_01: Well, let me play the skeptic for a second.
- 13:17SPEAKER_01: Doing the level of statistical validation we just talked about,
- 13:20SPEAKER_01: like proving a digital screw reacts exactly like a physical screw,
- 13:24SPEAKER_01: that has to be incredibly resource intensive.
- 13:26SPEAKER_00: Oh, it is.
- 13:27SPEAKER_00: Very much so.
- 13:27SPEAKER_01: What is the catch here?
- 13:28SPEAKER_01: I'm assuming the FDA user fees just to review these massive data packages are astronomical.
- 13:35SPEAKER_00: That is actually the most shocking aspect of the MDDT program.
- 13:38SPEAKER_01: Yeah.
- 13:38SPEAKER_00: There are absolutely zero user fees.
- 13:41SPEAKER_01: Wait, really?
- 13:42SPEAKER_01: Zero.
- 13:43SPEAKER_00: Zero.
- 13:43SPEAKER_00: The FDA does not charge you a single dollar to review your proposal
- 13:48SPEAKER_00: or your final qualification package.
- 13:50SPEAKER_01: In regulatory affairs,
- 13:51SPEAKER_01: zero fees usually means a massive catch,
- 13:54SPEAKER_01: like your submission goes to the bottom of the three-year backlog.
- 13:58SPEAKER_01: What is the reality here?
- 13:59SPEAKER_01: Why is the FDA doing this for free?
- 14:02SPEAKER_00: Because they desperately need the industry's help.
- 14:04SPEAKER_01: Oh, I see.
- 14:05SPEAKER_00: The FDA recognizes that regulatory science is evolving faster
- 14:08SPEAKER_00: than their internal budget can handle.
- 14:10SPEAKER_00: Okay, phase one, the proposal phase, is all about risk mitigation.
- 14:16SPEAKER_00: You don't run the expensive data collection yet.
- 14:18SPEAKER_01: Smart.
- 14:19SPEAKER_00: You submit a package describing your tool,
- 14:21SPEAKER_00: proposing the exact context of use,
- 14:23SPEAKER_00: and laying out a detailed plan for how you intend to validate it.
- 14:26SPEAKER_01: You are agreeing on where the goal posts are before you start spending money on the trial.
- 14:32SPEAKER_00: Exactly.
- 14:32SPEAKER_00: The FDA reviews the methodology.
- 14:35SPEAKER_00: If they agree, they accept you into the program.
- 14:37SPEAKER_01: And that triggers phase two.
- 14:38SPEAKER_00: Yes, that triggers phase two, the qualification phase.
- 14:40SPEAKER_00: This is where you actually execute the agreed upon plan,
- 14:44SPEAKER_00: run the simulations or clinical surveys, and submit the hard data.
- 14:48SPEAKER_00: If the data holds up,
- 14:51SPEAKER_00: Okay, so
- 14:54SPEAKER_01: the FDA review is free, but the R&D to generate that hard data still costs money.
- 14:59SPEAKER_00: It definitely does.
- 15:00SPEAKER_01: But reading through the documentation,
- 15:02SPEAKER_01: there is a massive strategic advantage here regarding funding.
- 15:05SPEAKER_00: Yes, there is.
- 15:06SPEAKER_01: The FDA's Center for Devices and Radiological Health,
- 15:09SPEAKER_01: the CDRH,
- 15:10SPEAKER_01: actively promotes their Small Business Innovation Research,
- 15:14SPEAKER_01: or SBIR, grant program, specifically to fund the creation of these tools.
- 15:19SPEAKER_00: Yes.
- 15:20SPEAKER_00: And their definition of a small business is quite broad.
- 15:23SPEAKER_00: It covers domestic businesses with gross receipts under $100 million.
- 15:27SPEAKER_01: One hundred million.
- 15:29SPEAKER_01: That captures a massive portion of the MedTech startup ecosystem.
- 15:34SPEAKER_00: It really does.
- 15:35SPEAKER_01: So if you are under $100 million in revenue,
- 15:38SPEAKER_01: the government will literally grant you the capital to build a tool that
- 15:41SPEAKER_01: the FDA will then review for free.
- 15:43SPEAKER_00: And historically,
- 15:44SPEAKER_00: the FDA partners with major branches of the National Institutes of Health
- 15:48SPEAKER_00: to pool this grant money.
- 15:49SPEAKER_01: Oh, wow.
- 15:50SPEAKER_01: Like who?
- 15:51SPEAKER_00: Well, they've partnered with the National Cancer Institute to fund AI
- 15:54SPEAKER_00: and machine learning tools in oncology.
- 15:56SPEAKER_00: They've worked with the National Institute of Dental and Craniofacial Research
- 16:00SPEAKER_00: for novel biomaterial tools,
- 16:02SPEAKER_00: and even the National Institute on Drug Abuse for Digital Therapeutics.
- 16:06SPEAKER_01: This raises a massive strategic point.
- 16:07SPEAKER_01: Let's look at the competitive chessboard for a minute.
- 16:10SPEAKER_01: If I am a smart startup,
- 16:11SPEAKER_01: I secure an SBIR grant to build a proprietary non-clinical assessment model.
- 16:18SPEAKER_01: The government pays for the R&D.
- 16:19SPEAKER_00: Right.
- 16:20SPEAKER_01: The FDA reviews it for free and qualifies it.
- 16:23SPEAKER_01: Now, I own a calibrated ruler.
- 16:25SPEAKER_01: I can use it to push my own pipeline of devices through the FDA at warp speed.
- 16:30SPEAKER_01: But more importantly, well, I own a tool that my competitors desperately want to use.
- 16:36SPEAKER_00: This raises an important question about industry leverage.
- 16:39SPEAKER_00: Because you own that qualified tool and your SEQ is publicly listed on
- 16:44SPEAKER_00: the FDA website with your contact information, You can commercialize it.
- 16:48SPEAKER_01: You can license it out.
- 16:49SPEAKER_00: You can license the use of your computational model to your direct competitors.
- 16:52SPEAKER_01: You essentially transition from being a device manufacturer struggling
- 16:56SPEAKER_01: against regulatory friction to becoming a toll booth on
- 16:59SPEAKER_01: the regulatory highway itself.
- 17:00SPEAKER_00: The toll booth, yes.
- 17:01SPEAKER_01: That is a phenomenal competitive moat.
- 17:03SPEAKER_01: But we have to be intellectually honest about the risks here, too.
- 17:06SPEAKER_01: What happens if a company licenses someone else's MDDT,
- 17:10SPEAKER_01: but their new device slightly pushes the boundary of that tool's approved context
- 17:15SPEAKER_01: of use?
- 17:16SPEAKER_00: Ah, that is the primary risk factor.
- 17:19SPEAKER_00: The FDA is completely rigid on the context of use.
- 17:23SPEAKER_00: If you license the Apple AFib feature,
- 17:26SPEAKER_00: but you try to use it to validate a device intended for pediatric patients,
- 17:30SPEAKER_00: the FDA will reject it immediately.
- 17:32SPEAKER_01: Because it wasn't approved for kids.
- 17:34SPEAKER_00: Exactly.
- 17:35SPEAKER_00: Because the tool was only qualified for adults with a prior diagnosis.
- 17:39SPEAKER_00: The moment you step outside the mathematical container, the tool loses all its regulatory power.
- 17:44SPEAKER_01: You are back to square one defending the ruler.
- 17:46SPEAKER_00: You're starting completely from scratch.
- 17:48SPEAKER_01: Which means your regulatory strategy team has to be ruthlessly precise
- 17:53SPEAKER_01: when matching your product's intended use with a tool's context of use.
- 17:56SPEAKER_00: Exactly.
- 17:57SPEAKER_00: It requires high-level strategic alignment between your engineering team
- 18:00SPEAKER_00: and your regulatory affairs team from day one of development.
- 18:03SPEAKER_01: Day one.
- 18:04SPEAKER_01: All right.
- 18:04SPEAKER_01: Let's bring this all together for you,
- 18:06SPEAKER_01: the listener, so you can take this directly into your next strategy meeting.
- 18:09SPEAKER_00: Let's do it.
- 18:10SPEAKER_01: The MDDT program is a fundamental shift in how you should approach R&D.
- 18:14SPEAKER_01: We are moving away from the custom-built,
- 18:16SPEAKER_01: agonizingly slow process where you have to prove your testing methods
- 18:20SPEAKER_01: from scratch every single time.
- 18:21SPEAKER_00: You are stepping onto a prefab high-speed highway where
- 18:24SPEAKER_00: the tools are already verified and the ruler is already calibrated.
- 18:28SPEAKER_01: Whether you are leveraging virtual physics models to entirely skip live testing,
- 18:33SPEAKER_01: utilizing consumer technology like the Apple Watch
- 18:35SPEAKER_01: to gather qualified biomarker data,
- 18:38SPEAKER_01: or securing SBIR grants to build your own proprietary tool and create
- 18:42SPEAKER_01: a competitive moat, Well, the speed to market is undeniable.
- 18:46SPEAKER_00: You are actively removing friction from the most expensive part of device development.
- 18:50SPEAKER_01: Exactly.
- 18:51SPEAKER_00: In a landscape where regulatory complexity is only increasing,
- 18:55SPEAKER_00: understanding these pre-qualified pathways is no longer just a nice to have.
- 18:59SPEAKER_00: It is a critical requirement.
- 19:00SPEAKER_00: You can walk into your next R&D meeting knowing exactly how to bypass
- 19:04SPEAKER_00: the validation bottlenecks that are currently trapping your competitors.
- 19:07SPEAKER_01: You walk in with the strategic cheat code.
- 19:10SPEAKER_01: But I want to leave you with one final thought to explore on your own.
- 19:13SPEAKER_01: We've traced the evolution of these tools today,
- 19:16SPEAKER_01: moving from subjective patient surveys to digital biomarkers,
- 19:20SPEAKER_01: and finally to advanced virtual computational models.
- 19:23SPEAKER_01: If the FDA is increasingly trusting finite element analysis to predict how
- 19:27SPEAKER_01: a screw interacts with bone and electromagnetic models
- 19:30SPEAKER_01: to predict how titanium reacts in an MRI,
- 19:33SPEAKER_01: how long will it be until a complex medical device is entirely tested,
- 19:37SPEAKER_01: mathematically validated,
- 19:38SPEAKER_01: and fully cleared for human use without ever having touched a physical prototype?
- 19:42SPEAKER_01: Think about that.