James Wong: The branding mistakes holding you back
On this episode of Power House, Zeb Lowe sits down with James Wong, CEO of MAXA Designs, to explore a deceptively simple question: What actually makes a brand matter?
For an industry obsessed with logos, colors and marketing campaigns, Wong argues that branding has very little to do with design alone. The strongest brands aren’t built on aesthetics—they’re built on trust. They make a clear promise, deliver on it consistently and create a story people remember.
Wong shares how an early project helping real estate agents unexpectedly launched his career and revealed a pattern among top…
The skinny
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