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“Rescue, Transform, Donate”: Rethinking Circular Business with Elvis & Kresse
In this episode of Journey to Regeneration, Christopher Marquis speaks with Kresse Wesling, co-founder of Elvis & Kresse, about what it really takes to build a circular business that treats waste not as an inevitability but as a design failure. Wesling reflects on how encountering mountains of end-of-life industrial materials, beginning with decommissioned fire hoses, pushed her toward a model anchored in “rescue, transform, donate,” where product design, longevity, and shared value are built into the operating logic rather than added on later. The conversation explores why circularity cannot…
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