Latest / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
Breaking Out of Stealth: The Story Behind Spektion’s New Approach to Software Vulnerability
Are you a cybersecurity sales or marketing leader seeking new ways to stand out in a crowded market? Do you struggle with demonstrating real value to CISOs who have “seen it all” and are wary of generic pitches? Wondering how to engage technical buyers who know the ins and outs of your product’s shortcomings? This episode with Joe Silva, co-founder and CEO of Spektion, is packed with fresh perspectives on tackling these challenges head-on.
In this conversation we discuss:
👉 The pitfalls and advantages of moving from practitioner to cybersecurity founder, and its impact on product-market fit
👉…
The skinny
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