27: Cattle and Environmental Communication with Jonwyn Ayres
In this conversation, Jonwyn Ayres shares her journey from participating in a national speaking contest to delivering a TEDx talk. She discusses the importance of bridging the gap between cattle production and environmental concerns, emphasizing the role of communication in engaging consumers. Jonwyn highlights the significance of understanding methane emissions, the impact of breeding decisions on sustainability, and the power of storytelling in connecting with consumers. She also addresses the role of social media in advocating for agriculture and the need for a science-based approach to…
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