Latest / Morning Joe with Gibrón / Using Free Email Accounts for Business

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Using Free Email Accounts for Business · Morning Joe with Gibrón

• 0:06
  Speaker 1: Hey, what's going on? So every morning, I.
• 0:10
  Speaker 2: Uh take a morning dip journey, if you will, into
• 0:19
  uh the world of uh Starbucks.
• 0:23
  Speaker 1: For coffee.
• 0:24
  Speaker 3: And you know, there's some days as an entrepreneur, Ah,
• 0:30
  you just don't want to do it.
• 0:31
  Speaker 1: You know, you just you know, it's like, what are
• 0:35
  you doing? What are you doing here?
• 0:38
  Speaker 3: You know you'll have those days, you know, But uh,
• 0:44
  one thing that comes to mind about you know, discomfort, challenges.
• 0:57
  Speaker 1: Image. You know, you're working for what.
• 1:03
  Speaker 3: Pay for your kids, pay for your medical bills, pay
• 1:06
  for your insurance.
• 1:07
  Speaker 1: You love what you do. You've got all kinds of
• 1:11
  reasons you do what you do.
• 1:12
  Speaker 3: You invest a lot of time in your business and
• 1:17
  trying to get it off the ground, trying to get going,
• 1:19
  trying to get moving, you know, checks and balances, answering
• 1:24
  the phone, throwing out the trash, making the deliveries, scheduling
• 1:29
  the appointments, you know, and marketing.
• 1:38
  Speaker 1: And one of the easiest things you can do.
• 1:44
  Speaker 3: And one of the most confusing things to me is
• 1:48
  let's take, for example, you go to McDonald's. Let's use
• 1:53
  another brand here, go to McDonald's and you go to McDonald's.
• 2:00
  But the guy they're taking your orders got on a Wendy's,
• 2:06
  Wendy's or Burger King?
• 2:08
  Speaker 4: Uh hat?
• 2:12
  Speaker 3: I mean, what's your first thought here? You know he's
• 2:14
  got on a Burger King hat. He works at mc donald's.
• 2:20
  Where's his manager?
• 2:21
  Speaker 1: I mean.
• 2:23
  Speaker 3: That's what I'm thinking. I'm like, where's the supervisor? I mean,
• 2:26
  didn't notice this guy? Maybe he's got two jobs. That's cool.
• 2:29
  I have three. I've had two three jobs at one time.
• 2:34
  It's possible, but you.
• 2:38
  Speaker 1: Probably wouldn't see it. You probably wouldn't see.
• 2:42
  Speaker 3: Uh the guy by the way, this is Jacasso Oive.
• 2:48
  This is Morning Joe with Jabron. Back to our story.
• 2:54
  You probably wouldn't see.
• 2:55
  Speaker 1: That, you know. Uh.
• 2:58
  Speaker 3: And there's a good reason why. There's a branding protocol.
• 3:04
  You know. By that, I mean standards, branding standards that
• 3:09
  the McDonald's has, and you know, people need to put
• 3:15
  forth a particular image that represents McDonald's when you go
• 3:21
  in to McDonald's.
• 3:22
  Speaker 1: So you won't see that. If you do, you're lucky
• 3:27
  buy a lottery ticket that day.
• 3:30
  Speaker 4: But how does this relate to you?
• 3:34
  Speaker 3: You got a business cleaning carpets. Put your logo in
• 3:38
  your shirt? Yeah, oh okay, you got a cap you know,
• 3:42
  you've you've got graphics autographics on your car. All right,
• 3:47
  that's great, that's great. You got autographics on your car.
• 3:51
  You gotta brochure, you know, that's that's great. But one
• 3:56
  of the biggest and most common things I see with
• 4:05
  entrepreneurs marketing their businesses. They'll have a I could have
• 4:10
  a modest client base at this point. Yeah, you know,
• 4:14
  ten fifteen customers, you know, depending on what they're doing.
• 4:16
  That may be a lot, that may be a few,
• 4:18
  depending on what you do. But time and time again,
• 4:26
  these business owners will use an email address from Gmail.
• 4:35
  You know, Robert Scott, Bob Jones at gmail dot com.
• 4:39
  Speaker 4: Which works. Apparently people know you by.
• 4:47
  Speaker 3: Your email address in a lot of cases, especially when
• 4:53
  it comes to business.
• 4:57
  Speaker 1: You know, hotmail, that's an old one.
• 5:01
  Speaker 4: Still some AOL.
• 5:05
  Speaker 3: I can't even remember what that stands for email addresses
• 5:10
  out there.
• 5:10
  Speaker 1: You know, there's.
• 5:13
  Speaker 4: All these different email addresses.
• 5:14
  Speaker 3: They're free. Hey, hey, I want to use a free one.
• 5:17
  Hey hey, save some money starting a business.
• 5:20
  Speaker 1: I get it. But it's the wrong step.
• 5:24
  Speaker 3: It's the wrong step because you don't want to look
• 5:28
  like the guy working in.
• 5:32
  Speaker 1: McDonald's with the wrong cap on.
• 5:35
  Speaker 3: Why if I work as a manager at Dunkin Donuts.
• 5:44
  Speaker 1: And I own Dunkin Donuts.
• 5:45
  Speaker 4: Why would I send an email.
• 5:49
  Speaker 1: For my business account at Dunkin Donuts that said Gmail.
• 5:59
  Speaker 3: Dunkin Donuts at gmail dot com. You won't see it
• 6:03
  unless someone made it. Obviously can make it all the time.
• 6:07
  Would you say, hey, Jocasso, it's not a big deal. Plus,
• 6:11
  I've had that email dress for years.
• 6:14
  Speaker 1: It's not the point. It's not how much.
• 6:16
  Speaker 3: This isn't about how many years you've had your email address.
• 6:19
  Speaker 1: It's about branding.
• 6:21
  Speaker 3: It's about cohesiveness, it's about consistency, it's about setting the tone.
• 6:29
  Speaker 1: And I tell you another thing today. It's about cybercrime
• 6:36
  and fishing. And I'm not talking about going to the lake.
• 6:39
  Speaker 3: I'm talking about people trying to get your information so
• 6:43
  they can do what they need with it. What are
• 6:46
  they gonna do go register a domain, put their name
• 6:50
  on a domain, you know, leave a bread crumb to.
• 6:56
  Speaker 1: Who they are.
• 6:57
  Speaker 3: Or would they possibly go get a free email account Gmail, Hotmail,
• 7:03
  whomever else is out there offering free email accounts and
• 7:09
  wiggle their damage into your email box that way instead?
• 7:13
  You know, I doubt very seriously that they're gonna register
• 7:20
  a domain where you you know, you have to send
• 7:22
  and have a transaction money transaction, and you know, buy
• 7:26
  the domain. And now there's a trail back and now
• 7:29
  I'm going to go do some cyber hacking and crime
• 7:31
  with that. Now they'll probably get a free email account
• 7:35
  and as a recipient of email and a lot of email. Hey,
• 7:43
  I get a lot of email. I stay away from those,
• 7:46
  you know, unless I know it's a friend of mine who's.
• 7:49
  Speaker 1: Sending me an email from his Gmail account. That's a
• 7:51
  different store. It's a different store. We're talking about business.
• 7:55
  Speaker 3: If you want to be about your business and about
• 7:58
  your brand, put down the free email accounts just as simple,
• 8:05
  just as simple. You know, uh, do your business a favor,
• 8:11
  you know. So the last part and benefit would be
• 8:18
  that you know your customers begin to know you by
• 8:22
  your business name. Oh that's old Tom Jones over there,
• 8:27
  he owns the the market around the corner.
• 8:32
  Speaker 4: You use his Gmail. Yeah, but I know that's him.
• 8:34
  Yeah yeah, yeah, yeah, yeah.
• 8:36
  Speaker 1: Yeah yeah. It works.
• 8:40
  Speaker 3: But once you start corresponding with a prospect a client,
• 8:51
  it's not only commonplace to see the business name as
• 8:53
  the domain.
• 8:54
  Speaker 1: But you're also.
• 8:57
  Speaker 3: Putting your business name aim in their thought process time
• 9:03
  and time again.
• 9:08
  Speaker 1: Isn't that what branding is about? Time toll pike to
• 9:19
  extravy grade. Got it? Okay, I appreciate it.