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Latest / R3ciprocity.com - Prof David Maslach: Innovation; Research Life; Striving Towards Happiness

Chapter 12: Implications For Research On Strategy

In this chapter, I discuss the implications for strategy research of what I refer to as the "bumbling idiot theory" of creating something from nothing. It is essential to explore how this theory applies not only to the artificial sciences but also to decision-making within organizations. I argue that the existing strategy literature often overlooks crucial cognitive, behavioral, and emotional aspects that greatly influence decision-making processes. To address these gaps, I propose a more humble approach to studying strategy—one that delves into the behavioral and normative aspects of…

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