Latest / Behind the Business with Michelle Toh
'Not just hand sanitizer': How Touchland built an $880 million brand
This week, we're joined by Touchland co-founder & CEO Andrea Lisbona, who turned an overlooked essential into a brand with $100 million in annual sales. Now, her company is being acquired for up to a whopping $880 million. From rebuilding after a "rock-bottom moment" to landing in Sephora and Ulta, Lisbona shares how she made people want to use hand sanitizer. With a cult following and expansion into all kinds of personal care products, Touchland now says one of its items sells roughly every two seconds. In this interview, we get into:
| 00:00 — Introduction | 05:00 — Growing up in an…
The skinny
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