Is Public Relations Right for Your Business?

THRIVE, a Paychex Business Podcast · Mar 7, 2023 · 28m

You’ve heard about public relations, but is PR the right move for your business? Listen in as host Gene Marks talks with CEO of Hypemachine, Olga Orda, about what public relations really is, how the media can help create credibility for businesses, creating a compelling story to tell, and much more.

Topics Include:

00:00 – Introduction to Olga Orda

01:54 – The purpose of public relations

03:41 – Is PR for every company?

05:16 – How the media creates credibility

07:00 – What is media today?

08:04 – Local versus national PR

09:02 – What does Hypemachine do?

10:36 – The cost of using Hypemachine…