Loyalty; gaining and maintaining customers
This week’s episode of The Retail Tea Break is a little different, as it is brought to you in collaboration with Salesforce. I’m joined by 3 very special guest to discuss consumer data and customer loyalty. I speak to:
Jennie McGinn, Head of E-commerce for Lifestyle Sports
Paul Gillart, Chief Operating Officer at The Skin Nerd
Gurpreet Kaur, Director of Retail Solutions and Strategy at Salesforce
We discuss data strategy and the importance of gathering the right data (for the consumer and the brand). We learn about different types of loyalty programme, how to build one and how best to use the…
The skinny
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