Barry Schwartz, “The Paradox of Choice: Why More is Less – How the Culture of Abundance Robs Us of Satisfaction” (Harper Perennial, 2003)

New Books in Sociology · Jul 16, 2012 · 45m

Is there such a thing as too much choice? In The Paradox of Choice: Why More is Less – How the Culture of Abundance Robs Us of Satisfaction (Harper Perennial, 2005), author Barry Schwartz answers with a resounding yes. Though some choice is healthy and necessary, Barry argues that in modern society, we are overwhelmed with them, leading us to feel dissatisfied and sometimes even unable to make a decision at all. The dominant view that the market will provide and enable people to get that they want in life is illusory, as human beings are not as rational as we think we are, and our subjective…