107 - Taking your concept to reality. Is the concept really worth the time, energy and money involved?

Farm Small Farm Smart Daily · Apr 24, 2015 · 1h 22m

In business there is no such thing as new business, there is only other people's business. That's the subject of today's show.

Strategically planning your business so you can capture a share of the business. Doing that planning ahead of time, so you don't end up spending a lot of money, time and energy going in the wrong direction selling something that people don't want or can't pay for.

Most people don't do that "The problem is, most people don't spend as much time thinking about it as they should. They just try and go do something that they think is exciting, and they don't really test it…