Latest / The Side Hustle Career Podcast with Fexingo: Second Income, Freelancing While Employed
How a Graphic Designer Built a 20K Monthly Side Hustle in Brand Strategy
In this episode, Lucas and Luna explore how a graphic designer named Priya turned her freelance logo work into a 20,000-dollar-per-month brand strategy consulting business. They break down the exact steps Priya took: raising prices by 5x after defining a strategic framework, niching down to DTC food startups, and hiring two junior designers to scale. Lucas contrasts Priya's approach with common designer pitfalls like competing on price or overdelivering on revisions. Luna pushes back on whether the model is replicable for non-designers, and they discuss the key lesson: selling strategy…
The skinny
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