Latest / The Slow Pitch Sales Podcast
How Does Marketing Impact Sales? 3 Ways They Impact Each Other
What makes a sale happen? Is it marketing? Is it the salesperson? Is it both? What can we learn from the marketing 'department' in sales? No matter which department you work, you need each other. In this episode, we talk about the difference between marketing and sales, and how one impacts the other. If you are in a company with two departments you may have heard someone say, "That's marketing's job" or "That's the salesperson's job." While this may be true in its purist form, both are, in fact, responsible. We talk about the example of when marketing is done, what is the purpose of…
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