Latest / Women Disrupting Tech / How a Female Founder Tackles Invisible Labor and Startup Burnout with Jamie Albaum | Ep. 143
Transcript
- 0:00What we've seen with some of our user organizations is that folks
- 0:04are taking more time off than they previously did.
- 0:08And I know that's probably going to make some members of the
- 0:10audience raise their eyebrows because isn't the whole point to
- 0:13make sure people are like working better, working more
- 0:16productively? Yes, absolutely.
- 0:18But especially in the context of the United States, where, you
- 0:22know, compared to folks in Europe, we don't have nearly as
- 0:25much paid time off as you all get across the pond.
- 0:29So the the work culture in American companies is a lot more
- 0:33like like head, head down on desk.
- 0:36You have to be working 24/7. And that's why discussions of
- 0:39burnout and high rates of attrition are a lot more
- 0:42prevalent in American workplace discourse than they might be for
- 0:45other countries. That's the voice of Jamie
- 0:59Albaum. Jamie is one of the three
- 1:01founders of Callow Time, and she discovered something interesting
- 1:05while working with mission driven companies.
- 1:08Many of their employees feel overloaded and burned out, not
- 1:12because they're working too hard, but because a large part
- 1:15of their work is invisible. In episode 143, Jamie and I dive
- 1:21into the world of invisible labor.
- 1:24We explore how it creates burnout and hide structural
- 1:27bias, and why making that hidden workload visible is critical for
- 1:32building healthier companies. By listening to this episode,
- 1:36you'll learn why burnout starts in the gap between assumed
- 1:40workload and real workload, how time tracking helped founders
- 1:44put overload before burnout happens, and what the data
- 1:49reveals about gendered labor patterns and recognition.
- 1:53Plus, you'll hear how real workload data impacts pricing,
- 1:57fundraising, and project management in ways you may not
- 2:00expect. So when you're ready to learn
- 2:02how to build a healthy company by tackling invisible labor and
- 2:06start a burnout, here's my conversation with Jamie Albaum.
- 2:11Jamie Albaum from Calo Time. Good afternoon to you.
- 2:16Welcome to women disrupting tech.
- 2:18Good to have you. Let's start with some
- 2:20background. How did you get to build Callow
- 2:24Time? DJ, thank you so much for having
- 2:27me. It's great to be here on the
- 2:29Women Disrupting Tech podcast. I'm seriously very honored.
- 2:33This is such a great question and I actually love telling
- 2:36folks this story, so I'm glad that we can kick off this way.
- 2:40My colleagues and I actually ended up building Callow because
- 2:44we were responding directly to a client need that we encountered
- 2:48at the time. We all met and began working
- 2:50together at a business operations consulting firm and
- 2:54we worked specifically with small businesses, nonprofits,
- 2:58broadly speaking, mission driven organizations, and we helped
- 3:00them with everything and everything to do with business
- 3:02operations. We were working with a client
- 3:05one time who came to us because they were dealing with a problem
- 3:09related to their staff. Their staff were experiencing
- 3:12high levels of burnout, high levels of attrition.
- 3:15They weren't able to basically get a handle on keeping staff at
- 3:20the organization, so they were losing institutional knowledge,
- 3:23critical skills. It was not a good situation for
- 3:26them. So when my team and I began to
- 3:29do a little digging into what was the cause of these problems
- 3:32that they were facing, we realized that fundamentally,
- 3:36there was a really big discrepancy between how many
- 3:40hours folks on that team were actually working and the amount
- 3:44of time that members of the leadership of the organization
- 3:48thought they were spending doing work.
- 3:49So you had staff members who were working crazy hours, more
- 3:54than 60 hours a week, sometimes up to 80 hours a week, like
- 3:59really, really approaching burnout.
- 4:00And a leadership team who was kind of blind to all the work,
- 4:04all the invisible labor that their staff members were
- 4:08conducting. So we came to the leadership
- 4:11team and told them about this problem and we recommended to
- 4:15them that they implement a time keeping system so that they
- 4:18could keep better tabs on exactly how much time their
- 4:21staff members were working in a given day and week, month, what
- 4:24have you. And the leadership team
- 4:27recognized the need to get the data on hours worked so that
- 4:31they could get a better, more concrete understanding of the
- 4:35problems that they could implement a data informed
- 4:39solution. But given the culture of the
- 4:41organization, implementing an organization wide time keeping
- 4:44system was not something that they knew would go over well
- 4:48with the staff. And we understand, I mean,
- 4:51entering time and timesheets is one of the most laborious
- 4:54processes. It's something that I myself am
- 4:57guilty of having forgotten to do on a frequent basis.
- 5:00And then I'm left hanging at the end of a week or the end of a
- 5:03month, having to remember all the work that I did the week or
- 5:06month prior. To put it in it in and of itself
- 5:09takes so much time to complete. So we understood where they were
- 5:13coming from and we said to them, that's no problem.
- 5:15Why don't we go ahead and build a system from the ground up
- 5:19that's going to work even culturally with your
- 5:22organization. Let's build a time keeping
- 5:24system that is flexible to your organization's needs, to the
- 5:29culture and personality of your team members, but that also
- 5:33gives you the specific data, the insights you'll need to
- 5:36understand where this discrepancy in perception of
- 5:40working hours is coming from. 1st place.
- 5:43So Kello's Chief Technology Officer, Julia Gregor actually
- 5:47went ahead with this idea, ran with it and built a meticulous
- 5:52system of spreadsheets. It where and there was a master
- 5:56spreadsheet that now serves as the Kello dashboard.
- 5:59And each was connected to a spreadsheet that was a an
- 6:02individualized timesheet for each member of this
- 6:05organization's team. So each staff member would be
- 6:09able to log their time and it would automatically sync to the
- 6:12master spreadsheet slash dashboard and show the
- 6:15difference between actual number of hours worked and estimated
- 6:19number of hours that each employee supervisor thought they
- 6:22would spend on each project. So we had this beautiful system
- 6:26of far too many spreadsheets than any one person should ever
- 6:30have to deal with in their life. And we implemented it for the
- 6:33client and it ended up working for them.
- 6:36And we obviously worked together.
- 6:38Was a bit clunky at first, especially working with so many
- 6:41different documents. But they got into a good rhythm
- 6:44with the implementation plan and communications plan that we had
- 6:47set them up with, and they were able to get the insights that
- 6:51they needed to finally get a better understanding of what was
- 6:55causing burnout. And IT have resulted in really
- 6:58important changes for the culture of the organization and
- 7:01reduced the burnout that folks were experiencing.
- 7:05So when we saw that it worked for them, we kind of had a light
- 7:09bulb moment, my team members and I, and we said, if this is
- 7:11working for this one client, chances are that they're not
- 7:15alone in having this problem. And maybe if there are a few
- 7:19other organizations that are experiencing similar challenges,
- 7:23our system could work for them too.
- 7:26So we thought, let's do a little bit of market research and see
- 7:29how widespread this issue is. And it turns out our hunch was
- 7:32right. There are a lot of
- 7:33organizations, especially small businesses and non profits where
- 7:38this issue with oh, with invisible labor working so many
- 7:42hours, a lot of those hours going unnoticed by supervisors
- 7:46and members of leadership team, It's more widespread than we
- 7:48thought. So when we realized that this
- 7:51problem was something that we could potentially fix, we took
- 7:56our system of spreadsheets, we approached the developer and
- 7:59said, could you help us make this into something that is user
- 8:02friendly, that looks beautiful, that could really be a bonafide
- 8:06tool and a useful platform for small businesses.
- 8:10Non profits of all sectors across all industries to be able
- 8:15to use to get a handle on this challenge.
- 8:17And that's exactly how we ended up building Kello.
- 8:21Cool. So there's one thing I want to
- 8:23double click on that. What I'm hearing you say is that
- 8:26actually you found a problem by identifying that data, or in
- 8:34this case time wasn't logged anywhere, so the management
- 8:41didn't have any visible or it didn't have any view on what was
- 8:48causing the problem. Right.
- 8:51Usually if if you hear it now, like in the 2025, the immediate
- 8:57hunch you get or at least that I got is all this has to do with
- 9:04office culture and not necessarily with time.
- 9:08So I was wondering if you could double click why you focused on
- 9:11the time part as a solution to get a culture in place rather
- 9:17than fixing the culture. And then what?
- 9:20What triggered that You didn't say tell management, hey, you
- 9:24need to have a conversation with these people about how much time
- 9:28they actually. Spent right For us at Kello, our
- 9:32ethos is that we are data-driven and human centered, so we
- 9:37understand that quantitative data is going to tell a really
- 9:41compelling story and numbers are not going to lie.
- 9:44And for this particular client, we knew that we could make a
- 9:47better case for the cultural changes that needed to transpire
- 9:52if we had the numbers to back it up.
- 9:55And when we were interviewing members of the staff, we kept
- 9:58hearing the same refrain over and over again.
- 10:00I am working, working way more hours than my supervisor or my
- 10:05manager thinks that I am working.
- 10:07And when we were asking them how that was making them feel, they
- 10:11told us all these stories of feeling like they were burnt
- 10:14out, feeling like their work wasn't being recognized or
- 10:17valued. And then we sort of took all of
- 10:20those steps back to figure out what is the causality here.
- 10:24And we realized if we're hearing all of these concerns from staff
- 10:29members about working too many hours, we need to be able to
- 10:32show that to the members of this organization's leadership team
- 10:35so that we have those concrete figures in place to show them
- 10:39that there is a real problem at the organization that has
- 10:44cultural implications at the workplace.
- 10:47OK, so you used the time to actually quantify the problem
- 10:52for them and to make it feasible like.
- 10:55This is why you need to make changes in the code term and
- 11:00this is how you start. Exactly One other thing I'll add
- 11:03too is that for a lot of small businesses and even in the
- 11:07nonprofit sector specifically, the need to keep time is not a
- 11:13very prevalent one. Usually folks who work in the
- 11:17private sector or who work in a lot of billable projects or in
- 11:21billable industries, they're very used to time keeping and
- 11:24having to keep meticulous records of all hours or minutes
- 11:27worked. I know if there are any lawyers
- 11:29in the audience, some of you are used to billing by the six
- 11:32minute or even minute by minute increment.
- 11:34But for a lot of small business owners or even nonprofits,
- 11:37that's a very unfamiliar practice.
- 11:41So but what what we realized as we kept going with this one
- 11:45particular case with this original client is that it's
- 11:49very useful for businesses of all types and sizes to have this
- 11:53really important time data because you can start to
- 11:57understand how the employees at your organization are using your
- 12:01time. And with that data, you can make
- 12:03so many better informed decisions about how to adjust
- 12:07your resources, how to manage labour as an instrument of
- 12:11capital so much more effectively, how to impose
- 12:15better cultural practices within your organization.
- 12:18It really is a powerful first step for a lot of business
- 12:21leaders to then take a leap from.
- 12:24Yeah. So you talked already a bit
- 12:27about what's happened at the first client as a result of the
- 12:32gap between the hours they thought management was thought
- 12:37they were spending versus the actual number of hours.
- 12:41What happens inside other teams? What did you, because you
- 12:45interviewed as part of their business case, You interviewed
- 12:48other companies? What what did they see?
- 12:52What we ended up seeing was effectively a pattern and we
- 12:54knew that what we had witnessed with that first client was not
- 12:58just a one off. So this notion of staff members
- 13:02feeling overworked and members of leadership were supervisors
- 13:06not really having a strong grasp on how many hours people are
- 13:09actually working or importantly, the invisible labor that people
- 13:13are engaging with to keep an organization operable afloat.
- 13:18All of those things were going unnoticed.
- 13:21So the burnout that we heard from staff members at our first
- 13:24client, that was something that we started to pick up on when we
- 13:28were doing a little bit more of our market research.
- 13:32High levels of attrition. Similarly also a symptom of
- 13:37widespread feelings of burnout within a particular team.
- 13:40We started to notice that amongst other clients that we
- 13:43began to investigate as part of our market research.
- 13:46So when we picked up on this pattern amongst similar
- 13:51organizations, namely our target market of small businesses and
- 13:55nonprofits, we realized that a tool to centralized this time
- 14:00keeping data and what we end up at Kello calling the capacity
- 14:04percentage or the capacity differential that's the
- 14:06difference between the actual number of hours worked and the
- 14:10estimated number of hours worked.
- 14:12We realized that that tool is something really important for
- 14:15businesses of this type to be able to understand the cause of
- 14:22some of these really common problems and to give them ideas
- 14:25about how to address it. Yeah.
- 14:28So you indicated that it leads to burnout or feelings of
- 14:32burnout. What does this look like in
- 14:35practice? What kind of words do people
- 14:39use? Yeah, I mean, this is something
- 14:41that I can even speak to from personal experience.
- 14:44When someone is feeling burnt out, their motivation decreases
- 14:49significantly. Their ability to focus also
- 14:52becomes more wavered and more uncertain, and you lose your
- 14:58ability to show up with the utmost ability to engage in your
- 15:03work on a daily basis. And when you lose that sense of
- 15:06engagement, you start to feel resentment towards your job,
- 15:10towards your boss, towards the company that you're working for.
- 15:13And that's when that resentment starts to harbor and people
- 15:16start to look for opportunities elsewhere.
- 15:19We always like to say at Kello that for any company or
- 15:22organization, your most important asset is your people,
- 15:27the people who are doing the work every day.
- 15:29So it actually makes the best business sense in our opinion,
- 15:34to do what you can as a business owner, business leader to take
- 15:37care of your people because your people are the ones who are
- 15:41doing the work on the daily basis to drive your mission
- 15:43forward, to accomplish your quarterly, your annual goals.
- 15:47And when you take care of your people and ensure that they're
- 15:51working in a work environment, that fosters high motivation,
- 15:55that fosters engagement, that fosters high job satisfaction,
- 15:59Those folks are going to want to stay and be loyal to your
- 16:02organization. So you're building a really
- 16:06strong repository of institutional knowledge amongst
- 16:10your team members who are demonstrating long term loyalty
- 16:13to the organization. Those are the folks who are
- 16:15going to help your business grow and achieve new heights.
- 16:19Yeah. OK.
- 16:20So so one question I still have about This is why didn't this
- 16:24come up through conversations? With the original client you
- 16:28mean? No.
- 16:30So at the original client what you saw is management expecting
- 16:35that everyone was working 40 hours a week and living happily.
- 16:41And the reality was that there were close to burnout and
- 16:45working 60 to 80 hours. Do you know how it came about
- 16:50that this didn't come up through water cooler conversations or
- 16:56let's say conversations that people were having on the work
- 16:59floor? Yeah.
- 17:01If I can be quite honest, in small businesses and small teams
- 17:04specifically, I was eluding before to this notion of
- 17:08invisible labor. And that is a very, very
- 17:12widespread phenomenon among small businesses as something
- 17:16that I've just anecdotally observed over my near 10 years
- 17:20of working with businesses of that size.
- 17:22And this goes unnoticed by a lot of business owners and leaders
- 17:26because they are doing 1,000,000 things a minute.
- 17:30And I'm not saying that this is a good thing or a bad thing, but
- 17:35it really just is the reality that when people are really
- 17:38busy, they can get distracted and they can overlook a lot of
- 17:42other tasks. They can overlook the well-being
- 17:47of the people who are working for them because they are so
- 17:50focused on trying to take off all the the myriad things that
- 17:53are on their To Do List every day.
- 17:57So I think that it didn't come up in water cooler conversations
- 18:01because there literally was a blindness, an utter lack of
- 18:07awareness of the actual number of hours that team members were
- 18:11working. And this is something that we
- 18:12even observed before going back to the original client with
- 18:16those business with with that organization's leaders, is that
- 18:19they too were working way more hours than they ever thought
- 18:22that they were because they would be working on something at
- 18:26night as they were putting their kids to bed.
- 18:28And not actually considering the fact that those minutes turn
- 18:31into hours. And that actually is part of
- 18:34work. If your brain is focused on your
- 18:37business, then you're working on your business.
- 18:39If you're doing anything other than doing something, engaging
- 18:43in a hobby, spending time with the family, anything that
- 18:45doesn't require you to think for an iota of a second about your
- 18:48business, then then you're working.
- 18:52And I think it's that lack of awareness that led to that.
- 18:56Inability to openly talk about the issues that the organization
- 19:01was facing from the time keeping standpoint.
- 19:03But how? But what the cultural
- 19:05ramifications were for that lack of awareness?
- 19:08That's why going back again to why for us, when we were working
- 19:12with that client, it was important to present them with
- 19:14the data that was so important to us because we could say to
- 19:18them here without a shadow of a doubt, we have concrete evidence
- 19:22to support what your staff members have been telling us.
- 19:25We have concrete evidence to support to support that you
- 19:28yourselves as this organization's leaders are not
- 19:31setting a good example for your team members of what a healthy
- 19:36work life balance should be. Yeah, I was about to say, you
- 19:39also gave them a sort of a mirror.
- 19:42Absolutely of their own. Behavior.
- 19:44Absolutely. Which usually is even more
- 19:46powerful if they say like oh, because actually by extension if
- 19:50if you work like really long hours, you expect others to do
- 19:54that too. 100% culture is set at the top and if your business
- 19:59leaders are only showing that they work 20 hours a day and
- 20:05that sets the standard of expectations for all other team
- 20:09members, then that. Broadens to become the overall
- 20:13culture that your organization embodies.
- 20:16And again, for some folks who are out there who absolutely
- 20:21love, love working and who love to be on it 100% of the time,
- 20:26that's fantastic. I'm certainly not saying that
- 20:30there is a right or wrong, wrong way to go about work life
- 20:33balance. It's something that's highly
- 20:35individualized. And I think it's forever going
- 20:38to be a struggle for anybody who holds any kind of employment to
- 20:42be able to find a team, find an organization who will respect
- 20:47the work life balance needs that each of us bring to us on and
- 20:51bring to our lives on an individual basis.
- 20:53But yeah, at the top, that's where it's set.
- 20:56And that has a trickle down effect to expectations that are
- 21:00set for all other members of the team.
- 21:03And this happens in start-ups a lot because especially the early
- 21:07stage founders, they, they do something where they work and
- 21:13they had just looking at myself and the people I spoke to, they
- 21:18see, they don't see it as work. They see it as sort of their
- 21:22life. This is their mission, this is
- 21:24their legacy. This is what they're they're
- 21:26supposed to be working on. So if it takes another extra
- 21:29hour or two or three or four and it doesn't impede with let's say
- 21:34the children. Yeah, absolutely.
- 21:37And as a founder myself, I, that resonates with me personally.
- 21:41I completely understand. And especially when I find
- 21:43myself working really productively and I get into a
- 21:46groove, I can lose track of time and keep going and going and
- 21:50going. But I'm really lucky in that I
- 21:52have a support system. I have family members who can
- 21:56help me pick up slack in other areas of my life that also need
- 21:59attention. With your podcast, especially DJ
- 22:02speaking to women in the tech industry, this is something that
- 22:05goes unspoken about a lot of the times and that it's society
- 22:09still imposes the disproportionate burden upon
- 22:14women to manage the household and all the work that comes with
- 22:19keeping up with a home and keeping up with the family.
- 22:21So as female founders, there's an additional layer added to all
- 22:27of the work that we're that we're putting on our own plates.
- 22:30There's oh, but we have to make sure that we're taking care of
- 22:33the family. We have to make sure that this
- 22:35part of the house gets cleaned today.
- 22:37We have to make sure that the kids get dropped off for one of
- 22:40their millions of activities or sports leagues that they need
- 22:43to. And granted, of course it's
- 22:46wonderful when folks have the help to do that, but I think
- 22:49that the societal pressure and expectations for women
- 22:53specifically to take on all of that invisible labour even in
- 22:562025 still very much exists. Well, yeah, absolutely.
- 23:01There's absolutely extra burden on on women when it comes to
- 23:06care duties of care and not only children, by the way, in
- 23:09household, but also care for elderly family family members
- 23:13usually goes to the to the female side of the of the
- 23:17equation. One question before we shift to
- 23:21to more into how callow then solves the problem.
- 23:25Did you see any in in the data that you collected and that you
- 23:30still collect. Do you see that this balance
- 23:32between men and women also back in the data on the number of
- 23:36hours that they work or? That's a very interesting
- 23:39question. In the organizations that we
- 23:43researched for as part of our market research and just, you
- 23:46know, examining Callow's current customers, we don't necessarily
- 23:50see that there is a discrepancy in the number of hours worked by
- 23:55gender, but we are still seeing a discrepancy in in the projects
- 24:00or the tasks where those hours are logged.
- 24:03We were talking again about invisible Labor and what we've
- 24:06seen with current Kello users as well is that female identifying
- 24:10members of a team will spend more time taking on operational
- 24:17tasks that support the bottom line of the business and to
- 24:22ensure a positive employee experience for the overall
- 24:26organization. Rather than male identifying
- 24:29team members who will pretty much log all of their time to
- 24:34specific project work. That's not to say that the
- 24:37female identifying team members are not still logging that
- 24:40project time, But if folks all only have the same hours of the
- 24:43day, what we're noticing is that this kind of doesn't set up
- 24:49female team members for success. Because again, there's that
- 24:53unspoken expectation that they will take on the invisible labor
- 24:56that's required to keep the business afloat, keep the bottom
- 24:59line of the business, you know, at A at a reasonable state while
- 25:03still having to accomplish all of their project or external or
- 25:09client facing goals. Now, do you actually also make
- 25:14that point to clients on on that balance, like like, hey, this is
- 25:20what we're in addition to, this is the gap between what you
- 25:23thought you were spending in terms of hours and this is what
- 25:26you really spend. You also give feedback on, hey,
- 25:29this is if we look at populations, this is what they
- 25:33spend their time on or this at least this is what they logged,
- 25:37their time. Most most definitely for us at
- 25:40Kello, transparency is the name of the game.
- 25:43And we were I was talking before about how our ethos is
- 25:46data-driven and human centered. And what underlies that is a is
- 25:51US valuing equity as a pillar of our business, as a pillar of our
- 25:56ethics and the way that we always want to go about
- 25:59delivering our product and its service to all of our clients
- 26:03and its users. So if we encounter a situation
- 26:07where we're seeing this data in one of our clients, we would be
- 26:11remiss not to say anything, especially if we start to
- 26:14recognize that it's again a larger pattern within the
- 26:17organization. We understand that if we're
- 26:20seeing this data, like I've said before, it has cultural
- 26:25implications that can negatively affect the business overall,
- 26:29negatively affect the business from even a productivity
- 26:32standpoint and a profitability standpoint.
- 26:35As I mentioned before, it makes good business sense to take care
- 26:39of your people and to have a human centered culture at the
- 26:42core of your organization or your company.
- 26:45So if we're finding through the data that we're collecting that
- 26:49one of our client users is going down a road that might not be
- 26:54beneficial for them, we're going to say something and work with
- 26:58them as needed to implement any recommended changes so that they
- 27:02can get ahead of any consequences.
- 27:06Let's shift to what Gallo then actually does.
- 27:09How does it work? Where does it start?
- 27:11Where does it end? Absolutely.
- 27:14So for most users, it's a very simple and user friendly time
- 27:19keeping system wherein you login, you can see a very user
- 27:23friendly dashboard with all of the projects that you've been
- 27:26assigned to. And then you have your timesheet
- 27:28where you can log the time that you spend working on all the
- 27:32projects to which you are assigned.
- 27:34But one thing that makes Kello as a time keeping system stand
- 27:38out from other time keeping systems on the market is that
- 27:41with Kello, you don't just have the one option of logging your
- 27:44time on a daily basis. You can log your time in weekly
- 27:49or even monthly increments. And this is a really effective
- 27:53tool for organizations who are new to time keeping as a human
- 27:58Capital Management process. You can start off by asking your
- 28:02team members to provide general estimates for the number of
- 28:06hours that they work on certain tasks or projects in a month.
- 28:10Then you increase that frequency to a week, and then you can
- 28:13increase it to daily. This is also really helpful if
- 28:18organizations don't need such explicit detail in number of
- 28:24hours per day across projects. If they just need a general
- 28:28estimate of how team members are spending their time across
- 28:31different projects, tasks, departments, etcetera, then
- 28:35being able to lessen the time keeping task burden on team
- 28:39members by having them do it less frequently is a way to get
- 28:42people more or better acquainted with the idea of doing something
- 28:48new as part of their work day. It increases the buy in of
- 28:52trying to implement a new process and system into people's
- 28:55already busy days. Yeah.
- 28:58So how do you how do you make that distinction if I need it or
- 29:02not really the granularity in the data on an hourly basis or
- 29:08on a weekly or even monthly basis?
- 29:11That's where we as members of the Kello team will speak
- 29:14directly with new client users and we will provide
- 29:18recommendations that are suited to the needs that they express
- 29:23to us. And what's very easy with the
- 29:26Kello platform is that it can always be changed.
- 29:29So let's say a new organization comes to us and they say they
- 29:33want to use Kello, but they're really unfamiliar or or they're
- 29:36team members have never used a time keeping system before.
- 29:39Well then we might recommend that they start with the monthly
- 29:42frequency of time keeping. And if after even just the first
- 29:46month we find that it's not working for them very well, we
- 29:50can adjust and in a matter of seconds we can change their
- 29:53frequency. None of the previously recorded
- 29:55data is going to go away. There's absolutely no disruption
- 29:59to the usability or the operability of the platform.
- 30:03And then we can even revert if we find that the weekly
- 30:06frequency is too much, we can go back to monthly.
- 30:10So it's all that the heart of Callow and the platform itself
- 30:14was the user experience. We wanted it to be as seamless
- 30:17and easy as possible for folks to use, and we wanted it to be
- 30:21flexible to organizations changing, ever changing and ever
- 30:26evolving needs. That's what that is what the
- 30:28platform does. What are the benefits that
- 30:31you're you are seeing? Definitely.
- 30:34Before I get into some of the benefits that we're seeing, I
- 30:36also want to talk a little bit about some of the some of how
- 30:39the platform works when you are at a manager or an admin level
- 30:44user. So there are different user or
- 30:46account types within Kello. As I mentioned, for most folks
- 30:50who use Kello, they're going to have a basic user type account
- 30:54wherein you see all the projects that you've been assigned to and
- 30:56then you can log your time. But of course, somebody has to
- 31:00assign you to all of those projects, and that's where the
- 31:03manager and and the admin level user types or account types come
- 31:07into play. So in those manager and admin
- 31:10account types, what you're also able to do is you can provide
- 31:15estimated hours for all members of your team across all the
- 31:19projects to which they are assigned.
- 31:21So that's where the ultimate calculation for that capacity
- 31:25differential comes in. If we go back to the example of
- 31:28the original client, remember that they were experiencing A
- 31:31discrepancy between actual number of hours worked and the
- 31:35perception of the number of hours worked by their
- 31:37supervisors and managers. So if we take you and me to even
- 31:42simplify this example further, DJ, if you are my supervisor and
- 31:46you've assigned me to work on Project X and you think that I'm
- 31:50going to spend 20 hours a week working on Project X, you can go
- 31:56in and enter in Kello that for Jamie, she's going to work 20
- 31:59hours on Project X this week. But at the end of that week,
- 32:03after I've inputted my time for all the hours I've spent working
- 32:07on Project X, you see that I actually needed to work 30
- 32:10hours, not 20. The capacity differential is
- 32:14going to light up. And we actually have a really
- 32:16simple color coding system in Kello to identify if you're
- 32:19within the, if the estimate is really accurate to actual number
- 32:23of hours worked, it's green. If the estimate is, you know,
- 32:26within a 10% differential, it's yellow.
- 32:28Anything above 10%, it's going to be red.
- 32:31To say there's a really big misunderstanding and discrepancy
- 32:34here. So if I've, if you thought I was
- 32:37going to work 20, but I actually work 30, that's going to show up
- 32:41in your account, it's going to be red.
- 32:42And you're you're going to realize, OK, maybe I have to go
- 32:45and have a conversation with Jamie and figure out, you know,
- 32:50how what actually was worked on this week, what was triggered
- 32:54and and why did I have a such a big miscalculation as to how
- 32:59much time it was actually going to take her to get the work
- 33:03done. Yeah.
- 33:04And, and usually it's a, it's a discussion that you have not
- 33:09necessarily like in, in this particular case, I asked you how
- 33:14much hours do you need? But if I'm a good manager, I
- 33:17actually do challenge you and what to actually can provide you
- 33:21with is let's say basis to chat to do that challenge.
- 33:25Exactly. To tell you what, you said you
- 33:29were going to spend 20 hours, but we saw in the previous weeks
- 33:33it's going to be it was more like 30.
- 33:36So what makes it is it's 20 now. Exactly.
- 33:40Exactly. Could be, yeah.
- 33:41Yeah. So then you as a manager can
- 33:43make again better informed data, informed estimates as to how
- 33:47much time it actually takes to accomplish a project.
- 33:52And what this actually going back to the original question,
- 33:55what is one of the benefits? What this helps organizations do
- 33:59is be a lot more strategic with new business opportunities.
- 34:04If they're going after some new business and it's a project that
- 34:08the organization has completed already.
- 34:11You have all of the data for how many man hours, how many labor
- 34:15hours it actually takes to get a project like that done.
- 34:18So you know exactly how many hours to quote your new client,
- 34:22how much to charge your new client.
- 34:24You have all that data so that you can go to you go to those
- 34:28new business opportunities armed with that information and you
- 34:31know how to crunch the numbers so that that you can at minimum
- 34:34break even and even better, achieve a profit.
- 34:37Yeah, yeah. Because I think that's also very
- 34:40important to the business side of it.
- 34:43At the end of the day, if you know the number of hours a it
- 34:48makes it possible to avoid unnecessary losses and
- 34:53unexpected losses because you underpriced a customer or under
- 34:57quoted customer. Secondly, it also gives you
- 35:01trust towards customer because you can actually deliver on time
- 35:06at cost. And thirdly, it also gives you
- 35:09the ability to to do decent pricing on on projects or
- 35:14products or what have you and include all the information in
- 35:20there and then do it actually data based, not let's say, yeah,
- 35:26we call it like using your phone to to make up a quote.
- 35:31Exactly. We have an expression here too
- 35:33about assumptions and it's quite crass, but the, the, the, the
- 35:37gist of the saying is that when you making assumptions, is, is,
- 35:41is a, is a poor thing to do. So again, that's why having the
- 35:44data that a platform like Kello can give you is so important.
- 35:49Obviously we just talked about the benefit that it has from,
- 35:52you know, the, the new business standpoint from, from being able
- 35:55to deliver projects for your clients on time and on budget.
- 35:59But it also helps businesses better allocate their human
- 36:04capital resources. Say we're taking, we want to
- 36:07take on new business at our company.
- 36:10And you know, we know that it, you know, let's say DJ, you're
- 36:13working at my company and you're a really high performer.
- 36:16And I'd like you, DJ to work on this new project that we just
- 36:20got for this new client. But I can see in your time
- 36:23sheets that you're already kind of maxing out your capacity for
- 36:27work hours in a week. Well, that tells me that it
- 36:31would probably be a really bad idea to add more work to your
- 36:36plate because again, I don't want to bring you close to
- 36:40burnout in any way. We talked in great length
- 36:42already about the consequences that can arise for companies
- 36:46when they work their team members to the bone and they
- 36:50approach burnout. So if I see from your
- 36:53timesheets, from the data and Kello that you're already
- 36:55working, you know, hours that are approaching your maximum,
- 36:59what I can do is either assign the new project to a different
- 37:02team member or I can readjust the projects that are currently
- 37:07on your plate. I can take you off of something
- 37:09else if it's really important to me that you're put on this new
- 37:13client work. So I'm better able to manage
- 37:16work across my team members to ensure maximum productivity,
- 37:21minimize likelihood for burnout and ensure the all the projects
- 37:25are completed on time, at cost and a maximizing profitability
- 37:29in the process. Yeah.
- 37:31And on top of that, it also enables companies, I think to
- 37:39put a price on the service that they give to a customer post
- 37:43sale. 100%. Because that is one of the
- 37:47things that I saw, at least in my time as a corporate, is that
- 37:54burnout was most prevalent in finance and in operations.
- 37:59Why? Because not because the managers
- 38:03didn't care, but because there was no at least early on the
- 38:10budget allocation there was tied to the assumption of, OK, it's
- 38:15going to cost about this number of hours.
- 38:18And they actually, they did a lot of calculations on that
- 38:21beforehand, but those were based on assumptions and they never
- 38:25actually looked at the actuals. Right.
- 38:28And we know that operating on assumptions is a bad thing to
- 38:32do. So that's why I, I feel like I
- 38:35sound like a broken record. So to your audience, I
- 38:37apologize, but at least we're very consistent here.
- 38:40If you have the data, then you don't have to rely on
- 38:43assumptions and you can make more accurate projections and
- 38:46forecasts. You're able to even build
- 38:49budgets for your company many fiscal years in advance.
- 38:53If you have this data and you've collected it over a long enough
- 38:57period of time with consistent use of the platform, if you
- 39:00notice a steady pattern of behavior through the data that
- 39:04that Kellogg was yielding for you, you can create budgets for
- 39:09several fiscal years down the line.
- 39:11So that minimizes the operational and financial burden
- 39:14as well for members of those teams because they're armed with
- 39:17information that can allow them to do their work more
- 39:20efficiently. So one thing that I had
- 39:26personally with time management as an experience is that it sort
- 39:31of feels and sounds like micromanagement.
- 39:34Yes, everyone understands why it needs to be done.
- 39:37Yes, everyone needs understands why it's sort of helping the
- 39:43bigger helping myself, but also the bigger picture get better
- 39:48and still is someone looking at my hours and looking if I'm
- 39:53really making those 40 hours doesn't.
- 39:57How do you avoid that discussion?
- 40:00That's a really good question. We were talking before about how
- 40:05we used data to inform the conversation about culture, but
- 40:10I think in this particular picture that you're painting,
- 40:14you would need to have the discussion about culture first
- 40:18before going after the data collection.
- 40:21Like I mentioned before, Ethos at Calo is that we are human
- 40:25centered. We want to deliver an equitable
- 40:27experience for all of our clients through the platform as
- 40:30a tool and through the services that we offer.
- 40:33But if a client is the culture, and a client organization is one
- 40:39where micromanagement is abundant, then the
- 40:43implementation of a time keeping system will probably not get a
- 40:47lot of buy in from the people who actually have to keep their
- 40:50time. And this unfortunately is
- 40:52something that is not easy to avoid because you're, you're
- 40:59right, there are some folks who can miss.
- 41:02Folks can mismanage any tool. And certainly with time keeping,
- 41:06it can be used with some micromanagers to nitpick the
- 41:09number of hours or minutes that people are spending across their
- 41:12day. So I think that the culture at
- 41:15the organization needs to be one that espouses trust between
- 41:21employees and their supervisors and an understanding that if
- 41:24folks are getting their work done with minimal interruptions,
- 41:29minimal problems, people are getting their work done and it's
- 41:32delivered on time, and the quality of the work product is
- 41:35satisfactory, then, at least in my opinion, it shouldn't matter
- 41:40how much time it takes people to get the work done or when
- 41:45they're working on it. If folks work better between the
- 41:48hours of midnight and 5:00 AM, that's fantastic.
- 41:52If folks work better during traditional nine to five hours,
- 41:55that's fine too. But for me as a business leader
- 41:58and a manager, as long as you are getting your work done on
- 42:02time and again, if I'm satisfied with the quality of the product,
- 42:05for me, I don't care when you do it or how long it takes.
- 42:09So if that culture of trust is built in, then already I have
- 42:14that accord with my employees where they are like more likely
- 42:20to trust that I'm not going to use this tool to micromanage
- 42:24them because that's not a culture at my organization that
- 42:28I've pushed upon them at all. Trust is going to be your
- 42:32strongest foundation to build that culture to enable your team
- 42:37members to give you the buy in that's needed to implement these
- 42:40new processes and systems. OK.
- 42:44So what are the biggest shifts that you've seen over time after
- 42:48using the, after implementing Kellogg in terms of of of
- 42:52culture, in terms of maybe company, even performance?
- 42:57Great question. What we've seen with some of our
- 43:00user organizations is that folks are taking more time off than
- 43:04they previously did. And I know that's probably going
- 43:07to make some members of the audience raise their eyebrows
- 43:10because isn't the whole point to make sure people are like
- 43:13working better, working more productively?
- 43:15Yes, absolutely. But especially in the context of
- 43:18the United States where, you know, compared to folks in
- 43:21Europe, we don't have nearly as much paid time off as you all
- 43:25get across the pond. So the the work culture in
- 43:29American companies is a lot more like like head, head down on
- 43:34desk, you have to be working 24/7.
- 43:36And that's why discussions of burnout and high rates of
- 43:39attrition are a lot more prevalent in American workplace
- 43:42discourse than they might be for other countries.
- 43:45But again, ensuring that folks are able to take time off to
- 43:50rest and recharge is statistically found to ensure
- 43:55that when they come back to work, they are better engaged
- 43:59with the work that are doing. They have greater satisfaction
- 44:03with their job, with the organization because they've
- 44:05been given sufficient time to to step away and to rest their
- 44:10brains, rest their bodies and come back feeling better than
- 44:13ever to attack the problem, attack the mission that any
- 44:18organization is going after. So again, a strange thing to
- 44:22have noticed, and I know folks are going to feel some sort of
- 44:26way about it, but the ability to recognize how hard people are
- 44:31working, how much time they're putting into their work, and
- 44:36using that to encourage them to take time off to rest and
- 44:40recharge and come back and perform at such optimal levels
- 44:44has positive impacts on productivity and
- 44:49unprofitability. Yeah.
- 44:51That that and that is proven also in in numerous other
- 44:55studies. Certainly.
- 44:57Even the Bible was clear on that.
- 44:59Thou shall have one day off. Exactly.
- 45:02Yes, if the powers that if the powers that be even needed to
- 45:06take a day off from creating the world, then we should be able to
- 45:09take some time off from our jobs as well.
- 45:12That's a very good statement. So did you, did you see any
- 45:18cultural changes besides the taking more time, encouraging
- 45:23people to take time off like the team, let's say the camaraderie,
- 45:32team performance, but also in terms of like well-being
- 45:38increasing? Absolutely, 100% yes to even all
- 45:42of those examples. It's kind of even like you were
- 45:44there. DJ Yes.
- 45:46What we've seen is that when armed with this information and
- 45:50when business leaders are able to make these better informed
- 45:52decisions about how to staff people on different projects so
- 45:56that their time is maximized, they again feel like they can.
- 46:00Employees can feel like they can accomplish more in a day, which
- 46:03makes them feel really good about the work that they're
- 46:06doing and makes them more ready to show up for work the day
- 46:10after and the day after that and.
- 46:13Did you, did you also see changes in management behaviour,
- 46:17like them taking more time off or working less long hours
- 46:22because they were like, Oh yeah, I'm going to have to log this?
- 46:28100% and actually we were working with one client
- 46:32organization where in the leader of the organization actually
- 46:36decided to take a month long sabbatical.
- 46:39And what happened with that was that the organization itself
- 46:42implemented in a company wide sabbatical policy to reward
- 46:47people for their long tenure and loyalty to the organization.
- 46:52So after working with the organization for five years, 10
- 46:55years, five year increments, after that you get extended paid
- 46:58time off under the sabbatical policy.
- 47:01So these are really wonderful results with big impacts that
- 47:07we're seeing from folks, you know, in in hopefully large part
- 47:11because of their use of Kello and what it's been able to do to
- 47:14improve their organizational culture, improve the efficiency
- 47:17and how they're working on the day-to-day.
- 47:19So that if somebody gets to take sabbatical for an additional 2
- 47:24weeks or even up to a month. There's such a good and
- 47:27productive cadence of work hours going with the other members of
- 47:31the team that folks are able to make real, really well informed
- 47:35decisions about how to pick up some of the work for folks who
- 47:38are going to be out for that extended period of time.
- 47:41While all reducing burnout, ensuring that people are only
- 47:44working a sustainable number of working hours so that their
- 47:48productivity does not suffer. Yeah, and also there will be
- 47:53well-being does not suffer. Absolutely.
- 47:55So my audience is preliminary founders and investors who may
- 48:04not perceive that they have a problem yet in their teams.
- 48:10And maybe they don't. Don't get me wrong.
- 48:13What we we as founders, we're all doing great.
- 48:15It's fine. We are blissfully ignorant, as I
- 48:18like to say. So to the founders who are
- 48:21blissfully ignorant, what are three things to watch for to
- 48:26spot these differences between actual workload and quote UN
- 48:32quote assumed workload? I think one of the biggest
- 48:36triggers for when this can start to happen is when you as a
- 48:39manager start to have questions about how much work your
- 48:46employees are doing. If you at any point start to
- 48:49question it, if you start to get these thoughts in your mind of
- 48:52Gee, I wonder what this person is doing all day, or wow, I
- 48:55haven't heard from this person all day.
- 48:59I wonder what's going on if you're starting to see even like
- 49:02that, that pattern of minimized communication that could mean
- 49:07either that somebody is sitting and twiddling their thumbs and
- 49:10maybe need something to do and is maybe a little bit too
- 49:13intimidated to come and ask or somebody is just working
- 49:17non-stop that they cannot in all human possibility respond to you
- 49:23within 10 seconds. So I would say if you're
- 49:27starting to get those questions and if you're and if those
- 49:30questions are informed by unusual patterns of
- 49:33communication or specifically minimized communication, that's
- 49:37when I would start to maybe think about investigating what
- 49:42that particular person's workload is like.
- 49:44And maybe looking at their timesheet entries in Kello
- 49:47against the estimated hours that you've that you as their manager
- 49:51have entered for their time on all the projects that they've
- 49:54been staffed. Take a look at that data and see
- 49:57if you can back up some of the assumptions that are already
- 50:00starting to form in your head and use that as an opportunity
- 50:04to have a discussion with that particular employee.
- 50:08But if with your direct report, let's say and, think about how
- 50:12you can help them use their time better.
- 50:15Yeah. So what I'm hearing you say,
- 50:17just to put it really briefly, is if they stop talking, you
- 50:20need to start talking. Absolutely.
- 50:23Yep, Yep. Because again, communicate 2 two
- 50:26way communication. It's going to build the trust
- 50:28that we talked about earlier. And we know how important that
- 50:31trust is for ensuring productive collaboration, for ensuring that
- 50:35people have what they need to get their work done and for
- 50:38ensuring that they're that everyone at your company is
- 50:41going to have an optimal work experience working there.
- 50:45OK, cool. Are there other things to watch
- 50:49out for? For instance, if you don't have
- 50:50Callow yet to support you. Oh, that's a, that's a very good
- 50:54question. I would say as a business
- 50:57leader, maintain an open dialogue with the people who are
- 51:02working for you and who for the people with the people who are
- 51:05working with you. A lot of times I've even seen
- 51:08this with a lot of founders. Founders can get all up in their
- 51:11heads and we as founders, it's our job to constantly try to
- 51:16innovate and think of ways to make our products and services
- 51:18and our tools better. But you have to remember about
- 51:21all the people who are working alongside you to turn your ideas
- 51:25into a reality. And you can't be divorced from
- 51:29all the work that they are doing and from the work environment in
- 51:32which they're making it all happen.
- 51:35So I would say first and foremost, maintain that open
- 51:37dialogue so that you always have a pulse, a touch point on the
- 51:41working experience of your team members.
- 51:44Because as we've talked at great lengths already, you want to
- 51:47ensure an optimal working environment and experience for
- 51:50your team so that you all have the energy and the motivation to
- 51:54continue to innovate. OK.
- 51:57So then if you see innovation drop, would that then also be
- 52:05because ideally you don't want to rely on metrics like
- 52:09attrition and and people leaving, you want to be ahead of
- 52:13that. So if you see innovation going
- 52:17down in a team over time, would that be a signal for people to,
- 52:23let's say, at least start having discussions besides having that
- 52:27open line? Right, right.
- 52:29I think, I think it certainly could be because I know, you
- 52:32know, it's one thing for me to say he was a business leader.
- 52:35You, you as a founder maintain that touch point with your
- 52:38employees. But I know that not everybody,
- 52:42not everybody brings people management, brings people
- 52:46management to the forefront. It's a very unique skill that
- 52:50that people have. Everyone can learn it, but not
- 52:53everybody is equipped to be the best people manager so.
- 52:59Pre installed in everyone. Exactly, exactly.
- 53:01So I think that your your proxy metric of analyzing innovation
- 53:09can can be a really great way to see, you know, whether your
- 53:12organization is still on the trajectory that that it needs to
- 53:15be. If you see that innovation
- 53:17starting to drop, I would caution folks to, for their
- 53:22first instinct to be to blame folks, to blame the people who
- 53:26are working with them and working for them on the
- 53:28innovation drop. Take a little bit of time to
- 53:31explore the causality. If innovation is dropping, what
- 53:35might be the cause of that? And go all the way back until
- 53:38you find the root source of that symptom that you're noticing.
- 53:43So you've been building a startup yourself with, I think,
- 53:48three female founders. That's correct.
- 53:50Yeah. It's three of us at Kellow.
- 53:53So how do you do you apply the learnings that you have from
- 53:58building it, from building Kellow and also the the
- 54:01experience implementing it with customers and then getting show
- 54:07actually showing that there is a problem.
- 54:10How do you apply that inside your own company?
- 54:13Oh my gosh, this is a great question.
- 54:15I think for me and my Co founders, Lauren and Julia, we
- 54:19have another member of our team, our Chief Marketing officer
- 54:21Zach, we're a small but mighty team as a lot of startups are
- 54:26and we do a really great job holding one another accountable.
- 54:31Again, this I think I'm just very lucky in that amongst my Co
- 54:35founders and I and our whole Kello team, we are very trusting
- 54:39of one another and we would be remiss to not practice what we
- 54:44preach. So again, as we know as
- 54:47founders, founders can work crazy, crazy hours.
- 54:50But especially for me and Lauren and Julia, if we start to notice
- 54:55again, by recognizing those communication patterns, if I
- 54:58know that, oh, I haven't heard from Julia in an inordinate
- 55:02amount of time, I'm going to be proactive about reaching out to
- 55:06her and checking in with her, seeing what's on her plate,
- 55:09seeing what's going on. And nine times out of 10, if I
- 55:13haven't been hearing from her as frequently as I'm used to, it's
- 55:16because she's juggling 1,000,001 things.
- 55:19So I want to be able to intervene and say, OK, what is
- 55:23currently on your plate that maybe can be de prioritized for
- 55:26a bit? What is something that's on your
- 55:27plate that we can offload to somebody else who might have a
- 55:30little bit more flexibility in their schedule right now?
- 55:34How do you how do you keep that out of the blame game?
- 55:37I think for us, it's just that we we've built that foundation
- 55:41of trust and we're also honest with each other.
- 55:45So if, if I've ever made a mistake, I know that my Co
- 55:49workers are going to be able to come and tell me that I've made
- 55:52the mistake. And you know, they'll give me
- 55:56the grace of being able to recognize the mistake and to put
- 55:59in the time to correct it and work past it and learn from it
- 56:02and not make the mistake again. Because I, as a business leader,
- 56:06that's the way that I show up for my team members.
- 56:08If somebody makes a mistake, I'm not going to blame them for it
- 56:12immediately. They're like, we're all human.
- 56:14Nobody's perfect. And I want the people who are
- 56:17working with me to be able to learn from the mistakes, learn
- 56:20from experiences. And by giving them the grace to
- 56:25do so, rather than being automatically punitive again,
- 56:29I'm going to make sure that I'm fostering that positive work
- 56:32culture. It's going to make people more
- 56:34likely to want to work with me. I always want to be someone that
- 56:37people want to work with. I think that's very important,
- 56:40especially as a founder, as an entrepreneur, That's how I'm
- 56:44going to be able to attract the best talent that there is out
- 56:47there. So being overly punitive is not
- 56:50going to move anything forward. Yeah, I just heard you give
- 56:54another indicator for that. Things might be a little bit
- 57:00going off the rails if you're not able to attract the people
- 57:04you want to attract. That's also.
- 57:07Absolutely. Absolutely.
- 57:09If yeah, if you have a critical vacancy in your organization and
- 57:13you find that you're unable to fill it, I know that, you know,
- 57:17in in start up spaces, it's a it's a small world and people
- 57:21talk. And if somebody garners a
- 57:24perhaps negative reputation, that's going to be something
- 57:28that people take note of pretty quickly.
- 57:31And nobody wants to work with someone who's not nice to work.
- 57:37Not true, absolutely true. So I want to shift towards the
- 57:41end of the conversation. Jamie, I'm developing an an AI
- 57:45tool for female founders for fundraising.
- 57:49I was wondering F for you from your perspective, how much
- 57:55invisible work is going into that?
- 57:57For you putting together this AI.
- 57:59Tool for for you fundraising. Oh, Oh my gosh.
- 58:05A lot of it goes on, you know, goes unrecognized.
- 58:08For me specifically. I mean, I'm, I'm so honored that
- 58:12I had the opportunity to be on this podcast with you, but
- 58:15public speaking does not come naturally to me.
- 58:18So for me, I know I have to take a lot of time before any
- 58:23recording or pitch appearance or meeting to prepare my speaker's
- 58:30notes, prepare myself mentally and emotionally for this kind of
- 58:34engagement. And for me, that can take a
- 58:36couple of hours. But I know that by putting in
- 58:40that preparation, I'm going to feel more confident when I get
- 58:43to that public speaking setting. I'm hopefully going to have a
- 58:46much more fruitful conversation because I've mitigated some of
- 58:50my nerves with all the pre preparation.
- 58:52So that preparation time for, at least for me speaking
- 58:56personally, is some of that invisible labor that some folks
- 59:00for whom public speaking comes naturally, they could be able to
- 59:03go up on a stage and deliver their pitch and basically wing
- 59:08it and it will seem flawless. I need to put in some more time
- 59:12before the pitch actually happens so that I can get to the
- 59:15same level of fluidity and seamlessness that natural public
- 59:20speakers might be able to just get away with.
- 59:24OK, so now I'm a bit curious what, what, what are some tips
- 59:29that you have for other people who are notes, let's say, crazy
- 59:35about public speaking? How do, how do you prepare
- 59:39mentally? I mean, the, the, the preparing
- 59:41the notes. That's that's well, let's say an
- 59:46obvious one. For sure preparing your notes
- 59:48and I'll say practice, practice, practice.
- 59:53I know it's not going to be a piece of advice that pleases
- 59:57everybody because it seems kind of cliche and I know we're all
- 1:00:01really busy and practice takes time, but at least for me, it's.
- 1:00:06Really been the most effective tool to make sure that I can
- 1:00:08show up, that I can feel ready, that I can deliver my message
- 1:00:12with clarity and with confidence.
- 1:00:14Especially as founders, when we're pitching our ideas to
- 1:00:17potential investors, we want to make sure that potential
- 1:00:20investors understand the problem, they understand the
- 1:00:23solution, and they understand what the product is all about
- 1:00:26without any shadow of a doubt. So practicing your elevator
- 1:00:30pitch over and over and over again till you feel like you've
- 1:00:33perfected it is what's going to make you best able to deliver
- 1:00:38that message with the clarity and confidence that's required.
- 1:00:42And I think you've done a terrific job at doing that
- 1:00:46today. Thank you again.
- 1:00:47It's a lot of practice. And if I might add another piece
- 1:00:50of advice, part of practice isn't just staring in front of
- 1:00:53the mirror and speaking to yourself.
- 1:00:55It's maybe stepping out of your comfort zone a little bit,
- 1:00:58showing up on podcast recordings just like I am here.
- 1:01:01This for me is a wonderful opportunity for me to share the
- 1:01:05story of Kello, The facets of Kello with your audience.
- 1:01:09But for me personally, it's also an opportunity for me to
- 1:01:13practice the way that I communicate about our business,
- 1:01:16about my team, about our platform.
- 1:01:19And each time I'm able to engage with folks like you, DJ, who are
- 1:01:23so kind to give me this platform.
- 1:01:24It's my ability to put myself out there, out of my comfort
- 1:01:28zone and continue to refine my communication skills.
- 1:01:31Well, glad to have had you. Really enjoyed our conversation.
- 1:01:36Jamie, if people want to connect with you, learn more about you,
- 1:01:41and especially learn more about Kello, where would you like to
- 1:01:45send him? Definitely for Kello, you can
- 1:01:47find us online at our website that's going to be
- 1:01:50www.kellotime.com. We're also on LinkedIn at Kello
- 1:01:55Time and we're on Instagram at Kello under score Time.
- 1:01:59Folks can also find me on LinkedIn with my name, Jamie
- 1:02:04Albaum. I think I'm the only one with my
- 1:02:06name on LinkedIn, so it shouldn't be too difficult to
- 1:02:08find me. But you can always even find
- 1:02:11Kello through my own LinkedIn profile, and I welcome any
- 1:02:15direct messages. If folks have any questions
- 1:02:17about Kello or even just want to start a conversation one to one,
- 1:02:23I'm really excited to hear from any of the folks who are in your
- 1:02:26audience. Jamie Albaum, thank you very
- 1:02:29much for this conversation. We'll include the links in the
- 1:02:32show notes. Of course.
- 1:02:35Listeners, thank you very much for listening to this episode.
- 1:02:38And until the next episode, as always, keep being awesome.
- 1:02:55Thank you for listening to episode 143 of Women Disrupting
- 1:02:59Tech, titled How a Female Founder Tackles Invisible Labor
- 1:03:03and Startup Burnout with Jamie Albaum.
- 1:03:06Jamie and I hope that you had as much fun listening to this
- 1:03:10conversation as we had recording it.
- 1:03:12And if you have any questions for Jamie, please leave them in
- 1:03:15the comments on Spotify, YouTube, or Apple Podcasts.
- 1:03:19I do read all the comments and I'll make sure you get an
- 1:03:21answer. If you want to connect with
- 1:03:24Jamie or learn more about Gallow Time, you can do so via the
- 1:03:28links in the show notes. As usual, you can find the show
- 1:03:31notes at the website Women Disrupting Techno Blog and on my
- 1:03:35sub stack. Find the links in the caption.
- 1:03:38If you found this episode helpful, please take a moment to
- 1:03:41rate and review the show on Spotify, Apple Podcast, or
- 1:03:45YouTube. And if you don't follow us yet,
- 1:03:47please hit the follow or subscribe button so you never
- 1:03:50miss a future episode. Once again, thank you for
- 1:03:54listening. I hope to see you in the next
- 1:03:56episode. And until then, as always, keep
- 1:04:00being awesome.