Latest / Make It Happen with Iyia Liu
Why Saturated Markets Are the BEST Place to Start a Business in 2026
Think your business idea has already been done? That might actually be a good thing.
In this episode, I’m breaking down why I don’t believe saturated markets are something aspiring entrepreneurs should automatically avoid - and why existing competition can be a sign that there’s already proven demand.
I share examples from my own businesses, including my shapewear brand, and explain how I’ve entered competitive industries by finding a different angle rather than trying to invent something completely new.
I also get into how to identify your point of difference…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.