53 - The IAB Creator Summit

Irish Marketing Podcast · Sep 10, 2026 · 16m

On Episode 53 we examine Ireland's evolving creator economy through 2 distinct viewpoints. IAB Ireland CEO Suzanne McElligott represents the industry perspective, highlighting research where audience trust and authenticity both score 72% and pushing for formal ASAI compliance across campaigns.

Full-time creators Éadaoin Fitzmaurice and Kevin Penrose share their real world creator perspective, viewing transparent ad labeling as vital protection for their audience credibility while treating algorithm shifts as creative challenges.

Presenter – Daryl Moorhouse

Sound Engineer – Sean Byrne

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