Latest / WIN/WIN: Women in Innovation
#38 Catherine Clark | Founding Partner @ clarkmcdowall
In this episode, Catherine Clark drills down on what it takes to be an effective innovation partner, from her early agency work partnering with Unilever to her current projects for Starbucks. She talks about feeling fearless as she co-founded her branding agency with a neighbor, and why their shared values — around family life and women in leadership — transcended their opposite thinking styles.
Listen for advice on:
Starting the innovation process by defining goals
How to best fight against pushback
Exciting advocates to help navigate organization size
Personalizing your concept of win/win…
The skinny
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