How Do You Control the Narrative Without Losing Your Authenticity? with Lynn Aronberg
On this BizBlend episode, Sana sits down with powerhouse publicist Lynn Aronberg to unpack PR that actually moves the needle. We get tactical on building real media relationships. we get honest about crisis communications and cancel culture. we get practical on using AI as an ally without crossing ethical lines. Lynn breaks down why CEOs should face the press, not hide. how to craft talking points before a storm hits. and where “authentic” meets “newsworthy.” If you care about reputation capital and brand trust, this one’s a masterclass you can act on today.
About the guest:
Lynn Aronberg is…
The skinny
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