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Dollar General’s Austin Leonard Is Bullish On 'Last Mile' Opportunity
When you think about retail media, you probably picture shoppers scrolling through Instacart or Walmart’s app. But what about the millions of Americans living far from big-box stores? That’s exactly where Dollar General sees its biggest opportunity. And Austin Leonard, just three months into leading the Dollar General Media Network (DGMN), is on a mission to redefine what 'the last mile' really means.
In this episode, a recap of my recent article for The Drum (find the article link below under 'Links & Resources') I unpack how Dollar General is building the last mile of ecommerce for the last…
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