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Adverts the size of skyscrapers? Lightvert CEO discusses new ‘persistence of vision’ technology
This week’s episode of the Event Industry News podcast looks at the phenomenon of ‘persistence of vision’ and how it has been seized to help create an innovation in digital outdoor media technology.
The innovation in question has been created by Lightvert, a company that has developed a way to use persistence of vision to deliver branded messages. The company’s CEO Daniel Siden joined the podcast to explain more.
“Persistence of vision is a phenomenon that affects the human eye. It happens when you look at a bright light and look away from it. What happens is that you see a ghost of that…
The skinny
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