Latest / MC Fireside Chats, an Outdoor Hospitality Podcast / MC Fireside Chats - March 5th, 2025

Transcript

MC Fireside Chats - March 5th, 2025 · MC Fireside Chats, an Outdoor Hospitality Podcast

• 0:00
  Welcome
• 0:00
  evereybodyoanotherepisodeofMCFiresideChats.
• 0:01
  Myname
• 0:02
  is
• 0:02
  name
• 0:02
  is
• 0:02
  Brian
• 0:02
  Searl
• 0:03
  with
• 0:03
  Insider
• 0:03
  excitedtobeherewithyouall.
• 0:04
  Forourfirstweekepisode,
• 0:05
  wehaveacouplerecurringguestsjoininguswho
• 0:07
  couldn'tjoinuslastweekor
• 0:09
  lastmonth.Ifeel
• 0:10
  like
• 0:11
  thewholecrew
• 0:11
  wasalmostmissing.Sowe
• 0:12
  gotMiguelHuertahere
• 0:14
  fromtheMexicanGlamping
• 0:15
  Association.WehaveSimonNealfromCampMap.Simon,you're
• 0:17
  feelingbetter.I
• 0:18
  hope
• 0:18
  you'renotstillonyour
• 0:19
  deathbedfrom.
• 0:20
  No,
• 0:20
  I'm
• 0:22
  good.
• 0:23
  Rafael's
• 0:23
  here
• 0:24
  from
• 0:24
  Blue
• 0:24
  Water.
• 0:25
  Welcome,
• 0:25
  sir.
• 0:25
  Excited
• 0:26
  to
• 0:26
  have
• 0:26
  you
• 0:26
  as
• 0:26
  a
• 0:26
  recurring
• 0:27
  guest.
• 0:27
  I'm
• 0:27
  sure
• 0:27
  we'll
• 0:27
  have
• 0:27
  some
• 0:28
  good
• 0:28
  conversations.
• 0:29
  Got
• 0:29
  Matt
• 0:29
  Whitemore,
• 0:30
  who's
• 0:30
  basically
• 0:30
  like
• 0:31
  a
• 0:31
  podcast
• 0:31
  host,
• 0:31
  too.
• 0:32
  I
• 0:32
  made.
• 0:32
  I
• 0:33
  think
• 0:33
  I'll
• 0:33
  just
• 0:33
  turn
• 0:33
  over
• 0:33
  the
• 0:33
  show
• 0:34
  to
• 0:34
  him,
• 0:34
  Lisa,
• 0:34
  and
• 0:34
  we'll
• 0:34
  probably
• 0:35
  leave
• 0:36
  Matt's.
• 0:37
  We
• 0:37
  talk
• 0:37
  about
• 0:37
  your
• 0:37
  new
• 0:37
  podcast,
• 0:38
  Matt.
• 0:38
  I
• 0:38
  want
• 0:38
  to
• 0:38
  hear
• 0:38
  about
• 0:38
  that
• 0:39
  and
• 0:39
  some
• 0:39
  of
• 0:39
  the
• 0:39
  cool
• 0:39
  things
• 0:39
  you
• 0:39
  have
• 0:40
  going
• 0:40
  on.
• 0:40
  Good
• 0:40
  to
• 0:40
  meet
• 0:41
  you.
• 0:41
  And
• 0:41
  then
• 0:41
  Shari,
• 0:42
  I
• 0:42
  know
• 0:42
  we've
• 0:42
  met
• 0:42
  before,
• 0:42
  but
• 0:43
  from
• 0:43
  Sage
• 0:43
  Outdoor
• 0:43
  Hospitality,
• 0:44
  excited
• 0:44
  to
• 0:45
  dig
• 0:45
  into
• 0:45
  some
• 0:46
  data
• 0:46
  and
• 0:46
  insights
• 0:46
  with
• 0:46
  you
• 0:47
  potentially
• 0:48
  during
• 0:48
  this
• 0:48
  show.
• 0:49
  So
• 0:49
  is
• 0:49
  there
• 0:50
  anything
• 0:50
  for
• 0:50
  my
• 0:50
  recurring
• 0:51
  guests?
• 0:51
  I
• 0:51
  know
• 0:51
  this
• 0:51
  is
• 0:52
  our
• 0:52
  first
• 0:52
  episode
• 0:52
  together
• 0:53
  of
• 0:53
  this
• 0:53
  new
• 0:54
  format
• 0:54
  of
• 0:55
  trends
• 0:55
  and
• 0:55
  insights
• 0:56
  and
• 0:56
  things
• 0:56
  like
• 0:56
  that.
• 0:56
  We're
• 0:56
  missing
• 0:57
  our
• 0:57
  big
• 0:57
  data
• 0:57
  guy,
• 0:58
  Scott
• 0:58
  Bar,who'sactuallyinArizonatoday,Ithink
• 1:01
  attheRVIAmeetings.Andsohe'sgoingto
• 1:03
  be
• 1:04
  ontheshowbriefly.Ourothershowoutwired
• 1:06
  inaboutan
• 1:07
  hour
• 1:07
  Outwired
• 1:08
  in
• 1:08
  about
• 1:09
  someofthat
• 1:09
  stuff,buthe'smissingtoday.SoSheilaor
• 1:11
  Shari,you'llhave
• 1:12
  tofill
• 1:12
  in
• 1:12
  withforhim.Andwe'lltalk
• 1:14
  aboutsomedataandinsights
• 1:15
  andtrends.Butisthereanythingelsethat'scomeacross
• 1:17
  yourguysasdas?Miguel,Simon,Rafael
• 1:19
  isourkindof
• 1:20
  recurringgueststhatyouthinkwe
• 1:22
  shouldtalkaboutasafirstpoint
• 1:24
  oforder?No.Everybody'sgonnabe
• 1:29
  quiet.What?
• 1:30
  What
• 1:30
  I
• 1:30
  was
• 1:30
  telling
• 1:31
  the
• 1:31
  guys
• 1:31
  before.
• 1:32
  Hello,
• 1:32
  everyone
• 1:33
  that
• 1:33
  is
• 1:34
  watching
• 1:34
  the
• 1:34
  show
• 1:35
  is
• 1:35
  that
• 1:36
  at
• 1:36
  least
• 1:37
  here
• 1:37
  in
• 1:37
  Mexico,
• 1:37
  2025,
• 1:38
  it's,
• 1:39
  it's
• 1:39
  the
• 1:39
  year
• 1:40
  where
• 1:40
  we
• 1:40
  are
• 1:40
  investing
• 1:41
  on
• 1:41
  laying
• 1:42
  out
• 1:42
  the
• 1:42
  foundation
• 1:43
  for
• 1:43
  2026.
• 1:44
  2026,
• 1:45
  we
• 1:45
  will
• 1:46
  be
• 1:46
  hosting
• 1:47
  Mexico,
• 1:48
  Canada
• 1:48
  and
• 1:48
  the
• 1:49
  U.S.
• 1:50
  the
• 1:50
  World
• 1:50
  cup,
• 1:50
  which
• 1:51
  is
• 1:51
  probably
• 1:51
  one
• 1:52
  of
• 1:52
  the
• 1:53
  most
• 1:53
  important
• 1:54
  events
• 1:54
  that
• 1:54
  drive
• 1:55
  tourism
• 1:56
  to
• 1:56
  certain
• 1:56
  locations.
• 1:57
  And
• 1:58
  so
• 1:59
  I
• 1:59
  think
• 1:59
  that's
• 1:59
  a
• 2:00
  huge
• 2:00
  trend
• 2:01
  that
• 2:01
  it's
• 2:01
  already
• 2:01
  happening.
• 2:03
  Well,
• 2:03
  tell
• 2:03
  us
• 2:03
  more
• 2:03
  about
• 2:04
  it.
• 2:04
  You
• 2:04
  can't
• 2:04
  leave
• 2:04
  us
• 2:04
  hanging,
• 2:05
  right?
• 2:05
  You
• 2:05
  tell
• 2:05
  us
• 2:05
  like
• 2:06
  the
• 2:06
  title
• 2:06
  of
• 2:06
  the
• 2:06
  name
• 2:06
  and
• 2:07
  what
• 2:07
  it's
• 2:07
  going
• 2:07
  to
• 2:07
  accomplish.
• 2:08
  That's.
• 2:08
  You
• 2:08
  set
• 2:08
  yourself
• 2:09
  high
• 2:09
  for
• 2:09
  a
• 2:09
  goal
• 2:10
  here,
• 2:10
  Miguel.
• 2:11
  So
• 2:11
  tell
• 2:11
  us
• 2:11
  what
• 2:11
  we're
• 2:11
  looking
• 2:11
  forward
• 2:12
  to.
• 2:14
  Yeah,
• 2:14
  sure.
• 2:14
  Definitely.
• 2:15
  For,
• 2:16
  uh,
• 2:16
  the
• 2:16
  people
• 2:16
  in
• 2:17
  the
• 2:17
  audience
• 2:17
  that
• 2:18
  they
• 2:18
  don't
• 2:18
  know
• 2:18
  about
• 2:19
  the
• 2:19
  World
• 2:19
  cup,
• 2:20
  this
• 2:20
  is
• 2:20
  the
• 2:20
  super
• 2:21
  bowl
• 2:21
  for
• 2:21
  soccer
• 2:22
  or
• 2:22
  football,
• 2:23
  as
• 2:23
  we
• 2:23
  would
• 2:24
  like
• 2:24
  to
• 2:24
  call
• 2:24
  it
• 2:24
  in
• 2:24
  the
• 2:25
  rest
• 2:25
  of
• 2:25
  the
• 2:25
  world.
• 2:25
  And
• 2:26
  it
• 2:26
  drives
• 2:27
  so
• 2:27
  many
• 2:28
  attendees.
• 2:29
  For
• 2:29
  example,
• 2:30
  Mexico,
• 2:30
  last,
• 2:31
  in
• 2:31
  the
• 2:31
  last
• 2:31
  edition,
• 2:32
  it's
• 2:32
  held
• 2:33
  every
• 2:33
  four
• 2:33
  years.
• 2:34
  Last
• 2:34
  time
• 2:34
  it
• 2:35
  was
• 2:35
  held
• 2:35
  in
• 2:36
  Qatar
• 2:37
  and
• 2:37
  Mexico
• 2:38
  sent
• 2:38
  a
• 2:38
  little
• 2:38
  bit
• 2:39
  over
• 2:39
  60,000
• 2:40
  people.
• 2:41
  So
• 2:42
  can
• 2:42
  you
• 2:42
  imagine
• 2:43
  there
• 2:43
  in
• 2:43
  Mexico,
• 2:44
  we
• 2:44
  have
• 2:44
  three
• 2:45
  host
• 2:45
  cities.
• 2:46
  Canada
• 2:47
  has,
• 2:47
  I
• 2:47
  think
• 2:47
  one
• 2:48
  in
• 2:48
  Toronto
• 2:49
  and
• 2:50
  the
• 2:50
  States,
• 2:50
  I
• 2:51
  think
• 2:51
  that
• 2:51
  it
• 2:51
  has
• 2:51
  a
• 2:51
  little
• 2:52
  bit
• 2:52
  over
• 2:52
  10
• 2:53
  cities
• 2:53
  that
• 2:53
  will
• 2:53
  be
• 2:54
  hosting
• 2:54
  the
• 2:54
  event.
• 2:55
  And
• 2:55
  64
• 2:56
  nations,
• 2:57
  they
• 2:57
  compete
• 2:58
  for
• 2:58
  the
• 2:58
  most
• 2:58
  prestigious
• 3:00
  trophy,
• 3:01
  which
• 3:01
  is
• 3:02
  the
• 3:02
  World
• 3:02
  cup
• 3:02
  trophy.
• 3:04
  And
• 3:05
  they
• 3:05
  just
• 3:05
  announced
• 3:05
  that
• 3:06
  Coldplay
• 3:06
  will
• 3:06
  be
• 3:07
  hosting
• 3:07
  or
• 3:08
  will
• 3:08
  be
• 3:08
  part
• 3:08
  of
• 3:08
  the
• 3:08
  celebrations.
• 3:09
  But
• 3:09
  my
• 3:09
  point
• 3:10
  is
• 3:10
  that
• 3:10
  to
• 3:11
  the
• 3:11
  people
• 3:11
  that
• 3:11
  are
• 3:11
  in
• 3:12
  the
• 3:12
  outdoors
• 3:12
  industry,
• 3:13
  a
• 3:14
  lot
• 3:14
  of
• 3:15
  movement
• 3:16
  will
• 3:16
  be
• 3:16
  held
• 3:17
  during
• 3:17
  the
• 3:18
  summer
• 3:18
  of
• 3:18
  2026.
• 3:19
  And
• 3:20
  not
• 3:20
  too
• 3:20
  many
• 3:21
  people,
• 3:21
  they
• 3:21
  have
• 3:21
  catered
• 3:22
  their
• 3:22
  businesses
• 3:22
  towards
• 3:23
  that.
• 3:24
  I
• 3:24
  know
• 3:24
  a
• 3:24
  lot
• 3:25
  of
• 3:25
  people
• 3:25
  that
• 3:25
  they
• 3:26
  will
• 3:26
  be
• 3:26
  renting
• 3:27
  RVs,
• 3:28
  driving
• 3:29
  across
• 3:29
  the
• 3:29
  States,
• 3:30
  Mexico
• 3:30
  and
• 3:31
  Canada
• 3:31
  to
• 3:32
  watch
• 3:32
  the
• 3:32
  games.
• 3:33
  I
• 3:33
  know
• 3:34
  lots
• 3:34
  of
• 3:34
  people
• 3:35
  that
• 3:35
  they,
• 3:35
  the
• 3:36
  hotels
• 3:36
  right
• 3:37
  now,
• 3:37
  they're,
• 3:37
  they,
• 3:37
  the
• 3:38
  rates
• 3:38
  are
• 3:38
  huge.
• 3:39
  In
• 3:39
  places
• 3:40
  like
• 3:40
  New
• 3:40
  York,
• 3:41
  it's
• 3:41
  at
• 3:41
  least
• 3:42
  $500
• 3:42
  a
• 3:42
  night.
• 3:43
  And
• 3:44
  the.
• 3:44
  I.
• 3:44
  I
• 3:45
  already
• 3:45
  know
• 3:46
  as
• 3:46
  a
• 3:46
  fact
• 3:46
  that
• 3:47
  the
• 3:48
  availability
• 3:49
  for
• 3:49
  rooms
• 3:50
  in
• 3:50
  New
• 3:50
  York
• 3:51
  for
• 3:52
  summer
• 3:52
  2026,
• 3:54
  it's
• 3:54
  quite
• 3:54
  limited
• 3:55
  by
• 3:55
  now.
• 3:56
  So
• 3:56
  a
• 3:57
  lot
• 3:57
  of
• 3:57
  people,
• 3:57
  they
• 3:57
  were
• 3:58
  looking
• 3:58
  at
• 3:58
  alternative
• 3:59
  option
• 4:00
  like
• 4:01
  lamping
• 4:01
  sites,
• 4:01
  camping
• 4:02
  sites,
• 4:02
  RV
• 4:03
  parks.
• 4:04
  And
• 4:04
  that's
• 4:05
  something
• 4:05
  that
• 4:05
  not
• 4:05
  a
• 4:05
  lot
• 4:06
  of
• 4:06
  people
• 4:06
  have
• 4:07
  discussed
• 4:07
  out
• 4:08
  in
• 4:08
  the
• 4:08
  open,
• 4:09
  and
• 4:09
  that's
• 4:09
  huge.
• 4:10
  But
• 4:10
  before
• 4:11
  that,
• 4:12
  2025,
• 4:13
  it's
• 4:13
  again,
• 4:13
  it's
• 4:14
  a
• 4:14
  year
• 4:14
  where
• 4:14
  we
• 4:15
  will
• 4:15
  be
• 4:15
  laying
• 4:15
  foundation.
• 4:16
  There's
• 4:17
  a
• 4:17
  lot
• 4:17
  of
• 4:17
  consolidation
• 4:18
  in
• 4:18
  the
• 4:18
  market
• 4:18
  with,
• 4:19
  with
• 4:19
  the
• 4:19
  interest
• 4:20
  rates
• 4:20
  being
• 4:21
  as
• 4:21
  high
• 4:21
  as
• 4:21
  they
• 4:22
  are.
• 4:22
  A
• 4:22
  lot
• 4:22
  of
• 4:23
  people,
• 4:24
  they
• 4:24
  are
• 4:24
  leaving
• 4:24
  the
• 4:25
  industry
• 4:26
  because
• 4:26
  sadly,
• 4:27
  they
• 4:27
  were
• 4:27
  not
• 4:28
  as
• 4:28
  prepared
• 4:29
  as
• 4:29
  they
• 4:29
  should.
• 4:30
  So
• 4:30
  my
• 4:30
  point
• 4:31
  is
• 4:31
  that
• 4:32
  it's
• 4:32
  a
• 4:32
  consolidation
• 4:33
  year,
• 4:33
  a
• 4:34
  year
• 4:34
  where
• 4:34
  we'll
• 4:34
  lay
• 4:34
  out
• 4:35
  Sundays
• 4:36
  and
• 4:36
  shows
• 4:37
  like
• 4:37
  this.
• 4:37
  It
• 4:38
  will
• 4:38
  provide
• 4:38
  a
• 4:38
  lot
• 4:38
  of
• 4:39
  insight
• 4:39
  to
• 4:40
  everyone
• 4:40
  in
• 4:40
  the
• 4:40
  industry.
• 4:41
  I
• 4:41
  know.
• 4:41
  What
• 4:42
  do
• 4:42
  you
• 4:42
  think
• 4:42
  about
• 4:42
  that?
• 4:43
  I
• 4:43
  have
• 4:43
  two
• 4:43
  questions
• 4:43
  real
• 4:44
  quick
• 4:44
  and
• 4:44
  one,
• 4:44
  I
• 4:44
  wanted
• 4:45
  you
• 4:45
  to
• 4:45
  explain
• 4:46
  football
• 4:46
  for
• 4:46
  our
• 4:46
  American
• 4:47
  friends
• 4:47
  who
• 4:47
  may
• 4:47
  be
• 4:47
  thinking
• 4:48
  involves
• 4:48
  their
• 4:48
  hands.
• 4:49
  So
• 4:49
  that's
• 4:49
  why
• 4:49
  I
• 4:50
  had
• 4:50
  you.
• 4:50
  But
• 4:50
  first,
• 4:51
  two
• 4:51
  questions
• 4:51
  real
• 4:51
  quick.
• 4:52
  So
• 4:52
  one,
• 4:52
  if
• 4:52
  you're,
• 4:53
  if
• 4:53
  you
• 4:53
  are
• 4:53
  a
• 4:54
  glamping
• 4:54
  operator
• 4:55
  or
• 4:55
  a
• 4:55
  campground
• 4:56
  or
• 4:56
  an
• 4:56
  RV
• 4:56
  park,
• 4:56
  or
• 4:56
  RV
• 4:57
  resort
• 4:57
  that's
• 4:57
  in
• 4:57
  the
• 4:57
  neighborhood
• 4:58
  of
• 4:58
  where
• 4:59
  fans
• 4:59
  will
• 4:59
  be
• 4:59
  congregating
• 5:00
  for
• 5:00
  the
• 5:00
  World
• 5:00
  cup,
• 5:00
  whether
• 5:01
  it's
• 5:01
  in
• 5:01
  the
• 5:01
  United
• 5:01
  States
• 5:02
  or
• 5:02
  Canada
• 5:02
  or
• 5:02
  in
• 5:02
  Mexico.
• 5:03
  My
• 5:04
  first
• 5:04
  question
• 5:04
  is,
• 5:04
  and
• 5:04
  maybe
• 5:05
  to
• 5:05
  the
• 5:05
  whole
• 5:05
  group,
• 5:05
  whoever
• 5:05
  wants
• 5:06
  to
• 5:06
  take
• 5:06
  it,
• 5:07
  certainly
• 5:07
  you
• 5:07
  can
• 5:07
  take
• 5:07
  it.
• 5:07
  Miguel
• 5:08
  too.
• 5:08
  But
• 5:08
  how
• 5:08
  do
• 5:08
  you
• 5:09
  prepare
• 5:09
  to
• 5:09
  take
• 5:10
  advantage
• 5:10
  of
• 5:10
  such
• 5:10
  an
• 5:10
  event?
• 5:11
  What's
• 5:11
  different
• 5:11
  to
• 5:12
  your
• 5:12
  campground?
• 5:12
  What
• 5:12
  do
• 5:12
  you
• 5:13
  do
• 5:13
  to
• 5:13
  prep
• 5:13
  for
• 5:14
  such
• 5:14
  a
• 5:14
  thing?
• 5:14
  And
• 5:14
  then
• 5:15
  two,
• 5:15
  how
• 5:15
  do
• 5:15
  you
• 5:15
  deal
• 5:15
  with
• 5:16
  like
• 5:16
  setting
• 5:16
  those
• 5:16
  rates
• 5:17
  in
• 5:17
  advance?
• 5:17
  Because
• 5:17
  obviously
• 5:18
  they're
• 5:18
  much,
• 5:18
  much
• 5:18
  higher
• 5:19
  than
• 5:20
  they
• 5:20
  would
• 5:20
  normally
• 5:20
  be
• 5:21
  for
• 5:21
  a
• 5:21
  non
• 5:22
  spectacular
• 5:23
  event
• 5:23
  such
• 5:23
  as
• 5:23
  that.
• 5:24
  But
• 5:24
  also
• 5:24
  like
• 5:25
  inflation
• 5:25
  keeps
• 5:25
  rising
• 5:26
  and
• 5:26
  prices
• 5:26
  keep
• 5:26
  going
• 5:26
  up.
• 5:27
  So
• 5:27
  you
• 5:27
  could
• 5:27
  be
• 5:28
  underpricing
• 5:28
  yourself
• 5:29
  even
• 5:29
  though
• 5:29
  you're
• 5:29
  overpricing
• 5:30
  yourself
• 5:30
  now
• 5:31
  when
• 5:31
  2026
• 5:32
  comes
• 5:32
  around.
• 5:33
  So
• 5:33
  does
• 5:33
  anybody
• 5:34
  want
• 5:34
  to
• 5:34
  tackle
• 5:34
  those
• 5:35
  two
• 5:35
  questions?
• 5:38
  I'm
• 5:38
  happy
• 5:38
  to
• 5:38
  jump
• 5:39
  in.
• 5:39
  With
• 5:40
  respect
• 5:40
  to
• 5:40
  the
• 5:40
  pricing
• 5:41
  question,
• 5:41
  I
• 5:41
  think
• 5:42
  that
• 5:42
  that's
• 5:42
  the
• 5:43
  casino
• 5:43
  that
• 5:43
  we
• 5:44
  play
• 5:44
  at
• 5:44
  every
• 5:44
  single
• 5:45
  day
• 5:45
  in
• 5:45
  the
• 5:45
  hospitality
• 5:46
  industry
• 5:47
  when
• 5:47
  we're
• 5:47
  trying
• 5:47
  to
• 5:48
  assign
• 5:48
  pricing.
• 5:49
  And
• 5:49
  I
• 5:49
  think
• 5:50
  it's
• 5:50
  with
• 5:50
  these
• 5:50
  peak
• 5:51
  demand
• 5:51
  periods
• 5:52
  you
• 5:52
  have
• 5:52
  to
• 5:52
  be,
• 5:52
  you
• 5:53
  have
• 5:53
  to
• 5:53
  be
• 5:53
  careful.
• 5:55
  And
• 5:55
  I
• 5:55
  think
• 5:55
  we
• 5:56
  saw
• 5:56
  that
• 5:56
  in
• 5:57
  Covid,
• 5:57
  where
• 5:57
  we
• 5:58
  really
• 5:58
  took
• 5:59
  arguably
• 5:59
  and
• 5:59
  if
• 6:00
  we're
• 6:00
  just
• 6:00
  being
• 6:00
  honest
• 6:00
  with
• 6:00
  ourselves,
• 6:01
  took
• 6:01
  advantage
• 6:01
  of
• 6:02
  demand,
• 6:02
  right.
• 6:03
  And
• 6:03
  started
• 6:04
  charging
• 6:04
  prices
• 6:04
  where
• 6:05
  the
• 6:05
  value
• 6:06
  proposition
• 6:06
  of
• 6:06
  the
• 6:07
  guests
• 6:07
  got
• 6:07
  out
• 6:07
  of
• 6:07
  proportion
• 6:08
  with
• 6:08
  the
• 6:08
  price.
• 6:09
  And
• 6:09
  there's
• 6:10
  a
• 6:10
  lot
• 6:10
  of
• 6:10
  people
• 6:10
  that
• 6:11
  have
• 6:11
  hurt
• 6:11
  feelings
• 6:11
  about
• 6:11
  that
• 6:12
  and
• 6:12
  feel
• 6:12
  a
• 6:12
  certain
• 6:12
  way
• 6:13
  about
• 6:13
  it.
• 6:13
  And
• 6:13
  then
• 6:13
  to
• 6:13
  have
• 6:14
  to
• 6:14
  retreat
• 6:14
  from
• 6:14
  that
• 6:15
  point
• 6:15
  was
• 6:15
  not
• 6:15
  a
• 6:15
  good
• 6:16
  look
• 6:16
  either.
• 6:16
  And
• 6:16
  so
• 6:17
  I
• 6:17
  think
• 6:18
  when
• 6:18
  those
• 6:18
  types
• 6:18
  of
• 6:18
  peak
• 6:19
  demand
• 6:19
  situations,
• 6:20
  and
• 6:20
  we
• 6:20
  have
• 6:20
  a
• 6:20
  similar
• 6:20
  one
• 6:21
  in
• 6:21
  our
• 6:21
  just
• 6:22
  in
• 6:22
  my
• 6:22
  backyard
• 6:22
  here
• 6:22
  in
• 6:23
  Ocean
• 6:23
  City,
• 6:23
  Maryland,
• 6:24
  we
• 6:24
  have
• 6:25
  a
• 6:25
  two
• 6:25
  huge
• 6:25
  concerts,
• 6:26
  one
• 6:26
  called
• 6:27
  Ocean's
• 6:27
  Calling,
• 6:27
  the
• 6:27
  other
• 6:27
  one's
• 6:28
  called
• 6:28
  Country
• 6:28
  Calling,
• 6:29
  with
• 6:29
  big
• 6:29
  headliners
• 6:30
  like
• 6:30
  Jelly
• 6:31
  Roll
• 6:31
  and
• 6:32
  Oar,
• 6:32
  et
• 6:32
  cetera,
• 6:33
  et
• 6:33
  cetera.
• 6:33
  But
• 6:33
  we
• 6:33
  see
• 6:34
  this
• 6:34
  giant
• 6:34
  demand
• 6:34
  rush
• 6:35
  come
• 6:35
  in
• 6:35
  with
• 6:35
  those
• 6:36
  ticketed
• 6:36
  events
• 6:37
  and
• 6:37
  we
• 6:37
  definitely
• 6:38
  price
• 6:38
  ourselves
• 6:39
  appropriately
• 6:39
  to
• 6:40
  the
• 6:40
  market
• 6:40
  and
• 6:41
  we
• 6:41
  have
• 6:41
  a
• 6:41
  lot
• 6:41
  more
• 6:42
  comparable
• 6:42
  price
• 6:42
  points.
• 6:43
  And
• 6:43
  I
• 6:43
  think
• 6:43
  that's
• 6:43
  probably
• 6:44
  the
• 6:44
  most
• 6:44
  relevant
• 6:45
  thing,
• 6:45
  thing
• 6:45
  you
• 6:45
  have
• 6:45
  to
• 6:46
  do
• 6:46
  is
• 6:46
  that
• 6:46
  not
• 6:47
  necessarily
• 6:47
  look
• 6:47
  at
• 6:47
  yourself
• 6:47
  in
• 6:48
  the
• 6:48
  microcosm
• 6:49
  of
• 6:49
  your
• 6:49
  property
• 6:49
  and
• 6:50
  did
• 6:50
  I
• 6:50
  leave
• 6:50
  money
• 6:50
  on
• 6:51
  the
• 6:51
  table?
• 6:51
  But
• 6:52
  where's
• 6:52
  the
• 6:52
  market
• 6:53
  at?
• 6:53
  What's
• 6:53
  the
• 6:53
  market
• 6:54
  commanding?
• 6:54
  What
• 6:54
  is
• 6:54
  the
• 6:55
  kind
• 6:55
  of
• 6:55
  the
• 6:55
  guest
• 6:55
  responding
• 6:56
  and
• 6:56
  buying
• 6:56
  towards
• 6:57
  and
• 6:57
  just
• 6:57
  trying
• 6:58
  to
• 6:58
  price
• 6:58
  it
• 6:58
  at
• 6:58
  a
• 6:58
  point
• 6:59
  where
• 6:59
  you're
• 6:59
  not
• 6:59
  going
• 6:59
  to
• 6:59
  be
• 6:59
  the
• 6:59
  first
• 7:00
  guy
• 7:00
  that
• 7:00
  sells
• 7:00
  out
• 7:00
  because
• 7:01
  you
• 7:01
  gave
• 7:01
  it
• 7:01
  away.
• 7:01
  And.
• 7:02
  But
• 7:02
  I
• 7:02
  think
• 7:02
  that
• 7:03
  nowadays,
• 7:03
  and
• 7:04
  the
• 7:04
  benefit
• 7:04
  and
• 7:04
  the
• 7:04
  advantage
• 7:05
  that
• 7:05
  we
• 7:05
  have
• 7:05
  as
• 7:05
  an
• 7:06
  industry
• 7:06
  is
• 7:06
  once
• 7:06
  upon
• 7:07
  a
• 7:07
  time
• 7:07
  it
• 7:08
  was
• 7:08
  rate
• 7:08
  card
• 7:08
  city
• 7:09
  and
• 7:09
  people
• 7:09
  weren't
• 7:10
  really
• 7:10
  adjusting
• 7:10
  rates
• 7:11
  and
• 7:11
  you
• 7:11
  didn't
• 7:11
  have
• 7:11
  those
• 7:11
  reference
• 7:12
  points.
• 7:12
  Now
• 7:13
  we
• 7:13
  do.
• 7:13
  And
• 7:13
  I
• 7:14
  think
• 7:14
  the
• 7:14
  more
• 7:14
  you
• 7:14
  can
• 7:14
  leverage
• 7:15
  those
• 7:15
  reference
• 7:15
  points
• 7:16
  and
• 7:16
  make
• 7:16
  good
• 7:16
  decisions
• 7:17
  with
• 7:17
  strong
• 7:17
  revenue
• 7:18
  management
• 7:18
  best
• 7:18
  practices,
• 7:19
  that's
• 7:19
  where
• 7:19
  you're
• 7:20
  going
• 7:20
  to
• 7:21
  do
• 7:21
  the
• 7:21
  best
• 7:21
  and
• 7:22
  get
• 7:22
  the
• 7:22
  best
• 7:22
  out
• 7:22
  of
• 7:22
  those
• 7:22
  high
• 7:23
  peak
• 7:23
  demand
• 7:23
  situations.
• 7:25
  Matt,
• 7:25
  do
• 7:25
  you
• 7:25
  want
• 7:26
  to.
• 7:26
  Oh,
• 7:26
  go
• 7:26
  ahead,
• 7:27
  please.
• 7:30
  And
• 7:30
  I
• 7:30
  think
• 7:30
  that
• 7:31
  we
• 7:31
  also
• 7:31
  need
• 7:31
  to
• 7:31
  take
• 7:31
  a
• 7:32
  look
• 7:32
  on
• 7:34
  the
• 7:34
  supply
• 7:35
  at
• 7:35
  the
• 7:35
  end
• 7:36
  because
• 7:36
  the
• 7:36
  demand
• 7:37
  will
• 7:37
  be
• 7:37
  there.
• 7:38
  But
• 7:38
  as
• 7:38
  Rafael
• 7:39
  was
• 7:39
  saying,
• 7:39
  the
• 7:40
  price
• 7:40
  point,
• 7:40
  this
• 7:40
  is
• 7:41
  a
• 7:41
  casino.
• 7:41
  And
• 7:42
  I'm
• 7:42
  pretty
• 7:42
  sure
• 7:42
  that
• 7:43
  you
• 7:43
  can,
• 7:43
  you
• 7:43
  could
• 7:44
  always
• 7:44
  say
• 7:45
  I
• 7:45
  could
• 7:45
  have
• 7:45
  charged
• 7:46
  more
• 7:46
  for
• 7:46
  that
• 7:46
  night.
• 7:47
  But
• 7:47
  I
• 7:48
  think
• 7:48
  that
• 7:49
  especially
• 7:49
  for
• 7:49
  the
• 7:49
  World
• 7:50
  cup,
• 7:50
  the
• 7:51
  supply
• 7:51
  is
• 7:51
  critical
• 7:52
  because
• 7:53
  right
• 7:53
  now
• 7:54
  we're
• 7:54
  telling
• 7:54
  you
• 7:55
  with
• 7:55
  almost
• 7:55
  a
• 7:55
  year
• 7:56
  and
• 7:56
  a
• 7:56
  half
• 7:57
  in
• 7:57
  advance
• 7:58
  that
• 7:58
  you
• 7:58
  can
• 7:59
  talk
• 7:59
  with
• 8:00
  your
• 8:00
  local
• 8:00
  authorities
• 8:01
  to
• 8:02
  say
• 8:02
  hey,
• 8:02
  I'm
• 8:02
  gonna
• 8:03
  for
• 8:04
  this
• 8:04
  two
• 8:04
  months
• 8:05
  because
• 8:05
  of
• 8:05
  the
• 8:05
  workup,
• 8:06
  I'm
• 8:06
  gonna
• 8:06
  put
• 8:07
  I
• 8:07
  know
• 8:07
  10,
• 8:08
  20
• 8:08
  belt
• 8:09
  tents
• 8:09
  in
• 8:10
  my
• 8:10
  property.
• 8:11
  Sure
• 8:11
  they
• 8:11
  will
• 8:11
  be
• 8:12
  sharing
• 8:12
  a
• 8:12
  bathroom
• 8:13
  or
• 8:13
  what's
• 8:13
  not.
• 8:14
  But
• 8:14
  people
• 8:14
  they
• 8:15
  will
• 8:15
  look
• 8:15
  for
• 8:15
  that
• 8:15
  because
• 8:16
  it
• 8:16
  will
• 8:16
  be
• 8:16
  probably
• 8:17
  maybe
• 8:18
  a
• 8:18
  less
• 8:18
  expensive
• 8:19
  option
• 8:19
  than
• 8:20
  if
• 8:20
  they
• 8:20
  stayed
• 8:20
  in
• 8:20
  a
• 8:21
  hotel.
• 8:21
  That's
• 8:21
  number
• 8:21
  one.
• 8:22
  Two
• 8:22
  how
• 8:23
  the.
• 8:23
  The
• 8:23
  all
• 8:23
  the
• 8:24
  transportation
• 8:25
  part
• 8:25
  of
• 8:25
  things
• 8:26
  it
• 8:26
  will
• 8:26
  be
• 8:26
  critical
• 8:27
  because
• 8:27
  for
• 8:27
  example
• 8:28
  in
• 8:29
  Qatar
• 8:29
  it
• 8:30
  was
• 8:30
  they
• 8:31
  the
• 8:31
  categories
• 8:31
  they
• 8:32
  put
• 8:33
  some
• 8:33
  sort
• 8:34
  of
• 8:34
  glamping
• 8:35
  sites
• 8:35
  if
• 8:35
  you
• 8:36
  may
• 8:36
  call
• 8:36
  them.
• 8:37
  They
• 8:37
  were
• 8:37
  temporary
• 8:38
  accommodations
• 8:39
  that
• 8:39
  they
• 8:39
  built
• 8:40
  with
• 8:40
  containers
• 8:41
  and
• 8:42
  so
• 8:42
  they
• 8:43
  use
• 8:43
  that
• 8:43
  in
• 8:43
  order
• 8:44
  to
• 8:44
  increase
• 8:45
  the
• 8:45
  supply.
• 8:45
  Then
• 8:46
  the
• 8:46
  transportation
• 8:47
  is
• 8:47
  a
• 8:47
  huge
• 8:47
  part.
• 8:48
  And
• 8:48
  finally
• 8:49
  we
• 8:49
  will
• 8:49
  have
• 8:50
  the.
• 8:50
  There's.
• 8:51
  I
• 8:51
  don't
• 8:51
  know
• 8:51
  how
• 8:51
  you
• 8:51
  call
• 8:52
  it,
• 8:52
  but
• 8:52
  when
• 8:52
  they.
• 8:53
  It's
• 8:54
  like
• 8:54
  a
• 8:54
  raffle
• 8:54
  where
• 8:55
  they
• 8:56
  say
• 8:57
  okay,
• 8:57
  these
• 8:57
  teams
• 8:58
  are
• 8:58
  going
• 8:58
  to
• 8:58
  play
• 8:58
  in
• 8:58
  this
• 8:58
  cities
• 8:59
  that
• 8:59
  will
• 8:59
  be
• 9:00
  critical
• 9:00
  because
• 9:00
  you
• 9:01
  can
• 9:01
  cater
• 9:01
  your
• 9:02
  marketing
• 9:02
  and
• 9:02
  your
• 9:03
  commercial
• 9:03
  effort
• 9:04
  to
• 9:04
  those
• 9:05
  countries.
• 9:05
  So
• 9:06
  let's
• 9:06
  say
• 9:06
  for
• 9:06
  example
• 9:06
  countries
• 9:07
  that
• 9:07
  they
• 9:07
  send
• 9:07
  a
• 9:07
  lot
• 9:07
  of
• 9:08
  people,
• 9:08
  Mexico
• 9:09
  is
• 9:09
  number
• 9:09
  one,
• 9:10
  Brazil
• 9:10
  is
• 9:10
  number
• 9:10
  two.
• 9:11
  Peru,
• 9:11
  when
• 9:12
  they
• 9:12
  made
• 9:12
  it
• 9:12
  in
• 9:12
  Russia,
• 9:13
  they
• 9:13
  send
• 9:13
  a
• 9:13
  little
• 9:14
  bit
• 9:14
  over
• 9:14
  40,000
• 9:15
  Peruvian.
• 9:15
  And
• 9:16
  maybe
• 9:16
  you
• 9:16
  can
• 9:16
  even
• 9:17
  talk
• 9:17
  with
• 9:17
  the
• 9:18
  soccer
• 9:18
  federation
• 9:19
  for
• 9:19
  those
• 9:19
  countries
• 9:20
  to
• 9:20
  help
• 9:20
  you
• 9:21
  as
• 9:21
  part
• 9:21
  of
• 9:22
  their
• 9:22
  activities
• 9:23
  because
• 9:23
  it
• 9:24
  also
• 9:24
  opens
• 9:25
  new
• 9:25
  marketing
• 9:26
  opportunities.
• 9:27
  Like
• 9:27
  okay
• 9:27
  maybe
• 9:28
  my
• 9:29
  glamping
• 9:29
  RV
• 9:31
  or
• 9:31
  camping
• 9:31
  site
• 9:32
  can
• 9:32
  be
• 9:33
  like
• 9:33
  the
• 9:33
  Peruvian
• 9:34
  house
• 9:34
  for
• 9:35
  this
• 9:35
  specific
• 9:36
  match.
• 9:37
  So
• 9:37
  it's
• 9:37
  quite
• 9:37
  interesting
• 9:38
  because
• 9:38
  at
• 9:38
  the
• 9:38
  end
• 9:39
  it's
• 9:39
  something
• 9:39
  that
• 9:40
  we're
• 9:40
  not
• 9:40
  as
• 9:40
  used
• 9:41
  to.
• 9:41
  Even
• 9:41
  though
• 9:42
  that
• 9:42
  I
• 9:42
  think
• 9:42
  that
• 9:42
  Taylor
• 9:43
  Swift
• 9:43
  last
• 9:43
  year
• 9:44
  it
• 9:44
  was
• 9:44
  huge
• 9:44
  for
• 9:45
  hotels.
• 9:45
  I
• 9:46
  think
• 9:46
  that
• 9:46
  this
• 9:46
  is
• 9:46
  like
• 9:47
  Taylor
• 9:47
  Swift
• 9:48
  for
• 9:48
  two
• 9:48
  months.
• 9:49
  So
• 9:49
  it's
• 9:49
  going
• 9:49
  to
• 9:49
  be
• 9:50
  huge.
• 9:51
  That's
• 9:51
  a
• 9:51
  great
• 9:51
  point,
• 9:51
  Miguel.
• 9:52
  And
• 9:52
  I
• 9:52
  can
• 9:52
  tell
• 9:53
  you
• 9:53
  that
• 9:53
  I'm
• 9:53
  going
• 9:53
  to
• 9:54
  leave
• 9:54
  this
• 9:54
  and
• 9:54
  reach
• 9:55
  out
• 9:55
  to
• 9:55
  my
• 9:55
  team,
• 9:55
  and
• 9:55
  we're
• 9:56
  going
• 9:56
  to
• 9:56
  do
• 9:56
  a
• 9:56
  survey
• 9:57
  of
• 9:57
  all
• 9:57
  of
• 9:57
  our
• 9:57
  campgrounds
• 9:58
  and
• 9:58
  those
• 9:59
  cities
• 9:59
  and
• 10:00
  make
• 10:00
  sure
• 10:00
  we're
• 10:00
  getting
• 10:00
  ready.
• 10:01
  So
• 10:01
  I
• 10:01
  appreciate
• 10:02
  you
• 10:02
  bringing
• 10:02
  this
• 10:02
  up.
• 10:03
  Yeah.
• 10:03
  Matt,
• 10:04
  what
• 10:04
  do
• 10:04
  you
• 10:04
  think
• 10:04
  from
• 10:04
  a
• 10:05
  consultant
• 10:05
  standpoint?
• 10:05
  And
• 10:06
  please
• 10:06
  briefly
• 10:06
  introduce
• 10:07
  yourself.
• 10:07
  We
• 10:07
  jumped
• 10:07
  into
• 10:08
  the
• 10:08
  World
• 10:08
  cup
• 10:08
  and
• 10:08
  didn't
• 10:08
  even
• 10:09
  have
• 10:09
  a
• 10:09
  chance
• 10:09
  to
• 10:10
  introduce
• 10:10
  everybody
• 10:11
  who's
• 10:11
  been
• 10:11
  speaking.
• 10:11
  Real
• 10:11
  quick.
• 10:12
  But
• 10:12
  just
• 10:12
  introduce
• 10:12
  yourself
• 10:13
  briefly.
• 10:13
  And
• 10:13
  I'm
• 10:13
  curious
• 10:14
  what
• 10:14
  you
• 10:14
  think
• 10:14
  from
• 10:14
  a
• 10:15
  consulting
• 10:15
  standpoint
• 10:16
  of
• 10:16
  what
• 10:16
  you
• 10:16
  would
• 10:16
  advise
• 10:17
  people
• 10:17
  who
• 10:17
  are
• 10:17
  near
• 10:18
  the
• 10:18
  World
• 10:18
  cup
• 10:18
  to
• 10:18
  start.
• 10:19
  We
• 10:19
  talked
• 10:19
  about
• 10:19
  pricing,
• 10:19
  but
• 10:20
  just
• 10:20
  generally,
• 10:20
  how
• 10:20
  do
• 10:20
  I
• 10:21
  prep
• 10:21
  my
• 10:22
  campground
• 10:23
  for
• 10:23
  that?
• 10:24
  Yeah.
• 10:24
  Thanks,
• 10:24
  Brian.
• 10:25
  Matt
• 10:25
  Whittmore
• 10:25
  here,
• 10:26
  managing
• 10:27
  partner
• 10:27
  at
• 10:27
  Soma
• 10:28
  Hospitality,
• 10:28
  also
• 10:29
  an
• 10:29
  owner,
• 10:29
  operator
• 10:30
  of
• 10:30
  three
• 10:31
  campgrounds
• 10:31
  in
• 10:31
  the
• 10:32
  Northeast
• 10:32
  U.S.
• 10:33
  so
• 10:33
  I
• 10:34
  just
• 10:34
  quickly
• 10:34
  looked
• 10:34
  at
• 10:35
  a
• 10:35
  list
• 10:35
  of
• 10:35
  the
• 10:36
  locations,
• 10:37
  and
• 10:37
  I
• 10:37
  would
• 10:38
  assume
• 10:38
  this
• 10:38
  is
• 10:38
  probably
• 10:39
  more
• 10:39
  of
• 10:39
  a
• 10:39
  phenomenon
• 10:40
  in
• 10:40
  Mexico,
• 10:41
  where
• 10:42
  there
• 10:42
  might
• 10:42
  be
• 10:43
  people
• 10:43
  traveling
• 10:43
  from
• 10:44
  a
• 10:44
  greater
• 10:44
  distance
• 10:45
  to
• 10:46
  the
• 10:46
  stadiums,
• 10:47
  maybe
• 10:47
  not
• 10:47
  in
• 10:47
  Mexico
• 10:48
  City,
• 10:48
  obviously
• 10:49
  hugely
• 10:50
  populated
• 10:51
  city
• 10:51
  with
• 10:52
  tons
• 10:52
  of
• 10:52
  housing
• 10:52
  stock.
• 10:53
  My
• 10:53
  first
• 10:54
  reaction
• 10:54
  looking
• 10:54
  at
• 10:54
  the
• 10:54
  US
• 10:55
  Cities
• 10:56
  is
• 10:56
  these
• 10:57
  are
• 10:57
  urban
• 10:58
  locations
• 10:58
  or
• 10:58
  at
• 10:58
  least
• 10:59
  close
• 10:59
  to
• 11:00
  urban
• 11:00
  centers.
• 11:01
  So
• 11:01
  I'm
• 11:01
  not
• 11:01
  sure
• 11:02
  there's
• 11:02
  a
• 11:03
  huge
• 11:04
  kind
• 11:04
  of
• 11:04
  application
• 11:05
  to
• 11:05
  the
• 11:05
  outdoor
• 11:05
  hospitality
• 11:06
  or
• 11:06
  glamping
• 11:07
  industry.
• 11:07
  I
• 11:07
  would
• 11:07
  assume
• 11:07
  it's
• 11:08
  Airbnbs
• 11:09
  more
• 11:09
  urban
• 11:10
  stock.
• 11:11
  I
• 11:11
  don't
• 11:11
  know.
• 11:11
  I
• 11:11
  don't
• 11:11
  know
• 11:12
  about
• 11:12
  that.
• 11:12
  I
• 11:12
  don't
• 11:12
  have
• 11:12
  data
• 11:12
  to
• 11:13
  refute
• 11:13
  what
• 11:13
  you're
• 11:13
  saying,
• 11:14
  but
• 11:14
  the
• 11:14
  world
• 11:14
  is
• 11:15
  like
• 11:15
  hundreds
• 11:16
  of
• 11:16
  thousands
• 11:16
  of
• 11:16
  people,
• 11:17
  so
• 11:17
  I
• 11:17
  have
• 11:17
  to
• 11:17
  imagine
• 11:18
  there's
• 11:18
  a
• 11:18
  percentage
• 11:19
  that
• 11:19
  is
• 11:20
  RV
• 11:20
  glamping
• 11:21
  that
• 11:21
  does
• 11:21
  it
• 11:22
  at
• 11:22
  other
• 11:22
  times
• 11:22
  of
• 11:22
  the
• 11:22
  year
• 11:22
  that's
• 11:23
  used
• 11:23
  to
• 11:23
  it,
• 11:23
  that
• 11:23
  stayed
• 11:23
  in
• 11:24
  it
• 11:24
  before
• 11:24
  that
• 11:24
  might.
• 11:25
  So
• 11:25
  I
• 11:25
  think
• 11:25
  there's
• 11:25
  surely
• 11:26
  some
• 11:26
  opportunity
• 11:27
  there.
• 11:27
  But
• 11:27
  let's
• 11:27
  assume
• 11:28
  here.
• 11:28
  Of
• 11:28
  course.
• 11:29
  Of
• 11:29
  course,
• 11:29
  I
• 11:30
  would
• 11:30
  assume
• 11:30
  more
• 11:31
  so
• 11:31
  in
• 11:31
  Mexico,
• 11:31
  where
• 11:32
  there's
• 11:32
  just
• 11:32
  more
• 11:32
  demand
• 11:33
  for
• 11:33
  going
• 11:33
  to
• 11:34
  a
• 11:34
  soccer
• 11:34
  event.
• 11:35
  And
• 11:35
  then
• 11:36
  there
• 11:36
  is
• 11:36
  in
• 11:36
  the
• 11:36
  U.S.
• 11:36
  obviously,
• 11:37
  there's
• 11:38
  been
• 11:38
  a
• 11:38
  long
• 11:39
  kind
• 11:39
  of
• 11:40
  developing
• 11:41
  story
• 11:41
  about
• 11:42
  maybe
• 11:42
  that's
• 11:42
  true.
• 11:42
  Americans
• 11:43
  don't
• 11:43
  realize
• 11:43
  what
• 11:43
  they're
• 11:44
  missing
• 11:44
  yet.
• 11:44
  So
• 11:44
  they'll
• 11:44
  get
• 11:45
  there.
• 11:45
  They
• 11:45
  have
• 11:45
  a
• 11:45
  year
• 11:45
  and
• 11:46
  a
• 11:46
  half.
• 11:46
  But
• 11:47
  yeah,
• 11:47
  we
• 11:47
  see
• 11:47
  it
• 11:47
  at
• 11:48
  some
• 11:48
  of
• 11:48
  our
• 11:48
  campgrounds.
• 11:49
  We
• 11:50
  have
• 11:50
  a
• 11:50
  couple
• 11:50
  campgrounds
• 11:51
  that
• 11:51
  are
• 11:51
  in
• 11:51
  close
• 11:52
  proximity
• 11:52
  to
• 11:52
  the
• 11:52
  original
• 11:53
  Woodstock,
• 11:54
  the
• 11:55
  site
• 11:55
  of
• 11:55
  1969
• 11:56
  Woodstock.
• 11:57
  So
• 11:57
  Rome,
• 11:58
  New
• 11:58
  York.
• 11:58
  Right.
• 11:59
  No,
• 11:59
  so
• 11:59
  that
• 12:00
  was
• 12:00
  the
• 12:00
  1999
• 12:02
  infamous
• 12:03
  one
• 12:03
  where
• 12:03
  the.
• 12:04
  The
• 12:04
  whole
• 12:04
  place
• 12:04
  burnt
• 12:05
  down.
• 12:05
  This
• 12:06
  is
• 12:06
  Bethel
• 12:07
  Woods,
• 12:07
  Bethel,
• 12:07
  New
• 12:08
  York.
• 12:08
  And
• 12:09
  so,
• 12:10
  like,
• 12:10
  when
• 12:10
  fish
• 12:11
  shows
• 12:11
  up,
• 12:11
  it's
• 12:11
  crazy.
• 12:12
  We're,
• 12:12
  we're
• 12:12
  45
• 12:13
  minutes
• 12:13
  away,
• 12:13
  but
• 12:14
  it's,
• 12:14
  we're
• 12:14
  around
• 12:14
  the
• 12:14
  corner.
• 12:15
  We
• 12:15
  have
• 12:15
  the
• 12:16
  whole
• 12:16
  campground's
• 12:16
  full
• 12:17
  of
• 12:17
  people
• 12:17
  going
• 12:17
  to
• 12:18
  fish.
• 12:18
  So
• 12:18
  that's
• 12:19
  where
• 12:19
  I
• 12:19
  was
• 12:19
  going
• 12:19
  with
• 12:19
  this,
• 12:19
  is
• 12:20
  that
• 12:21
  in
• 12:21
  probably
• 12:22
  less
• 12:23
  densely
• 12:24
  populated
• 12:25
  locations
• 12:25
  with
• 12:26
  less
• 12:26
  housing
• 12:26
  stock,
• 12:27
  less
• 12:27
  urban
• 12:28
  Airbnbs
• 12:29
  and
• 12:29
  whatnot,
• 12:30
  I
• 12:30
  could
• 12:31
  see
• 12:31
  a
• 12:31
  huge
• 12:31
  impact
• 12:32
  where
• 12:32
  people
• 12:33
  are
• 12:33
  traveling
• 12:33
  from
• 12:34
  30
• 12:35
  miles
• 12:35
  away
• 12:35
  or
• 12:36
  something
• 12:36
  like
• 12:36
  that,
• 12:36
  and
• 12:37
  you
• 12:37
  get
• 12:37
  into
• 12:37
  more
• 12:37
  of
• 12:38
  the
• 12:38
  sprawl
• 12:39
  and
• 12:39
  the
• 12:39
  rural
• 12:39
  areas.
• 12:40
  Yeah,
• 12:40
  it's.
• 12:41
  We
• 12:41
  see
• 12:41
  it.
• 12:42
  We
• 12:42
  see
• 12:42
  it
• 12:42
  with
• 12:43
  events
• 12:43
  that
• 12:43
  are
• 12:44
  a
• 12:44
  lot
• 12:44
  less
• 12:44
  consequential
• 12:45
  than
• 12:45
  the
• 12:45
  World
• 12:45
  Cup.
• 12:46
  It's
• 12:47
  a
• 12:47
  balance
• 12:47
  of.
• 12:48
  I
• 12:48
  think
• 12:49
  Miguel
• 12:49
  made
• 12:49
  a
• 12:49
  comment
• 12:50
  of.
• 12:51
  Or
• 12:51
  maybe
• 12:51
  it
• 12:51
  was
• 12:52
  Rafa.
• 12:53
  You
• 12:54
  could
• 12:54
  come
• 12:54
  away
• 12:54
  and
• 12:55
  say,
• 12:55
  oh,
• 12:55
  I
• 12:55
  could
• 12:55
  have
• 12:55
  charged
• 12:55
  more
• 12:56
  for
• 12:56
  that
• 12:56
  unit
• 12:56
  or
• 12:56
  that
• 12:56
  site
• 12:57
  or
• 12:57
  that
• 12:57
  room.
• 12:58
  Do
• 12:58
  you
• 12:58
  want
• 12:59
  to
• 12:59
  be
• 12:59
  perceived
• 12:59
  as
• 12:59
  price
• 13:00
  gouging
• 13:00
  people?
• 13:01
  I
• 13:01
  think
• 13:01
  it's
• 13:01
  just
• 13:01
  finding
• 13:02
  that
• 13:02
  balance
• 13:02
  with
• 13:02
  your
• 13:03
  dynamic
• 13:03
  pricing
• 13:04
  and
• 13:04
  special
• 13:05
  pricing
• 13:05
  for
• 13:05
  once
• 13:06
  in
• 13:06
  a
• 13:06
  lifetime,
• 13:06
  maybe
• 13:07
  event
• 13:07
  like
• 13:08
  that
• 13:08
  where
• 13:09
  you're
• 13:10
  probably
• 13:10
  going
• 13:10
  to
• 13:10
  be
• 13:11
  100%
• 13:11
  occupied.
• 13:12
  It's
• 13:12
  just
• 13:12
  a
• 13:13
  question
• 13:13
  of
• 13:13
  how,
• 13:14
  how
• 13:14
  far
• 13:14
  you
• 13:14
  want
• 13:14
  to
• 13:15
  push
• 13:15
  that.
• 13:15
  And
• 13:15
  it's
• 13:16
  ties
• 13:16
  into
• 13:16
  your
• 13:16
  brand,
• 13:17
  it
• 13:17
  ties
• 13:17
  into
• 13:17
  your
• 13:18
  customer
• 13:19
  base,
• 13:19
  especially
• 13:19
  if
• 13:19
  you're
• 13:19
  a
• 13:19
  place
• 13:20
  that
• 13:20
  has
• 13:20
  repeat
• 13:21
  customers.
• 13:22
  Do
• 13:22
  you
• 13:22
  want
• 13:22
  to
• 13:22
  give
• 13:22
  your
• 13:22
  repeat
• 13:23
  customers
• 13:23
  a
• 13:23
  chance
• 13:24
  to
• 13:24
  enjoy
• 13:25
  that,
• 13:25
  that
• 13:26
  weekend,
• 13:26
  those
• 13:26
  weekends?
• 13:28
  It's
• 13:28
  a,
• 13:28
  it's
• 13:28
  a
• 13:28
  really
• 13:29
  interesting
• 13:29
  kind
• 13:29
  of
• 13:30
  big
• 13:30
  question
• 13:30
  that,
• 13:30
  that
• 13:31
  ripples
• 13:31
  out
• 13:31
  through
• 13:32
  the
• 13:32
  rest
• 13:32
  of
• 13:32
  your
• 13:32
  business.
• 13:33
  Shari,
• 13:34
  is
• 13:34
  there
• 13:34
  any
• 13:34
  data
• 13:35
  that
• 13:35
  you've
• 13:35
  come
• 13:35
  across
• 13:35
  that
• 13:36
  kind
• 13:36
  of
• 13:37
  lends
• 13:37
  insight
• 13:38
  into
• 13:38
  whether
• 13:38
  people
• 13:38
  are
• 13:39
  willing
• 13:39
  to
• 13:39
  travel
• 13:39
  for
• 13:40
  events
• 13:40
  like
• 13:40
  this?
• 13:42
  I
• 13:42
  don't
• 13:42
  think.
• 13:42
  You
• 13:43
  know,
• 13:43
  it's
• 13:43
  funny,
• 13:43
  I've
• 13:44
  been
• 13:44
  quiet
• 13:44
  on
• 13:44
  this
• 13:44
  topic,
• 13:45
  but
• 13:45
  thinking
• 13:45
  about
• 13:46
  our
• 13:46
  data
• 13:46
  and
• 13:47
  how
• 13:47
  we
• 13:47
  might
• 13:47
  be
• 13:48
  able
• 13:48
  to
• 13:49
  run
• 13:49
  some
• 13:49
  reports
• 13:50
  in
• 13:50
  specific
• 13:50
  markets
• 13:51
  on
• 13:51
  how
• 13:52
  the
• 13:52
  rates
• 13:52
  have
• 13:53
  performed.
• 13:54
  But
• 13:54
  I
• 13:54
  unfortunately
• 13:55
  don't
• 13:55
  have
• 13:55
  specifics
• 13:56
  on
• 13:56
  that.
• 13:57
  Making
• 13:57
  a
• 13:57
  note
• 13:58
  that
• 13:58
  might
• 13:58
  be
• 13:58
  valuable
• 13:59
  to
• 13:59
  many.
• 13:59
  I
• 13:59
  think
• 14:00
  it's
• 14:00
  an
• 14:00
  interesting
• 14:00
  conversation
• 14:01
  because
• 14:01
  I
• 14:01
  think
• 14:01
  Matt
• 14:01
  is
• 14:01
  right
• 14:02
  on
• 14:02
  some
• 14:02
  aspects
• 14:03
  that
• 14:03
  obviously
• 14:03
  if
• 14:03
  you're
• 14:03
  going
• 14:04
  to
• 14:04
  a
• 14:04
  stadium
• 14:04
  that's
• 14:05
  a
• 14:05
  downtown
• 14:05
  urban
• 14:05
  area,
• 14:06
  then
• 14:06
  especially
• 14:07
  on
• 14:07
  multiple
• 14:07
  days
• 14:08
  that
• 14:08
  you're
• 14:08
  going
• 14:08
  to
• 14:08
  want
• 14:08
  to
• 14:08
  walk
• 14:08
  to
• 14:09
  that
• 14:09
  stadium,
• 14:09
  you're
• 14:09
  not
• 14:09
  going
• 14:09
  to
• 14:09
  want
• 14:10
  to
• 14:10
  fight
• 14:10
  the
• 14:10
  traffic,
• 14:10
  especially
• 14:11
  in
• 14:11
  someplace
• 14:11
  like
• 14:12
  New
• 14:12
  York
• 14:12
  City
• 14:12
  or
• 14:12
  something
• 14:13
  like
• 14:13
  that,
• 14:13
  where
• 14:13
  you
• 14:13
  have
• 14:13
  to
• 14:13
  wait
• 14:14
  an
• 14:14
  hour
• 14:14
  and
• 14:15
  a
• 14:15
  half
• 14:15
  before
• 14:16
  the
• 14:16
  game
• 14:16
  sitting
• 14:16
  in
• 14:17
  traffic.
• 14:17
  But
• 14:17
  I
• 14:18
  do
• 14:18
  think
• 14:18
  that
• 14:18
  for
• 14:19
  such
• 14:19
  a
• 14:19
  large
• 14:20
  event,
• 14:20
  there's
• 14:20
  probably
• 14:21
  a
• 14:21
  subset
• 14:21
  of
• 14:21
  people
• 14:22
  who
• 14:22
  would
• 14:23
  be
• 14:23
  interested
• 14:23
  in
• 14:23
  Finding
• 14:24
  accommodations
• 14:24
  like
• 14:25
  that.
• 14:25
  I
• 14:26
  have
• 14:26
  to
• 14:26
  imagine
• 14:27
  when
• 14:27
  you
• 14:27
  have
• 14:27
  something
• 14:28
  that
• 14:28
  only
• 14:28
  happens
• 14:28
  every
• 14:29
  four
• 14:29
  years
• 14:29
  and
• 14:30
  it's
• 14:30
  going
• 14:30
  to
• 14:30
  create
• 14:31
  a
• 14:31
  massive
• 14:31
  influx
• 14:32
  of
• 14:32
  international
• 14:33
  travel
• 14:33
  to
• 14:34
  north
• 14:35
  and
• 14:35
  Central
• 14:35
  America
• 14:36
  like
• 14:36
  that,
• 14:36
  there's
• 14:37
  no
• 14:37
  way,
• 14:37
  even
• 14:37
  the
• 14:37
  displacement
• 14:38
  doesn't
• 14:38
  have
• 14:39
  some
• 14:39
  sort
• 14:39
  of
• 14:39
  positive
• 14:40
  effect
• 14:40
  on
• 14:40
  tourism
• 14:41
  as
• 14:41
  a
• 14:42
  whole.
• 14:42
  Because
• 14:42
  maybe
• 14:43
  it's
• 14:43
  displacing
• 14:43
  the
• 14:43
  folks
• 14:44
  that
• 14:44
  would
• 14:44
  normally
• 14:44
  go
• 14:44
  to
• 14:44
  the
• 14:45
  city
• 14:45
  at
• 14:45
  that
• 14:45
  time
• 14:45
  of
• 14:45
  year
• 14:45
  and
• 14:46
  they're
• 14:46
  going
• 14:46
  to
• 14:46
  be
• 14:46
  looking
• 14:46
  for
• 14:46
  these
• 14:47
  options
• 14:47
  that
• 14:47
  don't
• 14:47
  necessarily
• 14:48
  need
• 14:48
  to
• 14:48
  be
• 14:48
  next
• 14:48
  to
• 14:48
  the
• 14:49
  stadium.
• 14:49
  So
• 14:50
  that
• 14:50
  demand
• 14:50
  surge
• 14:51
  can't
• 14:51
  be
• 14:51
  a
• 14:51
  bad
• 14:52
  thing.
• 14:52
  We
• 14:52
  saw
• 14:52
  the
• 14:53
  reverse
• 14:53
  of
• 14:53
  this
• 14:53
  last
• 14:54
  year
• 14:54
  in
• 14:54
  our
• 14:55
  industry
• 14:55
  where
• 14:56
  people
• 14:57
  surged
• 14:57
  into
• 14:58
  the
• 14:58
  cruise,
• 14:59
  back
• 14:59
  into
• 14:59
  cruises,
• 15:00
  they
• 15:00
  started
• 15:00
  traveling
• 15:01
  back
• 15:01
  to
• 15:01
  Europe,
• 15:01
  all
• 15:02
  the
• 15:02
  stuff
• 15:02
  that
• 15:02
  they
• 15:02
  had
• 15:02
  put
• 15:02
  off
• 15:03
  or
• 15:03
  delayed
• 15:04
  in
• 15:04
  their
• 15:04
  Covid
• 15:05
  time
• 15:05
  and
• 15:05
  they
• 15:05
  rushed
• 15:05
  into
• 15:06
  our
• 15:06
  business.
• 15:07
  We
• 15:07
  saw
• 15:07
  that
• 15:07
  exodus
• 15:08
  right
• 15:08
  where
• 15:08
  people
• 15:09
  were
• 15:09
  leaving
• 15:09
  the
• 15:09
  country.
• 15:10
  And
• 15:10
  that
• 15:11
  without
• 15:11
  a
• 15:11
  doubt,
• 15:12
  in
• 15:12
  my
• 15:12
  experience,
• 15:13
  especially
• 15:13
  in
• 15:13
  the
• 15:13
  transient
• 15:13
  RV
• 15:14
  world,
• 15:14
  took
• 15:14
  a
• 15:14
  toll
• 15:14
  on
• 15:15
  demand.
• 15:16
  So
• 15:16
  the
• 15:16
  reverse
• 15:17
  of
• 15:17
  I
• 15:17
  imagine,
• 15:18
  has
• 15:18
  to
• 15:18
  be
• 15:18
  true,
• 15:19
  right?
• 15:19
  I
• 15:19
  like
• 15:19
  to
• 15:19
  believe,
• 15:20
  maybe
• 15:20
  it's
• 15:20
  my
• 15:20
  eternal
• 15:21
  optimism,
• 15:22
  but
• 15:22
  has
• 15:23
  to
• 15:23
  be
• 15:23
  true,
• 15:23
  that
• 15:23
  it's
• 15:23
  going
• 15:23
  to
• 15:23
  create
• 15:24
  agree
• 15:25
  demand
• 15:25
  when
• 15:25
  that
• 15:26
  World
• 15:26
  cup
• 15:26
  comes
• 15:26
  through.
• 15:27
  I
• 15:28
  think
• 15:28
  it
• 15:28
  will.
• 15:28
  I
• 15:28
  think
• 15:28
  it.
• 15:29
  Go
• 15:29
  ahead.
• 15:29
  Do
• 15:29
  you
• 15:29
  mind
• 15:30
  if
• 15:30
  I
• 15:30
  just
• 15:31
  come
• 15:31
  in
• 15:31
  with.
• 15:31
  I
• 15:31
  was
• 15:31
  actually
• 15:32
  going
• 15:32
  to
• 15:32
  try
• 15:32
  to
• 15:32
  involve
• 15:32
  you
• 15:32
  somehow.
• 15:33
  I
• 15:33
  was
• 15:33
  thinking
• 15:33
  maybe
• 15:33
  I
• 15:33
  should
• 15:34
  ask
• 15:34
  Simon
• 15:34
  if
• 15:34
  there's
• 15:34
  been
• 15:35
  a
• 15:35
  Europe
• 15:35
  World
• 15:35
  cup
• 15:35
  recently
• 15:36
  and
• 15:36
  he
• 15:36
  has
• 15:36
  data
• 15:37
  on
• 15:37
  this
• 15:37
  or
• 15:37
  anything
• 15:37
  like
• 15:38
  that.
• 15:38
  But
• 15:38
  go
• 15:38
  ahead,
• 15:38
  please.
• 15:39
  No,
• 15:39
  I
• 15:39
  don't
• 15:39
  need
• 15:39
  data.
• 15:40
  I
• 15:40
  just
• 15:40
  need
• 15:40
  the
• 15:41
  European
• 15:41
  mindset.
• 15:42
  Football
• 15:44
  probably
• 15:44
  also.
• 15:45
  Miguel
• 15:45
  can
• 15:45
  relate
• 15:45
  to
• 15:46
  this
• 15:46
  very
• 15:46
  well.
• 15:47
  At
• 15:47
  the
• 15:47
  same
• 15:47
  time
• 15:47
  that
• 15:48
  the
• 15:48
  World
• 15:49
  cup
• 15:49
  is
• 15:49
  the
• 15:49
  biggest
• 15:49
  thing
• 15:50
  to
• 15:50
  exist
• 15:51
  in
• 15:51
  the
• 15:51
  football
• 15:52
  community.
• 15:52
  It's
• 15:53
  absolutely
• 15:53
  enormous.
• 15:54
  So
• 15:54
  I
• 15:54
  think
• 15:55
  every
• 15:55
  single
• 15:55
  stadium
• 15:56
  is
• 15:56
  going
• 15:56
  to
• 15:56
  be
• 15:56
  full
• 15:56
  for
• 15:57
  every
• 15:57
  single
• 15:57
  game.
• 15:58
  That's
• 15:59
  not
• 15:59
  an
• 15:59
  issue.
• 16:00
  And
• 16:00
  there's
• 16:00
  going
• 16:00
  to
• 16:00
  be
• 16:01
  a
• 16:01
  mix
• 16:01
  of
• 16:01
  demand,
• 16:02
  particularly
• 16:02
  in
• 16:03
  this
• 16:03
  tournament.
• 16:04
  You
• 16:05
  have
• 16:05
  the
• 16:05
  people
• 16:05
  who
• 16:05
  are
• 16:05
  going
• 16:05
  to
• 16:06
  plan
• 16:06
  in
• 16:06
  front
• 16:06
  so
• 16:07
  they
• 16:07
  know
• 16:07
  their
• 16:07
  team
• 16:08
  is
• 16:08
  going
• 16:08
  to
• 16:08
  play
• 16:09
  in
• 16:09
  the
• 16:09
  early
• 16:09
  rounds.
• 16:10
  They're
• 16:10
  going
• 16:10
  to
• 16:10
  plan
• 16:10
  a
• 16:10
  year
• 16:11
  in
• 16:11
  advance,
• 16:11
  year
• 16:11
  and
• 16:11
  a
• 16:12
  half
• 16:12
  in
• 16:12
  advance
• 16:13
  and
• 16:13
  book
• 16:13
  up.
• 16:14
  And
• 16:15
  that's
• 16:15
  probably
• 16:15
  you
• 16:15
  need
• 16:16
  to
• 16:16
  look
• 16:16
  out
• 16:16
  for
• 16:16
  that
• 16:17
  demand
• 16:18
  and
• 16:18
  take
• 16:18
  care
• 16:18
  of
• 16:18
  that.
• 16:19
  But
• 16:19
  then
• 16:20
  there's
• 16:20
  going
• 16:20
  to
• 16:20
  be
• 16:21
  second
• 16:21
  level,
• 16:21
  which
• 16:22
  comes
• 16:22
  when
• 16:22
  you
• 16:22
  get
• 16:22
  towards
• 16:23
  the
• 16:23
  quarterfinal,
• 16:23
  semifinal
• 16:24
  and
• 16:24
  final,
• 16:25
  which
• 16:25
  is
• 16:25
  an
• 16:26
  enormous,
• 16:26
  unbelievable
• 16:27
  demand
• 16:28
  where
• 16:28
  anybody
• 16:29
  is
• 16:29
  going
• 16:29
  to
• 16:29
  do
• 16:30
  anything
• 16:30
  they
• 16:30
  can
• 16:31
  to
• 16:31
  come
• 16:31
  and
• 16:32
  see
• 16:32
  the
• 16:32
  game
• 16:33
  where
• 16:33
  that's
• 16:34
  spending
• 16:34
  their
• 16:34
  life
• 16:34
  savings
• 16:35
  quitting
• 16:35
  their
• 16:36
  job,
• 16:36
  finding
• 16:37
  any
• 16:37
  way
• 16:37
  possible
• 16:38
  they
• 16:38
  can
• 16:38
  get
• 16:38
  a
• 16:39
  flight,
• 16:39
  any
• 16:39
  accommodation
• 16:40
  possible
• 16:40
  they
• 16:40
  can
• 16:41
  find.
• 16:42
  So
• 16:42
  that's
• 16:42
  really
• 16:42
  going
• 16:43
  to
• 16:43
  happen.
• 16:43
  It's
• 16:43
  going
• 16:43
  to
• 16:43
  be
• 16:43
  enormous.
• 16:44
  So
• 16:44
  those
• 16:44
  last,
• 16:45
  I
• 16:45
  don't
• 16:45
  know
• 16:45
  if
• 16:46
  it's
• 16:46
  two
• 16:46
  weeks
• 16:46
  of
• 16:47
  the
• 16:47
  tournament,
• 16:48
  there's
• 16:48
  going
• 16:48
  to
• 16:48
  be
• 16:49
  enormous
• 16:49
  demand
• 16:49
  and
• 16:49
  you
• 16:50
  need
• 16:50
  to
• 16:50
  be
• 16:50
  ready
• 16:50
  to
• 16:51
  accept
• 16:51
  guests,
• 16:52
  any
• 16:52
  guest
• 16:53
  finding
• 16:53
  any
• 16:54
  accommodation.
• 16:55
  And
• 16:55
  then
• 16:55
  the
• 16:56
  other
• 16:56
  opposite
• 16:56
  of
• 16:56
  that
• 16:56
  is
• 16:57
  the
• 16:57
  long
• 16:57
  term
• 16:57
  planners.
• 16:58
  So
• 16:58
  you
• 16:58
  need
• 16:58
  to
• 16:58
  think
• 16:59
  about
• 16:59
  both
• 16:59
  of
• 16:59
  them.
• 17:00
  Yeah,
• 17:02
  go
• 17:02
  ahead.
• 17:03
  I
• 17:04
  think
• 17:04
  there
• 17:04
  might
• 17:04
  be
• 17:05
  some
• 17:05
  parallels
• 17:05
  that
• 17:06
  could
• 17:06
  be
• 17:06
  drawn
• 17:06
  from
• 17:07
  data
• 17:07
  in
• 17:07
  the
• 17:07
  hotel
• 17:08
  industry
• 17:08
  as
• 17:08
  well,
• 17:09
  because
• 17:09
  the
• 17:10
  data
• 17:10
  is
• 17:10
  much
• 17:10
  more
• 17:11
  robust.
• 17:12
  You
• 17:12
  could
• 17:12
  probably
• 17:12
  look
• 17:13
  at
• 17:13
  multiples
• 17:13
  on
• 17:14
  average
• 17:14
  daily
• 17:15
  rates
• 17:15
  and
• 17:15
  see
• 17:16
  what's
• 17:16
  happened
• 17:17
  internationally
• 17:18
  on
• 17:18
  that
• 17:18
  end
• 17:18
  as
• 17:18
  well.
• 17:20
  And
• 17:20
  I
• 17:20
  would
• 17:21
  imagine,
• 17:21
  right.
• 17:21
  If
• 17:22
  I'm.
• 17:22
  Let's
• 17:23
  just
• 17:23
  say
• 17:23
  the
• 17:23
  reverse
• 17:23
  was
• 17:24
  true.
• 17:24
  Right.
• 17:24
  And
• 17:24
  I
• 17:25
  was
• 17:25
  going
• 17:25
  to
• 17:25
  Europe
• 17:26
  for
• 17:26
  a
• 17:26
  World
• 17:27
  cup
• 17:27
  game,
• 17:28
  I
• 17:28
  wouldn't
• 17:29
  just
• 17:29
  go
• 17:29
  for
• 17:29
  a
• 17:29
  game,
• 17:30
  Right.
• 17:30
  I
• 17:30
  would
• 17:31
  make
• 17:31
  it
• 17:31
  part
• 17:32
  of
• 17:32
  an
• 17:32
  adventure
• 17:33
  and
• 17:33
  a
• 17:33
  trip.
• 17:33
  And
• 17:34
  man,
• 17:35
  if,
• 17:35
  if,
• 17:35
  if
• 17:35
  I
• 17:36
  would
• 17:36
  start
• 17:36
  in
• 17:36
  a
• 17:36
  city,
• 17:37
  watch
• 17:37
  the
• 17:37
  game,
• 17:37
  then
• 17:38
  maybe
• 17:38
  I
• 17:38
  go
• 17:38
  check
• 17:38
  out
• 17:38
  a
• 17:39
  national
• 17:39
  park
• 17:39
  that
• 17:39
  I've
• 17:40
  always
• 17:40
  wanted
• 17:40
  to
• 17:40
  check
• 17:40
  out
• 17:41
  and,
• 17:41
  or
• 17:41
  experience
• 17:42
  this
• 17:42
  glamping
• 17:43
  concept
• 17:43
  that
• 17:43
  has
• 17:43
  gained
• 17:44
  so
• 17:44
  much
• 17:45
  popularity
• 17:45
  in
• 17:46
  the
• 17:46
  U.S.
• 17:46
  like
• 17:46
  I
• 17:46
  said,
• 17:47
  demand
• 17:47
  surges
• 17:47
  are
• 17:47
  demand
• 17:48
  surges
• 17:48
  and
• 17:49
  you
• 17:49
  just
• 17:49
  gotta
• 17:49
  be
• 17:50
  prepared
• 17:50
  and
• 17:50
  find
• 17:51
  your
• 17:51
  way
• 17:51
  into
• 17:51
  getting
• 17:51
  your
• 17:52
  fair
• 17:52
  share
• 17:52
  of
• 17:52
  that
• 17:52
  market.
• 17:53
  And
• 17:53
  that's
• 17:53
  part
• 17:53
  of
• 17:54
  the
• 17:54
  reason
• 17:54
  I
• 17:54
  wanted
• 17:54
  to
• 17:54
  bring
• 17:54
  it
• 17:55
  up
• 17:55
  and
• 17:55
  I
• 17:55
  carried
• 17:55
  it
• 17:55
  on
• 17:56
  for
• 17:56
  just
• 17:56
  a
• 17:56
  little
• 17:56
  bit,
• 17:56
  is
• 17:57
  you
• 17:57
  have
• 17:57
  to
• 17:57
  be
• 17:57
  able
• 17:57
  to
• 17:58
  think
• 17:58
  about
• 17:58
  not
• 17:59
  just
• 17:59
  your
• 17:59
  accommodations
• 18:00
  and
• 18:00
  how
• 18:00
  to
• 18:00
  prep
• 18:00
  for
• 18:00
  that,
• 18:00
  but
• 18:01
  also
• 18:01
  how
• 18:01
  to
• 18:01
  market
• 18:01
  to
• 18:02
  that
• 18:02
  audience.
• 18:02
  Because
• 18:03
  as
• 18:04
  to
• 18:04
  Matt's
• 18:04
  point,
• 18:05
  right,
• 18:05
  this
• 18:05
  is
• 18:05
  not
• 18:05
  something
• 18:05
  you
• 18:06
  normally
• 18:06
  do.
• 18:06
  This
• 18:07
  is
• 18:07
  not
• 18:07
  something
• 18:07
  people
• 18:07
  maybe
• 18:08
  normally
• 18:08
  consider
• 18:09
  as
• 18:09
  staying
• 18:09
  45
• 18:09
  minutes,
• 18:10
  an
• 18:10
  hour
• 18:10
  and
• 18:10
  a
• 18:10
  half
• 18:10
  outside
• 18:11
  of
• 18:11
  the
• 18:11
  city.
• 18:12
  But
• 18:12
  if
• 18:12
  you
• 18:13
  market
• 18:13
  to
• 18:13
  them
• 18:13
  and
• 18:13
  tell
• 18:13
  them
• 18:14
  the
• 18:14
  story
• 18:14
  of
• 18:14
  why
• 18:14
  they
• 18:15
  should
• 18:15
  and
• 18:15
  why
• 18:15
  you're
• 18:15
  a
• 18:15
  better
• 18:16
  experience
• 18:16
  and
• 18:16
  why
• 18:16
  they
• 18:16
  can
• 18:17
  relax
• 18:17
  in
• 18:17
  nature
• 18:17
  and
• 18:18
  have
• 18:18
  a
• 18:18
  couple
• 18:18
  beers
• 18:19
  after
• 18:19
  the
• 18:19
  football
• 18:19
  game
• 18:20
  is
• 18:20
  over,
• 18:20
  all
• 18:21
  those
• 18:21
  things,
• 18:21
  then
• 18:21
  I
• 18:21
  think
• 18:22
  that
• 18:22
  you
• 18:22
  have
• 18:22
  a
• 18:22
  better
• 18:23
  than
• 18:23
  strong
• 18:23
  chance
• 18:24
  of
• 18:24
  attracting
• 18:24
  that
• 18:24
  crowd.
• 18:25
  But
• 18:25
  you've
• 18:25
  got
• 18:25
  to
• 18:25
  let
• 18:25
  them
• 18:25
  know
• 18:26
  who
• 18:26
  you
• 18:26
  are
• 18:26
  and
• 18:26
  what
• 18:26
  the
• 18:26
  difference
• 18:27
  is
• 18:27
  between
• 18:27
  you
• 18:27
  and
• 18:28
  staying
• 18:28
  downtown
• 18:28
  right
• 18:29
  by
• 18:29
  the
• 18:29
  stadium.
• 18:29
  Right?
• 18:30
  Yeah.
• 18:31
  And
• 18:31
  I
• 18:31
  don't
• 18:31
  think
• 18:31
  there's
• 18:32
  any
• 18:32
  secret
• 18:32
  of
• 18:32
  the
• 18:33
  increased
• 18:33
  interest
• 18:34
  from
• 18:34
  international
• 18:35
  visitors
• 18:36
  into
• 18:36
  our
• 18:36
  industry.
• 18:37
  That's
• 18:37
  a
• 18:37
  known
• 18:38
  growing
• 18:38
  demand
• 18:38
  sector.
• 18:40
  Yeah.
• 18:41
  And,
• 18:41
  and
• 18:41
  I
• 18:41
  think
• 18:42
  that
• 18:42
  there
• 18:42
  are
• 18:42
  a
• 18:42
  lot
• 18:42
  of
• 18:42
  parallels,
• 18:43
  as
• 18:43
  Shari
• 18:44
  was
• 18:44
  saying.
• 18:45
  For
• 18:45
  example,
• 18:45
  I
• 18:45
  think
• 18:45
  that
• 18:46
  the
• 18:46
  closest
• 18:46
  will
• 18:46
  be
• 18:47
  when
• 18:48
  the
• 18:48
  super
• 18:48
  bowl
• 18:49
  comes
• 18:49
  to
• 18:49
  town
• 18:49
  and
• 18:49
  there's
• 18:50
  a,
• 18:50
  a
• 18:50
  surge
• 18:51
  on
• 18:51
  demand
• 18:52
  around
• 18:52
  that.
• 18:52
  Or
• 18:53
  for
• 18:53
  example,
• 18:53
  in
• 18:53
  Europe
• 18:54
  when
• 18:54
  the,
• 18:55
  the
• 18:55
  Champions
• 18:56
  League
• 18:56
  final
• 18:57
  or
• 18:57
  the
• 18:57
  Europe
• 18:58
  League
• 18:58
  final
• 18:59
  comes
• 18:59
  to
• 18:59
  town.
• 19:00
  Just
• 19:00
  it's
• 19:01
  pretty
• 19:01
  much
• 19:01
  like
• 19:01
  the
• 19:01
  Super
• 19:02
  Bowl.
• 19:02
  There's
• 19:02
  a
• 19:03
  huge
• 19:03
  search
• 19:04
  on
• 19:04
  that
• 19:04
  and
• 19:05
  I
• 19:05
  can
• 19:06
  tell
• 19:06
  you
• 19:07
  firsthand
• 19:07
  that
• 19:08
  there
• 19:08
  are
• 19:08
  a
• 19:08
  lot
• 19:08
  of
• 19:08
  federations
• 19:09
  that
• 19:10
  they're
• 19:10
  looking
• 19:10
  to
• 19:11
  have
• 19:11
  that.
• 19:12
  So
• 19:12
  for
• 19:12
  example
• 19:13
  because
• 19:13
  at
• 19:13
  the
• 19:13
  end
• 19:14
  they,
• 19:14
  you
• 19:14
  can
• 19:15
  be
• 19:15
  partners
• 19:15
  with
• 19:15
  them,
• 19:16
  they
• 19:16
  can
• 19:16
  sell
• 19:17
  all
• 19:17
  the
• 19:17
  lodging
• 19:18
  plus
• 19:18
  they
• 19:19
  can
• 19:19
  do
• 19:19
  marketing
• 19:20
  below
• 19:20
  the
• 19:20
  line
• 19:21
  activities
• 19:22
  and
• 19:22
  bring
• 19:23
  their
• 19:23
  country
• 19:24
  and
• 19:24
  it
• 19:24
  can
• 19:24
  be
• 19:24
  your
• 19:25
  property
• 19:25
  because
• 19:25
  you
• 19:26
  cannot
• 19:26
  do
• 19:26
  that
• 19:26
  in
• 19:27
  a
• 19:27
  hotel.
• 19:28
  But
• 19:28
  anyway,
• 19:28
  I,
• 19:28
  I,
• 19:29
  I
• 19:29
  think
• 19:29
  that
• 19:29
  the
• 19:29
  World
• 19:30
  cup
• 19:30
  is
• 19:30
  one
• 19:30
  of
• 19:30
  the
• 19:30
  major
• 19:31
  trends
• 19:31
  that
• 19:32
  everyone
• 19:33
  in
• 19:33
  the
• 19:33
  hospitality
• 19:34
  industry
• 19:35
  should
• 19:36
  cater
• 19:37
  their
• 19:37
  offerings
• 19:38
  towards
• 19:38
  that.
• 19:38
  But
• 19:39
  I
• 19:39
  think
• 19:39
  that
• 19:39
  we
• 19:39
  can
• 19:40
  do
• 19:40
  and
• 19:41
  we
• 19:41
  can
• 19:41
  talk
• 19:41
  on
• 19:42
  more
• 19:42
  recent
• 19:43
  events.
• 19:43
  I
• 19:43
  don't
• 19:43
  know.
• 19:43
  Brian,
• 19:44
  how
• 19:44
  would
• 19:44
  you
• 19:45
  like
• 19:45
  to
• 19:45
  proceed?
• 19:45
  How
• 19:46
  would
• 19:46
  I
• 19:46
  like
• 19:46
  to
• 19:46
  proceed?
• 19:47
  Why
• 19:47
  am
• 19:47
  I
• 19:47
  in
• 19:47
  charge?
• 19:49
  I
• 19:49
  thought
• 19:49
  Raph
• 19:49
  was
• 19:50
  joining
• 19:50
  the
• 19:50
  show
• 19:50
  to
• 19:50
  co
• 19:50
  host
• 19:51
  with
• 19:51
  me.
• 19:51
  So
• 19:51
  he.
• 19:51
  Yeah,
• 19:52
  co-host.
• 19:53
  I
• 19:53
  think
• 19:53
  we
• 19:53
  should
• 19:54
  talk
• 19:54
  about
• 19:54
  the
• 19:54
  obvious
• 19:55
  elephant
• 19:55
  in
• 19:55
  the
• 19:55
  room
• 19:56
  for
• 19:56
  the
• 19:56
  industry
• 19:56
  is
• 19:57
  what
• 19:57
  is
• 19:57
  demand
• 19:57
  looking
• 19:58
  like
• 19:58
  for
• 19:58
  the
• 19:58
  season.
• 19:59
  And
• 19:59
  I
• 19:59
  can
• 19:59
  share
• 19:59
  our
• 20:00
  experience
• 20:00
  and
• 20:00
  kind
• 20:00
  of
• 20:01
  what
• 20:01
  we're
• 20:01
  seeing
• 20:01
  early
• 20:02
  on
• 20:03
  bookings
• 20:04
  and
• 20:04
  talk
• 20:05
  about.
• 20:05
  It's
• 20:05
  hard
• 20:05
  to
• 20:06
  interpret
• 20:06
  the
• 20:06
  data
• 20:06
  sometimes
• 20:07
  especially
• 20:08
  with
• 20:09
  different
• 20:09
  changing
• 20:10
  trends
• 20:10
  that
• 20:10
  we
• 20:10
  have
• 20:10
  in
• 20:11
  a
• 20:11
  less
• 20:11
  mature
• 20:11
  industry
• 20:12
  that
• 20:12
  we
• 20:12
  are.
• 20:13
  But
• 20:14
  similar
• 20:14
  to
• 20:14
  some
• 20:14
  of
• 20:15
  this
• 20:15
  recent
• 20:15
  stuff
• 20:15
  that
• 20:15
  Toby
• 20:16
  said
• 20:16
  in
• 20:16
  her
• 20:16
  February
• 20:17
  updates
• 20:18
  to
• 20:18
  the
• 20:18
  franchisees,
• 20:19
  we're
• 20:19
  seeing
• 20:19
  an
• 20:19
  increase
• 20:20
  in
• 20:20
  long
• 20:20
  term
• 20:20
  stays
• 20:21
  that's
• 20:21
  up.
• 20:23
  That
• 20:23
  consumer
• 20:24
  is
• 20:24
  out
• 20:24
  there.
• 20:24
  People
• 20:25
  are
• 20:25
  settling
• 20:25
  into
• 20:25
  their
• 20:26
  favorite
• 20:26
  RV
• 20:26
  resorts
• 20:27
  and
• 20:28
  there's
• 20:28
  a
• 20:28
  lot
• 20:28
  more
• 20:29
  availability.
• 20:29
  Some
• 20:29
  communities
• 20:30
  has
• 20:30
  pivoted
• 20:31
  heavily
• 20:31
  into
• 20:31
  that
• 20:31
  space
• 20:33
  as
• 20:33
  well
• 20:33
  as
• 20:33
  many
• 20:33
  other
• 20:33
  campgrounds
• 20:34
  and
• 20:34
  what
• 20:34
  once
• 20:35
  was
• 20:35
  maybe
• 20:35
  a
• 20:35
  fully
• 20:35
  transient
• 20:36
  RV
• 20:36
  resort.
• 20:36
  You're
• 20:36
  trying
• 20:36
  to
• 20:37
  establish
• 20:37
  what
• 20:37
  is
• 20:37
  that
• 20:38
  balance
• 20:38
  of
• 20:38
  long
• 20:38
  term
• 20:38
  stay
• 20:39
  and
• 20:39
  you're
• 20:39
  seeing
• 20:39
  a
• 20:40
  lot
• 20:40
  more
• 20:40
  of
• 20:40
  that.
• 20:40
  So
• 20:40
  nights
• 20:41
  are
• 20:41
  up
• 20:42
  but
• 20:42
  your
• 20:43
  rate
• 20:43
  is
• 20:43
  obviously
• 20:43
  a
• 20:44
  significantly
• 20:44
  lower
• 20:45
  from
• 20:45
  there.
• 20:47
  Transient
• 20:48
  RV
• 20:48
  is
• 20:48
  slightly
• 20:49
  down.
• 20:50
  I
• 20:50
  don't
• 20:51
  panic
• 20:51
  yet
• 20:52
  because
• 20:53
  I
• 20:53
  also
• 20:53
  have
• 20:54
  seen
• 20:54
  year
• 20:54
  over
• 20:54
  year
• 20:55
  this
• 20:55
  booking
• 20:55
  window
• 20:56
  continue
• 20:56
  to
• 20:56
  shrink.
• 20:57
  And
• 20:58
  that's
• 20:58
  a
• 20:58
  function
• 20:59
  of
• 21:00
  a
• 21:01
  consumer
• 21:01
  that's
• 21:01
  become
• 21:02
  more
• 21:02
  adept
• 21:02
  at
• 21:03
  using
• 21:03
  the
• 21:04
  constantly
• 21:05
  improving
• 21:05
  property
• 21:06
  management
• 21:06
  systems
• 21:06
  that
• 21:07
  allow
• 21:07
  and
• 21:07
  empower
• 21:07
  them
• 21:08
  to
• 21:08
  book.
• 21:09
  They
• 21:09
  know
• 21:09
  there's
• 21:09
  inventory
• 21:10
  available
• 21:10
  that
• 21:11
  Covid
• 21:11
  demand.
• 21:11
  They
• 21:12
  know
• 21:12
  it's
• 21:12
  not
• 21:12
  there.
• 21:12
  They
• 21:12
  know
• 21:13
  they
• 21:13
  can
• 21:13
  book
• 21:13
  later.
• 21:15
  And
• 21:15
  then
• 21:15
  the
• 21:16
  last
• 21:16
  piece
• 21:16
  which
• 21:16
  is
• 21:16
  the
• 21:17
  vacation
• 21:17
  rentals
• 21:17
  or
• 21:18
  the
• 21:18
  glamping
• 21:18
  which
• 21:19
  in
• 21:19
  our
• 21:19
  resort
• 21:20
  portfolio
• 21:20
  we
• 21:21
  always
• 21:21
  have
• 21:21
  glamping
• 21:21
  components
• 21:22
  that
• 21:22
  are
• 21:23
  complementary
• 21:23
  to
• 21:23
  RV
• 21:24
  resorts
• 21:25
  that
• 21:25
  and
• 21:26
  we're
• 21:26
  seeing
• 21:26
  great
• 21:26
  demand
• 21:27
  for
• 21:27
  that
• 21:27
  side
• 21:27
  of
• 21:27
  the
• 21:27
  house.
• 21:28
  And
• 21:29
  granted
• 21:29
  it's
• 21:30
  depending
• 21:30
  on
• 21:30
  the
• 21:30
  property
• 21:30
  can
• 21:31
  anywhere
• 21:31
  from
• 21:31
  smallest
• 21:32
  of
• 21:32
  10%
• 21:32
  tenants,
• 21:33
  up
• 21:33
  to
• 21:33
  50%
• 21:33
  of
• 21:34
  the
• 21:34
  revenue.
• 21:35
  But
• 21:35
  we're
• 21:35
  seeing
• 21:35
  great
• 21:36
  demand
• 21:36
  in
• 21:36
  that
• 21:36
  space
• 21:37
  and
• 21:37
  a
• 21:37
  lot
• 21:37
  of
• 21:37
  it
• 21:38
  coming
• 21:38
  from
• 21:39
  the
• 21:40
  ability
• 21:40
  to
• 21:40
  market
• 21:41
  alongside
• 21:42
  and.
• 21:42
  Right.
• 21:43
  Compete
• 21:43
  with
• 21:43
  Airbnb
• 21:44
  and
• 21:44
  with
• 21:45
  hotel
• 21:45
  rooms.
• 21:46
  And
• 21:46
  so
• 21:46
  that
• 21:47
  VR
• 21:47
  sector
• 21:47
  continues
• 21:48
  to
• 21:48
  grow.
• 21:48
  We're
• 21:48
  seeing
• 21:48
  an
• 21:49
  ability
• 21:49
  to
• 21:49
  grab
• 21:49
  those
• 21:50
  customers,
• 21:50
  pull
• 21:50
  them
• 21:50
  in,
• 21:51
  and
• 21:51
  then
• 21:51
  the
• 21:52
  key
• 21:52
  for
• 21:52
  us
• 21:52
  is
• 21:53
  really
• 21:53
  converting
• 21:53
  those
• 21:54
  into
• 21:54
  direct
• 21:54
  bookings
• 21:55
  in
• 21:55
  the
• 21:55
  future
• 21:55
  by
• 21:55
  giving
• 21:56
  them
• 21:56
  just
• 21:56
  a
• 21:56
  tremendous
• 21:57
  experience.
• 21:57
  Right.
• 21:58
  Which
• 21:58
  I
• 21:59
  contend
• 22:00
  as
• 22:00
  an
• 22:00
  RV
• 22:00
  resort,
• 22:01
  we
• 22:01
  can
• 22:01
  deliver
• 22:02
  something
• 22:02
  that
• 22:02
  hotels
• 22:03
  and
• 22:04
  Airbnbs
• 22:05
  simply
• 22:05
  can't
• 22:05
  deliver,
• 22:05
  which
• 22:06
  is
• 22:06
  this
• 22:06
  incredible
• 22:07
  sense
• 22:07
  of
• 22:07
  community
• 22:08
  and
• 22:08
  this
• 22:08
  safe
• 22:09
  place
• 22:09
  for
• 22:09
  your
• 22:09
  kids
• 22:09
  to
• 22:10
  roam
• 22:10
  and
• 22:11
  a
• 22:11
  strong
• 22:12
  set
• 22:12
  of
• 22:12
  amenities
• 22:13
  and
• 22:13
  proximity
• 22:13
  to
• 22:13
  great
• 22:14
  places
• 22:15
  that
• 22:15
  most
• 22:15
  times
• 22:16
  those
• 22:17
  compete
• 22:18
  things
• 22:18
  that
• 22:18
  we're
• 22:18
  competing
• 22:19
  with
• 22:19
  can't
• 22:19
  deliver.
• 22:19
  And
• 22:20
  so
• 22:20
  that's
• 22:21
  what
• 22:21
  we're
• 22:21
  seeing
• 22:21
  big
• 22:21
  picture.
• 22:22
  And
• 22:22
  we're
• 22:23
  aggressively
• 22:24
  pursuing
• 22:24
  all
• 22:25
  marketing
• 22:25
  channels
• 22:26
  to
• 22:26
  make
• 22:26
  sure
• 22:26
  when
• 22:27
  people
• 22:27
  make
• 22:27
  that
• 22:27
  buying
• 22:28
  decision
• 22:28
  that
• 22:28
  we're
• 22:28
  top
• 22:29
  of
• 22:29
  mind.
• 22:30
  So
• 22:31
  let's
• 22:31
  unpack
• 22:31
  this
• 22:31
  one
• 22:32
  one
• 22:32
  by
• 22:32
  one
• 22:32
  here,
• 22:33
  just
• 22:33
  for
• 22:33
  sake
• 22:34
  of.
• 22:34
  You
• 22:34
  mentioned
• 22:34
  a
• 22:34
  couple
• 22:35
  different
• 22:35
  things,
• 22:35
  right?
• 22:36
  At
• 22:36
  least.
• 22:36
  I
• 22:36
  don't
• 22:36
  know.
• 22:36
  I
• 22:37
  think
• 22:37
  somebody
• 22:37
  might
• 22:37
  have
• 22:37
  popped
• 22:37
  in
• 22:37
  the
• 22:38
  room.
• 22:38
  I
• 22:38
  don't
• 22:38
  know
• 22:38
  if
• 22:38
  that
• 22:38
  was
• 22:38
  Shar
• 22:39
  or
• 22:39
  not.
• 22:39
  Yeah,
• 22:40
  there's
• 22:40
  Mark
• 22:40
  Kap
• 22:40
  joining
• 22:41
  us.
• 22:41
  Okay,
• 22:42
  so,
• 22:42
  Raf,
• 22:42
  you
• 22:42
  talk
• 22:43
  about
• 22:43
  long
• 22:43
  term
• 22:43
  stays?
• 22:43
  Cause
• 22:44
  this
• 22:44
  is
• 22:44
  a
• 22:44
  conversation
• 22:45
  that
• 22:45
  we
• 22:45
  have
• 22:45
  with
• 22:45
  a
• 22:45
  lot
• 22:45
  of
• 22:46
  our
• 22:46
  marketing
• 22:46
  clients
• 22:47
  is
• 22:47
  they
• 22:48
  call
• 22:48
  us
• 22:48
  on
• 22:48
  the
• 22:48
  phone.
• 22:48
  And
• 22:48
  what
• 22:49
  about
• 22:49
  long
• 22:49
  term
• 22:49
  stays?
• 22:50
  I
• 22:50
  want
• 22:50
  to
• 22:50
  focus
• 22:50
  on
• 22:50
  long
• 22:50
  term
• 22:51
  stays.
• 22:51
  I
• 22:51
  want
• 22:51
  to
• 22:51
  pivot.
• 22:51
  I
• 22:52
  want
• 22:52
  to.
• 22:52
  And
• 22:52
  I'm
• 22:52
  like
• 22:52
  you,
• 22:52
  I'm
• 22:53
  not
• 22:53
  panicking
• 22:53
  yet.
• 22:53
  But
• 22:53
  I'm
• 22:54
  also
• 22:54
  not
• 22:55
  super
• 22:55
  happy
• 22:55
  either.
• 22:56
  So
• 22:56
  just
• 22:57
  planning
• 22:57
  for
• 22:57
  the.
• 22:58
  Preparing
• 22:58
  for
• 22:58
  the
• 22:58
  worst
• 22:58
  type
• 22:59
  thing
• 22:59
  to
• 22:59
  have
• 22:59
  a
• 22:59
  contingency
• 23:00
  plan.
• 23:01
  But
• 23:02
  my
• 23:02
  question
• 23:03
  to
• 23:03
  a
• 23:04
  lot
• 23:04
  of
• 23:04
  the
• 23:04
  industry
• 23:05
  is
• 23:05
  how
• 23:06
  many
• 23:06
  people
• 23:06
  can
• 23:07
  pivot
• 23:07
  to
• 23:07
  long
• 23:07
  term?
• 23:07
  Because
• 23:08
  before
• 23:08
  we
• 23:08
  run
• 23:08
  out
• 23:09
  of
• 23:09
  people
• 23:09
  who
• 23:09
  camp
• 23:10
  long
• 23:10
  term,
• 23:11
  because
• 23:11
  it
• 23:11
  feels
• 23:12
  like
• 23:12
  everybody's
• 23:12
  doing
• 23:13
  it
• 23:13
  right.
• 23:13
  And
• 23:13
  I
• 23:14
  think
• 23:14
  there's
• 23:14
  always
• 23:14
  been
• 23:14
  this
• 23:15
  kind
• 23:15
  of
• 23:15
  mindset,
• 23:16
  not
• 23:16
  among
• 23:17
  everybody,
• 23:17
  but
• 23:17
  among
• 23:18
  a
• 23:19
  chunk
• 23:19
  of
• 23:19
  people
• 23:20
  who
• 23:20
  think
• 23:20
  that
• 23:21
  there
• 23:21
  are
• 23:21
  these
• 23:21
  millions
• 23:22
  of
• 23:22
  full
• 23:22
  timers
• 23:23
  on
• 23:23
  the
• 23:23
  road
• 23:23
  365
• 23:24
  days
• 23:24
  a
• 23:24
  year.
• 23:25
  And
• 23:26
  I
• 23:26
  don't
• 23:26
  know
• 23:26
  whether
• 23:26
  that's
• 23:26
  influencers
• 23:27
  or
• 23:27
  what
• 23:28
  happened
• 23:28
  during
• 23:28
  COVID
• 23:28
  or
• 23:29
  whatever
• 23:29
  else,
• 23:29
  but.
• 23:29
  And
• 23:30
  I
• 23:30
  think
• 23:30
  there
• 23:30
  is
• 23:30
  a
• 23:31
  large
• 23:31
  number
• 23:31
  of
• 23:31
  them,
• 23:32
  but
• 23:32
  I
• 23:32
  don't
• 23:32
  know
• 23:32
  if
• 23:32
  they're
• 23:32
  in
• 23:33
  the
• 23:33
  millions
• 23:34
  to
• 23:34
  fill
• 23:34
  all
• 23:34
  these
• 23:34
  parks
• 23:35
  that
• 23:35
  people
• 23:35
  want
• 23:35
  to
• 23:35
  pivot
• 23:35
  to
• 23:36
  long
• 23:36
  term
• 23:36
  for.
• 23:36
  So
• 23:37
  what
• 23:37
  are
• 23:37
  your
• 23:37
  thoughts
• 23:37
  on
• 23:37
  that?
• 23:38
  And
• 23:38
  anybody
• 23:38
  can
• 23:38
  take
• 23:38
  it,
• 23:39
  but
• 23:39
  I.
• 23:40
  Have
• 23:40
  an
• 23:40
  initial
• 23:41
  thought
• 23:41
  on
• 23:41
  that.
• 23:41
  I
• 23:41
  think
• 23:42
  that
• 23:42
  long
• 23:43
  term
• 23:43
  demand
• 23:43
  isn't
• 23:44
  just
• 23:44
  from
• 23:44
  full
• 23:45
  time
• 23:45
  people
• 23:46
  necessarily
• 23:46
  on
• 23:47
  the
• 23:47
  road.
• 23:47
  But
• 23:48
  we
• 23:48
  have
• 23:48
  a
• 23:48
  housing
• 23:49
  affordability
• 23:49
  problem.
• 23:50
  And
• 23:51
  in
• 23:51
  markets
• 23:52
  where
• 23:52
  you
• 23:52
  can
• 23:52
  live
• 23:53
  in
• 23:53
  your
• 23:54
  RV
• 23:54
  year
• 23:55
  round,
• 23:55
  I
• 23:55
  think
• 23:56
  there's
• 23:56
  quite
• 23:56
  a
• 23:56
  bit
• 23:57
  of
• 23:57
  demand.
• 23:58
  Just
• 23:58
  the
• 23:58
  Phoenix
• 23:59
  area
• 23:59
  where,
• 23:59
  where
• 24:00
  price,
• 24:00
  the
• 24:00
  price
• 24:00
  of
• 24:01
  living
• 24:01
  has
• 24:01
  gone
• 24:01
  up.
• 24:02
  Tourism
• 24:03
  areas
• 24:04
  where
• 24:04
  workers
• 24:05
  can't
• 24:05
  afford
• 24:05
  to
• 24:05
  live
• 24:06
  anywhere
• 24:06
  near
• 24:06
  where
• 24:06
  they
• 24:07
  work.
• 24:08
  I
• 24:08
  think
• 24:08
  that's
• 24:09
  the
• 24:09
  stronger
• 24:09
  driver
• 24:10
  to
• 24:10
  be
• 24:10
  able
• 24:10
  to.
• 24:11
  Being
• 24:11
  able
• 24:11
  to
• 24:11
  convert
• 24:12
  to
• 24:12
  long
• 24:12
  term.
• 24:13
  Can
• 24:13
  I
• 24:14
  play
• 24:14
  devil's
• 24:14
  advocate
• 24:15
  just
• 24:15
  for
• 24:15
  a
• 24:15
  second?
• 24:16
  And
• 24:16
  I'm
• 24:16
  not
• 24:16
  saying
• 24:16
  I
• 24:16
  believe
• 24:17
  this.
• 24:17
  Right.
• 24:17
  I
• 24:17
  just
• 24:17
  want
• 24:17
  to
• 24:18
  play
• 24:18
  contrarian
• 24:18
  just
• 24:18
  here
• 24:19
  for
• 24:19
  a
• 24:19
  second.
• 24:19
  You
• 24:20
  talk
• 24:20
  about
• 24:20
  housing
• 24:20
  affordability.
• 24:21
  I
• 24:21
  think
• 24:21
  I
• 24:21
  agree
• 24:22
  with
• 24:22
  you.
• 24:22
  That's
• 24:22
  certainly
• 24:23
  an
• 24:23
  issue.
• 24:23
  But
• 24:23
  are
• 24:24
  the
• 24:24
  people
• 24:24
  who
• 24:24
  own
• 24:25
  RVs
• 24:25
  the
• 24:26
  ones
• 24:26
  who
• 24:26
  are
• 24:27
  struggling
• 24:27
  to
• 24:27
  afford
• 24:27
  their
• 24:28
  houses?
• 24:28
  Some
• 24:28
  of
• 24:28
  them
• 24:28
  are,
• 24:29
  yes.
• 24:29
  But
• 24:30
  if
• 24:30
  you
• 24:30
  can
• 24:30
  afford
• 24:30
  to
• 24:30
  buy
• 24:31
  an
• 24:31
  rv,
• 24:31
  aren't
• 24:31
  you
• 24:31
  already
• 24:32
  probably
• 24:32
  a
• 24:32
  little
• 24:33
  bit
• 24:33
  better
• 24:33
  off
• 24:33
  than
• 24:33
  the
• 24:33
  people
• 24:34
  who
• 24:34
  are
• 24:34
  struggling
• 24:34
  to
• 24:34
  afford
• 24:35
  housing?
• 24:37
  Not
• 24:37
  really.
• 24:38
  It
• 24:38
  could
• 24:38
  be
• 24:38
  that
• 24:38
  you
• 24:39
  don't
• 24:39
  have
• 24:39
  the
• 24:39
  house
• 24:40
  advocate.
• 24:40
  Right.
• 24:41
  Disagree
• 24:41
  with
• 24:41
  that.
• 24:41
  Is
• 24:41
  that
• 24:42
  is
• 24:42
  home.
• 24:42
  Right.
• 24:43
  And
• 24:43
  I
• 24:43
  see
• 24:43
  it
• 24:43
  big
• 24:44
  time,
• 24:44
  especially
• 24:44
  in
• 24:45
  places
• 24:45
  like
• 24:45
  Texas
• 24:46
  and
• 24:46
  a
• 24:47
  couple
• 24:47
  other
• 24:47
  markets
• 24:47
  where
• 24:48
  we
• 24:48
  specialize
• 24:48
  in
• 24:48
  more
• 24:49
  long
• 24:49
  term
• 24:49
  parks
• 24:49
  where
• 24:50
  that
• 24:50
  are
• 24:50
  year
• 24:50
  round
• 24:51
  that
• 24:51
  it's
• 24:51
  home.
• 24:52
  It
• 24:53
  is
• 24:53
  home.
• 24:53
  And
• 24:53
  people
• 24:54
  are
• 24:54
  choosing
• 24:54
  this
• 24:55
  more
• 24:55
  affordable
• 24:55
  lifestyle,
• 24:56
  prioritizing
• 24:57
  the
• 24:57
  things.
• 24:57
  And
• 24:57
  it's
• 24:58
  not
• 24:58
  sometimes
• 24:58
  a
• 24:59
  question
• 24:59
  of
• 25:00
  it's
• 25:00
  afford.
• 25:00
  An
• 25:01
  affordability
• 25:01
  issue.
• 25:01
  Right.
• 25:02
  This
• 25:02
  is
• 25:02
  what
• 25:02
  I
• 25:02
  can
• 25:02
  afford.
• 25:03
  I'm
• 25:03
  comfortable
• 25:03
  with
• 25:04
  it.
• 25:04
  This
• 25:04
  is
• 25:04
  not
• 25:04
  people
• 25:04
  that
• 25:04
  are
• 25:04
  just
• 25:05
  like
• 25:05
  downsizing
• 25:05
  to
• 25:05
  simplify
• 25:06
  their
• 25:06
  lives.
• 25:06
  This
• 25:07
  is
• 25:07
  what
• 25:07
  they're
• 25:07
  having
• 25:07
  to
• 25:08
  do.
• 25:09
  You
• 25:10
  can
• 25:10
  buy
• 25:11
  a
• 25:11
  brand
• 25:11
  new
• 25:11
  Travel
• 25:11
  trailer
• 25:12
  for
• 25:12
  20
• 25:13
  grand
• 25:13
  and
• 25:14
  live
• 25:14
  comfortably
• 25:15
  in
• 25:15
  it.
• 25:16
  Okay.
• 25:16
  Which
• 25:16
  is
• 25:17
  convenient.
• 25:18
  Clear?
• 25:18
  Yep.
• 25:19
  So
• 25:19
  that
• 25:19
  was
• 25:19
  probably
• 25:20
  my
• 25:20
  missing
• 25:20
  gap.
• 25:20
  Right.
• 25:21
  And
• 25:21
  I'm
• 25:21
  not
• 25:21
  as
• 25:21
  familiar
• 25:22
  with
• 25:22
  the
• 25:22
  RV
• 25:22
  industry
• 25:22
  side
• 25:23
  as
• 25:23
  I
• 25:23
  am
• 25:23
  the
• 25:23
  campground
• 25:24
  side.
• 25:24
  But.
• 25:24
  And
• 25:24
  we
• 25:24
  do
• 25:25
  have
• 25:25
  people
• 25:25
  on
• 25:25
  here
• 25:25
  who
• 25:25
  are
• 25:25
  guests
• 25:26
  talk
• 25:26
  about
• 25:26
  it
• 25:26
  all
• 25:26
  the
• 25:26
  time.
• 25:27
  But
• 25:28
  the
• 25:28
  gap
• 25:28
  was
• 25:28
  me
• 25:29
  for
• 25:29
  price.
• 25:29
  Right.
• 25:29
  Like
• 25:29
  when
• 25:29
  I
• 25:30
  hear,
• 25:30
  And
• 25:30
  I
• 25:30
  hear
• 25:30
  RV,
• 25:31
  I
• 25:31
  imagine
• 25:31
  2,
• 25:32
  3,
• 25:33
  $400,000
• 25:33
  plus
• 25:34
  units.
• 25:35
  But
• 25:35
  that's
• 25:35
  not
• 25:35
  the
• 25:35
  case.
• 25:36
  Especially
• 25:36
  with
• 25:36
  the
• 25:36
  trend
• 25:37
  we've
• 25:37
  seen
• 25:37
  down
• 25:37
  toward
• 25:38
  vans
• 25:39
  and
• 25:39
  other
• 25:39
  things.
• 25:39
  But
• 25:40
  it
• 25:40
  actually
• 25:40
  is
• 25:40
  more
• 25:40
  affordable
• 25:41
  to
• 25:42
  get
• 25:42
  into
• 25:42
  that
• 25:43
  lifestyle
• 25:43
  than
• 25:43
  I
• 25:43
  thought.
• 25:46
  Yeah.
• 25:46
  Not.
• 25:46
  Definitely
• 25:47
  not.
• 25:47
  The
• 25:47
  class
• 25:47
  A's
• 25:48
  and
• 25:48
  the
• 25:48
  buses
• 25:49
  and
• 25:49
  all
• 25:49
  that
• 25:49
  good
• 25:50
  stuff.
• 25:50
  We're
• 25:50
  talking
• 25:50
  about
• 25:50
  the
• 25:51
  towables
• 25:51
  and
• 25:52
  the
• 25:52
  things
• 25:53
  that
• 25:53
  can
• 25:53
  be
• 25:53
  big
• 25:53
  enough
• 25:53
  to
• 25:53
  be
• 25:54
  a
• 25:54
  home.
• 25:55
  Okay.
• 25:57
  I
• 25:57
  think
• 25:57
  this
• 25:58
  discussion
• 25:58
  really
• 25:59
  highlights
• 26:00
  the
• 26:00
  regional
• 26:02
  differences
• 26:03
  that
• 26:03
  you
• 26:04
  find
• 26:04
  with
• 26:04
  travel
• 26:05
  behaviors
• 26:05
  and
• 26:06
  camping
• 26:06
  behaviors.
• 26:08
  And
• 26:08
  as
• 26:08
  an
• 26:08
  operator,
• 26:08
  I
• 26:09
  mean
• 26:09
  I
• 26:09
  can
• 26:09
  only
• 26:09
  really
• 26:09
  speak
• 26:10
  to
• 26:10
  the
• 26:10
  Northeast,
• 26:11
  but
• 26:12
  it's
• 26:12
  super
• 26:12
  interesting
• 26:13
  talking
• 26:13
  to
• 26:13
  people
• 26:13
  that
• 26:14
  are
• 26:14
  not
• 26:14
  familiar
• 26:14
  with
• 26:15
  campgrounds
• 26:15
  in
• 26:16
  the
• 26:16
  Northeast.
• 26:17
  Most
• 26:17
  campgrounds
• 26:18
  in
• 26:18
  the
• 26:18
  Northeast
• 26:18
  are
• 26:19
  closed
• 26:19
  for
• 26:19
  the
• 26:19
  winter
• 26:19
  and
• 26:20
  probably
• 26:20
  most
• 26:20
  northern
• 26:21
  states
• 26:21
  across
• 26:21
  the
• 26:22
  country,
• 26:23
  you
• 26:23
  eliminate
• 26:23
  that
• 26:24
  affordable
• 26:24
  housing
• 26:25
  element
• 26:25
  because
• 26:25
  people
• 26:26
  can't
• 26:26
  live
• 26:26
  there
• 26:26
  in
• 26:26
  the
• 26:27
  winter.
• 26:28
  But
• 26:29
  fair
• 26:29
  point,
• 26:30
  the
• 26:30
  stock
• 26:30
  of
• 26:31
  campgrounds
• 26:32
  has
• 26:32
  evolved
• 26:32
  into
• 26:33
  catering
• 26:33
  to
• 26:34
  full
• 26:34
  season
• 26:34
  renters.
• 26:36
  So
• 26:37
  campgrounds
• 26:37
  have
• 26:37
  become
• 26:38
  like
• 26:39
  kind
• 26:39
  of
• 26:39
  the
• 26:39
  affordable
• 26:40
  version
• 26:40
  of
• 26:40
  a
• 26:41
  vacation
• 26:41
  home
• 26:41
  hoa
• 26:42
  where
• 26:43
  it's
• 26:44
  their
• 26:44
  weekend
• 26:44
  getaway,
• 26:46
  but
• 26:46
  they
• 26:46
  leave
• 26:47
  their
• 26:47
  camper
• 26:47
  there
• 26:47
  for
• 26:49
  a
• 26:49
  season,
• 26:50
  20
• 26:50
  seasons,
• 26:51
  40
• 26:51
  seasons
• 26:52
  even,
• 26:52
  and
• 26:53
  that
• 26:53
  they
• 26:53
  upgrade
• 26:53
  trailers
• 26:54
  in
• 26:54
  the
• 26:54
  same
• 26:55
  site.
• 26:56
  It's
• 26:56
  just
• 26:56
  interesting
• 26:57
  that
• 26:58
  there's,
• 27:00
  we
• 27:01
  see
• 27:01
  so
• 27:01
  much
• 27:01
  demand.
• 27:02
  If
• 27:03
  you're
• 27:03
  doing
• 27:03
  your
• 27:03
  marketing
• 27:04
  right,
• 27:04
  you've,
• 27:05
  if
• 27:05
  you're
• 27:05
  operating
• 27:05
  the
• 27:06
  property,
• 27:06
  you
• 27:06
  should
• 27:06
  have
• 27:06
  a
• 27:07
  waiting
• 27:07
  list
• 27:08
  years
• 27:09
  and
• 27:09
  years
• 27:09
  long
• 27:10
  for
• 27:10
  these
• 27:11
  seasonal
• 27:11
  sites.
• 27:12
  I
• 27:12
  think
• 27:13
  that's
• 27:13
  because
• 27:13
  it's
• 27:13
  hard
• 27:13
  to
• 27:14
  develop
• 27:14
  in
• 27:14
  the
• 27:14
  Northeast
• 27:15
  as
• 27:15
  well.
• 27:15
  So
• 27:15
  there's
• 27:15
  a
• 27:16
  supply
• 27:16
  issue.
• 27:18
  But
• 27:18
  it's
• 27:19
  such
• 27:19
  a
• 27:19
  stark
• 27:19
  difference
• 27:20
  from
• 27:20
  Texas
• 27:21
  or
• 27:21
  Arizona
• 27:21
  where
• 27:22
  it's
• 27:22
  a
• 27:22
  lot
• 27:22
  easier
• 27:23
  to
• 27:23
  build.
• 27:25
  Probably
• 27:25
  a
• 27:25
  lot
• 27:25
  more
• 27:26
  common
• 27:26
  though
• 27:26
  to,
• 27:27
  to
• 27:27
  live
• 27:27
  in
• 27:27
  an
• 27:28
  rv
• 27:28
  no
• 27:29
  matter
• 27:29
  what
• 27:29
  your
• 27:29
  circumstances.
• 27:30
  I
• 27:30
  think
• 27:30
  that's
• 27:31
  a
• 27:31
  piece
• 27:31
  of
• 27:31
  data
• 27:31
  I've
• 27:31
  been
• 27:32
  searching
• 27:32
  for
• 27:33
  a
• 27:33
  long
• 27:33
  time.
• 27:34
  The
• 27:34
  most
• 27:34
  reliable
• 27:35
  thing
• 27:36
  I've
• 27:36
  found
• 27:36
  is
• 27:37
  an
• 27:37
  article
• 27:37
  from
• 27:37
  like
• 27:38
  2018
• 27:39
  that
• 27:39
  cited
• 27:40
  RVIA
• 27:40
  data.
• 27:41
  But
• 27:41
  you
• 27:41
  can't
• 27:41
  really
• 27:42
  find
• 27:42
  the
• 27:42
  RVIA
• 27:43
  data.
• 27:43
  But
• 27:43
  it
• 27:43
  said
• 27:43
  there
• 27:44
  were
• 27:44
  a
• 27:44
  million
• 27:44
  full
• 27:44
  time.
• 27:45
  I
• 27:46
  believe
• 27:46
  that
• 27:46
  across
• 27:46
  the
• 27:46
  country.
• 27:47
  Yeah.
• 27:48
  And
• 27:48
  I
• 27:48
  think
• 27:48
  too,
• 27:49
  to
• 27:49
  your
• 27:49
  original
• 27:50
  point,
• 27:50
  Brian,
• 27:51
  you
• 27:51
  know,
• 27:51
  your
• 27:51
  question
• 27:52
  you're
• 27:52
  asking
• 27:52
  is
• 27:52
  there
• 27:52
  cannibalization?
• 27:53
  Right.
• 27:53
  Are
• 27:53
  we
• 27:54
  cannibalizing
• 27:54
  the
• 27:54
  same
• 27:55
  customer?
• 27:55
  And,
• 27:56
  and
• 27:56
  I
• 27:56
  think
• 27:57
  to
• 27:57
  Matt's
• 27:58
  point,
• 27:58
  and
• 27:58
  in
• 27:58
  certain
• 27:58
  markets
• 27:59
  like
• 27:59
  coastal
• 28:00
  beach
• 28:00
  markets
• 28:00
  that
• 28:01
  are
• 28:01
  highly
• 28:01
  transient
• 28:02
  resorts
• 28:02
  and
• 28:02
  I'm
• 28:02
  selling
• 28:02
  seasonals,
• 28:03
  yeah,
• 28:04
  that's
• 28:04
  a
• 28:04
  hundred
• 28:04
  percent
• 28:05
  cannibalization,
• 28:06
  right.
• 28:06
  More
• 28:06
  often
• 28:06
  than
• 28:07
  not,
• 28:07
  that's
• 28:07
  somebody
• 28:07
  that
• 28:07
  probably
• 28:08
  stayed
• 28:08
  three
• 28:08
  or
• 28:08
  four
• 28:08
  times.
• 28:09
  They
• 28:09
  did
• 28:09
  the
• 28:09
  math
• 28:10
  and
• 28:10
  like,
• 28:10
  let's
• 28:10
  just
• 28:10
  do
• 28:10
  a
• 28:11
  seasonal,
• 28:11
  right.
• 28:11
  And
• 28:11
  it's
• 28:12
  going
• 28:12
  to
• 28:12
  be
• 28:12
  about
• 28:12
  the
• 28:13
  same
• 28:13
  money
• 28:14
  and
• 28:14
  there's
• 28:14
  going
• 28:15
  to
• 28:15
  be
• 28:15
  a
• 28:15
  component
• 28:16
  like
• 28:16
  Sherry's.
• 28:16
  Right.
• 28:16
  There's
• 28:17
  this
• 28:17
  component
• 28:17
  of
• 28:17
  affordability
• 28:18
  and
• 28:18
  housing
• 28:19
  and
• 28:19
  that's
• 28:19
  a
• 28:19
  new
• 28:19
  demand
• 28:20
  surge.
• 28:20
  That's
• 28:21
  the
• 28:21
  space.
• 28:21
  But
• 28:22
  the
• 28:22
  shift
• 28:23
  to
• 28:23
  long
• 28:23
  term
• 28:23
  is
• 28:24
  going
• 28:24
  to
• 28:24
  create
• 28:24
  some
• 28:24
  cannibalization.
• 28:25
  There's
• 28:26
  no
• 28:26
  doubt.
• 28:26
  But.
• 28:27
  And
• 28:27
  to
• 28:27
  that
• 28:27
  end,
• 28:27
  again,
• 28:28
  this
• 28:28
  is
• 28:28
  a
• 28:28
  reason
• 28:28
  why
• 28:28
  I'm
• 28:29
  not
• 28:29
  overly
• 28:29
  concerned.
• 28:30
  The
• 28:30
  volume
• 28:30
  of
• 28:31
  how
• 28:31
  much
• 28:31
  I've
• 28:31
  I'm
• 28:31
  up
• 28:32
  and
• 28:32
  I'VE
• 28:32
  sold
• 28:32
  long
• 28:33
  terms
• 28:33
  versus
• 28:34
  how
• 28:34
  much
• 28:34
  I'm
• 28:34
  down
• 28:35
  in
• 28:35
  transient
• 28:36
  is
• 28:36
  actually
• 28:36
  like
• 28:37
  encouraging.
• 28:38
  Right.
• 28:38
  I'm
• 28:39
  not
• 28:39
  cannibalizing
• 28:39
  to
• 28:40
  the
• 28:40
  point
• 28:40
  where
• 28:40
  I'm.
• 28:40
  It's
• 28:40
  not
• 28:41
  a,
• 28:41
  it's
• 28:41
  not
• 28:41
  a
• 28:41
  tip
• 28:41
  for
• 28:42
  tat.
• 28:42
  I'm
• 28:42
  way
• 28:42
  more
• 28:42
  up
• 28:42
  and
• 28:43
  long
• 28:43
  term
• 28:43
  than
• 28:43
  I'm
• 28:43
  down
• 28:44
  in
• 28:44
  transient.
• 28:45
  Follow
• 28:45
  what
• 28:45
  I'm
• 28:45
  saying.
• 28:46
  Yeah.
• 28:48
  Simon,
• 28:49
  I'm
• 28:49
  curious
• 28:49
  from
• 28:49
  your
• 28:50
  side
• 28:50
  over
• 28:50
  in
• 28:51
  Europe,
• 28:51
  is
• 28:51
  there
• 28:51
  a
• 28:51
  behavioral
• 28:52
  shift
• 28:52
  that's
• 28:52
  happening
• 28:53
  as
• 28:53
  in
• 28:54
  Europe
• 28:54
  or
• 28:54
  is
• 28:54
  it
• 28:54
  different
• 28:55
  because
• 28:55
  they're
• 28:55
  much
• 28:56
  closer
• 28:56
  together?
• 28:58
  Yeah,
• 28:58
  it's
• 28:58
  a
• 28:58
  different
• 28:59
  market.
• 28:59
  So
• 29:00
  Europe
• 29:01
  is
• 29:01
  hugely
• 29:01
  holiday
• 29:02
  driven
• 29:03
  seasons
• 29:04
  and
• 29:04
  it's
• 29:04
  really
• 29:05
  very
• 29:05
  strong.
• 29:06
  So
• 29:06
  most
• 29:07
  of
• 29:07
  the
• 29:07
  guests
• 29:08
  are
• 29:08
  going
• 29:08
  to
• 29:08
  be
• 29:08
  families,
• 29:09
  transients
• 29:10
  coming
• 29:10
  in
• 29:10
  and
• 29:10
  out
• 29:10
  for
• 29:11
  three
• 29:11
  months
• 29:11
  a
• 29:11
  year.
• 29:12
  And
• 29:13
  then
• 29:13
  either
• 29:13
  side
• 29:14
  of
• 29:14
  that
• 29:14
  you
• 29:14
  have
• 29:14
  the
• 29:14
  retired
• 29:15
  couples,
• 29:15
  maybe
• 29:16
  the
• 29:16
  digital
• 29:16
  nomads
• 29:17
  moving
• 29:18
  around
• 29:18
  the
• 29:19
  shoulder
• 29:19
  seasons
• 29:20
  and
• 29:21
  that's
• 29:21
  pretty
• 29:21
  much
• 29:21
  the
• 29:22
  trend.
• 29:22
  So
• 29:22
  you're
• 29:23
  not
• 29:23
  really
• 29:23
  seeing
• 29:23
  much
• 29:24
  difference.
• 29:24
  You
• 29:25
  do
• 29:25
  get
• 29:25
  some
• 29:25
  snowbirds
• 29:26
  who
• 29:26
  will
• 29:26
  come
• 29:27
  because
• 29:28
  it's
• 29:28
  all
• 29:28
  driven
• 29:28
  by
• 29:28
  weather
• 29:29
  in
• 29:29
  Europe.
• 29:29
  So
• 29:29
  you
• 29:29
  have
• 29:30
  whole
• 29:30
  of
• 29:30
  northern
• 29:30
  Europe,
• 29:31
  uk,
• 29:31
  Germany,
• 29:33
  Netherlands,
• 29:34
  northern
• 29:34
  France,
• 29:35
  just
• 29:35
  move
• 29:35
  south
• 29:36
  in
• 29:36
  the
• 29:36
  summer
• 29:36
  to
• 29:37
  get
• 29:37
  better
• 29:37
  weather.
• 29:38
  And
• 29:38
  that's
• 29:38
  as
• 29:39
  predictable
• 29:39
  as
• 29:39
  anything
• 29:41
  happens
• 29:41
  every
• 29:42
  year.
• 29:42
  And
• 29:42
  it's
• 29:42
  not
• 29:43
  really
• 29:43
  changing
• 29:43
  much.
• 29:44
  I
• 29:44
  think
• 29:44
  the
• 29:45
  only
• 29:45
  difference
• 29:46
  that
• 29:46
  we
• 29:46
  are
• 29:47
  seeing
• 29:47
  now
• 29:47
  is
• 29:47
  the
• 29:47
  unpredictability
• 29:50
  in
• 29:50
  the
• 29:50
  market
• 29:50
  where
• 29:51
  the
• 29:51
  last
• 29:51
  couple
• 29:51
  of
• 29:52
  years
• 29:52
  there
• 29:52
  was
• 29:52
  a
• 29:52
  big
• 29:53
  increase
• 29:53
  in
• 29:53
  price
• 29:54
  for
• 29:55
  per
• 29:55
  night
• 29:55
  stays
• 29:56
  and
• 29:56
  that
• 29:57
  kind
• 29:57
  of
• 29:58
  was
• 29:58
  fine.
• 29:59
  And
• 29:59
  then
• 29:59
  it
• 29:59
  got
• 29:59
  a
• 30:00
  bit
• 30:00
  of
• 30:00
  a
• 30:00
  plateau
• 30:00
  last
• 30:01
  year
• 30:02
  and
• 30:02
  there's
• 30:02
  a
• 30:02
  lot
• 30:02
  of
• 30:02
  uncertainty
• 30:04
  in
• 30:04
  Europe
• 30:04
  at
• 30:04
  the
• 30:05
  moment
• 30:05
  with
• 30:06
  the
• 30:06
  economy
• 30:06
  and
• 30:06
  everything
• 30:07
  else
• 30:07
  going
• 30:07
  on.
• 30:08
  So
• 30:09
  it's
• 30:09
  whether
• 30:09
  these
• 30:10
  people
• 30:11
  say,
• 30:11
  okay,
• 30:11
  screw
• 30:12
  it,
• 30:12
  this
• 30:12
  year
• 30:12
  I'm
• 30:12
  going
• 30:12
  to
• 30:12
  stay
• 30:13
  home
• 30:13
  and
• 30:13
  I'm
• 30:14
  going
• 30:14
  to
• 30:14
  find
• 30:14
  something
• 30:14
  locally
• 30:15
  or
• 30:15
  I'm
• 30:15
  still
• 30:15
  going
• 30:15
  to
• 30:16
  go
• 30:16
  south.
• 30:16
  So
• 30:17
  I
• 30:17
  think
• 30:17
  that's
• 30:17
  the
• 30:17
  biggest
• 30:18
  uncertainty
• 30:18
  that's
• 30:18
  happening
• 30:19
  here.
• 30:19
  But
• 30:19
  certainly
• 30:19
  the
• 30:20
  balance
• 30:20
  between
• 30:20
  long
• 30:21
  term
• 30:21
  and
• 30:21
  transient
• 30:22
  isn't
• 30:23
  really
• 30:23
  changing.
• 30:24
  A
• 30:24
  lot
• 30:25
  of
• 30:25
  the
• 30:25
  campgrounds
• 30:25
  still
• 30:26
  are
• 30:26
  actually
• 30:26
  trying
• 30:27
  to
• 30:27
  move
• 30:27
  out
• 30:27
  the
• 30:28
  transient
• 30:29
  long
• 30:29
  term.
• 30:29
  Sorry.
• 30:30
  So
• 30:30
  that
• 30:30
  was
• 30:31
  a
• 30:31
  big
• 30:31
  sort
• 30:32
  of
• 30:32
  trend
• 30:33
  10
• 30:33
  years
• 30:33
  ago.
• 30:34
  But
• 30:35
  with
• 30:35
  the
• 30:35
  market
• 30:35
  shift,
• 30:36
  the
• 30:36
  new
• 30:36
  younger
• 30:36
  generation
• 30:37
  coming
• 30:37
  in,
• 30:37
  everything
• 30:38
  that's
• 30:38
  happened
• 30:38
  since
• 30:38
  COVID
• 30:39
  they're
• 30:39
  actually
• 30:40
  reducing
• 30:40
  the
• 30:40
  number
• 30:40
  of
• 30:40
  long
• 30:41
  term
• 30:41
  sites
• 30:42
  and
• 30:42
  catering
• 30:42
  more
• 30:43
  for
• 30:43
  transient.
• 30:44
  So
• 30:44
  that's
• 30:44
  a.
• 30:44
  It's
• 30:44
  a
• 30:45
  very
• 30:45
  different
• 30:45
  market
• 30:45
  here
• 30:46
  and.
• 30:47
  It's
• 30:47
  more,
• 30:47
  I
• 30:47
  think
• 30:47
  closely
• 30:48
  related
• 30:48
  to
• 30:48
  the
• 30:48
  Northeast,
• 30:49
  like
• 30:49
  Matt
• 30:49
  was
• 30:49
  saying,
• 30:50
  where
• 30:50
  they,
• 30:50
  you
• 30:51
  know,
• 30:51
  they
• 30:51
  can't.
• 30:51
  They
• 30:52
  could,
• 30:52
  but
• 30:52
  they
• 30:53
  generally
• 30:53
  don't
• 30:53
  stay
• 30:54
  all
• 30:54
  year,
• 30:54
  12
• 30:54
  months
• 30:55
  a
• 30:55
  year
• 30:55
  because
• 30:55
  of
• 30:55
  the
• 30:56
  weather.
• 30:56
  Right?
• 30:57
  Yeah.
• 30:58
  Okay.
• 30:59
  Those
• 31:00
  compounds
• 31:00
  are
• 31:00
  going
• 31:01
  to
• 31:01
  shut
• 31:01
  for
• 31:01
  the
• 31:01
  winter.
• 31:02
  It's
• 31:02
  very
• 31:02
  rare
• 31:02
  that
• 31:03
  you
• 31:03
  get
• 31:03
  them
• 31:03
  opening
• 31:03
  all
• 31:03
  year
• 31:04
  round.
• 31:04
  I
• 31:05
  want
• 31:05
  to
• 31:05
  spend
• 31:05
  five
• 31:06
  minutes
• 31:06
  and
• 31:06
  I
• 31:06
  don't
• 31:06
  want
• 31:06
  to
• 31:06
  delve
• 31:07
  too
• 31:07
  deep
• 31:07
  into
• 31:07
  it
• 31:07
  because
• 31:07
  we
• 31:08
  usually
• 31:08
  tackle
• 31:09
  controversial
• 31:09
  stuff
• 31:10
  that
• 31:10
  upsets
• 31:10
  people
• 31:10
  and
• 31:11
  outwired
• 31:11
  later
• 31:12
  on
• 31:12
  the
• 31:12
  other
• 31:12
  show.
• 31:13
  But
• 31:13
  we
• 31:13
  did
• 31:14
  have
• 31:14
  some
• 31:14
  interesting
• 31:14
  research.
• 31:15
  We
• 31:15
  were
• 31:15
  talking
• 31:15
  about
• 31:15
  an
• 31:16
  outwired
• 31:16
  about
• 31:17
  speculation
• 31:17
  of
• 31:18
  whether
• 31:18
  travel
• 31:19
  to
• 31:19
  the
• 31:19
  United
• 31:19
  States
• 31:20
  would
• 31:20
  be
• 31:20
  impacted
• 31:21
  by
• 31:22
  tariffs
• 31:23
  by
• 31:23
  the
• 31:23
  weak
• 31:23
  euro.
• 31:24
  Same
• 31:24
  thing
• 31:24
  with
• 31:24
  Canada
• 31:25
  and
• 31:25
  China
• 31:26
  and
• 31:26
  Asia.
• 31:26
  Right.
• 31:27
  But
• 31:27
  I'm
• 31:27
  just
• 31:27
  curious
• 31:27
  on
• 31:28
  your
• 31:28
  take
• 31:28
  on
• 31:28
  that,
• 31:28
  Simon.
• 31:29
  Do
• 31:29
  you
• 31:29
  have
• 31:29
  any
• 31:29
  sense
• 31:29
  of
• 31:30
  whether
• 31:30
  people
• 31:30
  are
• 31:30
  staying
• 31:31
  closer
• 31:31
  to
• 31:31
  home
• 31:31
  versus
• 31:32
  traveling
• 31:32
  overseas?
• 31:34
  No,
• 31:35
  I
• 31:35
  think
• 31:36
  at
• 31:36
  the
• 31:36
  moment
• 31:37
  what's
• 31:38
  happening
• 31:38
  now
• 31:38
  isn't
• 31:38
  really
• 31:39
  going
• 31:39
  to
• 31:39
  impact
• 31:39
  on
• 31:39
  that
• 31:40
  much.
• 31:40
  I
• 31:40
  think
• 31:40
  it's
• 31:41
  just
• 31:41
  a
• 31:41
  general
• 31:41
  uncertainty
• 31:43
  about
• 31:43
  people
• 31:44
  deciding
• 31:44
  when
• 31:44
  they're
• 31:45
  going
• 31:45
  to
• 31:45
  spend.
• 31:46
  You're
• 31:46
  probably
• 31:47
  just
• 31:47
  going
• 31:47
  to
• 31:47
  get
• 31:47
  a
• 31:47
  delay
• 31:47
  in
• 31:48
  the
• 31:48
  booking
• 31:48
  and
• 31:48
  it's
• 31:49
  going
• 31:49
  to
• 31:49
  be
• 31:49
  closer
• 31:49
  to
• 31:49
  the
• 31:50
  season,
• 31:50
  that's
• 31:51
  all.
• 31:51
  But
• 31:51
  people
• 31:52
  love
• 31:52
  to
• 31:52
  travel.
• 31:52
  People
• 31:53
  have
• 31:53
  to
• 31:53
  get
• 31:53
  away
• 31:53
  from
• 31:54
  the
• 31:54
  crappy
• 31:54
  weather
• 31:55
  as
• 31:55
  big
• 31:56
  as
• 31:56
  Polar
• 31:56
  is.
• 31:57
  Yeah.
• 31:57
  Okay,
• 31:58
  Mark,
• 31:59
  you've
• 31:59
  been
• 31:59
  quiet
• 32:00
  because
• 32:00
  you
• 32:00
  joined
• 32:00
  late
• 32:01
  and
• 32:01
  we
• 32:01
  didn't
• 32:01
  introduce
• 32:01
  you
• 32:01
  yet.
• 32:02
  What
• 32:02
  do
• 32:02
  you
• 32:02
  think
• 32:02
  of
• 32:02
  all
• 32:02
  this?
• 32:03
  It'd
• 32:03
  be
• 32:03
  small
• 32:03
  sample
• 32:04
  size,
• 32:04
  but
• 32:04
  I've
• 32:04
  got
• 32:04
  a
• 32:05
  client
• 32:05
  that
• 32:05
  purchased
• 32:06
  a
• 32:06
  property
• 32:06
  up
• 32:06
  in
• 32:06
  Pennsylvania
• 32:07
  about
• 32:07
  a
• 32:07
  year
• 32:08
  and
• 32:08
  a
• 32:08
  half
• 32:08
  ago.
• 32:08
  It
• 32:09
  was
• 32:09
  only
• 32:10
  open
• 32:10
  during
• 32:10
  the
• 32:11
  summer
• 32:11
  season,
• 32:11
  so
• 32:12
  only
• 32:12
  short
• 32:12
  term
• 32:12
  guests.
• 32:13
  And
• 32:13
  their
• 32:13
  entire
• 32:14
  business
• 32:14
  model
• 32:14
  is
• 32:14
  they
• 32:15
  wanted
• 32:15
  to
• 32:15
  be
• 32:15
  open
• 32:15
  year
• 32:16
  round
• 32:16
  and
• 32:16
  not
• 32:16
  to
• 32:16
  seasonal
• 32:17
  guests,
• 32:17
  but
• 32:17
  to
• 32:18
  long
• 32:18
  term
• 32:18
  and
• 32:18
  short
• 32:19
  term
• 32:19
  guests.
• 32:19
  And
• 32:20
  as
• 32:20
  we
• 32:20
  implemented
• 32:21
  their
• 32:21
  campaigns
• 32:21
  and
• 32:21
  did
• 32:22
  that,
• 32:22
  they've
• 32:22
  been
• 32:22
  very
• 32:23
  successful
• 32:23
  this
• 32:23
  last
• 32:24
  winter.
• 32:24
  They
• 32:24
  have
• 32:24
  been
• 32:25
  very
• 32:25
  full
• 32:25
  of
• 32:26
  long
• 32:26
  term
• 32:26
  guests.
• 32:26
  And
• 32:27
  they're
• 32:27
  not
• 32:27
  in
• 32:27
  a
• 32:27
  warm
• 32:27
  area,
• 32:28
  they're
• 32:28
  up
• 32:28
  in
• 32:29
  the
• 32:29
  mountains
• 32:29
  there
• 32:29
  in
• 32:29
  Pennsylvania.
• 32:30
  And
• 32:31
  what
• 32:31
  we've
• 32:31
  seen
• 32:31
  through
• 32:32
  their
• 32:32
  marketing
• 32:32
  is
• 32:32
  there's
• 32:33
  a
• 32:33
  significant
• 32:33
  amount
• 32:33
  of
• 32:33
  demand
• 32:34
  for
• 32:34
  those
• 32:34
  long
• 32:35
  term
• 32:35
  stays
• 32:35
  just
• 32:35
  by
• 32:36
  keyword
• 32:36
  searches.
• 32:36
  People
• 32:37
  looking
• 32:37
  for
• 32:37
  long
• 32:37
  term
• 32:37
  parks
• 32:38
  in
• 32:38
  Pennsylvania.
• 32:38
  So
• 32:39
  usually
• 32:39
  the
• 32:39
  problem
• 32:40
  with
• 32:40
  those
• 32:40
  regions
• 32:40
  is
• 32:41
  the
• 32:41
  parks
• 32:41
  were
• 32:41
  designed
• 32:42
  at
• 32:42
  a
• 32:42
  point
• 32:43
  in
• 32:43
  time
• 32:43
  where
• 32:43
  their
• 32:43
  water
• 32:44
  lines
• 32:44
  weren't
• 32:44
  deep
• 32:44
  enough,
• 32:45
  they
• 32:45
  would
• 32:45
  freeze
• 32:46
  and
• 32:46
  all
• 32:46
  that
• 32:46
  type
• 32:46
  of
• 32:46
  stuff.
• 32:47
  And
• 32:47
  so
• 32:48
  they
• 32:48
  actually
• 32:48
  had
• 32:48
  to
• 32:48
  do
• 32:48
  that
• 32:49
  investment
• 32:49
  early
• 32:49
  on
• 32:50
  to
• 32:50
  drop
• 32:50
  their
• 32:50
  lines
• 32:51
  deeper
• 32:51
  and
• 32:51
  knowing
• 32:52
  that
• 32:52
  they're
• 32:52
  building
• 32:52
  the
• 32:52
  park
• 32:52
  for
• 32:53
  that
• 32:53
  and
• 32:53
  they've
• 32:54
  been
• 32:54
  successful
• 32:55
  with
• 32:55
  it.
• 32:55
  So
• 32:55
  I
• 32:55
  believe
• 32:55
  there's
• 32:55
  a
• 32:56
  little
• 32:56
  bit
• 32:56
  of
• 32:56
  a
• 32:56
  mindset
• 32:57
  there
• 32:57
  too.
• 32:58
  If
• 32:58
  you
• 32:58
  buy
• 32:58
  a
• 32:58
  property,
• 32:59
  it's
• 32:59
  seasonal,
• 32:59
  you've
• 33:00
  already
• 33:00
  got
• 33:00
  guests
• 33:00
  in
• 33:00
  there.
• 33:01
  Why
• 33:01
  go
• 33:01
  long
• 33:02
  term?
• 33:02
  And
• 33:03
  I
• 33:03
  can
• 33:03
  tell
• 33:03
  you
• 33:03
  that
• 33:04
  people
• 33:04
  do
• 33:04
  choose
• 33:05
  the
• 33:05
  RV
• 33:05
  Lifestyle,
• 33:06
  whether
• 33:06
  it's
• 33:07
  to
• 33:07
  be
• 33:07
  stationary
• 33:07
  in
• 33:08
  one
• 33:08
  spot
• 33:08
  or
• 33:08
  to
• 33:09
  travel
• 33:09
  around,
• 33:09
  that's
• 33:10
  their
• 33:10
  decision.
• 33:10
  But
• 33:11
  definitely
• 33:12
  a
• 33:12
  good
• 33:12
  market.
• 33:13
  Talk
• 33:13
  about
• 33:13
  the
• 33:14
  long
• 33:14
  term
• 33:14
  aspect
• 33:15
  of
• 33:15
  it,
• 33:15
  it's
• 33:16
  a
• 33:16
  good
• 33:16
  time
• 33:16
  for
• 33:16
  that.
• 33:16
  As
• 33:17
  you
• 33:17
  see
• 33:17
  this
• 33:17
  development
• 33:17
  of
• 33:18
  factories
• 33:18
  and
• 33:18
  so
• 33:18
  forth
• 33:19
  occurring
• 33:19
  in
• 33:19
  places
• 33:20
  like
• 33:20
  Texas,
• 33:21
  Arizona
• 33:21
  and
• 33:22
  as
• 33:22
  these
• 33:22
  deals
• 33:22
  get
• 33:22
  announced
• 33:23
  all
• 33:23
  over
• 33:23
  the
• 33:23
  country,
• 33:24
  you're
• 33:24
  talking.
• 33:24
  About
• 33:24
  the
• 33:24
  AI
• 33:25
  stuff.
• 33:25
  Big
• 33:25
  stuff.
• 33:26
  You're
• 33:26
  talking
• 33:26
  about
• 33:26
  the
• 33:27
  AI
• 33:27
  stuff.
• 33:27
  The
• 33:27
  big
• 33:27
  stuff
• 33:27
  in
• 33:28
  Texas.
• 33:28
  The
• 33:28
  big
• 33:28
  stuff,
• 33:28
  yeah,
• 33:29
  the
• 33:29
  AI.
• 33:29
  There
• 33:29
  was
• 33:29
  the
• 33:30
  chip
• 33:30
  factory
• 33:30
  announcement
• 33:31
  yesterday
• 33:31
  in
• 33:31
  Arizona.
• 33:32
  The
• 33:32
  auto
• 33:32
  manufacturers
• 33:33
  started
• 33:34
  starting
• 33:34
  to
• 33:34
  tool
• 33:34
  up.
• 33:35
  Those
• 33:35
  are
• 33:36
  high
• 33:36
  paying
• 33:36
  jobs
• 33:36
  that
• 33:37
  are
• 33:37
  short
• 33:37
  term
• 33:38
  in
• 33:38
  nature.
• 33:38
  Right.
• 33:38
  Anywhere
• 33:38
  from
• 33:39
  six
• 33:39
  months
• 33:39
  to
• 33:39
  two
• 33:40
  years.
• 33:40
  And
• 33:40
  those
• 33:41
  folks
• 33:41
  are
• 33:41
  more
• 33:41
  likely
• 33:42
  to
• 33:42
  live
• 33:42
  in
• 33:42
  an
• 33:43
  RV
• 33:43
  because
• 33:43
  it's
• 33:44
  going
• 33:44
  to
• 33:44
  be
• 33:44
  something
• 33:45
  that
• 33:45
  they
• 33:45
  can
• 33:45
  move
• 33:45
  with
• 33:46
  once
• 33:46
  they're
• 33:46
  done
• 33:46
  with
• 33:46
  that
• 33:47
  project.
• 33:47
  And
• 33:47
  so
• 33:48
  parks
• 33:48
  that
• 33:48
  are
• 33:48
  around
• 33:49
  those
• 33:49
  areas
• 33:49
  generally
• 33:50
  see
• 33:50
  a
• 33:50
  boom
• 33:50
  with
• 33:51
  folks
• 33:51
  checking
• 33:52
  in
• 33:52
  and
• 33:52
  staying
• 33:52
  there.
• 33:53
  And
• 33:53
  then
• 33:53
  in
• 33:54
  regard
• 33:54
  to
• 33:54
  the,
• 33:54
  the
• 33:55
  tariffs
• 33:55
  and
• 33:56
  the
• 33:56
  exchange
• 33:57
  rates
• 33:57
  with
• 33:57
  different
• 33:57
  currencies,
• 33:58
  we're
• 33:58
  not
• 33:59
  seeing
• 33:59
  any
• 34:00
  real
• 34:00
  material
• 34:01
  drop
• 34:01
  in
• 34:01
  search
• 34:01
  traffic
• 34:02
  from
• 34:02
  these
• 34:02
  foreign
• 34:02
  countries.
• 34:03
  We
• 34:03
  still
• 34:03
  see
• 34:04
  folks
• 34:04
  from
• 34:05
  Germany,
• 34:05
  France
• 34:05
  and
• 34:05
  so
• 34:06
  forth
• 34:06
  performing
• 34:06
  searches
• 34:07
  for
• 34:07
  campgrounds
• 34:07
  and
• 34:08
  RV
• 34:08
  parks.
• 34:08
  I'll
• 34:08
  agree
• 34:09
  with
• 34:09
  Simon
• 34:09
  that
• 34:09
  we're
• 34:09
  not
• 34:10
  really
• 34:10
  seeing
• 34:10
  a
• 34:10
  material
• 34:11
  impact.
• 34:11
  What
• 34:12
  I
• 34:12
  will
• 34:12
  say
• 34:12
  though
• 34:12
  is
• 34:12
  we
• 34:13
  are
• 34:13
  seeing.
• 34:14
  It's
• 34:14
  almost
• 34:15
  like
• 34:15
  political.
• 34:16
  It
• 34:16
  is,
• 34:16
  it
• 34:16
  is
• 34:16
  political
• 34:17
  in
• 34:17
  nature
• 34:17
  where
• 34:17
  people
• 34:18
  are
• 34:18
  so
• 34:18
  pissed
• 34:19
  off,
• 34:19
  especially
• 34:20
  Canadians
• 34:20
  right
• 34:20
  now.
• 34:21
  So
• 34:21
  pissed
• 34:21
  off
• 34:21
  over
• 34:22
  be
• 34:22
  called
• 34:22
  the
• 34:22
  51st
• 34:23
  state
• 34:23
  that
• 34:23
  you
• 34:23
  actually
• 34:24
  are
• 34:24
  getting
• 34:24
  folks
• 34:25
  calling
• 34:25
  in
• 34:25
  and
• 34:25
  canceling
• 34:26
  their
• 34:26
  bookings
• 34:26
  and
• 34:26
  making
• 34:27
  the
• 34:27
  point
• 34:27
  of
• 34:27
  saying
• 34:27
  I'm
• 34:28
  canceling
• 34:28
  because
• 34:29
  we're
• 34:29
  not
• 34:29
  your
• 34:29
  51st
• 34:30
  state.
• 34:30
  And
• 34:31
  generally
• 34:31
  we
• 34:32
  see
• 34:32
  those
• 34:32
  type
• 34:32
  of
• 34:32
  trends
• 34:33
  taper
• 34:34
  off
• 34:34
  as
• 34:34
  the
• 34:34
  news
• 34:34
  cycle
• 34:35
  changes.
• 34:35
  But
• 34:36
  we
• 34:36
  are
• 34:36
  definitely
• 34:36
  seeing
• 34:37
  that
• 34:37
  right
• 34:37
  now
• 34:37
  where
• 34:37
  there's
• 34:37
  some
• 34:38
  people
• 34:38
  that
• 34:38
  are
• 34:38
  really
• 34:39
  motivated
• 34:39
  politically
• 34:40
  to,
• 34:40
  to
• 34:40
  make
• 34:41
  their
• 34:41
  purpose
• 34:41
  and
• 34:41
  points.
• 34:42
  And
• 34:42
  so
• 34:42
  that's
• 34:43
  always
• 34:43
  dangerous
• 34:43
  whenever
• 34:43
  you've
• 34:44
  got.
• 34:44
  We
• 34:44
  all
• 34:44
  just
• 34:44
  went
• 34:45
  through
• 34:45
  an
• 34:45
  election
• 34:45
  year
• 34:46
  and
• 34:46
  all
• 34:46
  the
• 34:46
  nightmare
• 34:47
  of
• 34:47
  that.
• 34:47
  I
• 34:47
  just
• 34:47
  worry
• 34:48
  that
• 34:48
  continues
• 34:49
  into
• 34:49
  this
• 34:49
  year
• 34:49
  based
• 34:49
  upon
• 34:50
  the
• 34:50
  news
• 34:50
  cycle.
• 34:50
  So
• 34:50
  I
• 34:51
  don't
• 34:51
  know
• 34:51
  how
• 34:51
  that
• 34:51
  plays
• 34:51
  out
• 34:52
  within
• 34:52
  the
• 34:53
  Canadian
• 34:53
  to
• 34:53
  US
• 34:54
  travel
• 34:54
  market,
• 34:55
  but
• 34:55
  we'll
• 34:55
  see.
• 34:55
  Yeah,
• 34:56
  again,
• 34:56
  I
• 34:56
  don't
• 34:56
  want
• 34:56
  to
• 34:56
  spend
• 34:56
  too
• 34:57
  much
• 34:57
  time
• 34:57
  on
• 34:57
  there,
• 34:57
  but
• 34:57
  just
• 34:58
  speaking
• 34:58
  as
• 34:58
  someone
• 34:59
  who
• 34:59
  is
• 34:59
  an
• 34:59
  American
• 35:00
  who
• 35:00
  currently
• 35:00
  lives
• 35:00
  in
• 35:00
  Canada
• 35:01
  and
• 35:01
  talks
• 35:01
  to
• 35:02
  a
• 35:02
  lot
• 35:02
  of
• 35:02
  people
• 35:02
  up
• 35:02
  here
• 35:03
  like
• 35:03
  it's
• 35:03
  not
• 35:03
  a
• 35:03
  pissed
• 35:04
  off
• 35:04
  thing,
• 35:04
  it's
• 35:04
  not
• 35:04
  a
• 35:05
  political
• 35:05
  thing
• 35:05
  for
• 35:05
  us.
• 35:05
  It's
• 35:06
  a
• 35:06
  what
• 35:07
  are
• 35:07
  you
• 35:07
  thinking,
• 35:07
  we're
• 35:08
  nice
• 35:08
  to
• 35:08
  you
• 35:09
  thing.
• 35:09
  And,
• 35:10
  and
• 35:10
  that's
• 35:10
  we
• 35:10
  won't
• 35:10
  get
• 35:11
  into
• 35:11
  all
• 35:11
  that
• 35:11
  stuff
• 35:11
  for
• 35:11
  a
• 35:12
  controversy
• 35:12
  sake.
• 35:13
  But
• 35:13
  Shari,
• 35:14
  I'm
• 35:14
  curious,
• 35:14
  running
• 35:15
  big
• 35:15
  data
• 35:15
  analytics
• 35:16
  and
• 35:16
  market
• 35:16
  research
• 35:17
  that
• 35:17
  you
• 35:17
  do
• 35:17
  at
• 35:17
  sage,
• 35:18
  how
• 35:18
  do
• 35:19
  you
• 35:19
  look
• 35:19
  at
• 35:19
  if
• 35:19
  you're
• 35:20
  a
• 35:20
  campground
• 35:20
  owner
• 35:21
  who's
• 35:21
  heading
• 35:22
  into
• 35:22
  2025
• 35:23
  and
• 35:23
  you're
• 35:23
  saying
• 35:24
  I
• 35:24
  don't
• 35:25
  know
• 35:25
  what
• 35:25
  the
• 35:25
  market's
• 35:25
  going
• 35:26
  to
• 35:26
  bring,
• 35:26
  I
• 35:26
  don't
• 35:26
  know
• 35:26
  if
• 35:26
  I
• 35:26
  should
• 35:27
  pivot
• 35:27
  to
• 35:27
  long
• 35:27
  term,
• 35:27
  stay
• 35:28
  short
• 35:28
  term,
• 35:28
  what
• 35:28
  should
• 35:29
  my
• 35:29
  mix
• 35:29
  should
• 35:29
  be,
• 35:30
  Whether
• 35:30
  I
• 35:30
  should
• 35:30
  add
• 35:30
  glamping,
• 35:31
  not
• 35:31
  add
• 35:31
  glamping.
• 35:32
  Like
• 35:32
  how
• 35:32
  do
• 35:32
  I
• 35:32
  react
• 35:33
  to
• 35:33
  what
• 35:33
  is
• 35:33
  really
• 35:34
  a
• 35:34
  we
• 35:34
  don't
• 35:35
  know
• 35:35
  what's
• 35:35
  going
• 35:35
  to
• 35:35
  happen
• 35:35
  situation
• 35:36
  yet.
• 35:36
  And
• 35:36
  it
• 35:37
  all
• 35:37
  could
• 35:37
  be
• 35:37
  fine.
• 35:38
  But
• 35:38
  how
• 35:38
  do
• 35:38
  they
• 35:38
  use
• 35:38
  data
• 35:39
  and
• 35:39
  analytics
• 35:39
  to
• 35:39
  guide
• 35:40
  some
• 35:40
  of
• 35:40
  those
• 35:40
  decision
• 35:40
  making?
• 35:44
  That's
• 35:44
  a
• 35:44
  really
• 35:44
  good
• 35:45
  question.
• 35:45
  And
• 35:45
  using
• 35:46
  data
• 35:46
  and
• 35:46
  analytics
• 35:47
  to
• 35:48
  guide
• 35:48
  it
• 35:48
  as
• 35:49
  much
• 35:49
  as
• 35:49
  we
• 35:50
  do
• 35:50
  have
• 35:50
  a
• 35:50
  lot
• 35:50
  of
• 35:51
  that
• 35:51
  data.
• 35:51
  It's
• 35:51
  still
• 35:52
  very
• 35:52
  bare
• 35:53
  bones.
• 35:53
  I
• 35:53
  guess
• 35:54
  that's
• 35:54
  the,
• 35:54
  it's
• 35:54
  the
• 35:55
  right
• 35:55
  way
• 35:55
  to
• 35:55
  say
• 35:55
  it.
• 35:55
  We
• 35:55
  use
• 35:56
  our
• 35:56
  data.
• 35:56
  Selling
• 35:57
  yourself,
• 35:57
  Sharia,
• 35:57
  I
• 35:58
  just
• 35:58
  threw
• 35:58
  you
• 35:58
  like
• 35:58
  a
• 35:58
  softball
• 35:59
  question.
• 36:00
  Just
• 36:00
  wanna
• 36:00
  be
• 36:00
  like,
• 36:00
  yes,
• 36:01
  they
• 36:01
  have
• 36:01
  all
• 36:02
  the
• 36:02
  data
• 36:02
  in
• 36:02
  the
• 36:03
  world,
• 36:03
  come
• 36:03
  find
• 36:04
  us.
• 36:04
  I'm
• 36:05
  a
• 36:05
  humble
• 36:05
  bragger,
• 36:06
  Brian.
• 36:07
  I'm
• 36:07
  gonna
• 36:07
  tell
• 36:07
  you
• 36:07
  what
• 36:07
  I
• 36:08
  can't
• 36:08
  do
• 36:08
  before.
• 36:08
  I
• 36:09
  can
• 36:09
  tell
• 36:09
  you
• 36:09
  what
• 36:09
  I
• 36:09
  can
• 36:10
  do
• 36:10
  sometimes.
• 36:11
  But
• 36:11
  I
• 36:12
  think
• 36:12
  that
• 36:13
  looking,
• 36:13
  if
• 36:13
  you
• 36:14
  are
• 36:14
  looking
• 36:14
  at
• 36:14
  the
• 36:14
  data,
• 36:15
  I,
• 36:15
  I
• 36:16
  made
• 36:16
  some
• 36:16
  notes
• 36:17
  before
• 36:17
  this
• 36:17
  call
• 36:17
  about
• 36:18
  my
• 36:18
  thoughts
• 36:18
  about
• 36:18
  2025
• 36:19
  and
• 36:19
  there's
• 36:20
  a
• 36:20
  lot
• 36:20
  of,
• 36:21
  there's
• 36:21
  a
• 36:21
  lot
• 36:21
  of
• 36:22
  pros
• 36:23
  but
• 36:24
  also
• 36:24
  a
• 36:24
  lot
• 36:24
  of
• 36:24
  cons
• 36:25
  in
• 36:26
  terms
• 36:26
  of
• 36:26
  how
• 36:26
  things
• 36:27
  could
• 36:27
  go.
• 36:27
  And
• 36:27
  even
• 36:28
  us
• 36:29
  talking
• 36:29
  about
• 36:29
  tariffs
• 36:30
  and
• 36:30
  the
• 36:30
  impact
• 36:30
  on
• 36:31
  demand
• 36:32
  internationally.
• 36:34
  This
• 36:34
  is
• 36:35
  so
• 36:35
  recent
• 36:35
  that
• 36:36
  they
• 36:36
  actually
• 36:37
  held
• 36:37
  to
• 36:37
  reinstating
• 36:38
  them.
• 36:39
  Was
• 36:39
  it
• 36:39
  one
• 36:40
  business
• 36:40
  day
• 36:40
  ago?
• 36:40
  Two
• 36:41
  business
• 36:41
  days
• 36:41
  ago.
• 36:42
  I
• 36:42
  think
• 36:43
  that
• 36:43
  you
• 36:44
  could
• 36:44
  look
• 36:44
  at
• 36:44
  past
• 36:45
  data
• 36:45
  but
• 36:45
  looking
• 36:46
  forward
• 36:46
  is
• 36:46
  a
• 36:47
  little
• 36:47
  bit
• 36:47
  difficult,
• 36:47
  unknown
• 36:49
  just
• 36:49
  to
• 36:49
  be
• 36:49
  honest.
• 36:50
  And
• 36:50
  our
• 36:51
  strategy
• 36:52
  and
• 36:53
  a
• 36:53
  lot
• 36:53
  of
• 36:53
  ours
• 36:54
  is
• 36:54
  for
• 36:54
  people
• 36:55
  who
• 36:55
  are
• 36:55
  opening
• 36:55
  up
• 36:55
  new
• 36:56
  resorts
• 36:56
  and
• 36:57
  trying
• 36:58
  to
• 36:58
  project
• 36:59
  what
• 36:59
  the
• 36:59
  first
• 37:00
  couple
• 37:00
  years
• 37:00
  are
• 37:00
  going
• 37:01
  to
• 37:01
  be
• 37:01
  like
• 37:01
  based
• 37:01
  on
• 37:01
  the
• 37:02
  data.
• 37:02
  So
• 37:03
  I
• 37:03
  encourage
• 37:04
  we
• 37:04
  try
• 37:05
  to
• 37:05
  be
• 37:05
  middle
• 37:05
  of
• 37:05
  the
• 37:05
  road
• 37:05
  but
• 37:06
  our
• 37:06
  middle
• 37:06
  of
• 37:06
  the
• 37:06
  road
• 37:06
  right
• 37:07
  now
• 37:07
  is
• 37:07
  a
• 37:07
  little
• 37:07
  bit
• 37:08
  conservative
• 37:08
  because
• 37:09
  of
• 37:09
  the
• 37:09
  unknowns
• 37:09
  in
• 37:10
  the
• 37:10
  market.
• 37:10
  And
• 37:11
  we
• 37:11
  do
• 37:11
  have
• 37:12
  some
• 37:12
  clients
• 37:13
  in
• 37:13
  the
• 37:13
  right
• 37:14
  locations
• 37:14
  that
• 37:15
  have
• 37:16
  moved
• 37:17
  to
• 37:17
  saying
• 37:18
  I
• 37:18
  want
• 37:18
  to
• 37:18
  go
• 37:19
  with
• 37:19
  a
• 37:19
  longer
• 37:19
  term
• 37:20
  strategy
• 37:20
  because
• 37:20
  I
• 37:21
  know
• 37:21
  there's
• 37:21
  demand,
• 37:21
  there's
• 37:22
  and
• 37:23
  then
• 37:23
  eventually
• 37:24
  shift
• 37:24
  to
• 37:25
  shorter
• 37:25
  term
• 37:25
  strategy.
• 37:27
  We
• 37:27
  know
• 37:28
  from
• 37:28
  our
• 37:28
  data
• 37:29
  how
• 37:30
  glamping
• 37:30
  is
• 37:30
  performing
• 37:31
  in
• 37:31
  certain
• 37:32
  markets
• 37:33
  and
• 37:33
  if
• 37:33
  you
• 37:34
  have
• 37:35
  a
• 37:35
  highly
• 37:35
  seasonal
• 37:36
  RV
• 37:37
  clientele
• 37:38
  then
• 37:39
  because
• 37:39
  of
• 37:39
  weather,
• 37:40
  then
• 37:40
  glamping
• 37:41
  and
• 37:41
  hard
• 37:41
  sided
• 37:42
  units
• 37:42
  can
• 37:42
  mitigate
• 37:43
  some
• 37:43
  of
• 37:44
  that
• 37:44
  risk
• 37:44
  as
• 37:44
  long
• 37:45
  as
• 37:45
  you
• 37:45
  have
• 37:45
  the
• 37:45
  right
• 37:46
  demand
• 37:46
  drivers
• 37:47
  or
• 37:47
  just
• 37:47
  an
• 37:48
  amazing
• 37:48
  site
• 37:49
  and
• 37:49
  experience
• 37:50
  that
• 37:50
  will
• 37:50
  draw
• 37:51
  people
• 37:51
  in
• 37:51
  from
• 37:51
  close
• 37:52
  enough.
• 37:52
  I
• 37:52
  think
• 37:52
  there's
• 37:53
  a
• 37:53
  lot
• 37:53
  about
• 37:53
  having
• 37:54
  this,
• 37:55
  the
• 37:55
  right
• 37:56
  mix
• 37:56
  that
• 37:56
  can
• 37:57
  mitigate
• 37:58
  your
• 37:58
  risk
• 37:59
  in
• 37:59
  what
• 38:00
  I
• 38:00
  think
• 38:01
  should
• 38:01
  be
• 38:01
  an
• 38:01
  okay
• 38:02
  year.
• 38:02
  But
• 38:03
  there's
• 38:03
  a
• 38:03
  lot
• 38:03
  of
• 38:03
  things
• 38:04
  hanging
• 38:04
  out
• 38:04
  there,
• 38:05
  like
• 38:06
  the
• 38:06
  potential
• 38:07
  for
• 38:07
  really
• 38:08
  high
• 38:08
  inflation
• 38:09
  or
• 38:09
  the
• 38:10
  news
• 38:10
  about
• 38:11
  not
• 38:11
  being
• 38:11
  sure
• 38:11
  if
• 38:12
  you
• 38:12
  can
• 38:12
  get
• 38:12
  into
• 38:12
  a
• 38:13
  national
• 38:14
  park
• 38:14
  this
• 38:15
  summer
• 38:15
  for
• 38:15
  your
• 38:15
  trip
• 38:16
  that
• 38:16
  just
• 38:16
  might
• 38:17
  push
• 38:17
  things
• 38:18
  down
• 38:18
  in
• 38:18
  a
• 38:18
  way
• 38:19
  that
• 38:19
  we
• 38:19
  don't
• 38:19
  want
• 38:20
  to
• 38:20
  see.
• 38:20
  But
• 38:21
  yeah,
• 38:21
  so
• 38:22
  I
• 38:22
  think
• 38:22
  that
• 38:22
  it's
• 38:22
  just
• 38:23
  really
• 38:23
  erring
• 38:23
  on
• 38:24
  the
• 38:24
  safe
• 38:25
  side
• 38:25
  of
• 38:26
  the
• 38:26
  occupancy
• 38:26
  and
• 38:27
  rate
• 38:27
  in,
• 38:28
  in
• 38:29
  looking
• 38:29
  at
• 38:29
  your
• 38:29
  year
• 38:29
  going
• 38:30
  forward
• 38:30
  and
• 38:31
  coming
• 38:31
  up
• 38:31
  with
• 38:31
  other
• 38:31
  income
• 38:32
  streams
• 38:32
  too,
• 38:33
  that
• 38:33
  can
• 38:33
  boost,
• 38:34
  boost
• 38:34
  any
• 38:35
  decreases
• 38:36
  in
• 38:36
  your
• 38:36
  lodging
• 38:37
  or
• 38:37
  RV
• 38:37
  revenue.
• 38:38
  And
• 38:38
  I'll,
• 38:38
  I'll
• 38:39
  add
• 38:39
  on
• 38:39
  to
• 38:39
  this.
• 38:39
  Brian.
• 38:39
  One
• 38:40
  of
• 38:40
  the
• 38:40
  things
• 38:40
  that
• 38:40
  we've
• 38:40
  seen
• 38:41
  over
• 38:41
  the
• 38:41
  last
• 38:41
  year
• 38:42
  is
• 38:42
  the
• 38:42
  advancements
• 38:43
  with
• 38:43
  companies
• 38:43
  like
• 38:44
  Harvest
• 38:44
  Host
• 38:44
  and
• 38:45
  hipcamp
• 38:46
  really
• 38:46
  drawing
• 38:46
  in
• 38:47
  a
• 38:47
  lot
• 38:47
  of
• 38:47
  the
• 38:47
  short
• 38:47
  term
• 38:48
  guests,
• 38:48
  the
• 38:48
  overnight
• 38:49
  guests
• 38:49
  into
• 38:50
  these
• 38:50
  alternative
• 38:50
  camping
• 38:51
  opportunities,
• 38:52
  right.
• 38:53
  Making
• 38:53
  it
• 38:53
  easier
• 38:53
  for
• 38:54
  folks
• 38:54
  to
• 38:54
  avoid
• 38:55
  RV
• 38:55
  parks
• 38:55
  and
• 38:55
  campgrounds,
• 38:56
  notably
• 38:56
  when
• 38:56
  they're
• 38:57
  traveling.
• 38:57
  Right.
• 38:57
  So
• 38:57
  if
• 38:57
  they're
• 38:57
  going
• 38:58
  from
• 38:58
  point
• 38:58
  A
• 38:58
  to
• 38:58
  point
• 38:58
  B,
• 38:59
  instead
• 38:59
  of
• 38:59
  staying
• 39:00
  overnight
• 39:00
  in
• 39:00
  an
• 39:00
  RV
• 39:00
  park,
• 39:01
  they
• 39:01
  can
• 39:01
  stop
• 39:01
  in
• 39:02
  at
• 39:02
  a
• 39:02
  Harvest
• 39:02
  Host
• 39:03
  location
• 39:03
  or
• 39:03
  whatnot.
• 39:04
  And
• 39:04
  we've
• 39:05
  seen
• 39:05
  a
• 39:05
  really
• 39:05
  big
• 39:05
  trend
• 39:06
  towards
• 39:06
  that.
• 39:06
  Obviously
• 39:07
  the
• 39:07
  RVs
• 39:07
  are
• 39:07
  built
• 39:08
  a
• 39:08
  little
• 39:08
  bit
• 39:08
  better
• 39:08
  for
• 39:09
  that
• 39:09
  type
• 39:09
  of
• 39:09
  living.
• 39:10
  And
• 39:10
  I
• 39:10
  don't
• 39:10
  think
• 39:10
  we're
• 39:11
  capturing
• 39:11
  that
• 39:11
  in
• 39:11
  the
• 39:11
  data
• 39:12
  right
• 39:12
  now.
• 39:12
  The
• 39:12
  impact
• 39:13
  of
• 39:13
  those
• 39:13
  alternative
• 39:14
  camping
• 39:14
  styles
• 39:14
  on
• 39:15
  our
• 39:15
  industry
• 39:15
  and
• 39:16
  what
• 39:16
  I
• 39:16
  can
• 39:16
  say
• 39:16
  is
• 39:16
  that
• 39:17
  definitely
• 39:17
  Hip
• 39:17
  Camp
• 39:18
  in
• 39:18
  particular
• 39:19
  has
• 39:19
  done
• 39:19
  a
• 39:19
  really
• 39:19
  good
• 39:20
  job
• 39:20
  of
• 39:21
  encouraging
• 39:22
  these
• 39:22
  non
• 39:23
  campgrounds
• 39:23
  to
• 39:23
  draw
• 39:24
  in
• 39:24
  those
• 39:24
  type
• 39:24
  of
• 39:24
  guests.
• 39:24
  And
• 39:25
  so
• 39:25
  maybe
• 39:25
  there's
• 39:25
  some
• 39:26
  data
• 39:26
  that
• 39:26
  you
• 39:26
  can
• 39:26
  collect
• 39:26
  on
• 39:26
  that
• 39:27
  and
• 39:27
  see
• 39:27
  how
• 39:27
  many
• 39:27
  people
• 39:27
  are
• 39:28
  actually
• 39:28
  instead
• 39:28
  of
• 39:29
  staying
• 39:29
  at
• 39:29
  RV
• 39:29
  parks
• 39:30
  or
• 39:30
  campgrounds,
• 39:30
  they're
• 39:30
  actually
• 39:30
  staying
• 39:31
  at
• 39:31
  these
• 39:31
  alternative
• 39:32
  style
• 39:33
  accommodation
• 39:33
  units
• 39:34
  this
• 39:34
  year
• 39:34
  in
• 39:35
  particular.
• 39:35
  Yeah,
• 39:36
  we
• 39:36
  can
• 39:36
  look
• 39:36
  at
• 39:36
  that.
• 39:36
  I
• 39:36
  think
• 39:37
  that's
• 39:37
  what
• 39:37
  interests
• 39:37
  me
• 39:37
  more,
• 39:38
  is
• 39:38
  the
• 39:38
  pivot,
• 39:38
  right?
• 39:38
  Is
• 39:39
  the
• 39:39
  opportunity
• 39:39
  to
• 39:40
  pivot.
• 39:40
  Because
• 39:41
  we
• 39:41
  talk
• 39:42
  about
• 39:42
  all
• 39:42
  these
• 39:42
  what
• 39:42
  ifs
• 39:43
  and
• 39:43
  there
• 39:43
  is
• 39:43
  a
• 39:43
  lot
• 39:43
  of
• 39:43
  uncertainty
• 39:44
  and
• 39:44
  it
• 39:44
  could
• 39:44
  all
• 39:45
  be
• 39:45
  fine.
• 39:45
  It
• 39:45
  could
• 39:45
  be
• 39:45
  great,
• 39:46
  it
• 39:46
  could
• 39:46
  be
• 39:46
  terrible,
• 39:47
  it
• 39:47
  could
• 39:47
  be
• 39:47
  like
• 39:48
  we're
• 39:48
  going
• 39:48
  to
• 39:48
  know
• 39:48
  here,
• 39:48
  right,
• 39:49
  within
• 39:49
  a
• 39:49
  month
• 39:49
  or
• 39:49
  two,
• 39:50
  pretty
• 39:50
  quickly
• 39:51
  of
• 39:51
  which
• 39:51
  way
• 39:51
  this
• 39:52
  is
• 39:52
  going
• 39:52
  to
• 39:52
  head.
• 39:52
  But
• 39:53
  there's
• 39:53
  a
• 39:53
  lot
• 39:53
  of
• 39:53
  unknowns
• 39:54
  that
• 39:54
  we're
• 39:54
  uncertain
• 39:54
  of.
• 39:55
  And
• 39:55
  so
• 39:55
  I'm
• 39:55
  of
• 39:55
  the
• 39:56
  mindset
• 39:56
  that
• 39:56
  like
• 39:56
  we
• 39:56
  should
• 39:57
  prepare
• 39:57
  for
• 39:57
  the
• 39:57
  worst.
• 39:58
  Let's
• 39:58
  make
• 39:58
  a
• 39:59
  plan
• 39:59
  for
• 39:59
  what
• 39:59
  if
• 40:00
  there
• 40:00
  aren't
• 40:00
  as
• 40:00
  many
• 40:00
  long
• 40:01
  term
• 40:01
  stays?
• 40:01
  Or
• 40:02
  what
• 40:02
  if
• 40:02
  there
• 40:02
  aren't
• 40:03
  as
• 40:03
  many
• 40:03
  transients?
• 40:04
  Or
• 40:04
  what
• 40:04
  if
• 40:04
  they
• 40:04
  stay
• 40:05
  closer
• 40:05
  to
• 40:05
  home
• 40:05
  instead
• 40:06
  of
• 40:06
  traveling
• 40:06
  halfway
• 40:06
  across
• 40:07
  the
• 40:07
  country?
• 40:07
  Or
• 40:08
  what
• 40:08
  if
• 40:08
  the
• 40:08
  national
• 40:08
  parks
• 40:09
  are
• 40:09
  dirty
• 40:09
  and
• 40:09
  they're
• 40:10
  people
• 40:10
  who
• 40:10
  want
• 40:10
  to
• 40:10
  still
• 40:11
  go
• 40:11
  camping
• 40:11
  but
• 40:11
  aren't
• 40:11
  going
• 40:12
  to
• 40:12
  stay
• 40:12
  close
• 40:12
  to
• 40:12
  them.
• 40:13
  Like
• 40:13
  all
• 40:13
  the
• 40:13
  things
• 40:13
  you
• 40:14
  think
• 40:14
  about
• 40:14
  that
• 40:15
  I
• 40:15
  feel
• 40:15
  like
• 40:15
  you
• 40:16
  need
• 40:16
  to
• 40:16
  like
• 40:17
  I
• 40:17
  posted
• 40:17
  about
• 40:17
  this
• 40:17
  on
• 40:18
  LinkedIn
• 40:18
  this
• 40:18
  morning.
• 40:18
  I'm
• 40:18
  probably
• 40:19
  going
• 40:19
  to
• 40:19
  get
• 40:19
  like
• 40:19
  everybody
• 40:20
  in
• 40:20
  the
• 40:20
  industry
• 40:20
  whoever
• 40:21
  has
• 40:21
  done
• 40:21
  a
• 40:21
  research
• 40:22
  report
• 40:22
  to
• 40:22
  hate
• 40:22
  me
• 40:23
  for
• 40:23
  the
• 40:23
  rest
• 40:23
  of
• 40:23
  eternity.
• 40:24
  But
• 40:24
  I
• 40:24
  basically
• 40:25
  said
• 40:25
  I'm
• 40:25
  tired
• 40:25
  of
• 40:26
  seeing
• 40:26
  all
• 40:26
  the
• 40:26
  fluff.
• 40:27
  And
• 40:27
  it's
• 40:28
  not
• 40:28
  that
• 40:28
  it's
• 40:28
  wrong,
• 40:29
  it's
• 40:29
  that
• 40:29
  there
• 40:30
  always
• 40:30
  seems
• 40:31
  to
• 40:31
  be
• 40:31
  when
• 40:31
  a
• 40:31
  report
• 40:32
  comes
• 40:32
  out,
• 40:32
  RV
• 40:32
  travel
• 40:33
  is
• 40:33
  strong.
• 40:33
  Millions
• 40:33
  of
• 40:33
  people
• 40:34
  want
• 40:34
  to
• 40:34
  go
• 40:34
  camping.
• 40:34
  And
• 40:35
  maybe
• 40:35
  that's
• 40:35
  true,
• 40:36
  but
• 40:36
  millions
• 40:37
  of
• 40:37
  people
• 40:37
  wanting
• 40:37
  to
• 40:38
  go
• 40:38
  camping
• 40:38
  is
• 40:38
  not
• 40:39
  the
• 40:39
  same
• 40:39
  thing
• 40:39
  as
• 40:39
  millions
• 40:40
  of
• 40:40
  people
• 40:40
  will
• 40:40
  go
• 40:41
  camping.
• 40:42
  And
• 40:42
  so
• 40:42
  I
• 40:42
  think
• 40:42
  there's
• 40:43
  a
• 40:44
  for
• 40:44
  people
• 40:45
  who
• 40:45
  load
• 40:45
  out.
• 40:45
  Brian.
• 40:46
  Yeah,
• 40:46
  sometimes
• 40:47
  you
• 40:47
  gotta
• 40:47
  will
• 40:47
  it
• 40:48
  into
• 40:48
  existence,
• 40:48
  bro.
• 40:49
  And
• 40:49
  again,
• 40:49
  I'm
• 40:50
  not,
• 40:50
  I
• 40:50
  put
• 40:50
  in
• 40:50
  there,
• 40:51
  right.
• 40:51
  I'm
• 40:51
  not
• 40:51
  saying
• 40:51
  I
• 40:52
  want
• 40:52
  all
• 40:52
  doom
• 40:52
  and
• 40:52
  gloom.
• 40:53
  I'm
• 40:53
  just
• 40:53
  saying
• 40:54
  if
• 40:54
  you
• 40:54
  don't
• 40:54
  present
• 40:55
  both
• 40:55
  sides,
• 40:55
  you
• 40:55
  don't
• 40:55
  give
• 40:56
  an
• 40:56
  owner
• 40:56
  an
• 40:56
  opportunity
• 40:57
  to
• 40:57
  think
• 40:57
  about
• 40:57
  what
• 40:58
  is
• 40:58
  my
• 40:58
  alternative
• 40:58
  strategy
• 40:59
  if
• 41:00
  that
• 41:00
  happens.
• 41:01
  If
• 41:01
  they're
• 41:01
  just
• 41:01
  thinking,
• 41:02
  it's
• 41:02
  all
• 41:02
  good.
• 41:02
  Right?
• 41:04
  You
• 41:04
  know
• 41:04
  what,
• 41:05
  we
• 41:05
  were
• 41:05
  talking
• 41:06
  to
• 41:06
  some
• 41:06
  data
• 41:06
  providers
• 41:07
  that
• 41:07
  have
• 41:07
  access
• 41:07
  to
• 41:08
  real
• 41:08
  time
• 41:08
  fuel
• 41:08
  purchasing.
• 41:09
  So
• 41:09
  they
• 41:09
  actually
• 41:10
  know
• 41:10
  where
• 41:10
  RVers
• 41:10
  are
• 41:11
  purchasing
• 41:11
  their
• 41:12
  fuel
• 41:12
  over
• 41:12
  the
• 41:13
  last
• 41:13
  month.
• 41:13
  And
• 41:13
  we're
• 41:13
  like,
• 41:14
  man,
• 41:14
  there's
• 41:14
  so
• 41:14
  much
• 41:15
  value
• 41:15
  in
• 41:15
  that.
• 41:16
  If
• 41:16
  you
• 41:16
  combine
• 41:17
  it
• 41:17
  with
• 41:17
  the
• 41:17
  data
• 41:17
  we
• 41:17
  have
• 41:17
  at
• 41:17
  campground
• 41:18
  views
• 41:18
  about
• 41:18
  forward
• 41:19
  trends,
• 41:19
  where
• 41:19
  people
• 41:19
  are
• 41:19
  searching
• 41:20
  for
• 41:20
  campgrounds
• 41:20
  and
• 41:21
  RV
• 41:21
  parks,
• 41:21
  that
• 41:22
  would
• 41:22
  be
• 41:22
  actionable.
• 41:22
  Right.
• 41:23
  We
• 41:23
  would
• 41:23
  know
• 41:23
  where
• 41:23
  people
• 41:24
  traveled
• 41:24
  over
• 41:24
  the
• 41:24
  last
• 41:25
  month
• 41:25
  and
• 41:25
  we
• 41:25
  would
• 41:25
  know
• 41:25
  where
• 41:25
  they're
• 41:26
  looking
• 41:26
  in
• 41:26
  the
• 41:27
  forward
• 41:27
  month
• 41:27
  and
• 41:27
  be
• 41:27
  able
• 41:28
  to
• 41:28
  start
• 41:28
  setting
• 41:28
  up
• 41:28
  trends
• 41:29
  and
• 41:29
  so
• 41:29
  forth
• 41:29
  on
• 41:30
  that.
• 41:30
  But
• 41:30
  it
• 41:30
  goes
• 41:30
  back
• 41:31
  to
• 41:31
  the
• 41:31
  data
• 41:31
  problem
• 41:32
  of
• 41:32
  that
• 41:32
  partner
• 41:33
  just
• 41:33
  didn't
• 41:33
  see
• 41:33
  it.
• 41:33
  They
• 41:34
  didn't
• 41:34
  see
• 41:34
  the
• 41:34
  value
• 41:34
  of
• 41:35
  it.
• 41:35
  And
• 41:35
  whether
• 41:35
  or
• 41:35
  not
• 41:35
  they
• 41:35
  wanted
• 41:36
  to
• 41:36
  go
• 41:36
  pull
• 41:36
  those
• 41:36
  reports,
• 41:37
  you're
• 41:37
  going
• 41:37
  to
• 41:37
  help
• 41:37
  a
• 41:37
  lot
• 41:37
  of
• 41:37
  folks.
• 41:38
  Yeah,
• 41:38
  but
• 41:38
  it
• 41:38
  doesn't
• 41:38
  really
• 41:39
  help
• 41:39
  our
• 41:39
  business
• 41:39
  that
• 41:40
  much
• 41:40
  other
• 41:40
  than
• 41:40
  getting
• 41:40
  our
• 41:40
  name
• 41:41
  out
• 41:41
  there.
• 41:41
  That's
• 41:41
  actually
• 41:42
  a
• 41:42
  challenge
• 41:42
  in
• 41:42
  our
• 41:42
  industry
• 41:43
  is
• 41:43
  getting
• 41:43
  the
• 41:43
  data
• 41:44
  from
• 41:44
  the
• 41:45
  sources
• 41:45
  that
• 41:45
  that
• 41:45
  actually
• 41:46
  shares.
• 41:46
  So
• 41:46
  everything
• 41:47
  ends
• 41:47
  up
• 41:47
  becoming
• 41:47
  anecdotal.
• 41:48
  Right.
• 41:48
  It's
• 41:48
  all
• 41:49
  here's
• 41:49
  what
• 41:49
  I'm
• 41:49
  seeing
• 41:49
  in
• 41:50
  this
• 41:50
  area,
• 41:50
  and
• 41:50
  here's
• 41:50
  what
• 41:50
  this
• 41:51
  park
• 41:51
  is
• 41:51
  getting
• 41:51
  and
• 41:51
  so
• 41:52
  forth.
• 41:52
  You
• 41:52
  know,
• 41:52
  like,
• 41:52
  anecdotally,
• 41:53
  I'm
• 41:54
  in
• 41:54
  an
• 41:54
  area
• 41:54
  that's.
• 41:54
  I'm
• 41:54
  up
• 41:55
  in
• 41:55
  the
• 41:55
  Black
• 41:55
  Hills
• 41:56
  in
• 41:56
  Wyoming,
• 41:56
  but
• 41:57
  near
• 41:57
  Rapid
• 41:57
  City.
• 41:58
  And
• 41:58
  we're
• 41:58
  starting
• 41:58
  to
• 41:59
  see
• 41:59
  RVs
• 41:59
  already
• 42:00
  on
• 42:00
  the
• 42:00
  road
• 42:00
  in
• 42:00
  this
• 42:01
  region
• 42:01
  here
• 42:01
  as
• 42:02
  things
• 42:02
  have
• 42:02
  warmed
• 42:02
  up
• 42:02
  a
• 42:03
  little
• 42:03
  bit.
• 42:03
  So
• 42:03
  anecdotally,
• 42:04
  we're
• 42:04
  actually
• 42:05
  already
• 42:05
  seeing
• 42:05
  that
• 42:06
  happen
• 42:06
  here
• 42:07
  in
• 42:07
  this
• 42:07
  region.
• 42:07
  And
• 42:07
  I
• 42:08
  know
• 42:08
  from
• 42:08
  clients
• 42:09
  across
• 42:09
  the
• 42:09
  country
• 42:09
  that
• 42:10
  most
• 42:10
  of
• 42:10
  our
• 42:11
  clients
• 42:11
  are
• 42:11
  actually
• 42:11
  start
• 42:12
  seeing
• 42:12
  an
• 42:12
  uptick
• 42:13
  in
• 42:13
  search
• 42:13
  traffic.
• 42:13
  They're
• 42:14
  seeing
• 42:14
  an
• 42:14
  uptick
• 42:14
  in
• 42:15
  bookings
• 42:15
  compared
• 42:16
  to
• 42:16
  where
• 42:16
  they
• 42:16
  were
• 42:17
  just
• 42:17
  a
• 42:17
  few
• 42:17
  months
• 42:17
  ago.
• 42:18
  So
• 42:18
  overall,
• 42:18
  we
• 42:19
  see
• 42:19
  kind
• 42:19
  of
• 42:19
  positive
• 42:20
  trends,
• 42:20
  but
• 42:21
  everything's
• 42:21
  anecdotal.
• 42:21
  I
• 42:21
  can't
• 42:22
  go
• 42:22
  into
• 42:22
  a
• 42:22
  report
• 42:22
  and
• 42:23
  say,
• 42:23
  here's
• 42:23
  what's
• 42:23
  going.
• 42:23
  We've
• 42:24
  seen
• 42:24
  that
• 42:24
  too
• 42:24
  the
• 42:24
  first
• 42:25
  two
• 42:25
  months
• 42:25
  of
• 42:25
  the
• 42:25
  year.
• 42:25
  Right.
• 42:25
  A
• 42:26
  lot
• 42:26
  of
• 42:26
  our
• 42:26
  clients
• 42:26
  are
• 42:26
  saying
• 42:27
  we're
• 42:27
  up
• 42:27
  the
• 42:27
  first
• 42:27
  two
• 42:27
  months
• 42:27
  out
• 42:28
  of
• 42:28
  the
• 42:28
  year
• 42:28
  in
• 42:28
  number
• 42:28
  of
• 42:28
  bookings
• 42:29
  versus
• 42:30
  2024.
• 42:31
  So
• 42:31
  again,
• 42:32
  I'm
• 42:32
  not
• 42:32
  saying
• 42:32
  that
• 42:32
  it
• 42:33
  is
• 42:33
  doom
• 42:33
  and
• 42:33
  gloom.
• 42:33
  I'm
• 42:34
  saying
• 42:34
  there's
• 42:34
  a
• 42:34
  lot
• 42:34
  of
• 42:34
  uncertainty
• 42:35
  out
• 42:35
  there
• 42:35
  that
• 42:35
  could
• 42:35
  go
• 42:36
  either
• 42:36
  way
• 42:36
  that
• 42:37
  we
• 42:37
  need
• 42:37
  to
• 42:37
  pay
• 42:37
  attention
• 42:38
  to
• 42:38
  is
• 42:38
  all.
• 42:38
  Matt,
• 42:39
  what
• 42:39
  do
• 42:39
  you
• 42:39
  think?
• 42:39
  Like,
• 42:39
  how
• 42:39
  do
• 42:40
  you
• 42:40
  pay
• 42:40
  attention
• 42:40
  to
• 42:40
  some
• 42:40
  of
• 42:40
  these
• 42:40
  trends
• 42:41
  and
• 42:41
  insights
• 42:41
  from
• 42:41
  both
• 42:42
  your
• 42:42
  parks
• 42:42
  that
• 42:43
  you
• 42:43
  own
• 42:43
  and
• 42:43
  your
• 42:43
  consulting
• 42:44
  to
• 42:44
  advise
• 42:44
  your
• 42:45
  clients?
• 42:48
  I
• 42:48
  have
• 42:48
  a
• 42:48
  few
• 42:48
  thoughts
• 42:49
  here.
• 42:49
  I
• 42:49
  would
• 42:49
  say
• 42:51
  there's
• 42:51
  some
• 42:52
  macro
• 42:52
  trends
• 42:53
  afoot
• 42:54
  here
• 42:54
  with.
• 42:56
  In
• 42:56
  the
• 42:56
  RV
• 42:57
  space.
• 42:57
  There's
• 42:58
  some
• 42:58
  questions
• 42:59
  as
• 42:59
  to
• 43:00
  transient
• 43:01
  demand.
• 43:02
  Maybe
• 43:03
  I'm
• 43:03
  an
• 43:03
  eternal
• 43:04
  optimist,
• 43:04
  but
• 43:04
  I
• 43:05
  still
• 43:05
  feel
• 43:05
  that
• 43:06
  if
• 43:06
  you
• 43:06
  have
• 43:06
  a
• 43:06
  good
• 43:07
  location,
• 43:07
  if
• 43:08
  you
• 43:08
  have
• 43:08
  good
• 43:08
  marketing,
• 43:09
  if
• 43:09
  you're
• 43:09
  doing
• 43:09
  all
• 43:10
  the
• 43:10
  things,
• 43:10
  you'll
• 43:10
  be
• 43:10
  fine.
• 43:10
  I
• 43:10
  agree
• 43:11
  with
• 43:11
  you.
• 43:13
  There's.
• 43:13
  You
• 43:14
  have
• 43:14
  nothing
• 43:14
  to
• 43:14
  worry
• 43:14
  about.
• 43:15
  And
• 43:16
  we
• 43:16
  see
• 43:16
  it
• 43:16
  on,
• 43:16
  like,
• 43:16
  the
• 43:17
  Facebook
• 43:17
  groups
• 43:17
  and
• 43:17
  the
• 43:18
  chatter
• 43:18
  of,
• 43:18
  oh,
• 43:18
  my
• 43:18
  God,
• 43:19
  I'm
• 43:19
  down
• 43:19
  20
• 43:20
  revenue
• 43:21
  year
• 43:21
  over
• 43:21
  year.
• 43:21
  And
• 43:21
  it's
• 43:21
  okay.
• 43:22
  Let's
• 43:22
  go
• 43:22
  through
• 43:22
  the
• 43:22
  list
• 43:23
  of
• 43:23
  10
• 43:23
  things.
• 43:23
  Do
• 43:23
  you
• 43:24
  have
• 43:24
  a
• 43:24
  website?
• 43:24
  What's
• 43:25
  that?
• 43:26
  Exactly.
• 43:27
  Yeah,
• 43:27
  right.
• 43:28
  And
• 43:28
  I
• 43:28
  think
• 43:29
  there
• 43:29
  was
• 43:29
  such
• 43:29
  a
• 43:29
  rush
• 43:30
  for
• 43:30
  investing
• 43:31
  in
• 43:31
  the
• 43:31
  RV
• 43:32
  park
• 43:32
  space,
• 43:33
  and
• 43:33
  it's
• 43:33
  such
• 43:33
  a
• 43:34
  small
• 43:34
  niche.
• 43:34
  Like,
• 43:35
  I'm
• 43:35
  fresh
• 43:35
  off
• 43:36
  doing
• 43:36
  a
• 43:36
  deep
• 43:36
  dive
• 43:37
  into
• 43:37
  the
• 43:37
  annual
• 43:37
  reports
• 43:38
  from
• 43:39
  sun
• 43:39
  and
• 43:40
  ELS
• 43:41
  that
• 43:41
  were
• 43:42
  just
• 43:42
  released
• 43:42
  like
• 43:42
  a
• 43:42
  week
• 43:42
  ago,
• 43:43
  and
• 43:44
  something
• 43:45
  stuck
• 43:45
  out
• 43:46
  for
• 43:46
  me.
• 43:47
  And
• 43:47
  it.
• 43:47
  They
• 43:47
  have
• 43:48
  it
• 43:48
  every
• 43:48
  year
• 43:48
  at
• 43:48
  the
• 43:49
  beginning.
• 43:49
  Els,
• 43:50
  they
• 43:50
  say
• 43:50
  there
• 43:51
  are
• 43:51
  1300
• 43:52
  RV
• 43:53
  resorts
• 43:53
  that
• 43:54
  have
• 43:54
  200
• 43:54
  sites
• 43:55
  or
• 43:55
  more,
• 43:55
  and
• 43:56
  that
• 43:56
  always
• 43:56
  just,
• 43:57
  like,
• 43:58
  it
• 43:58
  just
• 43:59
  sticks
• 43:59
  out
• 43:59
  to
• 43:59
  me
• 43:59
  because
• 44:00
  it
• 44:00
  illustrates
• 44:00
  what
• 44:01
  such
• 44:01
  a
• 44:01
  small
• 44:01
  niche
• 44:01
  this
• 44:02
  is.
• 44:03
  And
• 44:04
  there's
• 44:04
  so
• 44:04
  much
• 44:05
  hype
• 44:05
  in
• 44:05
  the
• 44:06
  investment
• 44:06
  side
• 44:06
  of
• 44:06
  the
• 44:07
  industry.
• 44:08
  The
• 44:08
  RV
• 44:09
  park
• 44:09
  gold
• 44:09
  rush.
• 44:10
  In
• 44:10
  my
• 44:10
  opinion,
• 44:11
  it's
• 44:11
  over.
• 44:11
  It's
• 44:11
  been
• 44:12
  over.
• 44:12
  Unless
• 44:13
  you
• 44:13
  can
• 44:13
  figure
• 44:14
  out
• 44:14
  how
• 44:14
  to
• 44:15
  creatively
• 44:17
  monetize
• 44:18
  those
• 44:18
  sites,
• 44:19
  those
• 44:20
  parks
• 44:20
  that
• 44:20
  are.
• 44:20
  Or
• 44:20
  you
• 44:20
  wait
• 44:21
  for
• 44:21
  the
• 44:21
  people
• 44:21
  that
• 44:21
  overpay
• 44:22
  to
• 44:22
  have
• 44:23
  to
• 44:23
  sell
• 44:23
  their
• 44:23
  park
• 44:23
  and
• 44:23
  then
• 44:24
  that's
• 44:24
  a
• 44:24
  little
• 44:24
  mini
• 44:24
  Golda.
• 44:26
  Yeah,
• 44:27
  sure,
• 44:28
  yeah,
• 44:28
  I
• 44:28
  do,
• 44:28
  I
• 44:29
  do
• 44:29
  expect
• 44:29
  some
• 44:29
  degree
• 44:30
  of
• 44:30
  that
• 44:30
  in
• 44:31
  the
• 44:31
  coming
• 44:31
  years.
• 44:32
  I
• 44:32
  think
• 44:33
  separately
• 44:33
  on
• 44:34
  the
• 44:34
  glamping
• 44:34
  and
• 44:34
  outdoor
• 44:35
  lodging
• 44:35
  and
• 44:35
  landscape,
• 44:36
  hotels
• 44:36
  and
• 44:37
  resorts.
• 44:38
  That's
• 44:39
  Sherry,
• 44:39
  you
• 44:40
  guys,
• 44:40
  you
• 44:40
  guys
• 44:40
  have
• 44:41
  the
• 44:41
  data.
• 44:41
  The
• 44:41
  best
• 44:42
  in
• 44:42
  the
• 44:42
  industry.
• 44:43
  The
• 44:43
  presentation
• 44:44
  that
• 44:44
  you
• 44:44
  guys
• 44:45
  did,
• 44:45
  the
• 44:45
  glamping
• 44:46
  show
• 44:47
  what?
• 44:47
  There's
• 44:48
  less
• 44:48
  than
• 44:48
  400
• 44:49
  professionally
• 44:50
  managed
• 44:51
  glamping
• 44:52
  locations,
• 44:53
  7,000
• 44:54
  something
• 44:55
  units.
• 44:56
  That's
• 44:56
  such
• 44:56
  a
• 44:57
  tiny
• 44:57
  industry,
• 44:57
  but
• 44:57
  that's
• 44:58
  really
• 44:58
  where
• 44:58
  the
• 44:58
  booming
• 44:58
  growth
• 44:59
  is.
• 45:00
  I
• 45:00
  think
• 45:00
  so
• 45:00
  many
• 45:01
  people
• 45:01
  came
• 45:02
  into
• 45:02
  the
• 45:02
  RV
• 45:03
  park
• 45:03
  industry
• 45:04
  post
• 45:04
  Covid
• 45:05
  and
• 45:05
  they
• 45:06
  looked
• 45:06
  at
• 45:06
  these
• 45:06
  insane
• 45:07
  numbers
• 45:08
  and
• 45:08
  they're
• 45:10
  seeing
• 45:10
  it
• 45:10
  as
• 45:10
  a
• 45:11
  disaster
• 45:11
  that
• 45:11
  in
• 45:12
  2025
• 45:13
  we're
• 45:13
  returning
• 45:14
  to
• 45:15
  maybe
• 45:15
  a
• 45:15
  more
• 45:16
  of
• 45:16
  a
• 45:16
  trended
• 45:16
  like
• 45:16
  2019
• 45:17
  number.
• 45:19
  So
• 45:19
  I
• 45:19
  don't
• 45:19
  think
• 45:20
  anything
• 45:20
  disastrous
• 45:21
  is
• 45:21
  happening.
• 45:21
  I
• 45:22
  think
• 45:22
  it's
• 45:22
  normalization.
• 45:23
  But
• 45:23
  I
• 45:24
  think
• 45:24
  on
• 45:24
  the
• 45:24
  lodging
• 45:25
  and
• 45:25
  glamping
• 45:25
  side
• 45:27
  that
• 45:28
  is
• 45:28
  just
• 45:29
  absolute.
• 45:30
  That's
• 45:30
  where
• 45:30
  really
• 45:31
  the
• 45:31
  huge
• 45:31
  opportunity
• 45:32
  is.
• 45:32
  And
• 45:32
  there's
• 45:33
  all
• 45:33
  these
• 45:33
  tiny
• 45:33
  campgrounds
• 45:35
  that
• 45:36
  investors
• 45:36
  are
• 45:36
  just
• 45:36
  going
• 45:37
  to
• 45:37
  pass
• 45:37
  over.
• 45:38
  A
• 45:38
  lot
• 45:38
  of
• 45:38
  investors,
• 45:39
  at
• 45:39
  least
• 45:39
  the
• 45:39
  big
• 45:40
  known
• 45:40
  players
• 45:41
  are
• 45:41
  going
• 45:41
  to
• 45:41
  pass
• 45:41
  over
• 45:43
  that
• 45:43
  I
• 45:43
  think
• 45:43
  can
• 45:44
  be
• 45:44
  reinvented
• 45:44
  into
• 45:45
  something
• 45:45
  really
• 45:45
  special
• 45:46
  that
• 45:46
  can
• 45:46
  make
• 45:46
  a
• 45:47
  lot
• 45:47
  more
• 45:47
  revenue
• 45:47
  than
• 45:47
  a
• 45:48
  50
• 45:48
  site
• 45:48
  campground
• 45:49
  would
• 45:49
  make.
• 45:50
  If
• 45:50
  it
• 45:50
  has
• 45:50
  the
• 45:50
  right
• 45:51
  location,
• 45:51
  if
• 45:51
  has
• 45:51
  the
• 45:51
  right.
• 45:52
  Yeah,
• 45:52
  the
• 45:52
  right
• 45:52
  experience
• 45:52
  is.
• 45:53
  The
• 45:53
  key
• 45:53
  thing
• 45:53
  is
• 45:54
  you've
• 45:54
  got
• 45:54
  to
• 45:54
  imagine
• 45:55
  we
• 45:55
  have
• 45:56
  a
• 45:56
  couple
• 45:56
  clients
• 45:56
  who
• 45:57
  want
• 45:57
  us
• 45:57
  to
• 45:57
  market
• 45:58
  for
• 45:58
  their
• 45:58
  cabins
• 45:59
  in
• 45:59
  a
• 46:00
  market
• 46:00
  that's
• 46:00
  an
• 46:00
  hour
• 46:01
  away.
• 46:01
  And
• 46:02
  in
• 46:02
  between
• 46:03
  where
• 46:03
  that
• 46:03
  destination
• 46:04
  market
• 46:04
  is
• 46:04
  and
• 46:04
  they
• 46:05
  are,
• 46:05
  there's
• 46:05
  130
• 46:06
  really
• 46:07
  cool,
• 46:07
  unique
• 46:07
  Airbnbs.
• 46:08
  And
• 46:08
  maybe
• 46:09
  they're
• 46:09
  not
• 46:09
  all
• 46:09
  great
• 46:10
  and
• 46:10
  nobody's
• 46:11
  saying
• 46:11
  they're
• 46:11
  better
• 46:11
  than,
• 46:12
  but
• 46:12
  they're
• 46:12
  different
• 46:13
  than.
• 46:13
  And
• 46:13
  not
• 46:14
  everybody
• 46:14
  wants
• 46:14
  to
• 46:15
  be
• 46:15
  in
• 46:15
  the
• 46:15
  side
• 46:15
  by
• 46:15
  side
• 46:16
  cabin
• 46:16
  with
• 46:16
  20
• 46:16
  of
• 46:17
  them
• 46:17
  lined
• 46:17
  up
• 46:17
  next
• 46:18
  to
• 46:18
  each
• 46:18
  other.
• 46:19
  Lots
• 46:19
  of
• 46:19
  people
• 46:19
  will.
• 46:20
  And
• 46:20
  right
• 46:21
  from
• 46:21
  an
• 46:21
  affordability
• 46:22
  standpoint
• 46:22
  or
• 46:23
  a
• 46:23
  community
• 46:23
  standpoint,
• 46:24
  like
• 46:24
  Raf
• 46:24
  said
• 46:25
  earlier,
• 46:25
  but
• 46:25
  you
• 46:26
  have
• 46:26
  to
• 46:26
  be
• 46:26
  whatever
• 46:27
  it
• 46:27
  is,
• 46:27
  whatever
• 46:27
  your
• 46:27
  reason
• 46:28
  is,
• 46:28
  if
• 46:29
  you
• 46:29
  want
• 46:29
  to
• 46:29
  go
• 46:29
  outside
• 46:29
  your
• 46:29
  normal
• 46:30
  market,
• 46:30
  you've
• 46:30
  got
• 46:30
  to
• 46:30
  have
• 46:31
  an
• 46:31
  experience,
• 46:31
  you've
• 46:32
  got
• 46:32
  to
• 46:32
  have
• 46:32
  something
• 46:32
  different.
• 46:32
  You've
• 46:33
  Got
• 46:33
  to
• 46:33
  be
• 46:33
  able
• 46:33
  to
• 46:33
  tell
• 46:33
  your
• 46:33
  story
• 46:34
  and
• 46:34
  that's
• 46:34
  on
• 46:34
  your
• 46:34
  website,
• 46:35
  that's
• 46:35
  on
• 46:35
  your
• 46:35
  marketing,
• 46:36
  that's
• 46:36
  on
• 46:36
  your
• 46:36
  phone
• 46:36
  calls,
• 46:37
  that's
• 46:37
  everywhere.
• 46:38
  Why
• 46:38
  should
• 46:38
  you
• 46:39
  come
• 46:39
  stay
• 46:39
  with
• 46:39
  me
• 46:40
  either
• 46:40
  in
• 46:40
  my
• 46:41
  vacation
• 46:41
  rentals
• 46:42
  or
• 46:42
  my
• 46:42
  glamping
• 46:43
  units
• 46:43
  or.
• 46:43
  And
• 46:44
  it's
• 46:44
  really
• 46:44
  obviously
• 46:45
  RVs
• 46:45
  too.
• 46:46
  But
• 46:46
  that
• 46:46
  is
• 46:46
  the.
• 46:46
  I
• 46:46
  agree
• 46:47
  with
• 46:47
  you.
• 46:47
  That's
• 46:47
  the
• 46:47
  big
• 46:47
  opportunity
• 46:48
  is
• 46:49
  can
• 46:49
  I
• 46:49
  tell
• 46:49
  a
• 46:50
  story
• 46:50
  that
• 46:50
  will
• 46:50
  convince
• 46:51
  people
• 46:52
  that
• 46:52
  who
• 46:52
  would
• 46:53
  normally
• 46:53
  stay
• 46:53
  in
• 46:53
  Airbnbs,
• 46:54
  who
• 46:54
  would
• 46:54
  normally
• 46:54
  stay
• 46:54
  in
• 46:54
  a
• 46:54
  hotel,
• 46:55
  that
• 46:56
  I
• 46:56
  have
• 46:56
  a
• 46:56
  better
• 46:57
  opportunity
• 46:57
  for
• 46:57
  them?
• 46:58
  Specific
• 46:59
  to
• 46:59
  me
• 46:59
  like
• 46:59
  generally
• 47:00
  speaking,
• 47:00
  just
• 47:01
  because
• 47:01
  you
• 47:01
  have
• 47:02
  cabins
• 47:02
  doesn't
• 47:02
  make
• 47:02
  you
• 47:03
  a
• 47:03
  better
• 47:03
  opportunity.
• 47:04
  Certainly
• 47:05
  there
• 47:05
  are
• 47:05
  people
• 47:05
  who
• 47:05
  want
• 47:06
  to
• 47:06
  be
• 47:06
  outside
• 47:06
  and
• 47:06
  enjoy
• 47:07
  nature,
• 47:07
  but
• 47:07
  there
• 47:07
  are
• 47:07
  also
• 47:08
  people
• 47:08
  who
• 47:08
  hate
• 47:08
  bugs
• 47:09
  and
• 47:09
  want
• 47:09
  to
• 47:09
  be
• 47:09
  inside.
• 47:10
  You
• 47:10
  still
• 47:10
  have
• 47:11
  to
• 47:11
  tell
• 47:11
  your
• 47:11
  story
• 47:11
  and
• 47:11
  why
• 47:12
  you're
• 47:12
  different,
• 47:12
  I
• 47:12
  think.
• 47:13
  But
• 47:13
  if
• 47:13
  you
• 47:13
  can
• 47:14
  do
• 47:14
  that,
• 47:14
  then
• 47:14
  you.
• 47:15
  Then
• 47:15
  the
• 47:15
  opportunity
• 47:16
  is
• 47:16
  absolutely
• 47:17
  massive,
• 47:17
  I
• 47:17
  think.
• 47:17
  And
• 47:17
  I'm
• 47:18
  not
• 47:18
  worried
• 47:18
  at
• 47:18
  all.
• 47:19
  Yeah.
• 47:20
  And
• 47:20
  just
• 47:20
  I
• 47:21
  think
• 47:21
  there's
• 47:21
  so
• 47:21
  much.
• 47:22
  Oh
• 47:22
  no,
• 47:22
  I.
• 47:23
  Thanks
• 47:23
  for
• 47:23
  the
• 47:23
  mention
• 47:24
  of
• 47:24
  the
• 47:24
  glamping
• 47:25
  data.
• 47:25
  Just
• 47:25
  for
• 47:26
  reference.
• 47:27
  We've
• 47:27
  continued
• 47:27
  to
• 47:28
  see
• 47:28
  rate
• 47:28
  increases
• 47:30
  and
• 47:30
  strong
• 47:31
  occupancy
• 47:32
  along
• 47:33
  with
• 47:33
  really
• 47:34
  high
• 47:34
  growth
• 47:34
  in
• 47:34
  the
• 47:35
  number
• 47:35
  of
• 47:36
  glamping
• 47:36
  operations.
• 47:37
  11%
• 47:38
  year
• 47:39
  over
• 47:39
  year
• 47:40
  in
• 47:40
  the
• 47:40
  number
• 47:40
  of
• 47:41
  units
• 47:41
  from
• 47:42
  2022
• 47:42
  to
• 47:43
  2024.
• 47:44
  Rate
• 47:44
  increases
• 47:45
  averaging
• 47:46
  almost
• 47:46
  5%.
• 47:47
  We
• 47:48
  are
• 47:48
  looking
• 47:48
  at
• 47:49
  maybe
• 47:49
  not
• 47:49
  being
• 47:50
  quite
• 47:50
  as
• 47:51
  gung
• 47:51
  ho
• 47:51
  on
• 47:52
  stabilizing
• 47:52
  occupancy
• 47:53
  within
• 47:54
  a
• 47:54
  couple
• 47:54
  years
• 47:55
  because
• 47:55
  there
• 47:55
  is,
• 47:55
  there
• 47:56
  are
• 47:56
  more
• 47:56
  options
• 47:56
  out
• 47:57
  there.
• 47:57
  But
• 47:58
  I
• 47:58
  do
• 47:58
  agree
• 47:59
  that
• 47:59
  there's
• 47:59
  still
• 48:00
  more
• 48:00
  opportunity
• 48:01
  in
• 48:01
  that
• 48:01
  segment
• 48:02
  compared
• 48:02
  to
• 48:03
  most
• 48:03
  markets
• 48:04
  for
• 48:04
  just
• 48:04
  rv.
• 48:05
  But
• 48:06
  the
• 48:07
  barriers
• 48:07
  to
• 48:07
  entry
• 48:08
  on
• 48:08
  our
• 48:09
  on
• 48:09
  both
• 48:10
  sides
• 48:10
  are
• 48:10
  getting
• 48:11
  harder
• 48:12
  and
• 48:12
  harder
• 48:13
  and
• 48:13
  who
• 48:14
  knows
• 48:14
  where
• 48:14
  construction.
• 48:15
  Well,
• 48:15
  I
• 48:15
  think
• 48:15
  we
• 48:15
  know
• 48:15
  which
• 48:16
  direction
• 48:16
  construction
• 48:17
  costs
• 48:17
  are
• 48:17
  going
• 48:17
  to
• 48:17
  further
• 48:17
  go
• 48:18
  this
• 48:18
  year,
• 48:18
  at
• 48:19
  least
• 48:19
  in
• 48:19
  the
• 48:19
  short
• 48:19
  term.
• 48:20
  It
• 48:20
  doesn't
• 48:20
  mean
• 48:20
  there
• 48:20
  aren't
• 48:21
  any
• 48:22
  opportunities
• 48:23
  on
• 48:23
  RV
• 48:24
  there.
• 48:24
  There,
• 48:24
  there
• 48:24
  still
• 48:25
  are
• 48:25
  in
• 48:25
  the
• 48:25
  range.
• 48:26
  Oh
• 48:26
  for
• 48:26
  sure.
• 48:26
  Absolutely.
• 48:27
  Yeah.
• 48:28
  But
• 48:28
  again,
• 48:28
  even
• 48:28
  if
• 48:28
  you're
• 48:29
  just
• 48:29
  rv,
• 48:29
  you
• 48:29
  need
• 48:29
  to
• 48:30
  learn
• 48:30
  how
• 48:30
  to
• 48:30
  tell
• 48:30
  that
• 48:31
  experience
• 48:31
  of
• 48:31
  why
• 48:31
  your
• 48:32
  RV
• 48:32
  park
• 48:32
  is
• 48:32
  different.
• 48:33
  I
• 48:33
  don't
• 48:33
  think
• 48:34
  it's
• 48:34
  enough
• 48:34
  to
• 48:34
  just
• 48:35
  have
• 48:35
  a
• 48:35
  swimming
• 48:35
  pool
• 48:35
  and
• 48:35
  miniature
• 48:36
  golf
• 48:36
  course
• 48:36
  anymore.
• 48:37
  You've
• 48:37
  got
• 48:37
  to
• 48:37
  say
• 48:37
  why
• 48:37
  is
• 48:38
  your
• 48:38
  swimming
• 48:38
  pool
• 48:38
  different?
• 48:38
  Why
• 48:39
  is
• 48:39
  your
• 48:39
  mini
• 48:39
  golf
• 48:39
  course
• 48:40
  different?
• 48:40
  Why
• 48:40
  is
• 48:40
  your
• 48:41
  service
• 48:41
  different
• 48:41
  even?
• 48:42
  And
• 48:42
  it
• 48:42
  doesn't
• 48:42
  have
• 48:42
  to
• 48:42
  be
• 48:43
  a
• 48:43
  multi
• 48:43
  million
• 48:43
  dollar
• 48:43
  water
• 48:44
  park.
• 48:44
  It
• 48:44
  can
• 48:44
  be
• 48:44
  as
• 48:44
  simple
• 48:45
  as
• 48:45
  Doubletree's
• 48:46
  warm
• 48:46
  cookies
• 48:46
  at
• 48:47
  check
• 48:47
  in
• 48:47
  or
• 48:47
  a
• 48:48
  beggar
• 48:48
  smile
• 48:49
  or
• 48:49
  waving
• 48:49
  to
• 48:49
  your
• 48:50
  guests
• 48:50
  in
• 48:50
  your
• 48:50
  golf
• 48:50
  cart
• 48:51
  or
• 48:51
  it
• 48:51
  doesn't
• 48:51
  have
• 48:52
  to
• 48:52
  be
• 48:52
  a
• 48:52
  capital
• 48:52
  outlay,
• 48:53
  I
• 48:53
  think.
• 48:53
  Rafael,
• 48:54
  I'm
• 48:54
  curious
• 48:54
  what
• 48:54
  you
• 48:55
  think
• 48:55
  about
• 48:55
  this.
• 48:55
  Just
• 48:55
  because
• 48:56
  we
• 48:56
  recently
• 48:57
  put
• 48:57
  out,
• 48:57
  and
• 48:57
  I
• 48:58
  admit
• 48:58
  I
• 48:58
  haven't
• 48:58
  read
• 48:58
  the
• 48:58
  whole
• 48:59
  thing,
• 48:59
  and
• 48:59
  probably
• 48:59
  you
• 48:59
  haven't
• 48:59
  either,
• 49:00
  but
• 49:00
  Scott
• 49:00
  Barr
• 49:00
  put
• 49:00
  it
• 49:01
  out
• 49:01
  for
• 49:01
  us
• 49:01
  in
• 49:02
  Modern
• 49:02
  Campground.
• 49:02
  I
• 49:03
  skimmed
• 49:03
  it.
• 49:03
  We
• 49:03
  were
• 49:03
  talking
• 49:04
  about
• 49:04
  blended
• 49:04
  travel,
• 49:05
  and
• 49:05
  it
• 49:06
  just
• 49:06
  came
• 49:06
  out,
• 49:06
  I
• 49:06
  think
• 49:06
  earlier
• 49:07
  this
• 49:07
  week
• 49:07
  or
• 49:07
  last
• 49:08
  week
• 49:08
  where
• 49:09
  we
• 49:09
  were
• 49:09
  talking
• 49:09
  about
• 49:09
  there's
• 49:10
  a
• 49:10
  lot
• 49:10
  of
• 49:10
  guests
• 49:10
  who
• 49:11
  will
• 49:11
  take
• 49:12
  a
• 49:12
  longer
• 49:12
  trip
• 49:13
  that
• 49:13
  is
• 49:13
  blended
• 49:14
  between.
• 49:15
  Some
• 49:15
  stays
• 49:15
  will
• 49:15
  be
• 49:15
  at
• 49:16
  glamping,
• 49:16
  some
• 49:16
  stays
• 49:16
  might
• 49:17
  be
• 49:17
  in
• 49:17
  an
• 49:17
  RV
• 49:17
  rental,
• 49:18
  some
• 49:18
  stays
• 49:18
  might
• 49:18
  be
• 49:18
  at
• 49:18
  a
• 49:19
  hotel.
• 49:19
  And
• 49:20
  it's
• 49:20
  not
• 49:20
  just
• 49:20
  a
• 49:21
  one
• 49:21
  size
• 49:22
  fits
• 49:22
  all
• 49:22
  trip
• 49:22
  like
• 49:23
  it
• 49:23
  was
• 49:23
  in
• 49:23
  the
• 49:23
  past.
• 49:24
  So
• 49:24
  is
• 49:24
  there
• 49:25
  any
• 49:25
  insights
• 49:25
  that
• 49:26
  you
• 49:26
  could
• 49:26
  share
• 49:26
  with
• 49:26
  us
• 49:26
  on
• 49:27
  that
• 49:27
  just
• 49:27
  because
• 49:27
  you're
• 49:27
  Blue
• 49:28
  Water
• 49:28
  owns
• 49:28
  hotels
• 49:29
  and
• 49:29
  campgrounds?
• 49:30
  No.
• 49:30
  Absolutely.
• 49:31
  The
• 49:32
  classic
• 49:32
  concept.
• 49:33
  And
• 49:33
  I
• 49:33
  know
• 49:34
  that
• 49:34
  you're
• 49:34
  the
• 49:34
  king
• 49:34
  of
• 49:34
  all
• 49:35
  things
• 49:35
  AI
• 49:35
  and
• 49:35
  outdoors,
• 49:36
  but
• 49:36
  we,
• 49:37
  we
• 49:37
  definitely
• 49:38
  now
• 49:39
  don't
• 49:39
  just
• 49:39
  make
• 49:40
  sure
• 49:40
  we're
• 49:40
  optimizing
• 49:41
  our
• 49:41
  search
• 49:41
  engine
• 49:41
  results.
• 49:42
  We're
• 49:42
  also
• 49:42
  saying,
• 49:43
  what
• 49:44
  are
• 49:44
  our
• 49:44
  AI
• 49:44
  search
• 49:45
  results?
• 49:45
  Because
• 49:45
  that's
• 49:46
  becoming
• 49:46
  a
• 49:46
  more
• 49:47
  real
• 49:47
  powerful
• 49:48
  tool,
• 49:48
  really
• 49:49
  spending
• 49:49
  a
• 49:49
  lot
• 49:49
  of
• 49:50
  time
• 49:50
  digging
• 49:50
  in
• 49:50
  with
• 49:50
  all
• 49:51
  the
• 49:51
  various
• 49:51
  trip
• 49:51
  planning
• 49:52
  tools
• 49:52
  that
• 49:52
  are
• 49:52
  out
• 49:52
  there
• 49:53
  and
• 49:53
  making
• 49:53
  sure
• 49:53
  that
• 49:53
  we're
• 49:54
  showing
• 49:54
  up.
• 49:55
  I
• 49:55
  think
• 49:55
  there's
• 49:55
  a
• 49:55
  giant
• 49:56
  world
• 49:56
  for
• 49:56
  the
• 49:57
  campground
• 49:57
  views.
• 49:58
  Had
• 49:58
  a
• 49:58
  great
• 49:59
  conversation
• 49:59
  last
• 49:59
  night
• 50:00
  with.
• 50:00
  With
• 50:00
  your
• 50:00
  colleague
• 50:01
  Mark
• 50:01
  last
• 50:01
  night
• 50:02
  about
• 50:02
  kind
• 50:02
  of
• 50:02
  direction
• 50:03
  you
• 50:03
  guys
• 50:03
  are
• 50:03
  going
• 50:03
  and
• 50:04
  attack
• 50:04
  that
• 50:04
  you're
• 50:04
  taking,
• 50:05
  which
• 50:05
  is
• 50:05
  very
• 50:05
  unique
• 50:06
  and
• 50:06
  isolated
• 50:06
  in
• 50:06
  the
• 50:07
  sense
• 50:07
  that
• 50:07
  you
• 50:07
  don't
• 50:07
  really
• 50:07
  have
• 50:07
  any
• 50:08
  real
• 50:08
  direct
• 50:08
  competitors,
• 50:09
  but
• 50:10
  they're
• 50:10
  coming
• 50:10
  from
• 50:10
  multiple
• 50:11
  angles.
• 50:11
  And
• 50:11
  I
• 50:11
  agree
• 50:12
  with
• 50:12
  you.
• 50:12
  People
• 50:12
  are
• 50:12
  trying
• 50:12
  to
• 50:12
  make
• 50:13
  them
• 50:13
  most
• 50:13
  out
• 50:13
  of
• 50:13
  a
• 50:13
  travel
• 50:14
  experience.
• 50:15
  And
• 50:15
  I
• 50:15
  think
• 50:16
  these,
• 50:16
  again,
• 50:16
  are
• 50:16
  all
• 50:16
  opportunities
• 50:17
  for
• 50:17
  us.
• 50:18
  And
• 50:18
  the
• 50:18
  way
• 50:18
  we're
• 50:19
  going
• 50:19
  to
• 50:19
  win
• 50:19
  is
• 50:20
  ultimately
• 50:20
  focusing
• 50:21
  heavily
• 50:22
  on
• 50:22
  the
• 50:22
  value
• 50:23
  proposition,
• 50:23
  right?
• 50:24
  And
• 50:24
  everything
• 50:24
  that
• 50:25
  you're
• 50:25
  getting
• 50:25
  that
• 50:26
  you
• 50:26
  can't
• 50:26
  get
• 50:26
  somewhere
• 50:27
  else.
• 50:27
  And
• 50:27
  that
• 50:28
  to
• 50:28
  me
• 50:28
  is
• 50:28
  the
• 50:28
  thing
• 50:29
  that
• 50:29
  I'm
• 50:29
  talking
• 50:29
  about
• 50:29
  in
• 50:30
  my
• 50:30
  marketing,
• 50:31
  in
• 50:31
  my
• 50:31
  revenue
• 50:31
  management
• 50:32
  and
• 50:32
  promotions
• 50:33
  on
• 50:33
  property,
• 50:34
  right?
• 50:34
  Is
• 50:35
  that
• 50:35
  is
• 50:35
  the
• 50:35
  value
• 50:36
  proposition.
• 50:36
  And
• 50:36
  I
• 50:37
  think
• 50:37
  that
• 50:37
  when
• 50:37
  I
• 50:37
  can
• 50:38
  offer
• 50:38
  you
• 50:39
  a
• 50:39
  warm
• 50:39
  smile
• 50:39
  and
• 50:40
  a
• 50:40
  greeting
• 50:41
  versus
• 50:42
  here's
• 50:42
  a
• 50:42
  code,
• 50:42
  check
• 50:43
  yourself
• 50:43
  into
• 50:43
  a
• 50:44
  door,
• 50:44
  right?
• 50:45
  And
• 50:45
  if
• 50:45
  I
• 50:45
  can
• 50:46
  offer
• 50:46
  a
• 50:47
  fire
• 50:47
  pit
• 50:48
  versus
• 50:49
  a
• 50:49
  deck
• 50:49
  that's
• 50:50
  sitting
• 50:50
  right
• 50:50
  next
• 50:50
  to
• 50:50
  somebody
• 50:51
  else's
• 50:51
  outdoor
• 50:51
  patio,
• 50:52
  these
• 50:52
  are
• 50:52
  the
• 50:52
  things
• 50:52
  that
• 50:53
  we
• 50:53
  need
• 50:53
  to
• 50:53
  focus
• 50:53
  on
• 50:54
  so
• 50:54
  that
• 50:54
  we
• 50:54
  can
• 50:55
  win
• 50:56
  that
• 50:56
  customer
• 50:57
  and
• 50:57
  show
• 50:57
  them
• 50:57
  and
• 50:57
  connect
• 50:58
  them
• 50:58
  with
• 50:58
  this
• 50:58
  beautiful
• 50:59
  community,
• 50:59
  right?
• 51:00
  Which
• 51:00
  is
• 51:00
  again,
• 51:01
  we
• 51:01
  talk
• 51:01
  about
• 51:02
  our
• 51:03
  competitive
• 51:03
  advantage
• 51:03
  and
• 51:04
  it's
• 51:04
  community
• 51:04
  in
• 51:05
  these
• 51:05
  parks,
• 51:05
  in
• 51:05
  these
• 51:05
  properties.
• 51:06
  And
• 51:06
  there's
• 51:07
  a
• 51:07
  place
• 51:07
  for
• 51:07
  the
• 51:07
  micro
• 51:08
  glamping,
• 51:08
  there's
• 51:08
  a
• 51:09
  place
• 51:09
  for
• 51:09
  hotels,
• 51:10
  there's
• 51:10
  a
• 51:10
  place
• 51:10
  for
• 51:11
  everybody
• 51:11
  in
• 51:11
  this
• 51:11
  space.
• 51:12
  But
• 51:12
  if
• 51:12
  you
• 51:12
  really
• 51:13
  want
• 51:13
  to
• 51:14
  capitalize
• 51:15
  on
• 51:15
  the
• 51:15
  RV
• 51:15
  resort
• 51:16
  or
• 51:16
  those
• 51:16
  scaled,
• 51:17
  you
• 51:17
  know,
• 51:17
  glamping
• 51:18
  experience,
• 51:18
  you
• 51:18
  have
• 51:19
  to
• 51:19
  really
• 51:19
  stay
• 51:19
  focused
• 51:20
  on
• 51:20
  what
• 51:20
  you're
• 51:20
  providing
• 51:21
  that
• 51:21
  can't
• 51:21
  be
• 51:21
  provided
• 51:21
  elsewhere.
• 51:22
  And.
• 51:23
  And
• 51:23
  it
• 51:23
  starts
• 51:24
  with,
• 51:24
  understand.
• 51:24
  Sorry,
• 51:25
  go
• 51:25
  ahead,
• 51:25
  please.
• 51:25
  I
• 51:25
  thought
• 51:25
  you
• 51:25
  were
• 51:25
  finished.
• 51:26
  Oh,
• 51:27
  no,
• 51:27
  I
• 51:27
  was
• 51:27
  just
• 51:27
  going
• 51:27
  to
• 51:27
  add.
• 51:28
  I
• 51:28
  listen
• 51:28
  to
• 51:28
  the
• 51:28
  Wall
• 51:28
  street
• 51:29
  podcast
• 51:29
  every
• 51:29
  morning
• 51:30
  while
• 51:30
  I'm
• 51:30
  getting
• 51:30
  ready.
• 51:30
  And
• 51:30
  that's
• 51:31
  like,
• 51:31
  my
• 51:31
  thing.
• 51:31
  And
• 51:32
  so
• 51:32
  most
• 51:32
  recently,
• 51:33
  Hilton
• 51:34
  has
• 51:34
  done
• 51:35
  two
• 51:35
  things,
• 51:35
  and
• 51:35
  they're
• 51:36
  like,
• 51:36
  advertising
• 51:36
  all
• 51:36
  over
• 51:37
  this
• 51:37
  podcast.
• 51:38
  One
• 51:38
  thing
• 51:39
  that
• 51:39
  Hilton,
• 51:39
  the
• 51:39
  first
• 51:40
  one
• 51:40
  was
• 51:40
  adjoining
• 51:41
  rooms
• 51:41
  and
• 51:41
  guaranteeing
• 51:42
  adjoining
• 51:42
  rooms,
• 51:43
  which
• 51:43
  has
• 51:43
  been
• 51:43
  a
• 51:43
  big
• 51:44
  campaign
• 51:44
  of
• 51:44
  theirs
• 51:44
  to
• 51:44
  directly
• 51:45
  compete
• 51:45
  with
• 51:45
  Airbnb
• 51:46
  because
• 51:46
  he
• 51:47
  has
• 51:47
  those
• 51:47
  really
• 51:47
  snazzy
• 51:48
  commercials
• 51:48
  about
• 51:49
  showing
• 51:49
  you
• 51:49
  sharing
• 51:50
  a
• 51:50
  hotel
• 51:50
  room
• 51:50
  with
• 51:50
  your
• 51:51
  kids
• 51:51
  and
• 51:51
  the
• 51:51
  nightmare
• 51:51
  that
• 51:52
  can
• 51:52
  be
• 51:52
  versus
• 51:52
  having
• 51:53
  a
• 51:53
  whole
• 51:53
  house
• 51:53
  to
• 51:53
  yourself.
• 51:54
  And
• 51:54
  then
• 51:55
  the
• 51:55
  second
• 51:55
  thing
• 51:55
  that
• 51:55
  they've
• 51:56
  done
• 51:56
  heavily
• 51:56
  is
• 51:57
  immerse
• 51:57
  you
• 51:57
  in
• 51:57
  this
• 51:58
  experience
• 51:58
  of
• 51:58
  Autocamp,
• 51:59
  like,
• 51:59
  in
• 51:59
  the
• 51:59
  background
• 52:00
  of,
• 52:00
  hey,
• 52:00
  if
• 52:01
  this
• 52:01
  sounds
• 52:01
  like
• 52:01
  amazing
• 52:02
  s'mores
• 52:02
  and
• 52:02
  they
• 52:02
  have
• 52:02
  the
• 52:03
  crackling
• 52:03
  fire
• 52:03
  in
• 52:04
  the
• 52:04
  background,
• 52:04
  it's
• 52:04
  like
• 52:05
  the
• 52:05
  audio
• 52:05
  for
• 52:06
  it.
• 52:06
  And
• 52:07
  if
• 52:07
  this
• 52:07
  all
• 52:07
  sounds
• 52:08
  great,
• 52:08
  you
• 52:08
  need
• 52:08
  to
• 52:08
  cash
• 52:08
  in
• 52:08
  your
• 52:09
  Hilton
• 52:09
  reward
• 52:09
  points,
• 52:10
  stay
• 52:10
  at
• 52:10
  an
• 52:10
  auto
• 52:10
  camp.
• 52:11
  And
• 52:11
  so
• 52:12
  you
• 52:12
  can
• 52:12
  tell
• 52:13
  that
• 52:13
  there's
• 52:13
  a
• 52:13
  huge
• 52:14
  interest
• 52:14
  in
• 52:15
  the
• 52:15
  experience
• 52:16
  that
• 52:16
  we're
• 52:16
  providing.
• 52:16
  And
• 52:17
  we
• 52:17
  have
• 52:17
  to
• 52:17
  really
• 52:17
  capitalize
• 52:18
  on
• 52:19
  those
• 52:19
  differentiators
• 52:21
  and
• 52:21
  take
• 52:21
  those
• 52:22
  and
• 52:22
  deliver
• 52:23
  that
• 52:23
  to
• 52:23
  the
• 52:23
  customer
• 52:24
  through
• 52:24
  the
• 52:24
  buying
• 52:24
  process
• 52:25
  and
• 52:25
  then
• 52:25
  through
• 52:26
  the
• 52:26
  actual
• 52:26
  stay,
• 52:27
  because
• 52:27
  that's
• 52:27
  when
• 52:27
  they're
• 52:28
  going
• 52:28
  to
• 52:28
  be
• 52:28
  like,
• 52:28
  when
• 52:29
  I
• 52:29
  want
• 52:29
  to
• 52:29
  spend
• 52:29
  my
• 52:30
  disposable
• 52:30
  income,
• 52:30
  when
• 52:30
  I
• 52:31
  want
• 52:31
  to
• 52:31
  spend
• 52:31
  my
• 52:31
  free
• 52:31
  time,
• 52:32
  I
• 52:32
  want
• 52:32
  that
• 52:32
  experience.
• 52:33
  And
• 52:33
  guess
• 52:33
  what?
• 52:34
  I
• 52:34
  can
• 52:34
  only
• 52:34
  get
• 52:34
  it
• 52:34
  there.
• 52:35
  And
• 52:35
  I'm
• 52:35
  just
• 52:36
  to
• 52:36
  give
• 52:36
  you
• 52:36
  a
• 52:36
  just.
• 52:36
  And
• 52:36
  I
• 52:36
  know
• 52:36
  this
• 52:37
  is
• 52:37
  a
• 52:37
  long
• 52:37
  response.
• 52:38
  I'm
• 52:38
  an
• 52:38
  avid
• 52:38
  surfer.
• 52:39
  I
• 52:40
  love
• 52:40
  to
• 52:40
  surf.
• 52:40
  And
• 52:41
  so
• 52:41
  one
• 52:41
  of
• 52:41
  my
• 52:41
  favorite
• 52:42
  places
• 52:42
  in
• 52:42
  the
• 52:42
  world
• 52:42
  to
• 52:42
  go
• 52:42
  is
• 52:43
  Costa
• 52:43
  Rica.
• 52:44
  And
• 52:44
  why
• 52:44
  do
• 52:44
  I
• 52:44
  keep
• 52:45
  going
• 52:45
  back
• 52:45
  there
• 52:45
  is
• 52:45
  because
• 52:46
  every
• 52:46
  time
• 52:46
  I
• 52:46
  go,
• 52:46
  I
• 52:47
  know
• 52:47
  I'm
• 52:47
  going
• 52:47
  to
• 52:47
  have
• 52:47
  a
• 52:47
  great
• 52:48
  time,
• 52:48
  great
• 52:48
  hospitality,
• 52:49
  but
• 52:49
  I'm
• 52:49
  never
• 52:50
  going
• 52:50
  to
• 52:50
  get
• 52:50
  skunked
• 52:50
  on
• 52:50
  surf.
• 52:51
  And
• 52:51
  I'm
• 52:51
  going
• 52:51
  to
• 52:51
  spend
• 52:52
  this,
• 52:52
  like,
• 52:52
  week
• 52:52
  with
• 52:52
  my
• 52:53
  family,
• 52:53
  this
• 52:54
  precious
• 52:54
  time
• 52:54
  off
• 52:55
  that
• 52:55
  I
• 52:55
  have.
• 52:55
  I'm
• 52:55
  going
• 52:55
  to
• 52:56
  do
• 52:56
  what
• 52:56
  I
• 52:56
  love
• 52:56
  and
• 52:56
  be
• 52:56
  with
• 52:57
  the
• 52:57
  people
• 52:57
  that
• 52:57
  I
• 52:57
  love.
• 52:58
  I
• 52:58
  want
• 52:59
  assurances
• 53:00
  that
• 53:01
  I'm
• 53:01
  going
• 53:01
  to
• 53:01
  have
• 53:01
  a
• 53:01
  certain
• 53:01
  experience.
• 53:02
  And
• 53:03
  I
• 53:03
  think
• 53:03
  that's
• 53:03
  what
• 53:03
  we
• 53:03
  have
• 53:04
  to
• 53:04
  Capitalize
• 53:04
  is,
• 53:04
  is
• 53:05
  one,
• 53:05
  promote
• 53:06
  that
• 53:06
  unique
• 53:06
  experience.
• 53:07
  We
• 53:07
  provide
• 53:07
  that
• 53:07
  competitive
• 53:08
  advantage
• 53:08
  and
• 53:08
  then
• 53:08
  two,
• 53:08
  deliver
• 53:09
  on
• 53:09
  that
• 53:09
  promise.
• 53:11
  And
• 53:11
  yeah,
• 53:11
  and
• 53:11
  make
• 53:12
  sure
• 53:12
  that
• 53:12
  you're
• 53:12
  talking
• 53:12
  to
• 53:13
  your
• 53:13
  potential
• 53:13
  guest,
• 53:14
  which
• 53:14
  is
• 53:14
  a
• 53:14
  big
• 53:14
  late.
• 53:15
  That's
• 53:15
  a
• 53:15
  big
• 53:15
  thing
• 53:15
  we're
• 53:15
  focusing
• 53:16
  on
• 53:16
  on
• 53:16
  our
• 53:16
  side
• 53:16
  with
• 53:17
  our
• 53:17
  clients
• 53:17
  this
• 53:17
  year
• 53:18
  is
• 53:19
  one
• 53:20
  size
• 53:20
  doesn't
• 53:20
  fit
• 53:20
  all
• 53:21
  in
• 53:21
  website
• 53:21
  copy
• 53:21
  just.
• 53:22
  You
• 53:22
  talk
• 53:23
  about
• 53:23
  me
• 53:23
  being
• 53:23
  the
• 53:23
  AI
• 53:23
  guy,
• 53:24
  but
• 53:24
  I'm
• 53:24
  not
• 53:24
  throwing
• 53:24
  website
• 53:25
  copy
• 53:25
  into
• 53:25
  chat
• 53:25
  GPT
• 53:26
  and
• 53:26
  regurgitating
• 53:26
  it
• 53:27
  out,
• 53:27
  even
• 53:28
  though
• 53:28
  I
• 53:28
  could
• 53:28
  and
• 53:28
  that
• 53:28
  would
• 53:29
  be
• 53:29
  really
• 53:29
  quick.
• 53:30
  I'm
• 53:30
  using
• 53:30
  AI,
• 53:31
  but
• 53:31
  I'm
• 53:31
  doing
• 53:31
  it
• 53:31
  thoughtfully
• 53:32
  in
• 53:32
  a
• 53:32
  way
• 53:32
  that
• 53:32
  like
• 53:33
  you're
• 53:33
  a
• 53:33
  specific
• 53:33
  resort
• 53:34
  in
• 53:34
  a
• 53:34
  specific
• 53:34
  area.
• 53:35
  What
• 53:35
  is
• 53:35
  your
• 53:35
  specific
• 53:36
  type
• 53:36
  of
• 53:36
  ideal
• 53:37
  guest?
• 53:37
  Let's
• 53:38
  do
• 53:38
  some
• 53:38
  focus
• 53:38
  group
• 53:38
  market
• 53:39
  research.
• 53:39
  Let's
• 53:39
  write
• 53:39
  website
• 53:40
  copy
• 53:40
  that's
• 53:40
  tailored
• 53:41
  to
• 53:41
  that
• 53:41
  person
• 53:42
  and
• 53:42
  not
• 53:42
  only
• 53:42
  see
• 53:42
  that
• 53:43
  person
• 53:43
  to
• 53:43
  what
• 53:43
  that
• 53:43
  goal
• 53:43
  is
• 53:43
  you
• 53:44
  want
• 53:44
  to
• 53:44
  accomplish.
• 53:44
  If
• 53:44
  you
• 53:44
  want
• 53:45
  to
• 53:45
  be
• 53:45
  that
• 53:46
  glamping
• 53:46
  person
• 53:47
  or
• 53:47
  that
• 53:47
  vacation
• 53:47
  rental
• 53:47
  person
• 53:48
  that
• 53:48
  takes
• 53:48
  somebody
• 53:49
  from
• 53:49
  a
• 53:49
  different
• 53:49
  market,
• 53:50
  then
• 53:50
  there
• 53:50
  needs
• 53:50
  to
• 53:50
  be
• 53:51
  a
• 53:51
  page
• 53:51
  that's
• 53:51
  written
• 53:52
  for
• 53:52
  that
• 53:52
  specific
• 53:53
  type
• 53:53
  of
• 53:53
  person.
• 53:53
  And
• 53:54
  I
• 53:54
  think
• 53:54
  putting
• 53:54
  those
• 53:55
  thoughts
• 53:55
  into
• 53:55
  things
• 53:55
  both
• 53:56
  from
• 53:56
  a
• 53:56
  amenity
• 53:57
  standpoint,
• 53:57
  operations
• 53:58
  standpoint,
• 53:58
  like
• 53:58
  you're
• 53:58
  talking
• 53:58
  about,
• 53:59
  but
• 53:59
  also
• 53:59
  from
• 54:00
  a,
• 54:00
  like
• 54:00
  the
• 54:00
  whole
• 54:00
  thing
• 54:01
  is
• 54:01
  marketing
• 54:01
  and
• 54:01
  branding.
• 54:02
  Right.
• 54:02
  How
• 54:02
  do
• 54:02
  people
• 54:02
  perceive
• 54:03
  you
• 54:03
  to
• 54:04
  get
• 54:04
  you
• 54:04
  from,
• 54:04
  just
• 54:04
  like
• 54:04
  you
• 54:04
  said
• 54:05
  the
• 54:05
  commercial
• 54:06
  from
• 54:06
  Airbnb
• 54:07
  to
• 54:07
  Hilton
• 54:07
  to
• 54:07
  Auto
• 54:08
  Camp,
• 54:08
  there's
• 54:08
  just
• 54:09
  needs
• 54:09
  to
• 54:09
  be,
• 54:09
  I
• 54:09
  think,
• 54:09
  more
• 54:09
  thought
• 54:10
  put
• 54:10
  into
• 54:10
  some
• 54:11
  of
• 54:11
  that
• 54:11
  stuff.
• 54:11
  And
• 54:12
  it's
• 54:12
  tough.
• 54:12
  We're
• 54:12
  managing
• 54:13
  over
• 54:13
  60
• 54:13
  resorts
• 54:14
  today,
• 54:14
  a
• 54:15
  combination
• 54:15
  of
• 54:15
  owned
• 54:16
  and
• 54:16
  doing
• 54:16
  it
• 54:16
  for
• 54:16
  third
• 54:17
  party
• 54:17
  for
• 54:17
  other
• 54:17
  folks.
• 54:18
  And
• 54:18
  the
• 54:18
  reality
• 54:19
  is
• 54:19
  that
• 54:19
  are
• 54:20
  we
• 54:20
  ever
• 54:20
  going
• 54:20
  to
• 54:20
  deliver
• 54:21
  the
• 54:21
  same
• 54:21
  level
• 54:22
  of
• 54:22
  service
• 54:22
  than
• 54:23
  Mon
• 54:23
  Pa
• 54:24
  Joe
• 54:25
  that
• 54:25
  when
• 54:25
  they
• 54:26
  owned
• 54:26
  that
• 54:26
  property
• 54:26
  and
• 54:27
  delivered
• 54:27
  it,
• 54:27
  it's
• 54:28
  very
• 54:28
  difficult
• 54:28
  to
• 54:29
  do
• 54:29
  that
• 54:29
  right
• 54:29
  at
• 54:29
  scale.
• 54:30
  But
• 54:31
  when
• 54:31
  you
• 54:31
  empower
• 54:31
  your
• 54:32
  people,
• 54:32
  you
• 54:32
  give
• 54:32
  them
• 54:33
  the
• 54:33
  tools
• 54:33
  and
• 54:33
  you
• 54:34
  really
• 54:34
  stay
• 54:34
  focused
• 54:35
  on
• 54:35
  the
• 54:35
  mission,
• 54:36
  we
• 54:36
  can
• 54:36
  get
• 54:37
  pretty
• 54:37
  damn
• 54:37
  close
• 54:38
  and,
• 54:39
  and
• 54:39
  that's
• 54:40
  the
• 54:40
  thing
• 54:40
  that
• 54:40
  we
• 54:40
  strive
• 54:41
  to
• 54:41
  do
• 54:41
  at
• 54:41
  a
• 54:42
  institutional
• 54:42
  level
• 54:43
  is
• 54:43
  make
• 54:43
  sure
• 54:43
  that
• 54:43
  we're
• 54:44
  creating
• 54:44
  and
• 54:44
  really
• 54:44
  embracing
• 54:45
  what
• 54:45
  made
• 54:46
  this
• 54:46
  industry
• 54:47
  at
• 54:47
  its
• 54:47
  core
• 54:48
  and
• 54:48
  what
• 54:48
  made
• 54:48
  it
• 54:48
  blow
• 54:49
  up
• 54:49
  to
• 54:49
  start
• 54:49
  with,
• 54:49
  why
• 54:50
  people
• 54:50
  came
• 54:50
  to
• 54:50
  it
• 54:50
  to
• 54:51
  begin
• 54:51
  with.
• 54:51
  And
• 54:51
  we
• 54:51
  have
• 54:51
  to
• 54:52
  stay
• 54:52
  authentic
• 54:52
  to
• 54:52
  that.
• 54:53
  We
• 54:53
  can't
• 54:53
  get,
• 54:54
  can't
• 54:54
  go
• 54:54
  full
• 54:55
  corporate
• 54:55
  on
• 54:55
  this
• 54:55
  thing.
• 54:56
  Matt,
• 54:57
  like
• 54:57
  your
• 54:57
  post
• 54:57
  the
• 54:57
  other
• 54:58
  day
• 54:58
  put
• 54:59
  out
• 54:59
  there
• 54:59
  with
• 54:59
  the
• 54:59
  unreasonable
• 55:00
  hospitality
• 55:00
  crew
• 55:01
  coming
• 55:01
  in,
• 55:01
  which
• 55:01
  I
• 55:02
  am
• 55:02
  a
• 55:02
  big
• 55:02
  fan
• 55:02
  of
• 55:02
  that
• 55:02
  book,
• 55:03
  but
• 55:03
  I
• 55:03
  understand
• 55:03
  the
• 55:04
  humor
• 55:04
  of
• 55:04
  that
• 55:04
  post.
• 55:05
  But
• 55:05
  man,
• 55:06
  you
• 55:06
  got
• 55:06
  some
• 55:06
  reaction
• 55:07
  from
• 55:07
  that.
• 55:08
  But
• 55:08
  keep
• 55:08
  it
• 55:08
  as
• 55:09
  authentic
• 55:09
  as
• 55:09
  possible.
• 55:09
  And
• 55:10
  I
• 55:10
  think
• 55:10
  that
• 55:10
  the
• 55:10
  reality
• 55:11
  is
• 55:11
  that.
• 55:12
  And
• 55:12
  just
• 55:12
  when
• 55:12
  you
• 55:12
  mentioned
• 55:13
  the
• 55:13
  Gold
• 55:13
  Rush
• 55:13
  is
• 55:14
  over
• 55:14
  and
• 55:14
  I
• 55:14
  don't
• 55:14
  think
• 55:14
  it's
• 55:15
  over.
• 55:15
  It's
• 55:15
  evolving.
• 55:16
  Right.
• 55:16
  Not
• 55:16
  everybody
• 55:17
  that
• 55:17
  went
• 55:17
  out
• 55:17
  into
• 55:18
  the
• 55:18
  Gold
• 55:18
  Rush
• 55:19
  was
• 55:19
  successful.
• 55:20
  There
• 55:20
  was
• 55:20
  a
• 55:20
  lot
• 55:20
  of
• 55:20
  people
• 55:20
  that
• 55:21
  failed,
• 55:21
  a
• 55:21
  lot
• 55:21
  of
• 55:21
  people
• 55:21
  that
• 55:22
  fell
• 55:22
  on
• 55:22
  their
• 55:22
  face
• 55:23
  and
• 55:23
  didn't
• 55:23
  make
• 55:24
  it.
• 55:24
  But
• 55:24
  there's
• 55:25
  still
• 55:25
  a
• 55:25
  gold
• 55:25
  industry
• 55:26
  out
• 55:26
  there
• 55:26
  and
• 55:27
  the
• 55:27
  fittest
• 55:27
  always
• 55:28
  survive.
• 55:28
  And
• 55:28
  I
• 55:29
  think
• 55:29
  at
• 55:29
  the
• 55:29
  end
• 55:29
  of
• 55:29
  the
• 55:29
  day
• 55:29
  it's
• 55:30
  making
• 55:30
  sure
• 55:30
  that
• 55:30
  you
• 55:30
  fit
• 55:31
  on
• 55:31
  all
• 55:31
  facets
• 55:32
  financially
• 55:33
  and
• 55:33
  also
• 55:33
  on
• 55:33
  what
• 55:34
  you're
• 55:34
  delivering
• 55:34
  at
• 55:34
  a
• 55:34
  service
• 55:35
  level.
• 55:35
  And
• 55:36
  we're
• 55:36
  just
• 55:36
  seeing,
• 55:37
  we're
• 55:37
  seeing
• 55:37
  a
• 55:37
  culling
• 55:37
  is
• 55:37
  what
• 55:38
  we're
• 55:38
  seeing.
• 55:38
  Yeah.
• 55:39
  And
• 55:39
  it
• 55:39
  seems
• 55:39
  overwhelming,
• 55:40
  but
• 55:40
  you
• 55:40
  just
• 55:40
  have
• 55:40
  to
• 55:41
  start
• 55:41
  small,
• 55:41
  take
• 55:41
  it
• 55:41
  brick
• 55:42
  by
• 55:42
  brick
• 55:43
  and
• 55:43
  figure
• 55:43
  out
• 55:43
  what
• 55:43
  you
• 55:43
  can
• 55:44
  do
• 55:44
  tomorrow
• 55:44
  to
• 55:44
  begin
• 55:45
  to
• 55:45
  build
• 55:45
  that
• 55:45
  house
• 55:46
  up
• 55:46
  back
• 55:46
  in
• 55:46
  order.
• 55:47
  And
• 55:47
  it
• 55:47
  can
• 55:47
  be
• 55:48
  something
• 55:48
  as
• 55:48
  small
• 55:48
  as
• 55:49
  what
• 55:49
  we're
• 55:49
  talking
• 55:49
  about.
• 55:49
  To
• 55:50
  the
• 55:50
  cookie
• 55:50
  example
• 55:51
  to
• 55:51
  like.
• 55:51
  Simon's
• 55:52
  got
• 55:52
  really
• 55:53
  cool
• 55:53
  digital
• 55:53
  maps
• 55:53
  he's
• 55:53
  working
• 55:54
  with
• 55:54
  KOA
• 55:54
  for.
• 55:54
  Right.
• 55:55
  Those
• 55:55
  little
• 55:55
  touches
• 55:56
  and
• 55:56
  things
• 55:57
  change
• 55:57
  the
• 55:57
  guest
• 55:57
  experience
• 55:58
  and
• 55:58
  make
• 55:58
  people
• 55:58
  remember
• 55:59
  you
• 55:59
  and
• 55:59
  make
• 55:59
  you
• 55:59
  stand
• 56:00
  out
• 56:00
  and
• 56:00
  make
• 56:00
  it
• 56:00
  easier
• 56:01
  for
• 56:01
  them
• 56:01
  to
• 56:01
  navigate,
• 56:01
  find
• 56:02
  information
• 56:02
  and
• 56:02
  ultimately
• 56:03
  to
• 56:03
  stay
• 56:03
  with
• 56:03
  you.
• 56:04
  That
• 56:04
  is
• 56:05
  my
• 56:05
  shout
• 56:05
  out
• 56:05
  to
• 56:05
  you,
• 56:05
  Simon,
• 56:05
  because
• 56:06
  I
• 56:06
  haven't
• 56:06
  talked
• 56:06
  to
• 56:06
  you
• 56:06
  enough
• 56:08
  back
• 56:09
  into
• 56:09
  your
• 56:09
  good
• 56:09
  graces.
• 56:10
  Yeah,
• 56:11
  I
• 56:12
  apologize
• 56:12
  guys,
• 56:12
  I
• 56:13
  have
• 56:13
  to
• 56:13
  hop.
• 56:13
  We
• 56:14
  have
• 56:14
  to
• 56:14
  wrap
• 56:14
  up
• 56:14
  this
• 56:15
  leadership
• 56:15
  conference
• 56:16
  and
• 56:16
  I'm
• 56:16
  going
• 56:16
  to
• 56:16
  go
• 56:16
  in
• 56:17
  there
• 56:17
  and
• 56:17
  see
• 56:17
  what
• 56:17
  the
• 56:17
  the
• 56:18
  RV
• 56:18
  dealers
• 56:18
  and
• 56:19
  manufacturers
• 56:19
  are
• 56:19
  saying
• 56:20
  Before
• 56:20
  you
• 56:20
  leave.
• 56:21
  Raf,
• 56:21
  just
• 56:21
  tell
• 56:21
  them
• 56:21
  about
• 56:22
  Blue
• 56:22
  Water
• 56:22
  real
• 56:22
  quick
• 56:22
  and
• 56:22
  where
• 56:23
  they
• 56:23
  can
• 56:23
  find
• 56:23
  more
• 56:23
  information.
• 56:24
  Sure.
• 56:24
  Blue
• 56:25
  Water
• 56:25
  Hospitality.
• 56:26
  So
• 56:26
  we
• 56:26
  are
• 56:26
  a
• 56:27
  owner
• 56:27
  developer
• 56:28
  and
• 56:28
  we
• 56:28
  also
• 56:28
  do
• 56:28
  third
• 56:29
  party
• 56:29
  management
• 56:29
  in
• 56:29
  the
• 56:30
  RV
• 56:30
  space.
• 56:30
  Really
• 56:30
  specializing
• 56:31
  in
• 56:31
  kind
• 56:31
  of
• 56:32
  institutional
• 56:32
  investors
• 56:33
  that
• 56:33
  are
• 56:33
  operating
• 56:33
  multi
• 56:34
  property
• 56:34
  scaled
• 56:35
  operations.
• 56:36
  Our
• 56:36
  website's
• 56:37
  bwdc,
• 56:38
  that's
• 56:38
  Bravo
• 56:39
  Whisky
• 56:39
  Delta
• 56:40
  Charlie.com
• 56:40
  (bwdc.com)
• 56:41
  and
• 56:41
  then
• 56:41
  you
• 56:42
  can
• 56:42
  follow
• 56:42
  us
• 56:42
  on
• 56:42
  Instagram
• 56:42
  @BWExperience
• 56:44
  Awesome.
• 56:45
  Thank
• 56:45
  you
• 56:45
  Raf.
• 56:46
  Appreciate
• 56:46
  it.
• 56:46
  We'll
• 56:46
  see
• 56:46
  you
• 56:46
  next
• 56:46
  month.
• 56:47
  Thank
• 56:47
  you,
• 56:47
  Matt.
• 56:47
  Take
• 56:47
  care
• 56:48
  guys.
• 56:48
  Matt,
• 56:49
  we're
• 56:49
  gonna
• 56:49
  find
• 56:49
  out
• 56:49
  more
• 56:50
  about
• 56:50
  some
• 56:50
  hospitality
• 56:51
  and
• 56:51
  your,
• 56:51
  tell
• 56:52
  us
• 56:52
  about
• 56:52
  your
• 56:52
  new
• 56:52
  podcast
• 56:52
  real
• 56:53
  quick.
• 56:53
  If
• 56:53
  you
• 56:53
  have
• 56:53
  to
• 56:53
  jump
• 56:53
  off
• 56:54
  you
• 56:54
  can
• 56:54
  but
• 56:54
  let's
• 56:54
  give
• 56:54
  Matt.
• 56:56
  No,
• 56:56
  I.
• 56:56
  I've
• 56:56
  got
• 56:57
  time.
• 56:57
  Tell
• 56:57
  us
• 56:57
  about
• 56:58
  your
• 56:58
  podcast
• 56:58
  real
• 56:58
  quick.
• 56:58
  Yeah,
• 56:59
  if
• 56:59
  anybody
• 56:59
  has
• 57:00
  to
• 57:00
  jump
• 57:00
  let
• 57:00
  me
• 57:00
  know
• 57:01
  and
• 57:01
  we
• 57:01
  can
• 57:01
  let
• 57:02
  them
• 57:02
  go.
• 57:02
  But
• 57:03
  Matt.
• 57:05
  Yes.
• 57:06
  So
• 57:06
  Good
• 57:06
  Morning
• 57:07
  Outdoors
• 57:07
  is
• 57:08
  a
• 57:08
  a
• 57:09
  live
• 57:09
  podcast.
• 57:10
  Thursdays
• 57:11
  10am
• 57:12
  Eastern.
• 57:13
  It
• 57:13
  is
• 57:13
  in
• 57:13
  conjunction
• 57:14
  with
• 57:14
  the
• 57:14
  team
• 57:15
  at
• 57:15
  Hospitality
• 57:16
  FM
• 57:16
  and
• 57:17
  Good
• 57:17
  Morning
• 57:17
  Hospitality.
• 57:18
  So
• 57:18
  we're
• 57:19
  under
• 57:19
  the
• 57:19
  Good
• 57:19
  Morning
• 57:19
  Hospitality
• 57:20
  banner
• 57:22
  I
• 57:22
  think
• 57:22
  it's
• 57:22
  an
• 57:22
  interesting
• 57:23
  angle
• 57:23
  into
• 57:23
  the
• 57:23
  industry.
• 57:24
  It's
• 57:24
  caters
• 57:25
  largely
• 57:25
  to
• 57:26
  traditional
• 57:26
  hospitality
• 57:27
  professionals.
• 57:28
  So
• 57:28
  the
• 57:29
  idea
• 57:29
  was
• 57:29
  that
• 57:30
  we
• 57:30
  can,
• 57:31
  we
• 57:31
  can
• 57:32
  serve
• 57:32
  some
• 57:32
  curious
• 57:33
  minds
• 57:34
  that
• 57:34
  are
• 57:34
  in
• 57:35
  the
• 57:35
  hotel
• 57:35
  world
• 57:36
  or
• 57:36
  resort
• 57:37
  world,
• 57:37
  not
• 57:37
  so
• 57:38
  much
• 57:38
  in
• 57:38
  the
• 57:38
  outdoor
• 57:38
  world.
• 57:39
  And
• 57:39
  I'm
• 57:39
  sure
• 57:39
  they're
• 57:40
  seeing
• 57:40
  all
• 57:40
  the
• 57:40
  buzz
• 57:40
  in
• 57:41
  the
• 57:41
  industry
• 57:41
  and
• 57:41
  everything.
• 57:42
  30
• 57:42
  minutes
• 57:43
  weekly
• 57:44
  news
• 57:45
  based
• 57:45
  for
• 57:45
  the
• 57:45
  most
• 57:46
  part.
• 57:47
  And
• 57:47
  then
• 57:47
  Soma
• 57:48
  Hospitality
• 57:48
  is
• 57:49
  three
• 57:49
  person
• 57:50
  team
• 57:50
  right
• 57:50
  now.
• 57:50
  My,
• 57:51
  my
• 57:51
  partners
• 57:51
  are
• 57:51
  Samuel
• 57:52
  Morton,
• 57:53
  who
• 57:53
  was
• 57:53
  head
• 57:53
  of
• 57:53
  development
• 57:54
  at
• 57:54
  getaway
• 57:55
  for
• 57:55
  five
• 57:55
  years
• 57:56
  up
• 57:56
  until
• 57:57
  2021.
• 57:58
  He
• 57:58
  founded
• 57:58
  SOMA
• 57:59
  Build.
• 57:59
  At
• 58:00
  that
• 58:00
  time.
• 58:01
  I
• 58:01
  became
• 58:01
  a
• 58:01
  client
• 58:02
  of
• 58:02
  his
• 58:02
  with
• 58:03
  my
• 58:03
  campgrounds
• 58:04
  and
• 58:04
  quickly
• 58:04
  saw
• 58:05
  that
• 58:05
  he
• 58:05
  was
• 58:05
  the
• 58:05
  best
• 58:06
  in
• 58:06
  the
• 58:06
  business
• 58:06
  when
• 58:06
  it
• 58:07
  comes
• 58:07
  to
• 58:07
  developing
• 58:08
  these
• 58:08
  types
• 58:08
  of
• 58:09
  properties.
• 58:10
  And
• 58:11
  opportunity
• 58:12
  came
• 58:12
  up
• 58:12
  to
• 58:12
  become
• 58:13
  his
• 58:13
  partner
• 58:13
  and
• 58:13
  I
• 58:14
  couldn't
• 58:14
  pass
• 58:14
  it
• 58:14
  up.
• 58:15
  And
• 58:15
  then
• 58:15
  Alex
• 58:15
  Burkett
• 58:16
  is
• 58:17
  a
• 58:18
  veteran
• 58:18
  on
• 58:19
  the
• 58:19
  side
• 58:19
  of
• 58:20
  marketing
• 58:20
  and
• 58:20
  Ops.
• 58:21
  He's
• 58:21
  GM'd
• 58:22
  a
• 58:22
  few
• 58:24
  RV
• 58:24
  resorts
• 58:25
  and
• 58:25
  campgrounds
• 58:25
  and
• 58:26
  then
• 58:26
  he's
• 58:26
  also
• 58:26
  run
• 58:27
  a
• 58:27
  marketing
• 58:27
  agency.
• 58:28
  We're
• 58:28
  attacking
• 58:28
  the
• 58:28
  industry
• 58:29
  and
• 58:29
  helping
• 58:30
  operators
• 58:30
  and
• 58:30
  developers
• 58:31
  from
• 58:31
  two
• 58:32
  angles
• 58:32
  here.
• 58:32
  Development,
• 58:33
  advisory,
• 58:34
  third
• 58:34
  party
• 58:34
  project
• 58:35
  management
• 58:35
  on
• 58:35
  the
• 58:35
  development
• 58:36
  side
• 58:36
  and
• 58:37
  then
• 58:37
  marketing
• 58:38
  and
• 58:38
  marketing
• 58:39
  services,
• 58:39
  digital
• 58:39
  marketing.
• 58:40
  Okay,
• 58:41
  so
• 58:41
  where
• 58:41
  can
• 58:41
  they
• 58:41
  watch
• 58:42
  your
• 58:42
  podcast?
• 58:42
  Is
• 58:42
  it
• 58:43
  tomorrow?
• 58:43
  And
• 58:43
  then
• 58:43
  where
• 58:44
  can
• 58:44
  they
• 58:44
  learn
• 58:44
  more
• 58:44
  about
• 58:44
  Soma
• 58:45
  Hospitality?
• 58:47
  Yes.
• 58:48
  So
• 58:48
  the
• 58:48
  podcast
• 58:48
  is
• 58:49
  tomorrow.
• 58:49
  It's
• 58:50
  broadcast
• 58:50
  live
• 58:51
  on
• 58:52
  LinkedIn,
• 58:52
  YouTube
• 58:53
  and
• 58:53
  Twitter.
• 58:55
  So
• 58:55
  you
• 58:55
  can
• 58:55
  find
• 58:55
  us
• 58:56
  on
• 58:56
  LinkedIn.
• 58:56
  But
• 58:57
  you
• 58:57
  can
• 58:57
  also
• 58:57
  find
• 58:57
  it
• 58:57
  Apple
• 58:58
  Podcasts.
• 58:59
  It's
• 58:59
  under
• 59:00
  Good
• 59:00
  Morning
• 59:00
  Hospitality.
• 59:01
  There's
• 59:02
  a
• 59:02
  few
• 59:02
  shows
• 59:02
  that
• 59:03
  are
• 59:03
  on
• 59:03
  that
• 59:03
  same
• 59:03
  RSS
• 59:04
  feed.
• 59:05
  So
• 59:05
  we're
• 59:05
  Good
• 59:05
  Morning
• 59:06
  Outdoors.
• 59:06
  We're
• 59:06
  the
• 59:06
  Thursday
• 59:07
  show
• 59:07
  under
• 59:07
  Good
• 59:08
  Morning
• 59:08
  Hospitality.
• 59:09
  And
• 59:09
  then
• 59:10
  soma
• 59:11
  hospitality.com
• 59:11
  S-O-M-A-hospitality.com.
• 59:15
  You
• 59:15
  can
• 59:16
  learn
• 59:16
  a
• 59:16
  little
• 59:17
  bit
• 59:17
  abo
• 59:18
  Thank
• 59:18
  you
• 59:18
  for
• 59:18
  being
• 59:18
  here,
• 59:18
  Matt.
• 59:18
  Miguel.
• 59:19
  Where
• 59:19
  can
• 59:19
  they
• 59:19
  learn
• 59:20
  more
• 59:20
  about
• 59:20
  Mexican
• 59:20
  Glaming
• 59:21
  Association?
• 59:21
  I
• 59:21
  feel
• 59:21
  like
• 59:21
  you've
• 59:21
  been
• 59:22
  quiet
• 59:22
  too.
• 59:22
  I
• 59:22
  feel
• 59:23
  like
• 59:23
  I'm
• 59:23
  ignoring
• 59:23
  my,
• 59:23
  we
• 59:24
  talked
• 59:24
  about
• 59:24
  soccer
• 59:25
  and
• 59:25
  then
• 59:25
  I
• 59:25
  just
• 59:25
  ignored
• 59:26
  you
• 59:26
  guys
• 59:26
  for
• 59:26
  the
• 59:26
  rest
• 59:26
  of
• 59:27
  the
• 59:27
  show.
• 59:27
  If
• 59:27
  you
• 59:27
  weren't
• 59:27
  in
• 59:27
  the
• 59:27
  United
• 59:28
  States,
• 59:28
  I'm
• 59:29
  sorry.
• 59:30
  Yeah,
• 59:31
  no,
• 59:31
  it's
• 59:31
  really
• 59:31
  good.
• 59:32
  I
• 59:32
  think
• 59:32
  that
• 59:32
  this
• 59:33
  year
• 59:33
  it's
• 59:33
  a
• 59:33
  reality
• 59:34
  check
• 59:34
  type
• 59:34
  of
• 59:35
  year.
• 59:35
  So
• 59:35
  I,
• 59:36
  I
• 59:36
  love
• 59:36
  what
• 59:36
  Matt
• 59:37
  said,
• 59:37
  that
• 59:38
  there
• 59:38
  are
• 59:38
  a
• 59:39
  lot
• 59:39
  of
• 59:39
  operators
• 59:40
  and
• 59:40
  owners
• 59:40
  that
• 59:41
  are
• 59:41
  out
• 59:42
  there
• 59:42
  and
• 59:42
  they
• 59:42
  don't
• 59:43
  have
• 59:44
  their
• 59:45
  stuff
• 59:45
  together.
• 59:46
  It's
• 59:46
  critical
• 59:46
  for
• 59:46
  them
• 59:47
  to
• 59:47
  do
• 59:47
  that
• 59:47
  real
• 59:48
  check
• 59:48
  and
• 59:48
  see
• 59:49
  where
• 59:49
  they're
• 59:49
  standing
• 59:50
  on
• 59:50
  different
• 59:50
  fronts,
• 59:51
  marketing,
• 59:52
  operations,
• 59:53
  financial.
• 59:54
  Because
• 59:56
  this
• 59:56
  is
• 59:56
  going
• 59:56
  to
• 59:57
  be
• 59:57
  quite
• 59:57
  an
• 59:57
  interesting
• 59:58
  year.
• 59:58
  I
• 59:59
  was
• 59:59
  running
• 59:59
  a
• 59:59
  couple
• 59:59
  of
• 1:00:00
  numbers
• 1:00:00
  while,
• 1:00:00
  while
• 1:00:01
  you
• 1:00:01
  Guys
• 1:00:01
  were
• 1:00:01
  talking
• 1:00:02
  and
• 1:00:02
  I
• 1:00:02
  can
• 1:00:02
  tell
• 1:00:02
  you
• 1:00:03
  that
• 1:00:03
  at
• 1:00:03
  least
• 1:00:03
  on
• 1:00:04
  the
• 1:00:04
  Mexican
• 1:00:04
  market,
• 1:00:06
  there's
• 1:00:06
  a
• 1:00:06
  10%
• 1:00:07
  decrease
• 1:00:08
  on
• 1:00:09
  searches
• 1:00:09
  for
• 1:00:10
  flights
• 1:00:11
  to
• 1:00:11
  the
• 1:00:11
  US
• 1:00:12
  and
• 1:00:12
  I
• 1:00:13
  think
• 1:00:13
  that
• 1:00:13
  Rafael,
• 1:00:14
  he
• 1:00:14
  was
• 1:00:14
  on
• 1:00:14
  point
• 1:00:15
  when
• 1:00:15
  he
• 1:00:15
  mentioned
• 1:00:16
  that
• 1:00:17
  the
• 1:00:18
  gold
• 1:00:18
  rush
• 1:00:18
  is
• 1:00:19
  not
• 1:00:19
  over.
• 1:00:20
  But
• 1:00:20
  I
• 1:00:20
  think
• 1:00:20
  that
• 1:00:20
  it
• 1:00:21
  has
• 1:00:21
  changed
• 1:00:22
  and
• 1:00:22
  I
• 1:00:22
  think
• 1:00:22
  that
• 1:00:23
  tourism
• 1:00:24
  will
• 1:00:24
  be
• 1:00:25
  on,
• 1:00:25
  on
• 1:00:25
  a
• 1:00:25
  more
• 1:00:26
  regional
• 1:00:26
  basis.
• 1:00:27
  So
• 1:00:28
  a
• 1:00:28
  lot
• 1:00:28
  of
• 1:00:28
  people,
• 1:00:29
  they
• 1:00:29
  were
• 1:00:29
  out
• 1:00:29
  and
• 1:00:30
  about
• 1:00:30
  in
• 1:00:31
  Europe,
• 1:00:32
  in
• 1:00:32
  Asia,
• 1:00:33
  in
• 1:00:33
  these
• 1:00:34
  exotic
• 1:00:34
  places,
• 1:00:35
  but
• 1:00:36
  they
• 1:00:36
  will
• 1:00:36
  keep
• 1:00:36
  on
• 1:00:36
  traveling
• 1:00:37
  but
• 1:00:37
  on
• 1:00:38
  a
• 1:00:38
  more
• 1:00:38
  regional
• 1:00:38
  way.
• 1:00:39
  So
• 1:00:39
  I
• 1:00:39
  think
• 1:00:39
  that
• 1:00:40
  RV
• 1:00:40
  parks,
• 1:00:41
  camping
• 1:00:42
  sites
• 1:00:42
  and
• 1:00:42
  lampings,
• 1:00:43
  they
• 1:00:44
  need
• 1:00:44
  to
• 1:00:44
  cater
• 1:00:45
  their
• 1:00:46
  marketing
• 1:00:46
  efforts
• 1:00:47
  to
• 1:00:48
  their
• 1:00:48
  in
• 1:00:49
  a
• 1:00:49
  regional
• 1:00:49
  way.
• 1:00:50
  That's
• 1:00:50
  something
• 1:00:50
  that
• 1:00:51
  it's
• 1:00:51
  critical
• 1:00:52
  they
• 1:00:52
  need
• 1:00:52
  to
• 1:00:52
  see
• 1:00:53
  their
• 1:00:53
  price
• 1:00:54
  structure,
• 1:00:55
  their
• 1:00:55
  cost
• 1:00:56
  structure
• 1:00:56
  because
• 1:00:56
  at
• 1:00:57
  the
• 1:00:57
  end
• 1:00:57
  they
• 1:00:58
  need
• 1:00:58
  to
• 1:00:58
  survive
• 1:00:58
  and
• 1:00:59
  it's
• 1:00:59
  critical
• 1:00:59
  for
• 1:01:00
  them
• 1:01:00
  to.
• 1:01:01
  I
• 1:01:01
  think
• 1:01:01
  that
• 1:01:01
  we
• 1:01:01
  have
• 1:01:02
  different
• 1:01:02
  industry
• 1:01:03
  leaders
• 1:01:03
  in
• 1:01:04
  here
• 1:01:04
  in
• 1:01:04
  the,
• 1:01:05
  in
• 1:01:05
  the
• 1:01:05
  podcast
• 1:01:06
  that
• 1:01:06
  they
• 1:01:06
  can
• 1:01:06
  reach
• 1:01:07
  out
• 1:01:07
  in
• 1:01:07
  order
• 1:01:07
  to
• 1:01:08
  get
• 1:01:08
  the
• 1:01:08
  assist
• 1:01:08
  that
• 1:01:08
  they
• 1:01:09
  need.
• 1:01:09
  And
• 1:01:10
  here
• 1:01:11
  in
• 1:01:11
  the
• 1:01:11
  Mexican
• 1:01:12
  market
• 1:01:12
  Association,
• 1:01:13
  Mexican
• 1:01:13
  Lamping
• 1:01:13
  Association,
• 1:01:14
  Sorry,
• 1:01:15
  you
• 1:01:15
  can
• 1:01:15
  always
• 1:01:15
  find
• 1:01:16
  us
• 1:01:16
  on
• 1:01:16
  our
• 1:01:17
  website,
• 1:01:18
  asociacionmexicanadeglamping.com.
• 1:01:21
  it's
• 1:01:21
  in
• 1:01:22
  Spanish.
• 1:01:22
  I
• 1:01:22
  know
• 1:01:22
  that
• 1:01:23
  a
• 1:01:23
  lot
• 1:01:23
  of
• 1:01:24
  Spanish
• 1:01:24
  speaking
• 1:01:25
  people,
• 1:01:25
  they
• 1:01:26
  listen
• 1:01:26
  to
• 1:01:26
  this
• 1:01:26
  type
• 1:01:27
  of
• 1:01:27
  podcast
• 1:01:27
  and
• 1:01:28
  they're
• 1:01:28
  eager
• 1:01:28
  for
• 1:01:28
  this
• 1:01:29
  type
• 1:01:29
  of
• 1:01:29
  content.
• 1:01:30
  In
• 1:01:30
  our
• 1:01:31
  case,
• 1:01:31
  we
• 1:01:31
  are
• 1:01:31
  starting
• 1:01:32
  to
• 1:01:32
  produce
• 1:01:33
  that
• 1:01:33
  type
• 1:01:34
  of
• 1:01:34
  knowledge.
• 1:01:35
  And
• 1:01:35
  sure,
• 1:01:36
  you
• 1:01:36
  can
• 1:01:36
  always
• 1:01:36
  find
• 1:01:36
  me
• 1:01:37
  on
• 1:01:37
  LinkedIn.
• 1:01:38
  Miguel
• 1:01:38
  Huerta.
• 1:01:39
  Yeah,
• 1:01:40
  I'm
• 1:01:40
  always
• 1:01:40
  happy
• 1:01:41
  to
• 1:01:41
  help.
• 1:01:41
  Awesome.
• 1:01:41
  Thanks
• 1:01:42
  for
• 1:01:42
  being
• 1:01:42
  here,
• 1:01:42
  Miguel.
• 1:01:42
  Yeah,
• 1:01:43
  I'm
• 1:01:43
  really
• 1:01:43
  interested
• 1:01:43
  to
• 1:01:43
  see
• 1:01:44
  where
• 1:01:44
  this
• 1:01:44
  goes.
• 1:01:44
  Cause
• 1:01:44
  Shari
• 1:01:45
  was
• 1:01:45
  saying.
• 1:01:45
  And
• 1:01:45
  I'll
• 1:01:45
  let
• 1:01:45
  you
• 1:01:46
  wrap
• 1:01:46
  up
• 1:01:46
  in
• 1:01:46
  a
• 1:01:46
  sec,
• 1:01:46
  Chari
• 1:01:47
  with
• 1:01:47
  talking
• 1:01:48
  about
• 1:01:48
  Sage
• 1:01:48
  and
• 1:01:48
  where
• 1:01:48
  they
• 1:01:48
  can
• 1:01:49
  find
• 1:01:49
  more
• 1:01:49
  information
• 1:01:49
  about
• 1:01:49
  you
• 1:01:50
  guys.
• 1:01:50
  But
• 1:01:50
  just
• 1:01:50
  like
• 1:01:51
  you
• 1:01:51
  were
• 1:01:51
  saying,
• 1:01:51
  the
• 1:01:51
  data
• 1:01:51
  isn't
• 1:01:52
  quite
• 1:01:52
  there
• 1:01:52
  yet,
• 1:01:52
  but
• 1:01:53
  we
• 1:01:53
  are
• 1:01:53
  seeing
• 1:01:53
  like
• 1:01:54
  we
• 1:01:54
  know
• 1:01:54
  this
• 1:01:54
  is
• 1:01:54
  happening.
• 1:01:55
  We
• 1:01:55
  know
• 1:01:56
  border
• 1:01:56
  crossings
• 1:01:56
  from
• 1:01:57
  British
• 1:01:57
  Columbia
• 1:01:58
  is
• 1:01:58
  down
• 1:01:58
  February
• 1:01:59
  2025
• 1:01:59
  or
• 1:02:00
  2024
• 1:02:00
  into
• 1:02:00
  the
• 1:02:00
  states
• 1:02:01
  by
• 1:02:01
  30%.
• 1:02:02
  So
• 1:02:02
  the
• 1:02:02
  data
• 1:02:02
  is
• 1:02:03
  starting
• 1:02:03
  to
• 1:02:03
  trickle
• 1:02:03
  in.
• 1:02:03
  We
• 1:02:04
  know
• 1:02:04
  the
• 1:02:04
  Canadians
• 1:02:04
  aren't
• 1:02:05
  coming
• 1:02:05
  in
• 1:02:05
  the
• 1:02:05
  same
• 1:02:05
  Numbers.
• 1:02:06
  They're
• 1:02:06
  canceling
• 1:02:07
  WestJet
• 1:02:07
  flights
• 1:02:08
  and
• 1:02:08
  air
• 1:02:08
  Canada
• 1:02:08
  flights
• 1:02:08
  the
• 1:02:09
  same
• 1:02:09
  way
• 1:02:09
  as
• 1:02:09
  Mexico.
• 1:02:10
  Miguel
• 1:02:11
  just
• 1:02:11
  said
• 1:02:11
  is
• 1:02:11
  maybe
• 1:02:11
  only
• 1:02:12
  10%
• 1:02:12
  down
• 1:02:12
  there,
• 1:02:12
  but
• 1:02:13
  this
• 1:02:13
  is
• 1:02:13
  happening.
• 1:02:14
  Could
• 1:02:14
  it
• 1:02:14
  reverse?
• 1:02:15
  Yes,
• 1:02:15
  of
• 1:02:15
  course
• 1:02:15
  it
• 1:02:15
  could.
• 1:02:16
  Nobody
• 1:02:16
  knows
• 1:02:16
  what's
• 1:02:17
  going
• 1:02:17
  to
• 1:02:17
  happen
• 1:02:17
  tomorrow,
• 1:02:17
  right?
• 1:02:18
  Apparently
• 1:02:18
  it's
• 1:02:19
  really
• 1:02:19
  exciting
• 1:02:19
  down
• 1:02:20
  there
• 1:02:20
  in
• 1:02:20
  the
• 1:02:20
  States.
• 1:02:20
  You
• 1:02:20
  guys
• 1:02:20
  like
• 1:02:21
  keep
• 1:02:21
  it
• 1:02:21
  that
• 1:02:21
  way.
• 1:02:22
  So
• 1:02:22
  it's
• 1:02:22
  entertaining
• 1:02:23
  for
• 1:02:23
  us
• 1:02:23
  and
• 1:02:24
  outside
• 1:02:24
  looking
• 1:02:24
  in.
• 1:02:26
  But
• 1:02:26
  Shari,
• 1:02:26
  wrap
• 1:02:26
  it
• 1:02:27
  up
• 1:02:27
  for
• 1:02:27
  us.
• 1:02:27
  Tell
• 1:02:27
  us
• 1:02:27
  where
• 1:02:27
  they
• 1:02:28
  can
• 1:02:28
  find
• 1:02:28
  out
• 1:02:28
  more
• 1:02:28
  about
• 1:02:29
  Sage
• 1:02:29
  Outdoor
• 1:02:29
  and
• 1:02:29
  all
• 1:02:29
  the
• 1:02:30
  good
• 1:02:30
  work
• 1:02:30
  you
• 1:02:30
  guys
• 1:02:30
  do.
• 1:02:31
  Oh,
• 1:02:31
  thank
• 1:02:31
  you.
• 1:02:32
  Yeah.
• 1:02:32
  And
• 1:02:32
  it
• 1:02:33
  definitely
• 1:02:33
  is
• 1:02:33
  Interesting
• 1:02:34
  dome
• 1:02:34
  here,
• 1:02:34
  isn't
• 1:02:34
  it?
• 1:02:35
  So,
• 1:02:35
  Sage
• 1:02:35
  Outdoor
• 1:02:36
  Advisory.
• 1:02:37
  We
• 1:02:37
  are
• 1:02:37
  feasibility
• 1:02:38
  consultants
• 1:02:39
  and
• 1:02:39
  appraisers.
• 1:02:40
  We
• 1:02:40
  do
• 1:02:40
  feasibility
• 1:02:41
  studies
• 1:02:41
  and
• 1:02:41
  valuations
• 1:02:42
  in
• 1:02:42
  the
• 1:02:43
  outdoor
• 1:02:43
  hospitality
• 1:02:44
  world.
• 1:02:44
  We've
• 1:02:45
  got
• 1:02:45
  about
• 1:02:45
  12
• 1:02:45
  people
• 1:02:46
  across
• 1:02:46
  the
• 1:02:46
  country,
• 1:02:47
  have
• 1:02:47
  worked
• 1:02:47
  on
• 1:02:47
  over
• 1:02:48
  300
• 1:02:48
  projects
• 1:02:49
  and
• 1:02:50
  we
• 1:02:50
  are
• 1:02:50
  curators
• 1:02:51
  of
• 1:02:51
  our
• 1:02:51
  own
• 1:02:52
  data
• 1:02:52
  that
• 1:02:52
  supports
• 1:02:53
  what
• 1:02:53
  we
• 1:02:53
  do
• 1:02:54
  and
• 1:02:54
  little.
• 1:02:55
  Little
• 1:02:55
  advance
• 1:02:56
  announcement
• 1:02:56
  in
• 1:02:56
  the
• 1:02:57
  glamping
• 1:02:57
  world.
• 1:02:58
  We
• 1:02:58
  are
• 1:02:58
  about
• 1:02:59
  to
• 1:02:59
  start
• 1:03:00
  issuing
• 1:03:00
  reports
• 1:03:01
  on
• 1:03:01
  our
• 1:03:01
  glamping
• 1:03:02
  data
• 1:03:02
  that
• 1:03:02
  can
• 1:03:02
  be
• 1:03:03
  purchased
• 1:03:04
  on
• 1:03:04
  our
• 1:03:04
  website.
• 1:03:05
  We
• 1:03:05
  have
• 1:03:05
  reports
• 1:03:06
  by
• 1:03:06
  state
• 1:03:07
  and
• 1:03:07
  soon
• 1:03:07
  we'll
• 1:03:07
  have
• 1:03:08
  them
• 1:03:08
  by
• 1:03:08
  Radius
• 1:03:09
  where
• 1:03:09
  you
• 1:03:09
  can
• 1:03:10
  really
• 1:03:10
  understand
• 1:03:11
  competitive
• 1:03:11
  data
• 1:03:11
  for
• 1:03:12
  rates
• 1:03:12
  and
• 1:03:12
  unit
• 1:03:13
  types
• 1:03:13
  and
• 1:03:13
  amenities
• 1:03:14
  and
• 1:03:14
  that
• 1:03:14
  kind
• 1:03:14
  of
• 1:03:14
  thing.
• 1:03:15
  But
• 1:03:15
  I
• 1:03:15
  appreciate
• 1:03:16
  being
• 1:03:16
  able
• 1:03:16
  to
• 1:03:17
  be
• 1:03:17
  be
• 1:03:17
  part
• 1:03:17
  of
• 1:03:18
  the
• 1:03:18
  podcast
• 1:03:18
  today.
• 1:03:19
  Our
• 1:03:19
  website
• 1:03:20
  is
• 1:03:20
  sageoutdooraadvisory.com
• 1:03:24
  and
• 1:03:24
  I
• 1:03:25
  can
• 1:03:25
  be
• 1:03:25
  found
• 1:03:25
  on
• 1:03:25
  LinkedIn
• 1:03:26
  as
• 1:03:26
  well.
• 1:03:26
  Sheri
• 1:03:27
  S-H-A-R-I
• 1:03:28
  and
• 1:03:28
  my
• 1:03:28
  last
• 1:03:29
  name
• 1:03:29
  is
• 1:03:29
  H-E-I-L-A-L-A
• 1:03:32
  Halala.
• 1:03:33
  Like
• 1:03:34
  Falala.
• 1:03:36
  Doesn't
• 1:03:37
  make
• 1:03:37
  sense.
• 1:03:38
  Thank
• 1:03:38
  you,
• 1:03:39
  Shari.
• 1:03:39
  Appreciate
• 1:03:39
  you
• 1:03:40
  being
• 1:03:40
  here.
• 1:03:40
  Simon.
• 1:03:41
  Last
• 1:03:41
  but
• 1:03:41
  not
• 1:03:41
  least.
• 1:03:43
  Yeah,
• 1:03:44
  so
• 1:03:44
  I'm
• 1:03:45
  from
• 1:03:45
  CampMap.
• 1:03:46
  We're
• 1:03:46
  a
• 1:03:47
  digital
• 1:03:47
  platform
• 1:03:47
  that
• 1:03:48
  helps
• 1:03:48
  out
• 1:03:48
  those
• 1:03:48
  for
• 1:03:49
  hospitality
• 1:03:49
  businesses
• 1:03:50
  like
• 1:03:50
  campgrounds,
• 1:03:51
  glamping
• 1:03:51
  sites,
• 1:03:52
  RV
• 1:03:52
  parks,
• 1:03:54
  improve
• 1:03:54
  their
• 1:03:54
  guest
• 1:03:55
  experience,
• 1:03:56
  prove
• 1:03:57
  revenue,
• 1:03:57
  reduce
• 1:03:58
  costs
• 1:03:58
  with
• 1:03:59
  digital
• 1:03:59
  professional
• 1:04:00
  maps.
• 1:04:01
  So
• 1:04:01
  essentially
• 1:04:01
  we're
• 1:04:02
  replacing
• 1:04:02
  the
• 1:04:02
  traditional
• 1:04:03
  PDF
• 1:04:03
  JPEG
• 1:04:04
  map
• 1:04:05
  with
• 1:04:05
  a
• 1:04:06
  digital
• 1:04:06
  version.
• 1:04:07
  Allows
• 1:04:07
  you
• 1:04:08
  to
• 1:04:08
  solve
• 1:04:08
  all
• 1:04:08
  sorts
• 1:04:08
  of
• 1:04:09
  other
• 1:04:09
  problems
• 1:04:10
  in
• 1:04:10
  a
• 1:04:10
  better
• 1:04:10
  way.
• 1:04:11
  For
• 1:04:11
  example,
• 1:04:12
  arriving
• 1:04:12
  at
• 1:04:12
  big
• 1:04:13
  sites,
• 1:04:13
  GPS
• 1:04:14
  navigation
• 1:04:15
  integrated
• 1:04:16
  with
• 1:04:16
  bookings.
• 1:04:16
  It's
• 1:04:17
  easy
• 1:04:17
  to
• 1:04:17
  see
• 1:04:18
  location
• 1:04:19
  context
• 1:04:19
  for
• 1:04:19
  where
• 1:04:19
  sites
• 1:04:20
  are
• 1:04:20
  and
• 1:04:20
  amenities
• 1:04:21
  are
• 1:04:21
  very
• 1:04:21
  clearly
• 1:04:22
  Sierra
• 1:04:23
  based
• 1:04:23
  in
• 1:04:23
  Europe.
• 1:04:24
  But
• 1:04:24
  we're
• 1:04:24
  growing
• 1:04:25
  quite
• 1:04:25
  nicely
• 1:04:25
  now.
• 1:04:26
  We're
• 1:04:26
  been
• 1:04:26
  in
• 1:04:26
  the
• 1:04:27
  US
• 1:04:27
  for
• 1:04:27
  a
• 1:04:27
  couple
• 1:04:27
  of
• 1:04:27
  years.
• 1:04:28
  We
• 1:04:28
  have
• 1:04:28
  quite
• 1:04:28
  a
• 1:04:28
  few
• 1:04:28
  customers
• 1:04:29
  here.
• 1:04:30
  And
• 1:04:31
  also
• 1:04:31
  this
• 1:04:31
  partnership
• 1:04:31
  with
• 1:04:32
  KOA
• 1:04:32
  where
• 1:04:32
  we're
• 1:04:33
  supporting
• 1:04:33
  them
• 1:04:33
  and
• 1:04:34
  presenting
• 1:04:34
  the
• 1:04:34
  campgrounds
• 1:04:35
  on
• 1:04:35
  KOA.com
• 1:04:36
  and
• 1:04:36
  also
• 1:04:36
  now
• 1:04:36
  integrating
• 1:04:37
  with
• 1:04:37
  the
• 1:04:37
  booking
• 1:04:38
  flow
• 1:04:38
  to
• 1:04:39
  allow
• 1:04:39
  their
• 1:04:39
  select
• 1:04:40
  my
• 1:04:40
  site
• 1:04:40
  feature
• 1:04:41
  to
• 1:04:41
  be
• 1:04:41
  very
• 1:04:42
  dynamic
• 1:04:42
  and
• 1:04:42
  interactive.
• 1:04:44
  So
• 1:04:44
  you
• 1:04:44
  can
• 1:04:45
  find
• 1:04:45
  us
• 1:04:46
  at
• 1:04:46
  campmap.com
• 1:04:47
  our
• 1:04:47
  email's
• 1:04:48
  there.
• 1:04:48
  You
• 1:04:48
  can
• 1:04:48
  book
• 1:04:48
  a
• 1:04:49
  call
• 1:04:49
  with
• 1:04:49
  me
• 1:04:49
  directly
• 1:04:50
  there
• 1:04:50
  as
• 1:04:50
  well.
• 1:04:51
  Otherwise,
• 1:04:52
  reach
• 1:04:52
  out
• 1:04:52
  on
• 1:04:52
  LinkedIn.
• 1:04:53
  Simon
• 1:04:53
  Neal,
• 1:04:53
  CampMap.
• 1:04:54
  You'll
• 1:04:55
  find
• 1:04:55
  us
• 1:04:55
  without
• 1:04:55
  any
• 1:04:55
  problem.
• 1:04:57
  All
• 1:04:57
  right.
• 1:04:57
  I'm
• 1:04:58
  looking
• 1:04:58
  forward
• 1:04:58
  to
• 1:04:58
  your
• 1:04:58
  continued
• 1:04:59
  growth,
• 1:04:59
  Simon.
• 1:04:59
  I'm
• 1:04:59
  counting
• 1:04:59
  on
• 1:05:00
  you
• 1:05:00
  being
• 1:05:00
  here
• 1:05:00
  in
• 1:05:00
  a
• 1:05:00
  couple
• 1:05:00
  years
• 1:05:01
  because
• 1:05:01
  I'm
• 1:05:01
  going
• 1:05:01
  to
• 1:05:01
  come
• 1:05:01
  to
• 1:05:02
  you
• 1:05:02
  and
• 1:05:02
  I'm
• 1:05:02
  going
• 1:05:02
  to
• 1:05:02
  say
• 1:05:02
  I
• 1:05:02
  need
• 1:05:02
  to
• 1:05:02
  use
• 1:05:03
  your
• 1:05:03
  API
• 1:05:03
  to
• 1:05:03
  program
• 1:05:04
  the
• 1:05:04
  humanoid
• 1:05:04
  robots
• 1:05:04
  so
• 1:05:05
  they
• 1:05:05
  can
• 1:05:05
  navigate
• 1:05:05
  around
• 1:05:05
  the
• 1:05:06
  park.
• 1:05:06
  And
• 1:05:07
  obviously
• 1:05:07
  mapping
• 1:05:07
  is
• 1:05:08
  critical
• 1:05:08
  for
• 1:05:08
  that.
• 1:05:08
  Right?
• 1:05:09
  Yeah,
• 1:05:09
  we
• 1:05:10
  have
• 1:05:10
  a
• 1:05:10
  navigation
• 1:05:10
  API.
• 1:05:11
  It's
• 1:05:11
  ready.
• 1:05:12
  All
• 1:05:12
  right.
• 1:05:13
  It's
• 1:05:13
  gotta
• 1:05:13
  be
• 1:05:13
  good
• 1:05:13
  for
• 1:05:13
  humanoid
• 1:05:14
  robots.
• 1:05:14
  So
• 1:05:14
  I'm
• 1:05:14
  giving
• 1:05:15
  you
• 1:05:15
  like
• 1:05:15
  two
• 1:05:15
  years
• 1:05:15
  max
• 1:05:16
  before
• 1:05:17
  I'm
• 1:05:17
  gonna
• 1:05:17
  need
• 1:05:17
  to
• 1:05:17
  do
• 1:05:17
  this
• 1:05:17
  for
• 1:05:18
  campgrounds.
• 1:05:18
  It's
• 1:05:18
  coming
• 1:05:19
  fast,
• 1:05:19
  so.
• 1:05:20
  All
• 1:05:20
  right.
• 1:05:20
  Well,
• 1:05:20
  thank
• 1:05:20
  you
• 1:05:20
  guys
• 1:05:20
  for
• 1:05:21
  joining
• 1:05:21
  us
• 1:05:21
  for
• 1:05:21
  another
• 1:05:21
  episode
• 1:05:21
  of
• 1:05:22
  MC
• 1:05:22
  Fireside
• 1:05:22
  Chats.
• 1:05:23
  Really
• 1:05:23
  appreciate
• 1:05:23
  the
• 1:05:23
  good
• 1:05:23
  conversation.
• 1:05:24
  We'll
• 1:05:25
  see
• 1:05:25
  you
• 1:05:25
  next
• 1:05:25
  week
• 1:05:25
  for
• 1:05:25
  another
• 1:05:26
  episode
• 1:05:26
  if
• 1:05:26
  you're
• 1:05:26
  interested
• 1:05:26
  in
• 1:05:27
  hearing
• 1:05:27
  me
• 1:05:27
  talk
• 1:05:27
  more,
• 1:05:28
  which
• 1:05:28
  I
• 1:05:28
  don't
• 1:05:28
  know
• 1:05:28
  who
• 1:05:28
  in
• 1:05:28
  the
• 1:05:29
  right
• 1:05:29
  mind
• 1:05:29
  would
• 1:05:29
  be,
• 1:05:30
  but
• 1:05:30
  I
• 1:05:30
  have
• 1:05:31
  another
• 1:05:31
  podcast
• 1:05:31
  starting
• 1:05:32
  in,
• 1:05:32
  I
• 1:05:32
  don't
• 1:05:32
  know,
• 1:05:33
  37
• 1:05:34
  and
• 1:05:34
  a
• 1:05:34
  half
• 1:05:34
  minutes.
• 1:05:35
  So
• 1:05:36
  we'll
• 1:05:36
  be
• 1:05:36
  over
• 1:05:36
  there
• 1:05:36
  in
• 1:05:36
  Outwire
• 1:05:37
  doing
• 1:05:37
  kind
• 1:05:37
  of
• 1:05:37
  an
• 1:05:37
  uncensored
• 1:05:38
  data
• 1:05:38
  dive.
• 1:05:38
  We're
• 1:05:38
  going
• 1:05:38
  to
• 1:05:38
  be
• 1:05:39
  talking
• 1:05:39
  about
• 1:05:39
  coincidentally
• 1:05:40
  humanoid
• 1:05:41
  robots
• 1:05:41
  today.
• 1:05:42
  Some
• 1:05:42
  of
• 1:05:42
  Scott's
• 1:05:43
  findings
• 1:05:43
  from
• 1:05:43
  RVIA.
• 1:05:44
  He's
• 1:05:44
  down
• 1:05:44
  there
• 1:05:44
  in
• 1:05:44
  Arizona
• 1:05:45
  and
• 1:05:45
  some
• 1:05:46
  other
• 1:05:46
  cool
• 1:05:46
  things.
• 1:05:46
  Join
• 1:05:46
  us
• 1:05:47
  there
• 1:05:47
  on
• 1:05:47
  Outwire
• 1:05:47
  where
• 1:05:47
  we'll
• 1:05:47
  be
• 1:05:48
  starting
• 1:05:48
  shortly.
• 1:05:48
  So
• 1:05:48
  thanks
• 1:05:49
  guys.
• 1:05:49
  Appreciate
• 1:05:49
  it
• 1:05:49
  and
• 1:05:50
  we'll
• 1:05:50
  talk
• 1:05:50
  to
• 1:05:50
  you
• 1:05:50
  next
• 1:05:50
  week.
• 1:05:51
  Thanks,
• 1:05:52
  Brian.
• 1:05:52
  Thanks
• 1:05:52
  Brian,
• 1:05:52
  everybody.
• 1:05:53
  Bye.