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Why Retailers Must Start Advertising in LLMs Now (Retail Media Meets AI Ads)
Today, I'm sharing a portion of a sharp and timely analysis from Deborah Aho Williamson, one of the most trusted voices in digital advertising and platform strategy, on why advertising inside AI-powered platforms is becoming unavoidable for certain industries. The piece is titled Should Your Industry Advertise in AI Media in 2026? from Deborah's wonderful newsletter The AI Ad Economy.
Deborah shines a light on ads inside LLMs becoming a front-burner priority, and why retailers are uniquely positioned to benefit from testing AI media now. From consumer AI usage data to search ad spend trends…
The skinny
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