Why Solar and Battery Storage Is Now More Valuable Than Solar Alone
Most solar installers miss the biggest opportunity in clean energy today.
Jay Marhoefer started Intelligent Generation in 2009, six years before the market was ready. Today, his company delivers 3-6x higher ROI for commercial solar projects by stacking revenue streams from batteries. This episode reveals how the "Earn, Save, Protect" model works in PJM markets, where capacity charges alone can cost customers $100,000 per megawatt annually.
Key Discussion Points:
The value stack explained: earning from grid services (like frequency regulation), saving on capacity charges (up to 50% of C&I…
The skinny
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