Latest / Delulu with Ryan Lu / JAYO on Bryce Vine, Debut Album, Going Viral on TikTok & Representation | Delulu with Ryan Lu #302

Transcript

JAYO on Bryce Vine, Debut Album, Going Viral on TikTok & Representation | Delulu with Ryan Lu #302 · Delulu with Ryan Lu

• 0:00
  I started posting covers while being a teacher.
• 0:02
  My students told me to hop on TikTok and I.
• 0:05
  You're an early one, yeah. 2019, September, they told me to hop
• 0:08
  on to like, Oh yeah. And I gained 1,000,000 followers
• 0:11
  in four months my sophomore year or after my freshman year, being
• 0:14
  called a Happy Feet because I was always singing and dancing.
• 0:16
  That's so cute. Throughout the years, I've
• 0:19
  always like, if I come up with an idea, just like while
• 0:21
  talking, conversating, we say a word that triggers me.
• 0:23
  I'm like, oh, let me write that on my list.
• 0:24
  Yeah, I think like that day or the day before, I wrote down
• 0:26
  worst case scenario just as an idea.
• 0:37
  We. We have to start you doing that
• 0:42
  again please like. What in the city?
• 0:45
  Yes, thank you. Hi guys, welcome back to Delulu.
• 0:49
  Hello Guacamole Lulu, Guacamole Lulu and welcome back to Delulu
• 0:52
  and a special welcome Today's guesty.
• 0:54
  He is a massive content creator, artist, songwriter and honestly
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  a modern day marketing genius. Like I need to do a case study
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  on you. Thank you so much.
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  The way that you promote everything is so well done and
• 1:06
  organic. Thank you.
• 1:07
  Thank you. I think you have like a massive
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  team and we were talking earlier that you don't.
• 1:10
  No, no, it's pretty much me. I mean, I get help from some
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  people. I hire videographers.
• 1:14
  I have my friend, he's an assistant, but like, yeah, it's
• 1:16
  pretty much just me out there with the ideas and we
• 1:19
  brainstorm. I call some people, but yeah,
• 1:22
  it's it's the ideating the the even like I'll Co edit and like
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  you're really how you're. Doing it?
• 1:28
  That's crazy. Yeah, I'm.
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  I'm excited to meet talented people and work with other
• 1:32
  people and collaborate. But yeah, I feel like I I have a
• 1:36
  very strong skill at delegating. So like, I know where my
• 1:39
  strengths are, my weaknesses. Are that's how I am too.
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  Yeah. And welcome Jail.
• 1:43
  This is jail. Hi.
• 1:44
  Hi, guys. So jail actually, I was at a
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  showcase, artist showcase out of their day, and you were there.
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  You played some of your album and after I heard, I was like, I
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  need him on the show. Yeah.
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  And you sound good. Yeah, I know.
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  And you actually played me the entire album right before we.
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  Started. Yeah.
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  Yeah, it was fun. I like the product, it's super
• 1:59
  cohesive. Thank you.
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  Thank you. Yeah.
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  So we're getting into it. This is the first time that
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  you're actually putting out a full body of work because you've
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  just done stand alone singles for years now.
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  Like, why is this the time that this is your debut album you're
• 2:11
  finally doing? It, you know, I, I've just been
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  kind of like tired of being told what to do as an artist.
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  I think partly. Who?
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  And just everybody, like I watch YouTube, I watch all the stuff.
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  Everybody's like, oh, you need to get signed, you need to do
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  this. And then it's like, I, I got my
• 2:26
  5050 deal that I thought was good and it wasn't right.
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  And I think like, after that I just realized like, you know
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  what, like why don't I actually just be an artist?
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  Like they're like, oh, it's 2025 or 2026.
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  You don't release albums anymore.
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  People only want singles. So I'm like, you know, I.
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  Hate that so much. Let me, let me build this album
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  that I want to do. Like I have so many songs that
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  feel cohesive. Let's actually like focus, go
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  into album mode on these and just like make the best project
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  I can and you know, yeah, go from there.
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  And I want to make more albums and just like really build like
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  a a fan base and audience that just like, you know, enjoys my
• 3:00
  music and can hear stuff in context.
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  Yeah. So.
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  Yeah. It's finally happening.
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  Yeah, it's finally happening. Because I feel like it's been
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  like literally just like single after single, you promote it and
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  then you do you never before wanted to like do a body of
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  work. You never wanted to like.
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  Feel like I've always wanted to like even the the name for this
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  album. I've had that name since like I
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  started doing music in 2019. I've had my album title since
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  2019. I have the next album title and
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  like the possible third one too, so I already know that album
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  title names. I just like was kind of waiting
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  for the time. I think like there's always
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  these rules, like, I don't know, I just heard rules like, oh, you
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  don't want your first album until you blow up.
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  So that way you could be Grammy nominated for, you know, like,
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  like. Everyone says a bunch of shit
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  like that 'cause they like, it's just like, but I don't know,
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  whatever. I think in this day and age, and
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  you know this better than anyone, it's like you can really
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  create your own path. You can market it how you want
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  to market it. Exactly.
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  So with this first album and your next album, which you're
• 3:54
  calling Jeofication. You want to know the next album
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  name? We haven't even mentioned this
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  album name. What is the name of this album?
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  Album name for this one is Antidepressants.
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  And I love that. And it goes really perfectly
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  with your brand, because Jo stands for.
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  Just the young optimist. There you go.
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  Yeah, and I heard the album and it's a very optimistic album.
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  Thank you. I'll be one song, but yeah,
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  yeah. No, when I was coming up with
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  the artist named Jo, like so my name, John O'Leary is my
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  government name and I'm not like hiding that at all.
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  But I took my initials 'cause people call me Jo all the time
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  when I was playing basketball track.
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  Totally like the letters and then like my handle used to be
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  like Jo Lear. And then I remember when I was
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  like, I was literally just praying one day like I need an
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  artist name. And then it just like came to me
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  Jo and I was like, Oh well if I do Jo I need a meaning.
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  And like 2 seconds later just young optimist.
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  And I was like, I feel like that's the most like In Sync
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  with who I. Am a million percent because
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  your music sounds like that too. It's super bright and super
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  optimistic. And I just feel like I'm in
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  general an optimistic person. I just like.
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  You are, Yeah. You're a laugher.
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  We're like chatting before this. Like you are.
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  Very conductions. Yeah.
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  Thank you. Thank you.
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  Yeah. And yeah, I I even like when I
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  was, I used to be a substitute teacher and like just like so
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  many people have told me like my music has helped them like feel
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  joy or just even my presence. So I felt like naming my first
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  album antidepressants, you know, not to say take these instead of
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  like, you know, if you need an antidepressants the course, but
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  but I just feel like my not a doctor.
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  Yeah, exactly. I'm not a doctor, but I feel
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  like my mission on this earth is to bring joy and a light to
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  people. So.
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  That's awesome man, you do that with your content too.
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  Yeah, yeah, and everyone. Feel like everything you do is
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  so intentional and it really is leaning towards like bringing
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  positivity. Like it's super awesome to see.
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  It's actually kind of refreshing.
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  Thank you. Thank you.
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  Because I feel like some of your lyrics can lean really sad too
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  though. Yeah, no, definitely.
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  Like it's it's funny that like my biggest song is a sad song
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  technically, but right what I thought.
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  But yeah, you're about. To rectify that though.
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  Yeah, yeah. I mean, maybe it was.
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  I got like other sad songs on the album that can go crazier.
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  So. So yeah, it's it's funny if, if
• 6:00
  that's what works, it works because even for that song,
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  people are telling me, you know, like, oh man, you really helped
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  me get through this relationship.
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  You really? Helped me pass it here,
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  especially as an artist. Yeah, I actually need to start
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  taking screenshots of it and just make a collage of like 100%
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  of all the people that are impacted.
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  I mean, you still can. The song's still going.
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  Honestly, yeah, it is. It is.
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  Yeah, you're. About to revive it too.
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  We'll. Talk about it, yeah.
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  Well, have you always wanted to be an artist?
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  You know, it's crazy. I have like when I was four
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  years old or like really young, I have like little kid tapes of
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  me, like singing with a headset, singing Backstreet Boys and then
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  growing up, like singing. I just like I didn't, we didn't
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  know it was a possibility. My parents are, you know,
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  immigrants and came from Nigeria and with Nigerian immigrants
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  everywhere, you know, it's just lawyer, doctor, you know, pursue
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  that path and like arts wasn't really seen as like a a job or.
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  I totally understand that. Like yeah, coming from an.
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  Asian upbringing, it's all out of love.
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  But yeah, it's like growing up it was just like, you know,
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  focus on math. I was a math or my mom was a
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  math teacher and then I would focus on math and you know, I
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  actually wasn't even that good at writing.
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  So it's it's actually crazy that really.
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  Song nurses now. Thank you.
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  Yeah, No, I, I it's it's actually insane because like, I
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  failed English like multiple times.
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  No way. What?
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  In middle school? I think I failed in high school
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  and I failed in college. I had to retake it in college.
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  What and you're such a good yapper though.
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  It's great. Yeah.
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  I'm better at communication, which is what I ended up
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  majoring in. Oh God, you.
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  But yeah, it's just like you don't know what it is.
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  Reading comprehension. Maybe it's the ADHD just like
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  the reading stuff was. Hard like all over the place.
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  Yeah, like totally becoming a a teacher.
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  I had to like take a grown SAT called AC Best and like I passed
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  the math part with like I only missed one question which I was
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  like. So you're like good at math like
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  that? Really good at math English.
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  I passed by one question, got it as a grown adult.
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  So I was just like crazy you. Should do like this thing And
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  can I recommend something maybe like in your music and your
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  lyrics? I don't know if you already do
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  this, but maybe you should do like some counting like maybe
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  like some. Of mine I love concepts yeah I
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  love concepts so I love like to to do number stuff I mean yeah
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  I'll probably bring it I mean music in general if you if you
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  know like. Counting just fresh you.
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  Know if you play music and play instruments and like, especially
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  if you know a little theory, you'll understand that there's a
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  huge like synchronicity with math and music.
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  Theory. Oh yeah, it's such a formula.
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  He talks about that all the time.
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  Like there is like a math to writing a pop.
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  Song right exactly even yeah writing and playing and like
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  chord progressions and all and all this stuff like there's
• 8:22
  there's so much like so I think that's why I like.
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  Probably why you're good at it. Yeah, yeah.
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  I think like, because I was late to it and it just like worked
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  like growing up. Like if I go back to my story,
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  my, my sister, my older sister was a track athlete Olympian.
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  And like the way she got found was like in 7th grade, I guess a
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  boy took her to lunch and like she hawked him down and track
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  coach was like, you're on the team.
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  So I guess like that's how my family saw talent.
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  And when I was seeing, you know, I was singing around the house
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  and stuff and like, or even in school, people just say shut up
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  and all this stuff. And nobody really understood
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  like, or he told me like you can learn and get better.
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  I think like we all just thought it was kind of like, oh, if you
• 9:01
  see a singer that's amazing. They just like started that's.
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  Like the expectation, yeah, honestly, that people are just
• 9:06
  like good singers, that you're a better artist because you're a
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  good singer. Yeah, yeah, yeah.
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  And I didn't, I didn't know that until like college.
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  I was, I I wasn't even on track team because all my siblings
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  attract in college. But I was like the weakest
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  athlete on my family. I was the only one that did D2,
• 9:19
  everybody else's D1. But my passion was basketball
• 9:23
  and I chose my college baseball basketball, But my sophomore
• 9:25
  year or after my freshman year being called a happy feet
• 9:28
  because I was always singing and dancing.
• 9:29
  That's so cute. My my sophomore year, someone
• 9:32
  was like, Yo, you need to try out for gospel choir, like
• 9:34
  you're going to fall in love with music.
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  And I was like, I don't know. And I've tried out.
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  I fell in love with music and then picked up piano, guitar and
• 9:41
  just was on five choirs to finish out finish out college on
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  a scholarship. Damn, and you're just doing it.
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  Yeah. And then after I just decided
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  to, my mom was like, you should, if you're going to pursue this,
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  you got to be at like something that with a flexible job, be a
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  substitute teacher. And I was like, that's actually
• 9:56
  really smart. Yeah.
• 9:57
  I was like, that's a genius idea.
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  And I was like because I can literally call off tomorrow if I
• 10:00
  want and no more music or. Something.
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  Yeah yeah, I started posting covers while being a teacher in
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  20 shoot 2017. But 2019 my my students told me
• 10:10
  to hop on TikTok and I. You're an early one, yeah. 2019
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  September. They told me to hop on to like
• 10:17
  and I gained 1,000,000 followers in four months.
• 10:19
  That's crazy. And then I just like.
• 10:22
  Was it from that was like when you're doing like comedy of the
• 10:24
  video, like you're doing skits, When did you start doing like
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  singing on like TikTok? So so before that in 2018 while
• 10:31
  I was like subbing, I was started doing covers and then on
• 10:34
  YouTube and stuff and I grew like to like 10K on IG and like
• 10:37
  7. K yeah, that's good.
• 10:39
  And like I or like 4K on YouTube, but when I first
• 10:44
  started posting on TikTok because my students told me to,
• 10:46
  they were like, you're funny. You need to show people you're
• 10:47
  funny. I did like A1 video got 800
• 10:50
  views and I was like, what? You can like get views of no
• 10:52
  following. That's crazy.
• 10:53
  Yeah. And then like I posted 2 music
• 10:55
  stuff. They flopped.
• 10:56
  So my 4th post I talked to my friend and she like was had 100K
• 11:00
  at the time on TikTok. She's like oh you need to do
• 11:02
  what people in the music faith edit it.
• 11:04
  He's funny. So I do it.
• 11:05
  This girl Fozia, who had like a viral video for countdown by
• 11:10
  Beyoncé the boy I. Remember that.
• 11:14
  And she's banging on the wall. So I do edit it as a rat in the
• 11:17
  wall. And that was my first video to
• 11:19
  hit 1,000,000 views. Yeah, that's fine.
• 11:20
  So like since then I was like, alright, I was just a funny
• 11:22
  little skits. Yeah.
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  And I did like POV or the Barber.
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  I can't stop staring. And that went viral like across
• 11:28
  every platform that is funny. I just kept doing funny stuff.
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  So I gained a million off comedy and I was like, in my head,
• 11:33
  music isn't working. So I was like, I was still was
• 11:35
  making music, but I couldn't figure out how to do it on
• 11:38
  social media. So I spent the LAX like few
• 11:41
  years just trying to convert that.
• 11:42
  You kind of mastered that though, combining skits and
• 11:44
  comedy and then. Like some time.
• 11:46
  We're all building with it. Yeah, it took some time.
• 11:48
  You're like the best side of now.
• 11:49
  I think you're the face of like, actually marketing music.
• 11:51
  Yeah, Thank you. Thank you.
• 11:52
  That's crazy. Yeah.
• 11:53
  I I I still have a lot of high expectations for myself and some
• 11:57
  goals for myself, so that's definitely fair.
• 11:59
  Even better. But yeah.
• 12:00
  Yeah. Well, so then you start with
• 12:02
  like storytelling, you do the skits with TikTok.
• 12:04
  How did, when did you Start learning how to like bridge that
• 12:07
  gap between like your comedy videos and then the music thing
• 12:09
  you're doing? I was probably trying from like,
• 12:12
  because I, I went to like 2 million followers on TikTok and
• 12:15
  then like after that point I was like, I really want to do music.
• 12:18
  I'm not happy doing comedy. Like I love that I love comedy,
• 12:20
  but like I'm not happy with people not knowing that I'm a
• 12:24
  musician. So and I think part of it was
• 12:26
  also just making better music. But I, I do think some of those
• 12:28
  songs should have sent like I put, performed those songs live
• 12:31
  now and it's still a good, but like, I think I spent like 3
• 12:35
  years just really trying to get it to work like figure out
• 12:38
  what's that balance? Like how much of should I put
• 12:40
  like my song behind a comedy skit?
• 12:42
  Should I kind of write a skit around the song?
• 12:44
  Should I do like you know, I was trying to find that balance.
• 12:46
  How'd you figure that like strategy that ended up working?
• 12:49
  Honestly the first song I feel like connected music wise was a
• 12:52
  song called Comfortably You in 2023 and it was.
• 12:56
  It was funny because I it was the first time I came up with
• 12:58
  the video concept before the song.
• 13:00
  Oh really? Yeah, before writing the song.
• 13:01
  Yeah, I was in the shower and I was.
• 13:03
  Like you had a video ID. Yeah, I had that idea.
• 13:05
  You're. Gonna make a song around.
• 13:06
  I was literally like, OK, I have this idea.
• 13:08
  I'm like, what if I go up to somebody that's like, you know,
• 13:11
  5-10? And I asked, hey, what's your
• 13:13
  height? And he's like, oh, I'm 6 foot.
• 13:14
  And I pull out a measuring tape and I measure and I sing a song
• 13:18
  about being honest. So I wrote the the hook.
• 13:21
  I was like, you could be honest, you could be cool comfortably,
• 13:24
  really uncomfortable you and then, but so the hook was still
• 13:27
  there. And then I still made the song
• 13:29
  like really vulnerable and honest about like just like
• 13:31
  insecurity and everything. But I wanted the so now I have
• 13:34
  this video idea. I went and staged that made sure
• 13:36
  like, you know, I did a few times just to make sure it feels
• 13:39
  real. And then I just did multiple
• 13:40
  situations of just people getting caught and it it
• 13:43
  actually connected. And it was first time I was
• 13:44
  getting like hundreds of thousands of views on like my
• 13:47
  music now because people are like, Oh my God, this.
• 13:50
  Honestly, I want to bring back this series.
• 13:51
  It was fun, but like, yeah, it was like it connected.
• 13:54
  And then I ended up having to go to Greece for my cousin's
• 13:58
  wedding. And we came back and my
• 14:00
  grandmother passed. But like, it was it was just
• 14:02
  like a lot of time. I didn't post after.
• 14:04
  And I think that's why that series fell off.
• 14:06
  But. Yeah, that's the thing you have
• 14:07
  to say. Super consistent, yeah.
• 14:09
  You have to say once it works, you have to stay consistent and
• 14:11
  it was working. And then when I try to post
• 14:13
  again after two months of not posting that same series, it
• 14:16
  didn't work. So that's the.
• 14:16
  Thing about momentum, like you really can't like stop like when
• 14:19
  you start you have to like keep going.
• 14:21
  Exactly. And that can be so challenging,
• 14:23
  too. I mean, there's so much more of
• 14:24
  a demand, especially as like a modern day artist with TikTok
• 14:28
  and like, how to market it. It's like you never stop.
• 14:30
  Yeah. The second it begins, you just
• 14:32
  have to keep it pushing. It's all about like, yeah,
• 14:34
  keeping, keeping the ball rolling a million.
• 14:36
  Once you get that spark, it's like that's just the beginning.
• 14:38
  A. 100% so like so yeah and then it's actually go time now in
• 14:42
  the. Process and I've gotten that
• 14:43
  spark multiple times. So now it's like, OK, how do I
• 14:45
  how do I won capitalize again, but also capitalize better?
• 14:48
  Like how do I really like funnel people better Has been my focus
• 14:51
  this year. Oh yeah, we were just talking
• 14:53
  about that. Absolutely.
• 14:54
  Converting people to be more loyal into like, what's
• 14:56
  happening to the world. You know what, what I liked
• 14:58
  about your project, though, was I felt like that was a cohesive
• 15:00
  world that you were building, especially because, like you
• 15:02
  said, you were just doing a bunch of singles leading into
• 15:05
  this new album. And now it's like, this is a
• 15:07
  project, this is cohesive and we want people to tap into that
• 15:10
  world. I'm super into like world
• 15:12
  building, especially of artists and albums.
• 15:14
  I'm really into like having people be invested in the
• 15:17
  artists and this album, the world that was built there.
• 15:19
  So like, I think that's going to be really interesting.
• 15:21
  You have so many more songs that you're going to be able to play
• 15:23
  with and make little videos about everything too.
• 15:26
  No, thank you. I feel like your productions on
• 15:29
  your videos are so like they look so big for like short form
• 15:33
  videos. Yeah, like big.
• 15:35
  Productions To the editors, I'll say Dylan has helped work with
• 15:39
  Tom and Zach. I've worked with Stefan Desmond.
• 15:43
  I've worked with like a lot of people just that have helped.
• 15:45
  Like do you all like creative conceptualize it or is it just
• 15:48
  you? For the most part I come up with
• 15:50
  most ideas, but I definitely bounce stuff back and forth and
• 15:53
  like people come up with ideas too.
• 15:54
  It's. So I'm going to work with three.
• 15:55
  People Yeah, yeah, yeah, I totally take credit for all the
• 15:57
  ideas, but I think it's like, you know, the very first video
• 16:01
  that took off a worst case scenario, I was like, I'm going
• 16:03
  to drop ice cream and stare at the camera.
• 16:06
  Like, you know, it sounds simple, but like, you know, I
• 16:08
  saw I saw that videographer is kind of like the way he did it
• 16:11
  some other videos. And I was like, OK, I bet if I
• 16:12
  combine my idea with this, we can make this work.
• 16:15
  And like, yeah, that's how it started working.
• 16:17
  And, you know, then we start bouncing off each other.
• 16:19
  We have some calls sometimes and and you know, I think like being
• 16:23
  able to bounce back and forth, like I understand top to bottom
• 16:27
  the whole editing process. So it kind of helps when we like
• 16:30
  ID 8 like OK, if we are going to do a green screen video, like
• 16:34
  what does that look like? What do we need to shoot?
• 16:35
  What blinks do we need to get all that stuff?
• 16:37
  And it helps like, yeah, it just helps bouncing back and forth
• 16:41
  with the videographers to get like the best product.
• 16:44
  How much planning goes into it before you even shoot these
• 16:46
  videos? Depends on the video, but
• 16:49
  definitely like sometimes it's like, you know, like we have a
• 16:52
  call and it's like, OK, I want to shoot like these five of this
• 16:54
  day and I just go get the props or order on Amazon and and then
• 16:59
  yeah, it's like sometimes it's just like we're already there,
• 17:01
  like effortless, just do stuff like there's actually this prop
• 17:04
  store that I got like a lot of my like rubber bats that I've
• 17:07
  hit myself in the face with or like glass regular glasses.
• 17:10
  It's like very sensationalized. Yeah they do like movie effects
• 17:13
  and stuff but sadly they they burned down in like November so
• 17:16
  no. Fucking way that's.
• 17:17
  Crazy. Yeah, that was crazy.
• 17:18
  I I was like trying to get a prop and that's why I found out.
• 17:20
  I was like, oh shit. So.
• 17:21
  What do you do now? They just got back soon, so
• 17:24
  hopefully I got to check in and see.
• 17:26
  But yeah, I've I'm excited to get back into being consistent
• 17:29
  with content and. I mean, you're working on an
• 17:32
  album, so I think it's understandable.
• 17:33
  Yeah. I think it's it's like more
• 17:34
  important to like make sure the art's good and make it make.
• 17:37
  Sense too yeah I I I started going into quote UN quote album
• 17:41
  mode of the songs I would say in 2023 OK the very first song I
• 17:47
  felt like I went album mode with was not my fault.
• 17:50
  That song actually has like 11 different versions.
• 17:52
  Interesting it's not on the album.
• 17:54
  No, no, no, it's not on the album.
• 17:55
  But it was like as far as like, because I felt like with a lot
• 17:58
  of other songs I would rush them.
• 18:01
  Like I would spend like 4 maybe 8 hours on each song like.
• 18:04
  Oh yeah, like. 21 to two sessions and just drop it.
• 18:07
  Even if I felt like oh I could have done something different, I
• 18:10
  would still just drop it and just.
• 18:12
  Like why is that? Just put it.
• 18:13
  Out people were telling me just be consistent, just drop it out
• 18:15
  there. You know, I was learning from
• 18:17
  people like Russ or like whatever.
• 18:18
  And I'm not blaming Russ for why I did that, but right.
• 18:20
  I'm just saying like, you know, like I just felt like I just
• 18:23
  never really like took the time on a song.
• 18:25
  And not my fault was one of those songs.
• 18:27
  I was like, no, this is a good written song.
• 18:29
  Totally. I just not happy with the
• 18:30
  production where it's at. Yeah, let's let's move it.
• 18:33
  Let's let's get another, let's let's get another producer.
• 18:35
  Let's change the bass, like get a live bass.
• 18:37
  Let's do the. I just kept going, going, going
• 18:39
  until I got it to where it's at. Yeah.
• 18:40
  And I think it's a really strong song.
• 18:42
  It's one of my favorite songs. Absolutely.
• 18:44
  Putting the attention behind a song is like super important.
• 18:46
  Exactly. Yeah, so once I saw that and
• 18:48
  it's doing really well with barely any promo, honestly, like
• 18:51
  I put way more promo. It's so funny.
• 18:53
  The very first worst case scenario video that blew up was
• 18:55
  actually a backup idea because I was promoting Not my fault
• 18:58
  because Not my Fault just came out.
• 19:00
  The worst case scenario came out the October before and I was
• 19:02
  like, all right, we're going to do this like crazy video idea
• 19:04
  for not my fault. Like 3 of me are going to be
• 19:07
  playing Django with each other. And you know what?
• 19:09
  Just in case this video doesn't work, let's shoot one of where I
• 19:11
  drop by scream. And then that's the one that
• 19:14
  like blew up. And I was like, OK, let's keep
• 19:15
  doing worse. Honestly, it's so out of our
• 19:18
  hands. You.
• 19:19
  Never know. You never know.
• 19:21
  Like then you rolled the punches and then you started like
• 19:23
  working on that. One.
• 19:23
  Yeah. If someone said that was going
• 19:25
  to be my biggest song, I would not have believed them.
• 19:27
  It was crazy. There's definitely other songs
• 19:28
  that I would have thought would have been bigger.
• 19:30
  Yeah. But I mean, it makes sense in
• 19:31
  hindsight. So it's like all I could do is
• 19:32
  like, analyze why, why, why that happened.
• 19:35
  Yeah. As a math brain, I'm like, OK,
• 19:37
  what are the variables? What are the things that are a?
• 19:38
  100% you're going to want to replicate that success.
• 19:40
  Exactly. Yeah, so.
• 19:41
  That's how I am see with my videos and like we have
• 19:43
  everything I do. I'm like, OK, that did well,
• 19:45
  let's do it again. Yeah, exactly.
• 19:46
  More yeah. So I'm like, I'm always
• 19:48
  analyzing why did this work? Why did this go successful?
• 19:52
  You know, and I feel like I've already had that background in
• 19:54
  that space from the like just doing tik toks for a while.
• 19:57
  Totally and then and even in comedies, like I understand,
• 20:00
  like most videos on the for you page, if I see it, I know
• 20:02
  exactly why it went viral. So I.
• 20:04
  Like you can pick it apart, I can take.
• 20:05
  It apart and deconstruct it, yeah, so.
• 20:07
  Yeah, as a comic creator, I feel like I analyzed things so
• 20:09
  deeply, like This is why this did well and this what we could
• 20:11
  do and apply it to exactly what I want to do or what I'm looking
• 20:14
  for here. Yeah.
• 20:15
  So it's just a matter of like trying to do that with the song
• 20:18
  as well. Like why does the song do OK?
• 20:19
  It's a breakup song, sad song. Oh, the song in itself is a
• 20:22
  hook, You know, saying worst case scenario is a hook in
• 20:25
  itself. Like now you want to hear what's
• 20:27
  the rest, you know? And if I say it three times
• 20:29
  back, that is back. I have to listen because I'm
• 20:32
  curious. What is the worst case scenario?
• 20:33
  And then people wonder like what's the best case scenario?
• 20:36
  Exactly, exactly. You got to give the people.
• 20:38
  I just wrote a best case scenario.
• 20:40
  Best case, give the people what they want.
• 20:41
  I got to give people what they've been asking for two
• 20:43
  years. I was like, I can't make it
• 20:44
  corny. I think that's why I just like
• 20:46
  never did it because I was like, oh, it's going to be corny.
• 20:48
  But I found a way to like make best case scenario like.
• 20:51
  Not corny with the same producer from worst case scenario.
• 20:53
  So slush puppy to worst case scenario Gasti slush puppy,
• 20:57
  who's also on the Lulu. Love that episode.
• 20:59
  Please watch. He actually told me when he was
• 21:01
  here. I was like, Oh, J OS coming in
• 21:03
  and then he was like, I did his biggest song, worst case
• 21:06
  scenario, and I just did a song. For him that's case scenario.
• 21:08
  So funny. I don't know how much he told of
• 21:11
  the story, but slush puppy we literally for the first time we
• 21:14
  met we we had four hours and the third rider was like late too.
• 21:17
  He was like Uber got stuck in trafficker.
• 21:19
  Oh shit. And it's actually crazy.
• 21:21
  I was going to edit a video showing this, but I have the
• 21:24
  original voice note. Oh my God, when?
• 21:26
  We wrote the song. I would love to hear that.
• 21:28
  It is actually insane how quick we wrote this song because like
• 21:31
  we were just like, I was like, yeah, I just want like this type
• 21:33
  of vibe, yadda, yadda, yadda. Totally.
• 21:35
  And then like, yeah, I just like June 7th.
• 21:40
  There it is, June 7th, and he just started some guitar stuff
• 21:43
  and like usually like if I hear chords I like or whatever, I can
• 21:45
  start throwing melodies totally. And like throughout the day,
• 21:48
  throughout the years, I've always like if I come up with an
• 21:50
  idea, just like whilst talking, conversating, we say a word that
• 21:52
  triggers me. I'm like, oh, let me write that
• 21:53
  on my list. Yeah, I think like that day or
• 21:55
  the day before, I wrote down worst case scenario just as an
• 21:57
  idea. Yeah, so you.
• 21:58
  Pull it up. He starts playing the guitar.
• 22:00
  I see the thing. It's like the you'll see it's.
• 22:03
  So this is the full voice memo of when we wrote.
• 22:06
  Worst Case Scenario, trying to find the chords you know.
• 22:20
  That's so cool. So you can kind of hear them
• 22:27
  figuring it out, right? Yeah, you're like starting.
• 22:29
  There it is and I instantly say I fuck with
• 22:43
  that instantly. And you hear me watch first
• 23:06
  melody I throw. I like, I don't even want to
• 23:24
  pause just to see how quick you can.
• 23:25
  And he was like, bet yeah, that's so
• 23:43
  that was we wrote, that was literally 2 minutes, 2 minutes.
• 23:47
  That's crazy. And that's literally the song.
• 23:48
  Yeah, that's literally the song. It doesn't even deviate.
• 23:50
  Yeah. So we literally wrote the
• 23:51
  chorus. By the time the third rider came
• 23:53
  in, we were already on the first verse.
• 23:54
  And then he helped out. He he was killing it all.
• 23:57
  That's awesome process behind like songs being made.
• 24:00
  Yeah, yeah, no, I wanted to literally do a video on that.
• 24:02
  I guess I'll just clip this podcast but but I found this
• 24:07
  randomly. I was just like, Oh my God.
• 24:09
  Wait, that's the original audio? What the hell things are?
• 24:10
  Sharing that. But then the crazy part is he
• 24:12
  disappeared off the face of the earth for two years after that.
• 24:15
  I literally was trying to do multiple sessions.
• 24:17
  I was like, yo, such let's like do a follow up session because
• 24:19
  like, we never even like the original.
• 24:22
  Yeah, it's like demo vocals, right?
• 24:24
  Oh. Shit like the audio you hear is
• 24:26
  that same day. One session, we had one session,
• 24:28
  4 hours, and like I wanted to go back and do other vocals and
• 24:31
  stuff, but then like he was a schedule busy and I was like all
• 24:34
  right, shoot, we'll just drop the song.
• 24:35
  Shut the hell up. He was like, yeah, it sounds
• 24:37
  fine. He sent me a mix.
• 24:38
  It literally sounded the same as the demo.
• 24:39
  I was like cool, whatever, mix 1.
• 24:42
  And then I was like all right, let's just upload it.
• 24:44
  And then it sends like, you know, I think the very first
• 24:47
  post I posted when it came out already had the song triggered
• 24:50
  at like 3K plays a day. And then it like simmered down
• 24:53
  to like 1K play a day. And then when I posted that
• 24:55
  second video in May with the ice cream dropping, it jumped up to
• 24:58
  10K plays. How crazy is this?
• 25:00
  Like the song and all that shit, like, And I was like, what the.
• 25:02
  So yeah, it was going crazy. I'm hitting him up like yo,
• 25:05
  let's stop in the never and I finally get him while I'm doing
• 25:09
  this album mode. I'm like, look, slush, like
• 25:12
  we're sitting. I was like, I was like, Loki,
• 25:14
  I'm about to have to kidnap this kid.
• 25:16
  You. Have to like Moss him in a pot
• 25:17
  or something, yeah. I was like, we're going to make
• 25:19
  best case scenario and I need you for it because you did a
• 25:23
  worst case scenario and it just worked out timing wise.
• 25:27
  You know, I actually, like, put him in a knapsack and, like,
• 25:29
  yeah. Yeah, sometimes that's what you
• 25:31
  got, new producers. Like, no, but I, I, yeah, you
• 25:34
  just happen to be in LA at certain weekend.
• 25:36
  We scheduled a date and I, yeah, we just wrote best case
• 25:39
  scenario, little last last song we wrote for the album.
• 25:42
  Yeah, two weeks ago before this. So yeah.
• 25:44
  And now the albums done. Yeah, now the albums done, we're
• 25:46
  just mastering some of the tracks.
• 25:48
  Most of them are mixed. And yeah, finishing up some
• 25:51
  paperwork and ready to deliver. We're ready to hear.
• 25:54
  It well, you played it for me right before this and it's so
• 25:57
  fucking good. I want to talk about the album.
• 25:59
  So antidepressants, yes and ruined My life was the first
• 26:03
  single for the album yes. And you just put it out.
• 26:05
  Well, you had the other. Songs yeah, yeah, honestly, I
• 26:08
  didn't expect Small Fish, Big Pond to be on the album and then
• 26:10
  like when I put it together I was like oh, this kind of fits
• 26:12
  so I just threw that in there but it's.
• 26:13
  Such an optimist song, optimistic song.
• 26:16
  Like honestly, like genuinely makes so much.
• 26:18
  Sense yeah, so that's going to be the closer of the album and I
• 26:20
  put Ruined My Life as the opener of the album.
• 26:22
  It was originally going to be just a single.
• 26:24
  It was actually supposed to come out in November because we were
• 26:26
  working on that Ashley so funny when my song U-turn we we kind
• 26:30
  of like when we were making U-turn with Olivia Lenny Ian, my
• 26:34
  producer showed me the instrumental, the rough
• 26:38
  instrumental for ruin my life and like a rough concept be out
• 26:41
  on it. It was actually like way slower,
• 26:42
  different drums all this stuff. So I was like, I was like, save
• 26:45
  that for later, we'll do that. And then we wrote.
• 26:47
  And then like the next week we wrote Ruin My Life.
• 26:49
  We like change the tempo, all this stuff, all that.
• 26:51
  And then like, I was ready to release it.
• 26:53
  But then that's when we started realizing that some of these
• 26:55
  tracks that we were holding really sound good together.
• 26:58
  So once we started putting it into a project, it was like, OK,
• 27:02
  now I can specifically write like, what parts of the story is
• 27:04
  missing, you know? And that's what I wrote.
• 27:06
  Songs like words that aren't mine In December I wrote after
• 27:09
  the honeymoon because I was like OK, I need a song that goes from
• 27:11
  like this happy relationship into worst case scenario, what
• 27:14
  does this look like? And I wrote after the honeymoon
• 27:16
  which. You bring it back to next to the
• 27:18
  optimism. Exactly.
• 27:19
  And then I was like smart, let's put best case scenario after it.
• 27:21
  Really does follow a narrative. Yeah, exactly.
• 27:23
  So yeah, that's so good. Yeah.
• 27:25
  So Ruined my life. Was like the catalyst for
• 27:27
  creating the album. Yeah, yeah, yeah, yeah.
• 27:28
  And it just, Ian's a great producer.
• 27:30
  He just is really good at like movie soundtracks too.
• 27:32
  So the song just sounds like an intro and an opener to.
• 27:36
  Oh yeah, I like how it began and like it rises.
• 27:38
  Yeah, I think that's the perfect album.
• 27:39
  Yeah, honestly. Thank you.
• 27:41
  Thank you. Yeah.
• 27:41
  So I love the song. It sounds great.
• 27:44
  I'm excited to perform it. I performed it once at a Berry
• 27:46
  College for a college show but excited to do it on.
• 27:49
  You're going to be performing it a lot more soon this.
• 27:51
  Year, hopefully. Hopefully, yeah.
• 27:52
  So I'm trying to plan a tour for May so I'll I'll start.
• 27:57
  Where should where should Jo go? Yeah, I mean, I need to let me
• 28:00
  know. I'm going to.
• 28:01
  I'm going to drop a. Definitely LA.
• 28:03
  Yeah, of course. LA born and raised over here.
• 28:05
  So it's The One Show that I know I can at least get a guest list
• 28:08
  of 2 to 300. Yeah.
• 28:10
  Yeah. But I'll be there.
• 28:12
  That's the thing. Everybody in LA wants to go to
• 28:14
  the show for free. I'm like, how many of my friends
• 28:15
  want to buy a ticket? Let's see.
• 28:17
  I'm like. So opposite, I'm very, very good
• 28:19
  about like don't guest list me. I'm going to buy a ticket, I'm
• 28:21
  going to show up. I'm like, I just feel like.
• 28:23
  It's actually the artist like. I always want to buy the merge.
• 28:25
  Like, I think it's so important to show like, you care, you know
• 28:28
  what I mean? But I know, I mean, it depends
• 28:30
  on the artist. Like I'm like some artists, I'm
• 28:32
  like, OK, I'm I'm gonna be on guest list.
• 28:35
  I'm like, like if you need that. Like I was definitely like
• 28:37
  Bryce. Like I'm like, put me on the
• 28:39
  guest list. I mean, I would hope so.
• 28:41
  I would hope so. I would hope so.
• 28:42
  Bryce. Yeah, yeah, yeah.
• 28:43
  But but like, yeah, it's just, it just depends.
• 28:46
  It's it's all love, so. You're planning a tour then?
• 28:48
  Yeah, I'm planning a tour right now.
• 28:50
  First time planning a headline tour.
• 28:51
  I just came out three opening tours last year.
• 28:54
  That's awesome. And yeah, I want to prove to
• 28:56
  people I can sell tickets, and I think that will lead to me
• 28:58
  getting more opening tours for like, some of my dream artists
• 29:02
  like. It's like a dream venue in LA.
• 29:04
  You want to perform at Dream? Venue.
• 29:05
  Ooh, Staples Center. I mean, that's just like.
• 29:07
  Yeah, they just calling me Staples Center, but yeah.
• 29:10
  I'm born and raised here, so you know, just Kobe is one of my
• 29:13
  biggest influences and. Right, you want your album to be
• 29:17
  exactly 24. Minutes.
• 29:18
  I was, yeah, right now 20. 3 1/2 minutes.
• 29:22
  Yeah, yeah. And it was like, so it depended
• 29:24
  on what songs and what versions I have on the album, but it was
• 29:27
  really close to being exactly 24.
• 29:29
  I might not get that, so we'll see.
• 29:30
  Yeah, that's a crazy time without.
• 29:32
  I was just like, oh, it's so close to being 20.
• 29:34
  Four. Why 24?
• 29:35
  He's like Kobe, Yeah. Yeah, I was like, if it's close
• 29:38
  enough, I'll just add some extra Dead Space on the end of some
• 29:40
  songs and make it 24 exactly. But that's so funny.
• 29:43
  But yeah, it's a quick album, so so you know, you guys have time
• 29:46
  to listen. Well, I want to talk about like
• 29:47
  the album itself. So like a lot of the songs are
• 29:49
  kind of short. I know like the longest ones are
• 29:51
  like about 3 minutes. Yeah.
• 29:53
  So like, is that intentional? You want them to be short songs.
• 29:56
  I think just me having a short attention span.
• 29:58
  I just know how to attract people with short attention
• 30:01
  spans. That's so crazy.
• 30:03
  Like I just, I mean, I'd rather people loop a song than play it
• 30:06
  once. So Oh my God, I'm.
• 30:07
  Opposite. I feel like my songs are kind of
• 30:09
  really long. I love a bridge.
• 30:11
  If you got a lot to say. I have a lot to say.
• 30:16
  I love AI, love a bridge if it makes sense.
• 30:18
  I would never want to Force One. Me personally, I mean respect I
• 30:21
  feel like. When I was listening to the
• 30:23
  album I was trying to find a bridge and I feel like maybe did
• 30:26
  After the Honeymoon have a bridge.
• 30:27
  No, I had an instrumental. Oh it.
• 30:29
  Had a look an instrumental. Bridge.
• 30:30
  Kind of like an instrumental bridge.
• 30:31
  Totally, totally. And I started where's our mind?
• 30:35
  Thank you. Yeah, where's our mind?
• 30:36
  Has one we almost added. So I originally Stardust we'll
• 30:40
  see what version comes out, but I won't even mention who's on
• 30:43
  it. But there's we have a great
• 30:45
  there's a solo version and then a feature on it.
• 30:47
  And then so we thought about moving my old verse 2 into the
• 30:51
  bridge and we had that version printed, but we were just like
• 30:55
  it kind of felt better shorter. So we just like cut the whole
• 30:58
  verse 2 that I had. It's a quick album and kept yeah
• 31:00
  and kept the feature on there. But we'll see.
• 31:03
  It might be just a solo version out if we depending on how we
• 31:06
  figure it out, but of. Course, of course, of course.
• 31:09
  I mean hopefully really like you can put out all the versions.
• 31:12
  Yes, hopefully, yeah, that's that's the goal, so.
• 31:14
  I think my favorite on the album based on the first listening was
• 31:17
  at Hello. At hello love it yeah, I was
• 31:19
  with super good producer a OK he he does a lot of stuff with like
• 31:22
  Quinn 92 Chelsea Cutler their manager set that up Sammy
• 31:27
  sievers shout out to Sammy. It's actually funny because that
• 31:31
  song we made like we made it right one worst case scenario
• 31:34
  blowing up in 2024. Oh shit, and Sammy tells me all
• 31:38
  the time and and a okay, both their wives like love that song
• 31:43
  like that. We had version 1 and they were
• 31:45
  just like and they listened to a lot of music, mind you, like
• 31:47
  this is producers and music managers.
• 31:49
  They're like, my wife ran into the room and was like, what the
• 31:53
  heck? I would have been, who the heck
• 31:55
  is this? Yeah, who the heck is this?
• 31:56
  Yeah. So I mean, I love that song,
• 31:57
  too. And I think that's when, like,
• 31:59
  when I had ruined my life and hello, it was kind of like, OK,
• 32:02
  yeah, this is a body of work that I can make.
• 32:04
  OK. So yeah, and then we literally
• 32:07
  got like Stardust, like same time Corey Corey already had
• 32:10
  that song. Actually, it was a originally a
• 32:12
  Thai Verdus bitch, funny enough like a tie and a couple other
• 32:16
  people got hurt it and but yeah, it just it landed with me.
• 32:22
  I. Was going to say songs like Find
• 32:23
  their Home and then. Usually and we, we changed the
• 32:26
  song originally was like a breakup song.
• 32:28
  And I was like, oh, what if we make it like, because I like
• 32:32
  some of the words like it's like what, what, what is it?
• 32:35
  How do I keep lying to myself? And I was like, what do we make
• 32:37
  it just about like instead of why do I keep lying to myself
• 32:39
  that I'm I miss my ex, Why don't we make it?
• 32:42
  Why do I keep lying to myself that I'm nonchalantly in love
• 32:45
  with you when I really do love you?
• 32:47
  Yeah, so that's what we like. Change the song to it has a
• 32:49
  better feel. And yeah, just.
• 32:51
  I mean, the album starts pretty like it's going from this
• 32:53
  journey of like optimism and then like, you know, the sad and
• 32:55
  it goes right back to that high. Note.
• 32:57
  Yeah, exactly. Yeah, yeah.
• 32:58
  So that's the arc that I wanted to build in in this movie in
• 33:01
  world. I love that.
• 33:03
  So yeah. Wait how long did this album
• 33:04
  take? Like start to finish would.
• 33:06
  You say from when I knew that I was going to be an album or just
• 33:09
  one like, well. Because like you did ruin my
• 33:10
  life, you said in you wanted to put it out in November last
• 33:13
  year. You had as we.
• 33:14
  Wrote it in July. You wrote that one in July, then
• 33:17
  you were like, OK, maybe we'll make like a project around this.
• 33:19
  But you had hello like years prior.
• 33:21
  I had at hello probably the year prior, yeah, the July before, so
• 33:28
  July 2024 and. That was just like at the time.
• 33:31
  It's like standalone. Probably the oldest.
• 33:33
  I'm trying to think what's the oldest song on the album.
• 33:35
  I mean outside of Small Fish Big Pond which already is out
• 33:38
  because that song was made in October 2023.
• 33:42
  I would say the oldest song that is unreleased is at is Stay Up
• 33:48
  and I made that literally the day or the week after I shot the
• 33:51
  music video for it's case scenario.
• 33:53
  So like that was December 2023. And then and then some of the
• 33:57
  other songs just came about like and I was like OK, all these
• 34:00
  kind of coord together. Yeah, actually Stay Up wasn't
• 34:03
  even fully produced. It was just a loop.
• 34:05
  It was like we had the vocal on like a guitar loop.
• 34:09
  I kept sending it to different producers and then I started
• 34:12
  working more with Ian because like before working with like
• 34:15
  Ian Ian, the first song we did was Damage Ian Everson and then
• 34:20
  and after that the second song we did was U-turn.
• 34:25
  But before working with Ian, I really worked to like every
• 34:29
  producer like a lot like I, I have like 40 songs out and no
• 34:33
  producer had more than two songs.
• 34:34
  So I was constantly just like, Oh yeah, really.
• 34:37
  And the reason why it sounds cohesive is because I'm always
• 34:39
  Co creative producing as well. Like I, I definitely like am in
• 34:42
  very involved in production. I I actually have only written
• 34:45
  to two pre made beats, so most of my songs are made with the B
• 34:49
  and my my the writing at the same time.
• 34:51
  And like I play piano guitar. I understand theory.
• 34:53
  So like we'll get in there and I'll make sure like I'm.
• 34:56
  You're like originating a lot of it too.
• 34:58
  Yeah, exactly. So so yeah, it's it's it's it's
• 35:02
  very much like I, I love to be involved in the production of
• 35:05
  the whole song top to bottom. So before working with Ian, I
• 35:07
  was all over the place and then I was like, yo, you want to try
• 35:11
  out this this song too? That sends him the loop.
• 35:13
  And he produced that version a year.
• 35:15
  And it was honestly like the one that I was like, oh, this feels
• 35:17
  the most me. Yeah, totally.
• 35:19
  You know, because there's I have an EDM version, I have other
• 35:21
  stuff and maybe I'll drop those versions later.
• 35:22
  But I have so many different versions of that song because it
• 35:25
  was just a loop that I had for like, you can do a version of
• 35:28
  that one too. Yeah, exactly.
• 35:29
  Honestly, like shoot, we'll do a deluxe album because I feel.
• 35:31
  Like this one. Like it felt like very R&B
• 35:34
  leaning to me too. Yeah, and actually, like one of
• 35:38
  my favorite references, Jon Bellion, who left to open for
• 35:41
  one day. Putting it out there, John.
• 35:45
  He's a, he's a, he's a viewer of Delulu.
• 35:47
  Is he? Yeah, of course.
• 35:48
  Oh yeah, we love it. Yeah, him and Harry Styles
• 35:51
  together. Huge influence on my music for
• 35:54
  sure. Actually, John Bellion's the
• 35:56
  reason I even started writing music.
• 35:58
  Really honest. Yeah, 2016, my friend put me on
• 36:02
  to his music was 201516, but he put me on, I think it was 16
• 36:05
  because that's when the human condition came out.
• 36:07
  Oh yeah. But it wasn't even that.
• 36:09
  It was the song Woke the Fuck up.
• 36:11
  That was the first song that he showed me of Jon Bellion.
• 36:14
  And I was just so like drawn in to like how he can go to just so
• 36:18
  many different like areas and music.
• 36:22
  Like it just starts, it builds. It's like this big drop.
• 36:24
  And then he went to the piano. I was like, what is this?
• 36:27
  This is song? And I like, I never written a
• 36:29
  song before that. So I started writing like right
• 36:31
  after that. Like so Jon Bellion is literally
• 36:33
  like one of my biggest influence.
• 36:34
  Wait, that's like, genuinely an incredible story.
• 36:35
  Yeah, like you literally just clocks.
• 36:37
  Yeah, yeah, yeah. That's crazy.
• 36:39
  I would love to open for Jon Bellion.
• 36:40
  He's an influence. I've had a lot of friends that
• 36:42
  worked with him. But yeah, I just, I, yeah, huge
• 36:46
  influence. And then I listen to a lot of Ed
• 36:48
  Sheeran. It's time.
• 36:49
  And then like, I was always listening to Bieber.
• 36:52
  You mentioned in the studio we were just in when you played the
• 36:54
  album that Bruno was a Bruno is also an.
• 36:57
  Influence where I love Bruno, I love I mean I grew up on
• 37:00
  Michaels and I love like, you know, people that emulate the
• 37:03
  greats One of my favorite artists right now, Dominic Fyke
• 37:07
  Somber is great, Olivia Dean's great.
• 37:10
  I feel like there's tiny bits of everybody that I listen to in
• 37:13
  me, but at the end of the day it's it's really me totally so.
• 37:18
  But I love giving credit where credit's due.
• 37:20
  So there's a lot of. I love hearing where like
• 37:22
  people's inspirations and references aren't.
• 37:24
  Too. Yeah, it's all of the place.
• 37:25
  I definitely have R&B references as well.
• 37:27
  Like I listen to a lot of like Usher growing up and yeah,
• 37:31
  giving. I listen to a lot of Leon Thomas
• 37:32
  right now. Actually.
• 37:33
  This is Leon Thomas I like talk to on Spotify all the time,
• 37:37
  right behind like Dominic Fike and Omar Apollo and me and right
• 37:42
  listening to Malcolm Todd a lot. Would love to work with them
• 37:44
  too. Love to work with anybody that I
• 37:45
  just mentioned. Honestly, all those are great
• 37:47
  people. We're manifesting that.
• 37:48
  Yeah, yeah, yeah. You know what I feel like after
• 37:52
  the honeymoon is like super R&B tinged.
• 37:54
  Yeah, that ones coming out next. Yeah, I I wanted to like kind of
• 37:58
  show people that have that side because first time singing as
• 38:01
  you heard earlier was like gospel choir.
• 38:02
  So like I, I have an R&B voice ish.
• 38:06
  At least I can keep up with it, but like you.
• 38:09
  Played an R&B song for me like after the album I was like I
• 38:12
  think this is better. Yeah, yeah, yeah.
• 38:14
  So like I, I was just like, let me just like kind of like curve
• 38:17
  people there. It's funny because like when I
• 38:19
  first got into the industry and writing, like I, I was writing
• 38:22
  pop, but like I also wanted to make R&B and it just so happened
• 38:24
  that the first producers I was working with were just pop
• 38:26
  producers, but I just kind of like got stuck there.
• 38:29
  But it was cool like I like. Pops like feel like you're like
• 38:33
  oh, I should guide this to be in R&B direction, maybe I.
• 38:35
  Should go run producers. There's actually like 4 songs
• 38:37
  that I deleted from a catalog that I tried, but like, yeah,
• 38:41
  they're just like they're. Just wasn't landing.
• 38:42
  It wasn't landing and like it just it's just a matter of like
• 38:45
  which producers you're working with.
• 38:47
  I think also can influence that, but also if I took time to learn
• 38:50
  how to produce ideas in my head I probably would get that more
• 38:54
  off. But I got better at that like
• 38:55
  later. And I mean it takes time.
• 38:57
  Genuinely like developing your sound and also understanding
• 38:59
  your own Sonic identity. Yeah, yeah.
• 39:00
  So I mean, After the honeymoon was definitely like R&B ish.
• 39:03
  It's so popish. But like, yeah, I think I just
• 39:05
  also just write really catchy melodies.
• 39:07
  Yeah, totally. I.
• 39:08
  Think you have like a very distinct lane in pop music.
• 39:10
  I think it's very airy. I think it's very bright, you
• 39:12
  know? Thank you.
• 39:13
  Yeah, Yeah. I mean, I I love just a lot of
• 39:17
  catchy people and I just like making ear worms that like I
• 39:20
  want people to think of a word and it makes you think of my
• 39:22
  song. So.
• 39:23
  So whatever concept that is, whether it's guacamole or like,
• 39:26
  you know, there it is a worst case scenario.
• 39:28
  I love that one. Yeah.
• 39:30
  You know, just if you say a word, I want you to think of my
• 39:32
  song over every other song because it's just a sticky.
• 39:34
  Yeah, that's good, Good branding too.
• 39:37
  Thank you. So when you go in to make music,
• 39:39
  like do you think about it? Like do you just make the song
• 39:41
  first or do you think about like how you're going to like make
• 39:43
  videos about it? Like, do you think about how you
• 39:45
  can? Market it now definitely like
• 39:48
  it's kind of the same time like sometimes it's like the concept
• 39:50
  entirely first. I haven't done that in a while.
• 39:53
  I did that with like a couple of more songs, which I could go
• 39:56
  back to doing that. But now it's more so like I love
• 40:00
  coming up with a good concept. And I like thinking while I'm
• 40:02
  writing, like, OK, is this going to work in content?
• 40:05
  You know, and sometimes I'll change like a whole verse, like,
• 40:09
  you know, like to be honest, like Stardust, for instance, we
• 40:11
  wrote like multiple different verses for that song and.
• 40:15
  Right now it it's unreleased song, but like the start the
• 40:18
  song start like 4 stop, like boom boom boom, boom.
• 40:22
  How'd I end up here? Didn't mean to fall.
• 40:24
  And that's like we almost did a different one, But that's so you
• 40:28
  already it's a trend. It's like instantly A trend.
• 40:31
  I can put up fail, fail, fail, fail.
• 40:33
  How did I end up here? Like I think in that way, like
• 40:36
  I'm always thinking like what works on content but also makes
• 40:38
  sense with the song. So it's like I could have gone
• 40:40
  a. Different.
• 40:40
  You're trying to be in the middle for that exactly.
• 40:42
  OK. Interesting.
• 40:43
  I try to mean in the middle because I still care about the
• 40:45
  song. I'm always serving the song when
• 40:47
  I'm writing. And I tell people that all the
• 40:49
  time, like, like serve the song. Like like even if it means like
• 40:52
  I finish the song and this is not a marketable song.
• 40:54
  And maybe it doesn't come out or maybe it does.
• 40:55
  Like there's some songs I dropped and I served the song.
• 40:58
  I just had no content ideas for it.
• 41:01
  It's just like, I mean, people hear it eventually, you know,
• 41:05
  like if I really love it, I'll put it on the set list for the
• 41:08
  show. But yeah, it's like sometimes
• 41:10
  like it's, that's just what it is.
• 41:12
  Interesting. Yeah, but now I, I really try to
• 41:14
  meet in the middle. Like it's like okay, I serve the
• 41:16
  song, but I also like try to think as best like how can I
• 41:19
  promote this while I'm making it?
• 41:20
  Yeah, absolutely. Because marketing is like so
• 41:22
  important when it comes to music too.
• 41:23
  Like, you can make the Best Song in the world, you can make the
• 41:25
  best projects in the world, but if people don't hear it, then
• 41:27
  it's like, then what? Yeah, you know, exactly.
• 41:30
  That's such a challenge too. Yeah, I mean, even Frank Ocean
• 41:34
  talks about it. I can't believe I didn't mention
• 41:35
  him as a huge influence, but definitely was.
• 41:39
  I used to only listen to Frank for like a whole year.
• 41:42
  But. But yeah, he even mentions like,
• 41:45
  you know, thinking about you is the reason we have nights.
• 41:47
  Like, you know, like he has his poppy songs that love to have an
• 41:51
  audience to where you can do whatever you want.
• 41:52
  And I have songs that I'm already like going more into
• 41:56
  that OK story mode and more in depth and like I could be more
• 42:00
  of an artist, but like, I'm still in the.
• 42:01
  You can get both. Yeah, you could definitely do
• 42:04
  both. And I think that's what I kind
• 42:05
  of. It's a world that you build.
• 42:06
  Exactly, and that's why this is the first time I'm building a
• 42:08
  world with an album. And I'm excited for album 1, but
• 42:11
  as well excited for album 2. You're.
• 42:12
  Already thinking about it, yeah. What's your favorite Frank Ocean
• 42:15
  album? Oof, oof oof, I don't think.
• 42:22
  He has a lot. No, I know.
• 42:23
  But I'm like, they're so close to me.
• 42:25
  Oh my gosh, favorite. It's so hard to be like
• 42:28
  favorite, you hear me? When I'm like, oh, these are my
• 42:30
  top artists. I list like 5 you gave so.
• 42:32
  Many more than five. I was kind of.
• 42:34
  You're like 8. Yeah, I don't even know.
• 42:36
  Oh my gosh. Because I'm like, oh, if I name
• 42:38
  like Blonde, I'm like, oh, but I like like five of these songs on
• 42:41
  Orange. Then I'm like damn it's so hard
• 42:45
  because my favorite overall song, if I was going to say from
• 42:48
  Frank, is lost. OK.
• 42:49
  And so it's like, do I gravitate towards orange more?
• 42:53
  I feel like, yeah, I dumped you. I don't know.
• 43:01
  It's like the first time you're speechless.
• 43:02
  On the show, yeah. I don't know.
• 43:03
  I was like, I don't know which one's my favorite.
• 43:05
  That's favorite, too. But I do know that that's my
• 43:08
  favorite song. And honestly, it was Georgia
• 43:09
  Smith's cover of it that made me really love it more.
• 43:11
  I heard more of the lyrics, and then I went back and I could
• 43:13
  hear the lyrics. I just wasn't really listening.
• 43:15
  And I was like, wow, this is fire.
• 43:17
  Yeah. Totally.
• 43:19
  Yeah, you know you lost, right? Lost in the heat of it all.
• 43:25
  Miami. He was singing Yukon.
• 43:28
  Oh yeah, Yukon was just listening to his live
• 43:31
  performance of it. Oh, we got the Grammys.
• 43:33
  In the city, when we used to drive a Yukon, I pick up
• 43:38
  whenever you call in the pocket lighting to sign like are you
• 43:43
  with me? He I think.
• 43:46
  That was better than Justin. No, no, no, no.
• 43:49
  Justin's a go. Justin's a go.
• 43:50
  Right, right, Right. From you, but no.
• 43:55
  OK, that's awesome. Anything after the honeymoon?
• 43:57
  It's such a sad one too. It's like very much in the worst
• 43:59
  case scenario, like lyrically, it's sad.
• 44:01
  Yeah, lyrically it's exactly the same thought process as worst
• 44:05
  case. Cuz when we were writing worst
• 44:08
  case scenario I literally said I don't want it to be like I like.
• 44:13
  I try not to solve the problem in the song like I just want to
• 44:16
  talk about the problem. Interesting.
• 44:18
  And like, I don't want to be like preachy or like, you know,
• 44:20
  like, oh, hey, I'm about to break up, so I decided to leave
• 44:23
  you or whatever. Like I'm not.
• 44:25
  I just wanted to raise the question.
• 44:27
  So I'm actually worst case scenario, if you listen to the
• 44:28
  lyrics, it's really just the question.
• 44:30
  Yeah. Like what's going to happen
• 44:32
  after, like, where we're at? Like it's not technically the
• 44:35
  breakup, but it's the feeling of before we break up.
• 44:38
  Like, yeah, worst case scenario we end up falling apart and I'll
• 44:41
  be pouring my heart up on the stereo.
• 44:43
  It's like it's talking about like, what would happen.
• 44:45
  So I kind of did the same thing after the honeymoon.
• 44:47
  I was like what? What is the?
• 44:48
  What is the question before we even get here?
• 44:50
  Got it. And it was like, oh, after the
• 44:53
  honeymoon phase. Like what comes next?
• 44:54
  What comes next? Like do I still love you after
• 44:57
  the honeymoon phase? Are we still sticky?
• 44:58
  Are we still like, you know, So that's what that's what that is
• 45:02
  about. I just wanted to write the
• 45:03
  question. And I did the same thing with
• 45:04
  the best case scenario too. I just wanted to write like a
• 45:08
  song that honestly, I was like best case scenario, I wanted to
• 45:10
  make a song that felt like the breakup and a funeral at the
• 45:14
  same time. Oh, what?
• 45:16
  Yeah, I, I, it's a good concept. Yeah.
• 45:19
  I was like, because we could have gotten like, very detailed
• 45:21
  in the chorus. I know that such an idea.
• 45:23
  I was like, Oh yeah, we could talk about like, you know, her
• 45:25
  new man did this and that. And I was like, no, I wanted to,
• 45:27
  like, work because, like, the chorus is best case scenario.
• 45:32
  I only cry a tear no matter where I go.
• 45:35
  I'll see you everywhere. I wish you the best I do.
• 45:40
  But I know I'll be missing you so best case scenario I'll only
• 45:46
  cry a tear and I I wanted that to feel sad and like.
• 45:51
  Yeah, feel like. Sad, but also like anybody can
• 45:54
  feel like relate to it. Yeah, because yeah, we've we've
• 45:58
  all experienced loss and whether it's a loss of relationship or a
• 46:02
  loss of a loved one, I think like the chorus resonates there.
• 46:04
  The verse is you could tell the story.
• 46:05
  You could be like, you know, this is a relationship,
• 46:08
  whatever, but I just wanted the chorus to feel like, OK, this
• 46:11
  resonates with people that experience the feeling of being
• 46:15
  of loss. I'm like, can I tell you so like
• 46:17
  you have such a unique approach to songwriting.
• 46:19
  Like I have so many artists that come on the show.
• 46:21
  I'm a songwriter myself and I know so many artists.
• 46:23
  And I feel like the way you talk about describe is like all novel
• 46:26
  to me. Like how you write a song is
• 46:28
  very novel to me. Like I, I don't know, I'm like
• 46:31
  absorbing all of. It right now, I mean, I love to
• 46:33
  like, I love to be personal, but at the same time, instead of
• 46:36
  being like too specific and and there's so many different ways
• 46:40
  to write a song. Like I definitely want to get
• 46:41
  more specific, but I like to like be I like to really write
• 46:46
  about the emotion because I think that's like in back, like,
• 46:49
  you know, back in like analyzing the song of the work, like worst
• 46:52
  case scenario is very emotional. Totally.
• 46:54
  And I think like it was one of my more emotional songs.
• 46:56
  I think that connected and I think people connect to the
• 46:58
  emotion of the videos. Dropping ice cream is sad,
• 47:01
  dropping pizza is sad. And like like there was a lot of
• 47:04
  sadder videos that have better conversions and like I know some
• 47:07
  people that get views on songs doing similar stuff to me, but
• 47:10
  like their song isn't sad or stroking, striking an emotion
• 47:13
  totes so they they're not seeing the same conversion.
• 47:16
  It's not resonating. It's not resonating. 100%.
• 47:18
  I'm like, let me write about the it's.
• 47:20
  About connection. Genuinely.
• 47:21
  Exactly. Yeah, and that's the best way.
• 47:23
  See, you were like mastering it. Yeah, yeah, I'm still mastering
• 47:26
  it and there's so much. No, you're so good.
• 47:27
  I'm curious how you're going to like, do it for an album roll
• 47:30
  out now instead of singles. Yeah, yeah, it's going to be
• 47:33
  fun. That's what she was like.
• 47:35
  Imagine me with the budget. I know we keep talking.
• 47:38
  About that, yeah, yeah. We're getting that budget.
• 47:40
  Yeah, I mean, we're, we're talking to some people.
• 47:42
  You guys, we're gonna have to buy tickets for the tour.
• 47:44
  We're gonna see him in LA. Exactly.
• 47:46
  Please, please, please. Yeah, definitely.
• 47:48
  I yeah, I'm planning a a tour, but I'm as well planning a, a
• 47:51
  pre LA show and and hopefully March.
• 47:53
  We're thinking so we we should all go.
• 47:55
  This is a 2 day old concept, so we don't have exact dates and
• 47:58
  details yet. It's happening, but we're gonna
• 48:00
  perform that and we'll get it. Yeah.
• 48:01
  Oh, not the full album. I don't want to leave it all the
• 48:04
  way, but I will be performing a. Lot when's the album coming out
• 48:06
  I'm. Planning for April.
• 48:08
  April. Yeah, so I'm planning a single
• 48:09
  month until then. And it's done.
• 48:12
  Mostly, Yeah, yeah, yeah, yeah, yeah.
• 48:13
  The songs are all decided and it's just being mastered.
• 48:16
  Like some songs are being mastered still and.
• 48:19
  So a single month until the album drops.
• 48:21
  Yeah, so. It's going to be we drop ruined
• 48:23
  my life in January after the honeymoons coming after
• 48:26
  Valentine's Day, right? And then what we got best case
• 48:30
  scenario, because everybody's been asking me for like 2-3
• 48:32
  years and then 8. People what they want.
• 48:34
  We'll drop the rest and just keep promoting.
• 48:36
  Love the year, but yeah, that's awesome.
• 48:38
  Yeah. Thank you.
• 48:39
  Yeah. We're so excited for that.
• 48:40
  Thank you. So then how strong are Bryce?
• 48:42
  You open for him? Yeah, and you guys are super
• 48:44
  close. Yeah, we met Bryce Vine 2021.
• 48:48
  And that's a funny story because the other part, I met Dominic
• 48:53
  Fact the same day. But that's a whole long story.
• 48:55
  Maybe I'll tell another, but that's my price.
• 48:58
  Yeah, price. Price is great.
• 49:01
  Yeah, we met. It's funny.
• 49:02
  I was listening to his music back when I was an Uber driver
• 49:06
  in like 201617. So you're Uber driving?
• 49:08
  Yeah, and I didn't realize who what his like his what he looked
• 49:12
  like. And so like when we met, we were
• 49:14
  just like talking da da da da da.
• 49:16
  And then like when he was dipping, he was like, yo grab my
• 49:18
  IG and I was like, cool. And he's like, it's Bryce mine.
• 49:20
  And I was like, did you Bryce, I think you were on my playlist.
• 49:25
  Like, yeah. And then like, like, it's like,
• 49:27
  I have no idea what you look like.
• 49:28
  So I heard his music and stuff and he saw my socials like, yo,
• 49:31
  you do social media like, oh, love help.
• 49:32
  And then we ended up building a great relationship where I.
• 49:35
  Helped. Wait, what the heck?
• 49:36
  He's so cool for that. Yeah, I would never do that.
• 49:40
  Yeah. And then yeah, I helped him with
• 49:43
  some campaigns. And then we just grew closer and
• 49:45
  closer. We start going out more and a
• 49:47
  lot of our friends got a lot of Musials already.
• 49:49
  And yeah, totally grew closer. And he let me actually open the
• 49:54
  2022 for the first time. I opened four shows and just out
• 49:58
  of love because I was helping him with socials and stuff.
• 50:00
  And I was kind of like you, just out of love.
• 50:02
  Let me do that. And I think it was just a matter
• 50:04
  of like, you know, it made sense when worst case scenario started
• 50:08
  taking off. Like I was establishing myself
• 50:11
  more as a artist instead of being a social media creator.
• 50:13
  So his team thought it would make sense for me to open in
• 50:17
  2025. So yeah, that's awesome.
• 50:20
  The first tour I got to open and then.
• 50:22
  Y'all are doing a lot together. Yeah, yeah, yeah, yeah, yeah.
• 50:24
  We did damage. So we did a lot of stuff.
• 50:27
  Great homie. And then after a nice hit me up
• 50:29
  and I was like, are you back in town?
• 50:30
  You can do, you could do my tour.
• 50:32
  And then I did a niece's tour and then I did half of the first
• 50:35
  half of that. And then I opened for Crash
• 50:37
  Adams right after. Damn.
• 50:38
  And now they're my room mates. Oh yeah, that's crazy.
• 50:41
  Yeah, yeah. Yeah, you mentioned that.
• 50:43
  Yeah, House of Youtubers who just like all, can bounce off
• 50:45
  each other and have ideas and. How is that like?
• 50:47
  Like, is it chaotic? Like it's fun?
• 50:51
  I mean, no, it's, it's fun. I think.
• 50:53
  I think it's all about like in general, I'm answering the
• 50:55
  question in general, living with like other creatives.
• 50:57
  I think it's all about the like which creatives you're living
• 51:00
  with. I think us, we are very high
• 51:02
  performers and them too, like actually, because before that I
• 51:06
  lived with like Johnny Valentine and like some other creators
• 51:09
  into like I can name creators. I've been living with creators
• 51:12
  since like 2020. So but I would say like I'm a
• 51:16
  high performer, but I feel like that they're like the highest
• 51:19
  performers I've ever seen. They work like a team, like
• 51:21
  crazy. Like they are, they're doing it.
• 51:24
  They're, they're doing the thing.
• 51:25
  They're like, they, their office.
• 51:27
  Yeah. It's like Wolf of Wall Street.
• 51:28
  It's just like a bunch of laptops and their computers
• 51:31
  monitors next to each other and they're running multiple
• 51:33
  accounts doing all this stuff. And like, it's, it's a whole
• 51:35
  thing. And that's motivating for me to
• 51:37
  see as well as like with the ideas I have.
• 51:38
  So we just share back and forth and like I'm already seeing like
• 51:42
  it impacts like my career and my impacts on them.
• 51:46
  So like it's, it's dope to see it's so.
• 51:48
  Cool to be like usually benefiting and.
• 51:49
  Yeah, exactly. So yeah, I think it's all about
• 51:51
  like witch creators, 'cause you know, like when you're around
• 51:53
  high performers, it makes you perform better, but if they're
• 51:55
  totally slack, there's slack, so.
• 51:57
  And there's Slack. Yeah, and also, like, are you
• 52:00
  around high performers that only care about themselves or are you
• 52:02
  around high performers that clock?
• 52:03
  Yeah, right. Like Vince from Cash Adams, his
• 52:06
  favorite song is After the Honeymoon.
• 52:07
  He's been playing it like crazy. It's not even out.
• 52:10
  I love when friends are supportive like.
• 52:11
  That Yeah, yeah, yeah, yeah, yeah, we're.
• 52:13
  Just talking about that with Entitled.
• 52:14
  Street. Yeah, you can.
• 52:15
  See who plays it. You can see who plays it.
• 52:17
  Yeah, yeah. All you people there were like,
• 52:19
  oh, I played your album and I'm like, you're.
• 52:22
  So full of shit. Literally like I can.
• 52:24
  See, like I can literally thank you Untitled.
• 52:26
  All my friends literally tell me all the time they're like, I, I
• 52:29
  see you playing my shit all the time.
• 52:30
  I'm like, yes, yeah, I listen. I.
• 52:32
  Love your shit. Yeah, exactly.
• 52:34
  No, I could see, like, the top people.
• 52:35
  I can even go down and be like, OK, this person listen, listen,
• 52:38
  listen to my album before it's even out.
• 52:40
  I'm like, cool. OK, so you know who a real 1 is.
• 52:42
  Yeah, I know who the real ones are.
• 52:43
  That's awesome. Yeah, Crash Adams just had two
• 52:46
  big videos with two Delulu alum Sophie Powers and Taylor Felt.
• 52:50
  Yeah, yeah. So yeah, that's awesome.
• 52:52
  Honestly, like I was the first one in their their series
• 52:56
  really. Well, OK, correction, I'm the
• 52:58
  first one to do give me a kiss, which was with a big song that
• 53:01
  blew up. But they had two freestyles that
• 53:03
  were real before, like or like every freestyles real, of
• 53:06
  course, but like they have two freestyles that were like more
• 53:10
  random is what I'm saying. Like freestyles that were like
• 53:14
  they were literally like in Santa Monica and just went up to
• 53:16
  like random people and like somebody came up and and like
• 53:19
  king vibe and like somebody else.
• 53:20
  And then I think one more person.
• 53:22
  But like, I was like, oh, like, let's do give me a kiss.
• 53:24
  And like, I remember Vince being like, no, it's not going to blow
• 53:27
  up. Like that song's too fast for
• 53:28
  people to freestyle. And I was like, hold my beer.
• 53:32
  Like let me hop on. Let me hop on this and it took
• 53:34
  off like 58 million views which was stuck at 7 K for years mind
• 53:39
  you like and it's crazy like God works in mysterious ways.
• 53:41
  I blew up on TikTok and I just repost my content on other
• 53:45
  platforms and I'll gain a following usually.
• 53:47
  I posted 900 videos on YouTube at this time.
• 53:49
  I just wasn't doing it. It was not going.
• 53:51
  And I'm talking like viral videos that I have like.
• 53:54
  With the viral YouTube Shorts. They just weren't going and it
• 53:57
  was just stuck at 7 K and I do the collab with them and my
• 54:00
  YouTube jumped up to 87 Ki got hit up by a bunch of labels and
• 54:03
  all this stuff like and then I finally had the momentum.
• 54:05
  Now my YouTube's like at 460 and it's still growing.
• 54:07
  But like I couldn't get out of like jail until I did that
• 54:10
  collab. And now it's like my music
• 54:12
  audience is YouTube, which is great because like all the other
• 54:15
  platforms, majority is came from comedy and I had to convince
• 54:18
  them now like YouTube blew up specifically for music.
• 54:21
  And I'm happy about that because like they expect music so which
• 54:24
  is cool. So but yeah, I, I, I was like
• 54:27
  the first to do give me a kiss. And then that series just kept
• 54:29
  going. And now they have so many songs
• 54:31
  they're doing well. But I, I met them back in like
• 54:33
  2020. So like I've known them since
• 54:35
  they were smaller, the creators than me.
• 54:37
  And now they're kind of like the biggest creators in music that
• 54:40
  just. Are helping you guys are signed
• 54:41
  to the same management? Yeah, yeah.
• 54:43
  We, I, I, I refer them to Dylan. Wow.
• 54:46
  Social media. Yeah, yeah, yeah.
• 54:47
  That's awesome. So yeah, it's, it's been great
• 54:50
  and it's it's great to bounce off each other and just have a
• 54:52
  lot of good ideas. Yeah, that's super cool.
• 54:53
  I really like hearing that because I feel like they're in
• 54:55
  LA There could be like, really like, difficult people, bad
• 54:58
  people. Yeah, you know.
• 55:00
  Oh yeah, I know a lot. Oh yeah.
• 55:02
  For. Sure, name them right now.
• 55:05
  Yeah. Would you ever sign to a label?
• 55:08
  I don't think anymore I would. Ever you used to want to?
• 55:11
  I used to want, I mean, I used to think like, you know, and
• 55:13
  shout out Russ like I mentioned. I remember him mentioning like
• 55:16
  having 11 albums out and then doing a 5050 deal on one album
• 55:20
  and like getting that leverage and stuff.
• 55:22
  And I was like, OK, cool, 5050 deals.
• 55:24
  That's what you want, That's what you want.
• 55:26
  And I did a 5050 on worst case scenario.
• 55:28
  I'm just a math teacher and I think like labels are so used to
• 55:31
  finessing people and. Totes.
• 55:33
  I like it. Like I said, math major.
• 55:37
  I was a math teacher, not major. But anyway, like I just
• 55:39
  understand the numbers and I'm just like wow this is so
• 55:42
  ridiculous and I wish I understood it before but a 5050
• 55:44
  deal is not good, right? The only way I could ever even
• 55:47
  work with a label is if it's like 8020 artist favorite which
• 55:51
  is kind of a distro deal of anything.
• 55:53
  Yeah, I was like, I feel like that's.
• 55:54
  Impaled, yeah. And I mean, maybe Taylor's
• 55:55
  getting that, I don't know. Or like some huge acts are
• 55:58
  probably getting more major. Totally.
• 56:02
  What that what a 5050 means for people that don't know, it means
• 56:07
  let's say I give you 20 grand and it means that 50% of the
• 56:13
  song is going to be profit for the label and the other 50% is
• 56:17
  going to recoup on the 20 grand. In my case at what 15K advance?
• 56:24
  We had another five. We had 25 K marketing 46 grand
• 56:28
  owed owed. My song has I don't know how
• 56:31
  many streams 27,000,000 at this time.
• 56:33
  It's made damn near $100 million or 100K in in dollars.
• 56:38
  And I'm sure you see half of that is recouped and the other
• 56:41
  half is sort of recoupment. So I'm probably owed like one or
• 56:43
  two Ki haven't gotten it yet. But yeah, it's like I 27,000,000
• 56:47
  streams. Like kind of like.
• 56:49
  Yeah, I this song is making AKA month.
• 56:51
  I I, I would if I just cut that to myself because all the labels
• 56:54
  will do also because everybody's like, oh, it's just about with
• 56:57
  the right label. All they do is tell you to post
• 56:59
  more on TikTok totes. They run some ads but they tell
• 57:03
  you to do what you're doing. That's what I tell my talent.
• 57:05
  To do so, that's why I'm building a course.
• 57:06
  I'm going to teach you how to post on TikTok.
• 57:08
  But at the same time it's like. We're going to get that.
• 57:11
  Yeah, you don't hit that. Honestly, I was.
• 57:13
  Going to say you should like do more marketing.
• 57:14
  You're really good at it. Thank you.
• 57:16
  Especially for music, a lot of musicians struggle with
• 57:18
  marketing. With the budget, which we'll
• 57:22
  have soon, we'll have soon, but let's get that budget.
• 57:24
  But yeah, I, I, I just, I've been studying the game and I'm
• 57:27
  still always learning. Shout out Kobe for that because
• 57:29
  he's always like Kobe Bryant, the one of the greatest
• 57:31
  basketball players. Like I'm always a student in the
• 57:33
  game so I never feel like I know everything.
• 57:34
  I have a tattoo that says that. Yeah, love it, love it.
• 57:37
  Yeah, So I've always felt like I have Mamba mentality and same.
• 57:42
  Yeah. Even in a collaborative space
• 57:44
  like the arts, I just. I mean, yeah, it.
• 57:46
  Makes sense like a hard working mentality.
• 57:48
  That's awesome. Yeah.
• 57:50
  You're super positive. Thank you.
• 57:51
  Yeah. Like, genuinely thank you,
• 57:53
  brother. I feel like the entire time
• 57:54
  talking to you like from when you got to set, like you've been
• 57:56
  like, really, really like actually.
• 57:58
  Optimistic. I just, I just feel like God
• 58:00
  made me this way and I just like to share his light.
• 58:02
  And yeah, I just, yeah. OK JOI ask all my guests on the
• 58:06
  show yeah what their most do Lulu take is.
• 58:09
  Dang, you know I read that, Yeah.
• 58:12
  Did you figure it out? I was trying to.
• 58:13
  Figure it out. He texted me and he was like he
• 58:15
  does not know his dulu take. And then I like try to figure it
• 58:18
  out. And I came up with one.
• 58:20
  And then I completely forgot now that we're here.
• 58:21
  So oh, shit, just think of one. OK, I don't know.
• 58:24
  I like the Lulu take. I just feel like all my takes
• 58:26
  are reasonable. And that's what's hard to become
• 58:29
  a reasonable. And I'll take it's a reasonable
• 58:31
  take. What's a reasonable take?
• 58:33
  I don't even know. Give me an example of your Dulu
• 58:36
  take. Not a lot of Dulu.
• 58:37
  Take. Give me one.
• 58:38
  I'm, I think I'm going to be the biggest poster in the world.
• 58:42
  See, that's not the Lulu. That's pretty reasonable.
• 58:44
  See, that's what I'm saying. Like that's not like if I say
• 58:46
  that I'm going to be the I'm going to be independent artist
• 58:48
  selling out stadiums. I don't think that's the Lulu.
• 58:50
  I think not the Lulu. That's what I'm saying.
• 58:51
  That's why it's harder for me to come up with the Lulu stuff.
• 58:54
  I'm like, yeah, I was trying to think.
• 58:55
  I was like I maybe I'm just the Lulu so much that none of my
• 58:58
  think. The Lulu for it to happen.
• 58:59
  Or the Lulu. Yeah, but I'm going to sell out
• 59:02
  stadiums as an independent artist.
• 59:04
  I'm going to buy a. Ticket.
• 59:05
  You don't need a guest. List.
• 59:05
  Hey, thank you. Yeah, absolutely.
• 59:07
  Yeah, I'm going open for Ed Sheeran.
• 59:09
  I'm going to open for, I mean, we'll see if I can open for
• 59:12
  Justin Bieber too. I I feel like Ed Sheeran,
• 59:14
  there's alignment there. Like I just like I know like
• 59:16
  he's helped out so many cool like small artists and I know
• 59:18
  Justin has two and scissor and all these people that I want to
• 59:20
  open for, but also I just want to sell out the stadiums myself.
• 59:23
  Like I want to do it. You can headline.
• 59:25
  Yeah, exactly. I.
• 59:26
  Want to headline those stadiums as well?
• 59:27
  100% OK, maybe no Dululu take then, yeah.
• 59:31
  I mean, those are those. Are pretty reasonable.
• 59:32
  Those are reasonable. Yeah, that's what I'm.
• 59:34
  Saying I think you have to do Lulu, especially if you're going
• 59:36
  to be an artist. Like you have to have like this
• 59:38
  unwavering belief that you can do it.
• 59:40
  I yeah, there's no doubt in my mind.
• 59:42
  Yeah, absolutely. I mean, you're literally doing
• 59:44
  it. Right now, Yeah.
• 59:44
  I mean, I heard what Tyler, The Creator even say.
• 59:47
  Like it's just like he does not. Failure is not a thought that
• 59:50
  comes to his mind. Yeah, absolutely.
• 59:52
  Same Z, same ZI only do success and I don't even I can't even
• 59:55
  anticipate things not going well.
• 59:56
  It's either success or delayed success for me.
• 59:59
  Totally. I think that's my delulu take.
• 1:00:01
  Okay, not even. There's only success or delayed
• 1:00:04
  success, and there's no failure. OK, I love that.
• 1:00:07
  Yeah, OK. I'm right there with you on that
• 1:00:09
  one. OK, So going off of that, we
• 1:00:13
  close out every show by manifesting together.
• 1:00:14
  All right, let's manifest. So you're already talking about
• 1:00:16
  selling out stadiums. What else do you want to
• 1:00:18
  manifest? What do you want to speak into
• 1:00:19
  existence here in Dululu? Do you know what this is?
• 1:00:22
  Clock it. Oh T OK, I had to teach that to
• 1:00:26
  my producer. Though Oh no no no, we clock it.
• 1:00:28
  Yeah, he was like, I don't know what this little pinching thing
• 1:00:31
  is. Is it not clocking to you?
• 1:00:34
  Damn, you're a believer at the. Beach Oh yeah for sure you're
• 1:00:37
  police are a month younger than me.
• 1:00:38
  I grew up like in LA and like this is different stuff like.
• 1:00:42
  He went to 'cause he did the social.
• 1:00:43
  Media we had like mutuals and stuff he didn't like.
• 1:00:45
  That he wasn't like an influence on your album though, no.
• 1:00:47
  No, no, I've never met influence.
• 1:00:49
  Oh yeah, always. I think in general, just like
• 1:00:51
  his sound, I've I've always been like influenced by, but I grew
• 1:00:54
  up kind of like with a lot of mutuals.
• 1:00:56
  I just haven't met him myself. Right, right, right.
• 1:00:59
  We have a lot of mutuals that you actually, yeah that we both
• 1:01:03
  fuck with. So.
• 1:01:04
  OK, you'll manifest meeting him. We'll pass on this.
• 1:01:06
  Yeah, it'll be a great time. No rush.
• 1:01:08
  But I manifest. Meeting a lot of people that I
• 1:01:12
  love and adore but I manifest manifest 2 million monthly
• 1:01:16
  listeners minimum by the end of the year.
• 1:01:18
  I love that. That's so that's reasonable too.
• 1:01:20
  Yeah, that's a very reasonable one.
• 1:01:22
  Yeah, that was especially with this album.
• 1:01:23
  That was safe, huh? Was that safe?
• 1:01:25
  Yeah. Go back.
• 1:01:26
  Did I say? 5 million, say 101010 million.
• 1:01:29
  10 million monthly listeners. There you go.
• 1:01:30
  End of the year headline tour. Yeah, all of that.
• 1:01:32
  Yeah. OK.
• 1:01:33
  Yeah, I'm claiming from you. That's good.
• 1:01:36
  Let's do it. This was such a joy.
• 1:01:37
  Like, honestly, talking to you was so awesome.
• 1:01:39
  And like, hearing your album and getting to know, like, the
• 1:01:42
  process, Like, honestly, like the way you write songs.
• 1:01:44
  Like, I'm, I'm telling you, it's like super unique to what I know
• 1:01:47
  about how to write songs and like, what my friends tell me
• 1:01:49
  what other artists talk about on the show.
• 1:01:51
  Yeah. Thank.
• 1:01:52
  You it's a nice perspective. Thank you.
• 1:01:53
  Yeah, I'm still learning and I just want to keep making some.
• 1:01:57
  You're great. You.
• 1:01:57
  Gave really good feedback too. Thank you.
• 1:01:59
  Yeah. To just the music in general,
• 1:02:01
  like you're super talented. Thank you, brother.
• 1:02:03
  Oh, I want to talk a little bit about your next album that you
• 1:02:05
  started thinking about. Before we close the show.
• 1:02:09
  I do want to talk about this next album.
• 1:02:10
  You made me a song that you're like, this is the direction I
• 1:02:12
  want to go. And I was like this is better.
• 1:02:15
  You should do this. I'm only getting better.
• 1:02:17
  You are? Yeah, you.
• 1:02:19
  Already know you want a second album?
• 1:02:20
  You. Already know your second album,
• 1:02:21
  third album, all that stuff. Yeah, I'll just say the name of
• 1:02:24
  the second album will probably be self-titled.
• 1:02:26
  Just the Young Optimist. Oh my God that's sick.
• 1:02:30
  Yeah, self-titled. Yeah.
• 1:02:32
  So not jeofication. It's just just a young optimist.
• 1:02:35
  OK, yeah. Or even an optimist.
• 1:02:37
  We'll see. It might be just young optimist.
• 1:02:39
  OK, Yeah, I've always thought about making an album called
• 1:02:42
  Shower Thoughts. What this album is going to be
• 1:02:44
  more R&B leaning though it'll. Be it's I'm always a genre
• 1:02:48
  blender, right? So I don't think it'll ever be
• 1:02:50
  like one genre like you heard. There's a lot of range, but
• 1:02:53
  cohesiveness. But yeah, there'll be a lot more
• 1:02:55
  R&B and a lot more just different stuff in there and
• 1:02:57
  just like more experimental. OK, super.
• 1:02:59
  Exciting. That's next year.
• 1:03:00
  Yeah, Yeah. That's going to be next year.
• 1:03:02
  OK. Well, we'll focus on you.
• 1:03:03
  Might drop a single president for a year, but yeah, please.
• 1:03:06
  That song that you showed me, Yeah, you showed.
• 1:03:08
  I love that Loki. You should put it on this album.
• 1:03:10
  I Loki could have, but it's it's all good.
• 1:03:13
  I digress. We'll hear it at some point.
• 1:03:15
  Well, thank you so much for being on the show, Jo.
• 1:03:18
  This was awesome. And thank you so much to my
• 1:03:19
  delulu besties for listening. And this was your healthy dose
• 1:03:22
  of delulu. So now you can go live your true
• 1:03:24
  Lu bestie Lulu. Jo, where can the guesties find
• 1:03:28
  you? Can find me at Jo.
• 1:03:30
  I almost added Lulu at that. At Jo.
• 1:03:32
  Lulu, please. Jlo at Jlo at JOJAYO on all
• 1:03:37
  platforms. JAYO on all platforms, Yeah, at
• 1:03:41
  Jo. There you go.
• 1:03:43
  Yeah. And you can also find him on
• 1:03:44
  Spotify and stream his music. And this album that's coming
• 1:03:47
  out. Antidepressant.
• 1:03:48
  Yeah. We're super excited.
• 1:03:49
  Thank you. Yay.
• 1:03:51
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• 1:04:10
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• 1:04:12
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• 1:04:14
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• 1:04:19
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