Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
The Sunk Cost Trap in Your Daily Life
We explore the sunk cost fallacy through three distinct lenses: a $2,000 treadmill gathering dust, a failing startup’s refusal to pivot, and the emotional toll of staying in a bad job. Lucas and Luna break down why we double down on losing bets, referencing Daniel Kahneman’s work on loss aversion and real-world data on consumer retention. Learn how to recognize when it is time to cut losses and walk away from investments that no longer serve you.
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The skinny
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