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E108: How Greeting Cards Can Open the Door to Commercial Art
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Could one 5 × 7 greeting card become your first step into commercial art?
In this solo episode, Delores Naskrent reflects on why greeting cards are such an approachable starting point for artists who want to think more commercially.
A card gives you helpful boundaries: a recipient, an occasion, an emotion and a purpose. From there, one design can grow into a catalogue, a collection or even a licensing opportunity.
Delores shares lessons from her own years of selling cards at in-person markets, wholesaling to Canadian gift shops, licensing artwork through Russ, and…
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