149. How to Build Relationships While Selling in B2B w/ Brian Porter
How to build a relationship while selling has become one of the biggest challenges in modern B2B sales. Brian Porter believes AI isn't replacing great salespeople. It's making them more valuable. AI can write emails. It can build prospect lists. It can even start conversations. But according to Brian Porter, Chief Customer Officer at Ernest, every new technology makes authentic human connection even more valuable. In this conversation with Harry Kendlbacher, they explore why relationship selling still outperforms automation, why trust is earned through consistency instead of charisma, and why…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.