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The Marketing Benefits of Google Tag Manager | Ep. #378
In Episode #378, Eric and Neil discuss the marketing benefits of Google Tag Manager. Tune in to learn why marketers need to be using Google Tag Manager today and why you will no longer be needing to depend on your developer to get certain tasks done.
Time Stamped Show Notes:
00:27 – Today’s topic: The Marketing Benefits of Google Tag Manager
00:35 – Google Tag Manager manages your pixels, is free to use and makes your life easier
00:49 – When Eric was just starting, he had to beg developers to get something done
01:08 – With different tools nowadays like Crazy Egg and Optimizely, the…
The skinny
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