Visualisation, Long Wave, Elis and John Podcast
The BBC has just released a new raft of visualised podcasts - podcasts productions that you can watch as well as listen to. Some are being released on YouTube and some on iPlayer, but all have audio-only versions available on BBC Sounds too. It's part of a strategy to grow listenership beyond the audiences that usually listens to linear radio. But is it where everything is ultimately headed? Andrea Catherwood talks to Jonathan Kanagasooriam, Managing Editor for Podcast Strategy and Video Podcasts at BBC Sounds, about how he's catering for those who like to watch podcasts.
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