Protecting the Potential of the Idea with Dylan Soopramania
Dylan Soopramania is a creative director and consultant whose work spans the UK, Australia, and North America, with campaigns for Coca-Cola, EA Sports, KitKat, Hellmann's, and Google. He designed the covers for all three of my books and the branding for this podcast. We have known each other for thirty years, and this is the first episode recorded in person and the first under the Disengaged name.
Advertising is the one industry where creativity is the product, which makes it the sharpest test of the argument in Close the Gap. Dylan's rule for creative leads is to protect the potential of the…
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