Seattle Strong vs Nestlé | Seattle News

Seattle News Today | 2 Min News | The Daily News Now! · Aug 18, 2026 · 1m

A tiny Seattle cold brew startup, Seattle Strong, is locked in a David vs. Goliath legal battle with global coffee giant Nestlé. The feud began when Nestlé, after acquiring Seattle’s Best Coffee, claimed ownership over the name and branding — despite the founder, Evan Oeflein, arguing that “strong” and “best” are distinct and that no one owns the word “Seattle.” Born from the University of Washington’s entrepreneurship program, Seattle Strong has grown into a regional brand with 300 retail locations across three states — but now faces crushing legal costs against a multinational corporation…