Latest / Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals / Struggling to Start a Business? Here’s How to Build Your Own Platform - Ep. 173 w/ Kayla Lewis Allen

Transcript

Struggling to Start a Business? Here’s How to Build Your Own Platform - Ep. 173 w/ Kayla Lewis Allen · Black Fridays: Business Growth for Entrepreneurs, Creators & Professionals

0:00
[SPEAKER_01]: If you are looking to get into it, I'm gonna take these words right from my husband when I told him that I wanted to do this thing.
0:06
[SPEAKER_01]: I wanted to get into this media space, but I was scared that I didn't have any connections.
0:10
[SPEAKER_01]: I didn't know Oprah.
0:11
[SPEAKER_01]: I don't know any of these people.
0:13
[SPEAKER_01]: He'd tell me, look, me data.
0:15
[SPEAKER_01]: My face said, just do it.
0:16
[SPEAKER_01]: I'm like, how am I doing?
0:18
[SPEAKER_01]: Like, I had so many questions.
0:19
[SPEAKER_01]: You like, just do it.
0:21
[SPEAKER_01]: If you had to pull your phone out, if you got to go ask your family members for a old camera that you see is collecting dust.
0:29
[SPEAKER_01]: If you got to go just spend your text check or whatever you got to do to make this thing happen, just do it, just do it.
0:57
[SPEAKER_00]: My work in professionals, creators, entrepreneurs, I need you out of tap the air.
1:01
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1:10
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1:17
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1:18
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1:21
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1:28
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1:31
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1:35
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1:36
[SPEAKER_00]: I'll be seeing you at a bamboo location sometime soon.
1:40
[SPEAKER_00]: Now let's go ahead and get back into the episode.
1:42
[SPEAKER_00]: But I'm going to black Friday's family.
1:43
[SPEAKER_00]: Welcome back to another installment of the Black Friday's podcast.
1:46
[SPEAKER_00]: Before again, to today's episode, you can hit that like button, subscribe, drop a comment, make sure you send some videos to family friends and loved ones.
1:53
[SPEAKER_00]: So I'm gonna keep this thing going.
1:54
[SPEAKER_00]: Now that we got that business out of the way, we have another cultural storyteller in the bill that all the way from Milwaukee, Wisconsin, Miss Kayla Lewis Allen, how are you doing today?
2:03
[SPEAKER_01]: I am so wonderful.
2:04
[SPEAKER_01]: I'm so happy to be back in the city of Detroit.
2:07
[SPEAKER_01]: I love you here.
2:08
[SPEAKER_00]: Yes, ma'am.
2:09
[SPEAKER_00]: We appreciate you pulling my phone like Friday's podcast while you're in town.
2:12
[SPEAKER_00]: And before we go any further, we'll walk to a town this time.
2:15
[SPEAKER_01]: I said, I need to get to Detroit for charities, show tonight for lovers only.
2:20
[SPEAKER_01]: Me and my husband came down here and was like, we both have a good time.
2:24
[SPEAKER_01]: Me, both have a good time.
2:25
[SPEAKER_00]: very dope and she so because I'm going I'm working this evening I won't get a chance to see the show so how do I know I'm for me I got to but yeah I know I know it's going to be amazing and love the rollout that she's had and how she's been able to curate the experience some of the activations that they're going to have there I'm jealous I'm going to be able to make it but I got chances to see her yesterday doing it three one three days so that kind of kind of make up you'll be there in spirit you'll be there in spirit exactly
2:49
[SPEAKER_00]: So, Kayla, you have been a digital storyteller for some time now and I would love to be able to start the conversation with you.
2:58
[SPEAKER_00]: Where did you kind of, when did that start for you in terms of wanting to be intentional about storytelling for the culture for our people and then do so in an entertaining way?
3:08
[SPEAKER_00]: Because you have different mediums in terms of how you do it, but I want to know when did you decide to pick up a camera and start this journey?
3:15
[SPEAKER_01]: uh, it was really in 2019.
3:18
[SPEAKER_01]: My husband proposed to me.
3:19
[SPEAKER_01]: No, we got married in 2019.
3:22
[SPEAKER_01]: And when he proposed, I was like, oh, my God, am I ready to be somebody's wife, right?
3:28
[SPEAKER_01]: Um, and I started to journal and ask myself these deep questions that I hadn't asked myself before, like, what makes me nervous about marriage?
3:36
[SPEAKER_01]: What does the good wife look like in all of these things?
3:40
[SPEAKER_01]: How did I see love shown in my
3:42
[SPEAKER_01]: And I brought those questions back to my husband like we've never had these conversations before.
3:48
[SPEAKER_01]: Like ever we haven't had these conversations.
3:50
[SPEAKER_01]: And a lot of other couples don't have these deep conversations.
3:53
[SPEAKER_01]: It's usually wish a favorite color, where you like to go eat it and that's like as deep as the conversations get when you're dating.
4:01
[SPEAKER_01]: So I was like, uh, it would be nice to get other couples perspectives when these things like, how was conflict handled in your household growing up and all of those things?
4:11
[SPEAKER_01]: And I reached out to my community, reached out to some couples that I knew that were either fresh in a relationship, been married for some time, and we came up and developed relationship goals and series.
4:21
[SPEAKER_01]: And that has taken us
4:24
[SPEAKER_01]: Over the last six years of doing content, relationship goes to series.
4:28
[SPEAKER_01]: We've talked about romantic relationships, familial relationships, platonic relationships in our last season was copierance in dynamics.
4:38
[SPEAKER_01]: And it really just shows people like, hey, you ate the only one going through these relationship issues.
4:44
[SPEAKER_01]: And they kind of start when you are young.
4:47
[SPEAKER_00]: And so, is that was it based on the, what came our first, the book or your series?
4:52
[SPEAKER_00]: Related series, yeah.
4:53
[SPEAKER_01]: So, the journal was an extension of it.
4:56
[SPEAKER_01]: It's a writing prompt journal.
4:57
[SPEAKER_01]: So, it has a bunch of the writing prompts, a bunch of the questions that we asked the couples in the show.
5:02
[SPEAKER_01]: We had them in a journal form.
5:03
[SPEAKER_01]: So, people can do the work at home.
5:06
[SPEAKER_01]: Like, just buy them themselves.
5:07
[SPEAKER_01]: Like, okay, that's a parallel to my lifestyle.
5:10
[SPEAKER_01]: Let me kind of journal this thing out and unpack it for myself.
5:13
[SPEAKER_00]: Got, I was trying to see a Michael Tile, oh, y'all, some money.
5:16
[SPEAKER_00]: Oh, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah,
5:34
[SPEAKER_01]: Yes, so I was like, okay, we have this show relationship goes the series.
5:38
[SPEAKER_01]: We need a place to house it.
5:39
[SPEAKER_01]: Like we need a place to be able to send people to and we develop full circle television people actually where the name came from and I really can't think of it.
5:48
[SPEAKER_01]: I feel like it just like landing on my lap and I'm like, this is it.
5:52
[SPEAKER_01]: I want people to leave greater than they came.
5:54
[SPEAKER_01]: I want people to leave what I have moment.
5:56
[SPEAKER_01]: I want people to leave with some kind of insight about themselves.
6:00
[SPEAKER_01]: So that's kind of where full circle television got its start with relationship goes to the series.
6:06
[SPEAKER_00]: Got you.
6:07
[SPEAKER_00]: And so with full circle television, what other programs do you have at the part of the lineup?
6:13
[SPEAKER_01]: So we have relationship goals, the series.
6:15
[SPEAKER_01]: We have relationship goals, the podcast, and we've extended it out into a whole ecosystem, essentially, started making merch because I'm like, these productions don't pay for themselves.
6:26
[SPEAKER_01]: So we started making FCTD merch.
6:29
[SPEAKER_01]: We started building community and doing FCTD events.
6:32
[SPEAKER_01]: SCTV game night we'd be abroad where we take people out of the country so we've like really developed like a full one ecosystem like we do dinners and we get together with our community and just bring people in along this journey with us.
6:47
[SPEAKER_00]: And it's SCTV is that you're if I don't think you're committed to right now that you're dedicated to.
6:53
[SPEAKER_01]: Yep, yep, full cycle television.
6:55
[SPEAKER_01]: And like I said, with all of those additional arms.
6:57
[SPEAKER_01]: So the events arm, the podcast arm, the television show arm, the merch arm.
7:04
[SPEAKER_01]: So all of this is branching off a full cycle television.
7:07
[SPEAKER_00]: So I'll ask you one more question.
7:09
[SPEAKER_00]: Then we're going to my favorite segment in Black Friday.
7:12
[SPEAKER_00]: But I would love to know.
7:13
[SPEAKER_00]: So given you had mentioned that in 2019, you started the relationship go series and you had just got proposed to.
7:19
[SPEAKER_00]: You was on your
7:23
[SPEAKER_00]: at that period of time, how did you start an adventure into entertainment?
7:29
[SPEAKER_00]: He's giving me a media.
7:30
[SPEAKER_00]: How did that?
7:32
[SPEAKER_00]: how did that correlate with the life changes that you had going on at that time?
7:36
[SPEAKER_01]: I think it really showed me that one thing that I said down indeed at the top of that year was made a vision board.
7:44
[SPEAKER_01]: And I know that that could be cliche for a lot of people, but my vision board was really to help me not lose myself as I was getting married.
7:50
[SPEAKER_01]: So getting back to myself, I went to art schools growing up.
7:53
[SPEAKER_01]: I performed all over the state of Wisconsin, I dance, I acted, I did all of these things in like,
7:59
[SPEAKER_01]: the entertainment space and I was like, I need to get back to that because I'm afraid that when you get married, a lot of women lose their self.
8:06
[SPEAKER_01]: They lose their spark and they just become a wife of mother and that's it for them.
8:11
[SPEAKER_01]: And I knew I didn't want that.
8:12
[SPEAKER_01]: So I think that creating and developing relationships series along with full circle television helped me involved into the woman that I am today.
8:21
[SPEAKER_01]: And it made me
8:21
[SPEAKER_01]: stay true to myself and confident myself and also took me like back to my roots as a child, which makes me very very happy.
8:29
[SPEAKER_00]: That's dope.
8:30
[SPEAKER_00]: And then as you had mentioned earlier, we're y'all able to take some of those nuggets from my conversations you're having with these couples and then like okay I might want to put that in our tool belt.
8:38
[SPEAKER_01]: Oh, absolutely.
8:39
[SPEAKER_01]: Absolutely.
8:40
[SPEAKER_01]: I say so many couples like have.
8:42
[SPEAKER_01]: I have moments on the couch with us like wait, we never talked about that.
8:47
[SPEAKER_01]: Oh, this is good.
8:48
[SPEAKER_01]: And I won't ever forget.
8:50
[SPEAKER_01]: I remember we had our parents on one or we had guests on with their parents.
8:57
[SPEAKER_01]: So they were around our age in their 30s with their parents on.
9:00
[SPEAKER_01]: And they were like dealing with some situation where there was like a death in the family and the family was kind of here in a part.
9:09
[SPEAKER_01]: It wasn't until they sat on our couch and had these aha moments where they was like, I didn't see it from your perspective and I'm so sorry that I wasn't able to be there for the you the way that I needed to so let me do that now and that had me literally on our couch, which I thought was beautiful.
9:26
[SPEAKER_00]: That's dope.
9:27
[SPEAKER_00]: So we definitely going to get more into that, but before we get to that point, I got an introduction of my favorite part, which is Freestyle Friday.
9:39
[SPEAKER_00]: So you ain't come all the way from Milwaukee with nothing.
9:43
[SPEAKER_00]: We're going to have to get some bars for him.
9:44
[SPEAKER_00]: You got to get six.
9:45
[SPEAKER_00]: You got to get 168 for whatever you can.
9:48
[SPEAKER_00]: You got no bars.
9:50
[SPEAKER_00]: I mean, you can't wait to see charity.
9:51
[SPEAKER_00]: You got to get it.
9:52
[SPEAKER_00]: You got to sing, go a poem.
9:54
[SPEAKER_00]: It's a interpretive dance.
9:55
[SPEAKER_01]: Listen.
9:57
[SPEAKER_01]: I ain't got no bars for you.
10:01
[SPEAKER_01]: Yeah, I don't have any bars.
10:03
[SPEAKER_00]: Okay.
10:04
[SPEAKER_00]: All right.
10:05
[SPEAKER_00]: All right.
10:05
[SPEAKER_00]: So we can just do this.
10:06
[SPEAKER_00]: We can do our rapid fire questions.
10:07
[SPEAKER_01]: Okay.
10:07
[SPEAKER_01]: Let's do it.
10:08
[SPEAKER_00]: All right.
10:08
[SPEAKER_00]: So tell me what's one thing that you want people to know about Milwaukee.
10:14
[SPEAKER_00]: That's never been before.
10:15
[SPEAKER_01]: Oh, I will want them to know that it's black first of all because people do not think that black people live in Milwaukee.
10:22
[SPEAKER_00]: Okay.
10:22
[SPEAKER_00]: We dare.
10:22
[SPEAKER_01]: Okay.
10:23
[SPEAKER_01]: We dare.
10:24
[SPEAKER_00]: I didn't think that at first, but then I started to hear through the great bomb like, okay, I'd like understand Milwaukee actually is black.
10:30
[SPEAKER_01]: Yeah, we in there for sure.
10:32
[SPEAKER_01]: And the whole Milwaukee is black.
10:34
[SPEAKER_00]: Okay.
10:34
[SPEAKER_00]: But, and then what would you say, what's you've been Detroit a few times now, more than a few times?
10:39
[SPEAKER_00]: What is something that you were enjoying about to see?
10:41
[SPEAKER_01]: I love how true to blackness this city is.
10:46
[SPEAKER_01]: When I say, there are pictures of Diana Ross and Stevie Wonder, all over the place, like you hear our music, like you feel us when you walk in through Detroit.
10:56
[SPEAKER_01]: And I think that's just so beautiful.
10:57
[SPEAKER_01]: I call y'all the Up North Atlanta.
10:59
[SPEAKER_01]: I love Atlanta because this Atlanta is black, black, black, like people just doing whale.
11:04
[SPEAKER_01]: And I feel like y'all are the Up North Atlanta for sure.
11:07
[SPEAKER_00]: For sure, they say we cause this.
11:08
[SPEAKER_00]: Y'all are, y'all are, yeah.
11:11
[SPEAKER_00]: Um, what would you say is what are you listening to right now in terms of music?
11:16
[SPEAKER_00]: What you got in rotation?
11:17
[SPEAKER_01]: My baby, my son.
11:19
[SPEAKER_01]: He's 16 years old.
11:21
[SPEAKER_01]: He is new upcoming rapper Lamoski.
11:23
[SPEAKER_01]: I'm listening to him through.
11:25
[SPEAKER_01]: He talks a lot about his struggles with mental health.
11:29
[SPEAKER_01]: He also talks about just like, you know, kids stuff like, but it's so insightful.
11:33
[SPEAKER_01]: And it's so he brings so much passion to his music just talking about the way that he's navigating through life and all of the things that he's got to deal with today that a lot of parents ain't paying attention to.
11:45
[SPEAKER_00]: Shout, shout just on that one more time.
11:46
[SPEAKER_00]: La Mosque.
11:47
[SPEAKER_00]: For sure, for sure.
11:48
[SPEAKER_00]: And is there anything that you are books or podcasts that you will recommend for folks that you listen to?
11:54
[SPEAKER_01]: I'm a podcast, he and a podcast girl, one of my favorite podcasts, um,
12:00
[SPEAKER_01]: it's with business is how I built this okay.
12:03
[SPEAKER_01]: I love that podcast.
12:05
[SPEAKER_01]: You're going here every founder from every which way on there.
12:08
[SPEAKER_01]: I also like my girls from poor minds.
12:13
[SPEAKER_01]: They're out in Atlanta.
12:14
[SPEAKER_01]: TZ talks from Milwaukee with Skyson like I'm a podcast hit.
12:19
[SPEAKER_00]: And as you are, those are some great selections, by the way, because you got to have, you got to have your balance, but yeah, definitely mesmerized, that's in little poor minds.
12:28
[SPEAKER_00]: Also, and then in terms of you doing your own media journey, what's the funny moment that you've had on a set or while doing content?
12:38
[SPEAKER_01]: Uh, a funny moment on set.
12:42
[SPEAKER_01]: I can't think of a moment that was like outrageous, but it just being able to hear people's stories and having adults talk freely in a partner or whoever they sit on the couch with like, wait, what?
12:53
[SPEAKER_01]: When they happen, I didn't know anything about that.
12:56
[SPEAKER_01]: It's always hilarious because it just really shows that we don't be talking to each other like that, like we got to pull it out of each other, like we have to ask these open-ended questions and just let people speak freely and then you'll learn something.
13:08
[SPEAKER_00]: bonus bonus question in terms of that when you say you have people come on with their parents, what were those conversations?
13:14
[SPEAKER_01]: Oh, they were so deep.
13:15
[SPEAKER_01]: So a lot of those conversations were like, do you feel like you were supported by your mother?
13:20
[SPEAKER_01]: Do you feel like you were supported by your father?
13:22
[SPEAKER_01]: Tell me about a time that they showed up for you.
13:25
[SPEAKER_01]: Tell me about a time where you felt like they had it in a lot of the beautiful stories were coming from the parents themselves like, hey,
13:33
[SPEAKER_01]: My parents didn't do this.
13:35
[SPEAKER_01]: I was kind of learning as I went with y'all.
13:37
[SPEAKER_01]: So everything that I gave y'all was with I had and we know that like we know that as adults like and you know parents are sales but to hear your parents say like I can only give you what I had.
13:49
[SPEAKER_01]: I can only love you in the way that I was loved.
13:52
[SPEAKER_01]: It's really I open it like that.
13:54
[SPEAKER_01]: You right you right I did want more for you I did want you to show up at my games.
13:59
[SPEAKER_01]: I did want you to you know be in the kitchen with me Teaching me how to cook, but you have to work two and three jobs to put the food on our table So you couldn't show up in me in that way and
14:12
[SPEAKER_01]: I think that a lot of us slight our parents for things that they didn't give us or didn't show us, didn't teach us, but we didn't realize that they were humans, they were people learning and growing themselves.
14:23
[SPEAKER_00]: That's right, for sure.
14:25
[SPEAKER_00]: Thank you for partaking in freestyle for our days.
14:27
[SPEAKER_00]: Yeah.
14:27
[SPEAKER_00]: We didn't bring no bars.
14:29
[SPEAKER_00]: Let's just bring it back.
14:30
[SPEAKER_00]: Yeah, that's a day.
14:32
[SPEAKER_00]: for sure.
14:33
[SPEAKER_00]: So I would love to know if you could talk to us about the growth of full soccer TV and then entities that you have within that and along the way, what were kind of like the steps in terms of so you created the series.
14:47
[SPEAKER_00]: But what steps did you take to get there?
14:50
[SPEAKER_00]: Because I'm kind of thinking about the people who may be interested in getting into media, some ways shape a form where they want to do YouTube, they want to do social media content, whatever
14:58
[SPEAKER_00]: But in terms of, like, record and edit in, uh, equipment stuff like that, how did you start to actually build the blocks in order to get that get that first show going?
15:08
[SPEAKER_01]: Man, when I tell you, we were truly grasped through.
15:12
[SPEAKER_01]: We started with one camera.
15:13
[SPEAKER_01]: When I say we, the team was my husband and myself.
15:17
[SPEAKER_01]: We started with one camera.
15:18
[SPEAKER_01]: So we didn't have a bunch of angles.
15:20
[SPEAKER_01]: It was straight on.
15:21
[SPEAKER_01]: You looking at them the whole time.
15:24
[SPEAKER_01]: We started with one camera.
15:25
[SPEAKER_01]: We started with some lapel mics.
15:27
[SPEAKER_01]: And maybe some lights we got off of Instagram.
15:30
[SPEAKER_01]: I mean, he's already off of Amazon.
15:32
[SPEAKER_01]: And when I tell you we've rented a Airbnb our first time I was like, hey, we gonna do this in the living room I got some food cater for the folks that were coming in I was like, if they're gonna be telling us their stories list has some craft for them like let's have something for them to eat On drink on or something to you know get them ready to had these conversations So we did that in a weekend we had three
15:56
[SPEAKER_01]: couples come on, talk about their, the highs and lows of their relationships.
16:02
[SPEAKER_01]: And from there, we went home and we started to edit.
16:05
[SPEAKER_01]: So we were still working full-time jobs and when we get home for work, I'd be editing it.
16:11
[SPEAKER_01]: I'd be editing it at work sometimes.
16:12
[SPEAKER_01]: Sometimes I'm like so thirsty that I would leave work early, go home, edit the show.
16:18
[SPEAKER_01]: Um, I reached out to a guy that I knew he was a singer.
16:21
[SPEAKER_01]: I said, hey, can we use your song for our theme song?
16:24
[SPEAKER_01]: My husband came with with the intro for the show.
16:27
[SPEAKER_01]: Just like some videos in him laughing and talking and we threw some credits on the internet me.
16:32
[SPEAKER_01]: We wrote it out and it was a success.
16:36
[SPEAKER_01]: And when I said, you, I was afraid originally to say that it was me, because I was trying something new and I was afraid to be seeing like,
16:43
[SPEAKER_01]: What's she doing now and who she thinks she is.
16:46
[SPEAKER_01]: Oh, now she producing television shows.
16:49
[SPEAKER_01]: I was so fearful.
16:50
[SPEAKER_01]: So when the couples were there at the recording.
16:54
[SPEAKER_01]: I said, Hey, I'm a post this like I'm somebody else.
16:57
[SPEAKER_01]: I'm posting for somebody else.
16:58
[SPEAKER_01]: Don't tell nobody this is me.
17:00
[SPEAKER_01]: Don't tell nobody is me.
17:01
[SPEAKER_01]: It's up for one of those guys that was sitting on our couch to say you're afraid.
17:06
[SPEAKER_01]: And I'm like, oh, I'm not, I'm not afraid of anything.
17:09
[SPEAKER_01]: Like, I'm not afraid.
17:09
[SPEAKER_01]: I'm doing it, ain't I?
17:11
[SPEAKER_01]: He like, no, you afraid for people to see you in this light.
17:15
[SPEAKER_01]: You are afraid.
17:16
[SPEAKER_01]: So when he told me that it kind of made me defensive but then it also was like, you've right.
17:21
[SPEAKER_01]: And now, let me show my face.
17:23
[SPEAKER_01]: So the pandemic happened and I started going live and started to talk about the thing that I was producing.
17:29
[SPEAKER_01]: And when I tell you, the show was doing well without me.
17:33
[SPEAKER_01]: But he really did will, once people got to see the person that was behind it and why they were created and all of the things, like I learned in that moment that people want to see you on your journey.
17:45
[SPEAKER_01]: You can't just come with a developed product and think that it's going to do well by yourself.
17:50
[SPEAKER_01]: No, they wanna know who doing this and why?
17:53
[SPEAKER_00]: Yeah, because people make that connection with, always say that people do business with people and not brands or businesses.
17:59
[SPEAKER_00]: And they want to be able to have that attachment, especially like the world that we live in.
18:02
[SPEAKER_00]: And that's kind of like why a lot of TikTok, the most unpolished content on TikTok goes viral because people are just like, they basically say, you pretty much make the content like you on FaceTime, like just talking to people and just kicking it.
18:15
[SPEAKER_00]: And that's what people resonate with nowadays.
18:17
[SPEAKER_00]: That's the world that we live in.
18:19
[SPEAKER_01]: Yeah, we don't want the polish thing anymore.
18:21
[SPEAKER_01]: We don't want the cute aesthetics.
18:22
[SPEAKER_01]: We want to know that you in the house make us noodles like we want to know your regular life like that's what we want to see right and at that period of time when you are getting started.
18:32
[SPEAKER_00]: How did you measure success because that's something that.
18:35
[SPEAKER_00]: I start to think about now in terms of trying to scale and grow the things and I'm doing but for I try to put myself back and chew my shoes when I first started and it was about the thing at least for me and like just getting it off but did y'all have any other measures of success like we want this many viewers we want this many episodes or etc.
18:55
[SPEAKER_01]: Originally, I did see success as the number of followers that we had following four circles television.
19:02
[SPEAKER_01]: Um, and that was my thing.
19:03
[SPEAKER_01]: Like, get everybody to follow.
19:04
[SPEAKER_01]: We gave everybody to follow this thing, but seeing slowly, but surely I found success in the things that people were saying.
19:11
[SPEAKER_01]: Uh, people were right me.
19:13
[SPEAKER_01]: out the blue and say, this show makes me feel less alone in the things that I'm going with.
19:18
[SPEAKER_01]: This show has helped me have this conversation with my partner.
19:23
[SPEAKER_01]: This show showed me so much about myself that I wasn't even thinking about or unpacking.
19:29
[SPEAKER_01]: So that's where I started to see the success.
19:31
[SPEAKER_01]: It was the impact that it had on people's lives.
19:35
[SPEAKER_00]: That's amazing.
19:36
[SPEAKER_00]: And have you had any, well, before I ask this, can I want to figure this question?
19:43
[SPEAKER_01]: It is in all relationship goals, but in our journey to marriage, we did sit down with our a marriage counselor and we recorded that whole episode.
19:52
[SPEAKER_01]: So that's like on our personal YouTube page.
19:55
[SPEAKER_01]: And man, if I go back and watch there right now,
20:00
[SPEAKER_01]: We've changed and we have grown so much, but people can definitely like, you know, search it and find it on our YouTube.
20:07
[SPEAKER_01]: But yeah, we did, we started with our own episode, just sitting down with our therapist and she likes some real-life questions.
20:14
[SPEAKER_01]: Like, what's all going to do when this happened as all are mirrored and how you're going handle this and all of these things?
20:19
[SPEAKER_01]: And now you look back on it like, yeah, that's
20:30
[SPEAKER_01]: Be me a friend.
20:31
[SPEAKER_01]: Yeah, no, be me a friend.
20:32
[SPEAKER_01]: Like you learn you grow up.
20:35
[SPEAKER_01]: Right.
20:36
[SPEAKER_00]: Yeah, for sure And I got to ask you what was your connection to the tree and then when did that start because I got familiar with your platform through Barry's got to eat the horizon that worked.
20:47
[SPEAKER_00]: Yep, and then seeing your work there and so wondering what how was that connection built?
20:53
[SPEAKER_01]: Yeah, so I met a friend and Milwaukee that is originally from Detroit, she moved to Milwaukee for work and we really hit it off and I'm just like, hey, like, I want to know more about where you come from.
21:03
[SPEAKER_01]: I don't think at that point I've ever been to Detroit at that point.
21:07
[SPEAKER_01]: So we just got super cool and yeah, we kind of just mixed them mingled and I met Barry one Instagram.
21:14
[SPEAKER_01]: Um, and we developed a relationship and I came down here from my home girl.
21:18
[SPEAKER_01]: She had an event.
21:19
[SPEAKER_01]: Um, she came back home and had her event and she was like, well, I really can't house you like that.
21:24
[SPEAKER_01]: I'm going to be working on my being like I don't want you to come and feel, you know, like you're just all alone in this city.
21:29
[SPEAKER_01]: I was like, I mean, people is free, I'm getting up with him at the coffee shop.
21:33
[SPEAKER_01]: I got play as one of the Detroit.
21:35
[SPEAKER_01]: You good.
21:37
[SPEAKER_01]: You good.
21:37
[SPEAKER_01]: And listen, I've been here on my own.
21:39
[SPEAKER_01]: Ever since just coming back to the city dope dope.
21:43
[SPEAKER_00]: And then so you build that connection with very first virtually and then got to me to him in person and then so how did you all or what was it like for you?
21:52
[SPEAKER_00]: recording content working together recording content because granted you don't live here yeah so coming in town to do content and work on the series got to eat
22:00
[SPEAKER_01]: So originally I just wanted to meet him because he was in the same lane that I was in black media for a, you know, a black city or whatever.
22:09
[SPEAKER_01]: So I just wanted to meet him.
22:11
[SPEAKER_01]: We had no talks of working together or anything like that.
22:14
[SPEAKER_01]: I just was like, hey, I would like to rub elbows with somebody just doing the same thing that I'm doing.
22:18
[SPEAKER_01]: We met up with a coffee shop or a diner somewhere like on east side of Detroit and we had a good time.
22:25
[SPEAKER_01]: We kicked it.
22:26
[SPEAKER_01]: We laughed and we went our separate ways.
22:28
[SPEAKER_01]: I went back home.
22:29
[SPEAKER_01]: I think I came here again.
22:30
[SPEAKER_01]: We got up again and did like breakfast and lunch or some steal not talking about working together And I think that that's the beauty of just like relationship building is not putting the pressure on when we don't work What can we do?
22:40
[SPEAKER_01]: What you got from me?
22:41
[SPEAKER_01]: Did it?
22:42
[SPEAKER_01]: Oh, we just was hanging out and we was just having a good time and building a rapport with each other Then Barry came some walkie in a summertime walkie is the best place to come in the summertime He came and he hung out with us.
22:55
[SPEAKER_01]: He went home and he like hey
22:57
[SPEAKER_01]: I got something for you.
22:59
[SPEAKER_01]: I got something that I want you to host.
23:01
[SPEAKER_01]: And I'm like, okay, I'm a foodie.
23:02
[SPEAKER_01]: I would love to do this thing with you.
23:04
[SPEAKER_01]: Came out to Detroit, record it.
23:06
[SPEAKER_01]: The first season, my first season.
23:08
[SPEAKER_01]: I think that it was his second season of Got to Eat.
23:12
[SPEAKER_01]: And it was a hit.
23:13
[SPEAKER_01]: I met so many dope people while I was there.
23:16
[SPEAKER_01]: And he like,
23:17
[SPEAKER_01]: Kayla like what you did on camera on screen, I got to have you back.
23:21
[SPEAKER_01]: So I came back for the third season.
23:22
[SPEAKER_01]: So I've been back and forth from walking to Detroit over the last two years hosting got to eat that's dope.
23:31
[SPEAKER_00]: Yeah, and then so in comparison, I would love to know.
23:35
[SPEAKER_00]: about the Milwaukee content creator the entertainment scene because here in the city we have folks like myself we have Barry we have our homie jg like people there are people in a malino space but they're even beyond us people been doing a lot longer in terms of being focused on culture culture based storytelling media and so I would love to know what does that look like
24:02
[SPEAKER_01]: It's growing.
24:04
[SPEAKER_01]: Um, I think that podcast they really became popular maybe in Milwaukee in 2016.
24:10
[SPEAKER_01]: Um, so there's a guy out there.
24:12
[SPEAKER_01]: We call him the pod father and Milwaukee.
24:14
[SPEAKER_01]: He has put on so many podcasts is like, and just helped them like develop their content, but then also record them and promote them and all of these things.
24:23
[SPEAKER_01]: So shout out to everyday media in Milwaukee.
24:26
[SPEAKER_01]: Um, they do a lot for the podcast scene and then we also have you know the guys that are out here doing the two be movies and the shows and the the right Yeah, we got it to be seeing them.
24:36
[SPEAKER_01]: We got it to be seeing them.
24:37
[SPEAKER_01]: We're walking.
24:38
[SPEAKER_00]: Yes.
24:39
[SPEAKER_01]: Yes.
24:39
[SPEAKER_01]: We got it to be seeing them walking.
24:40
[SPEAKER_01]: So we kind of
24:42
[SPEAKER_00]: We kind of cause it's what Detroit like when it comes to this content creation space like we out here in the ground just like y'all are And I start to realize that from when I had my so your the friend that you had mentioned was saying yeah get on my Truth been on the podcast before and when I started following her content and noticed that she was out in Milwaukee
25:01
[SPEAKER_00]: And then, uh, got exposed to your content.
25:04
[SPEAKER_00]: And then I believe it's maybe like one or two other content creators based in Milwaukee that I ended up following because and I I noticed like the like you said the fund is all be having in the summer.
25:14
[SPEAKER_00]: Yeah, how it would be lit and then also just kind of what that scene looks like and like the intentionality around the blackness and the media.
25:21
[SPEAKER_00]: And then so I started to notice them like, okay, they got they got motion over there.
25:24
[SPEAKER_00]: But I didn't I didn't know to what extent because once I still ain't never been
25:30
[SPEAKER_01]: Let's say we gon' bring you out in a summer time and you gon' have a great time.
25:34
[SPEAKER_00]: For sure.
25:35
[SPEAKER_00]: For sure, I make that six hour drive.
25:37
[SPEAKER_01]: Yeah, yeah, quick, easy, I gotta turn that go out there.
25:40
[SPEAKER_01]: We do.
25:41
[SPEAKER_01]: Yeah.
25:42
[SPEAKER_00]: Okay.
25:42
[SPEAKER_01]: Yep.
25:42
[SPEAKER_01]: We sure do.
25:43
[SPEAKER_00]: All right.
25:43
[SPEAKER_01]: I mean, thank you about 12 hours.
25:45
[SPEAKER_00]: But yeah, it's okay.
25:48
[SPEAKER_00]: I'll be on nobody.
25:49
[SPEAKER_00]: I have a day.
25:51
[SPEAKER_00]: I'm right for sure.
25:54
[SPEAKER_00]: So in terms of like the the types of content that you or actually know, take a step back.
26:01
[SPEAKER_00]: So you have different branches of FCTV and so I would love to be able to talk about the game night that's called and like how did that how did that start because those also look like a wonderful time
26:17
[SPEAKER_01]: great time.
26:19
[SPEAKER_01]: Full Circle Television game night started because our first ever event was a couple's retreat.
26:24
[SPEAKER_01]: We took five couples up in the sticks like in the woods, in the cabin, and we had our very own couples retreat for the weekend in which was a beautiful experience.
26:35
[SPEAKER_01]: Of course, when we got the postman at online,
26:37
[SPEAKER_01]: People say you need to do something for the single people you have to do something for us and I was like, well, I'm not going to have a whole bunch of single people up in the cabin.
26:45
[SPEAKER_01]: I'm not doing it.
26:46
[SPEAKER_01]: I'm not being the host of that thing.
26:48
[SPEAKER_01]: So what I could do for y'all is do a game night in a public space.
26:52
[SPEAKER_01]: We could get together for a couple of hours.
26:54
[SPEAKER_01]: We could play space, dominoes, some family few style games on the stage and we could have a great time.
27:01
[SPEAKER_01]: I started that, um, I think 2021 maybe was the first FCCBI night and it was still during COVID.
27:09
[SPEAKER_01]: So we shouldn't have been together in the first place, but we needed each other.
27:13
[SPEAKER_01]: And I knew that we needed each other.
27:14
[SPEAKER_01]: So I was like, we don't break all the rules.
27:16
[SPEAKER_01]: And if y'all willing to come out, we don't have this thing.
27:19
[SPEAKER_01]: sold out.
27:21
[SPEAKER_01]: And it was a blizzard that day.
27:22
[SPEAKER_01]: It was in February 2021.
27:24
[SPEAKER_01]: It was a blizzard that day.
27:26
[SPEAKER_01]: Everybody in the mama came out to this game night.
27:30
[SPEAKER_01]: And I knew we had something because I'm like, we've been missing each other being locked away during quarantine during this horrible pandemic.
27:38
[SPEAKER_01]: We need each other.
27:40
[SPEAKER_01]: If that game night had, when people was posting their videos and pictures saying how much fun they had, they were like, uh, uh, whiz the next one.
27:47
[SPEAKER_01]: I had no intention on this thing keep going.
27:50
[SPEAKER_01]: Like, I'm like, oh, I'm just doing one time, I mean, banners, nothing like that.
27:53
[SPEAKER_01]: I had no intention for this thing to keep on going.
27:56
[SPEAKER_01]: We've done NCT TV game night now, eight times.
27:59
[SPEAKER_01]: in the city of Milwaukee, and we've also taken it abroad and done it in Paris, Egypt, Kira-Sau, Thailand, and now we just got back from Tokyo.
28:10
[SPEAKER_01]: Wow.
28:11
[SPEAKER_01]: Yes.
28:12
[SPEAKER_01]: So, yeah, this thing has grown its own legs and became its own entity.
28:16
[SPEAKER_00]: I was taking a look at pictures from Tokyo and I definitely are jealous.
28:19
[SPEAKER_00]: I've been wanting to go to Japan forever.
28:21
[SPEAKER_00]: Oh, man.
28:21
[SPEAKER_00]: He's about to go.
28:22
[SPEAKER_00]: Yes.
28:22
[SPEAKER_00]: So, how to go?
28:24
[SPEAKER_00]: So, what is it like you're rating those international experiences now?
28:27
[SPEAKER_01]: Man, so at first we did it all on our own, no travel agent, you know, we just kind of took people to places that we had been before.
28:35
[SPEAKER_01]: So Paris, we went for our honeymoon.
28:37
[SPEAKER_01]: So I kind of knew the landscape of Paris.
28:39
[SPEAKER_01]: I knew where to go kind of things like.
28:41
[SPEAKER_01]: it kind of felt like home to me so I feel comfortable and safe, you know, bringing people out of the pier.
28:46
[SPEAKER_01]: From there, I was like, I want to do another grand trip, you know, some bucket list of, let's go to Egypt.
28:51
[SPEAKER_01]: And you've been Egypt before, I was kind of afraid of that one, but we got 47 black people.
28:57
[SPEAKER_01]: succumb to Egypt with us.
28:59
[SPEAKER_01]: I linked up with a travel agent, traveling on sea is she planned everything.
29:03
[SPEAKER_01]: We had tour guides, security.
29:07
[SPEAKER_01]: We had drivers.
29:09
[SPEAKER_01]: We had our hotel accommodation in all of our excursion planned out.
29:13
[SPEAKER_01]: So it has been a breeze now that I've partnered up with a travel agent.
29:18
[SPEAKER_00]: And how often are you doing the game nice and also the traveling trip?
29:21
[SPEAKER_01]: So game nights are now annual.
29:23
[SPEAKER_01]: I used to do them quarterly.
29:24
[SPEAKER_01]: That's a expensive feat.
29:28
[SPEAKER_01]: So now game nights are annually as well as we be abroad.
29:32
[SPEAKER_01]: It's also an annual trip that we do every February to celebrate Black History Month.
29:36
[SPEAKER_00]: Very dope.
29:37
[SPEAKER_00]: Yeah.
29:37
[SPEAKER_00]: So I gotta ask you about, because I try to be more, try to expose people more to what they can expect from a financial standpoint when it comes to any profession that people come on the podcast talk about.
29:50
[SPEAKER_00]: So in terms of the work that you do now, what are the opportunities or biggest opportunities in order to get back?
29:57
[SPEAKER_00]: So like, how have you been able to curate, being able to be compensated for your expertise and your work?
30:04
[SPEAKER_01]: So originally it was merch.
30:06
[SPEAKER_01]: I was like, uh, uh, let's go ahead and get some merch.
30:09
[SPEAKER_01]: But there's only so far that these $20 shirts can take you, you know what I mean?
30:14
[SPEAKER_01]: So we started with merch and I quickly thought that events were the easiest and the fastest way to scale and get money for all of the things that we were doing.
30:23
[SPEAKER_01]: So SCP TV game night has been super profitable.
30:26
[SPEAKER_01]: The merch has been as well, but the events I can get more people in one space at one time, and then I can even bubble and have a merch table which I do at every single event.
30:37
[SPEAKER_01]: So now I got you in here, you then.
30:40
[SPEAKER_01]: And we have sponsors on deck.
30:41
[SPEAKER_01]: So people have given us revenue for that.
30:44
[SPEAKER_01]: We have a sick sale.
30:46
[SPEAKER_01]: So that's another stream of revenue in the end.
30:49
[SPEAKER_01]: We also a lot of times we have a black business Boulevard.
30:53
[SPEAKER_01]: So we have a vendor section.
30:55
[SPEAKER_01]: So.
30:55
[SPEAKER_01]: We get revenue from that and then also from our own merch table.
30:59
[SPEAKER_01]: So there's several different ways of revenue.
31:02
[SPEAKER_01]: I am just getting into the space now doing my seasonal podcast learning how to get ads on the podcast.
31:10
[SPEAKER_01]: And now that has also brought in additional stream revenue.
31:13
[SPEAKER_00]: How you been doing that I'm curious.
31:16
[SPEAKER_01]: Listen, listening and reaching out to my community.
31:20
[SPEAKER_01]: Hey, like, I do a lot of business with a lot of business owners in Milwaukee.
31:24
[SPEAKER_01]: I do a lot of consulting, like they'll say, like, hey, look, what should we have on our menu or what should we, what kind of event should we be doing and how do we curate this space to make people stay and spend money.
31:37
[SPEAKER_01]: So I do a lot of consulting in essence.
31:39
[SPEAKER_01]: So it's like, hey,
31:41
[SPEAKER_01]: We have this relationship.
31:43
[SPEAKER_01]: Let me promote shortening.
31:44
[SPEAKER_01]: Well, the thing that I am doing and I can get people there and it'll be X amount of dollars.
31:49
[SPEAKER_00]: Very dope, yep.
31:50
[SPEAKER_00]: And in terms of partnerships, brand deals, those opportunities, how do you tackle those?
31:54
[SPEAKER_00]: How do you go after those?
31:55
[SPEAKER_01]: I haven't gotten a brand deal per se.
31:59
[SPEAKER_01]: I could say that it's just been like relationships with the people that are already know out in the community that have businesses.
32:06
[SPEAKER_01]: And I say, hey, this is what I can offer you.
32:08
[SPEAKER_01]: This is what I can provide you, whether they've become into your establishment, doing a real or just talking about it on my social media.
32:16
[SPEAKER_01]: And I like to do everything like,
32:17
[SPEAKER_01]: super organically so it could kind of just feel like oh she just really likes that space yeah versus I had this partnership I try to keep those things like low uh she has this partnership and this is why she's telling us to go there I like to go into the space and like show people the experience like I can be here yes yeah yeah this is uh this is so good like you're on that sounds like it's disgusting
32:47
[SPEAKER_01]: No, I try to give people a real deal of experience and they buy it, they didn't have a good experience, I'm just not saying nothing about it.
32:57
[SPEAKER_00]: Exactly, exactly.
32:59
[SPEAKER_00]: In terms of because you're a fellow content creator, so living in the digital world, which are content and being able to have so many people engaged with it, I want you to talk about because you mentioned you do a lot of events now.
33:11
[SPEAKER_00]: why would it, why would you say it's important for people who are in the media space content creation to do live of this?
33:18
[SPEAKER_00]: Why would you, why would you say it's important?
33:20
[SPEAKER_01]: Man, when I tell you, I didn't even know what experiential marketing was, I just knew that I wanted to get my people into the space.
33:27
[SPEAKER_01]: Now, after doing it for the last six years, I understand that this is how we touch on our people.
33:32
[SPEAKER_01]: This is how we reach our people.
33:34
[SPEAKER_01]: The first ever
33:38
[SPEAKER_01]: bank with space and on all of the TVs, I made sure that our show was playing.
33:45
[SPEAKER_01]: All of the clips had our logos on it.
33:47
[SPEAKER_01]: So people thinks that they are coming here and they have a great time and we are producing a great event.
33:52
[SPEAKER_01]: You are going to have a good time.
33:53
[SPEAKER_01]: But
33:53
[SPEAKER_01]: I'm shoving this in your face that you don't know exactly why you are here, and then that builds the community, that builds the trust, that builds the love for full circle television.
34:04
[SPEAKER_01]: So if people are thinking like, um, I can have an event like it don't make sense for me to do like a game night for a media brand, yes it does.
34:13
[SPEAKER_01]: Yes, it does.
34:14
[SPEAKER_01]: Like because you are bringing your community together and meeting them where they are, as long as you know who your community is.
34:20
[SPEAKER_01]: I knew that our community were business owners.
34:24
[SPEAKER_01]: They were couples.
34:25
[SPEAKER_01]: They were entrepreneurs.
34:27
[SPEAKER_01]: I knew that they were hood adjacent.
34:29
[SPEAKER_01]: I knew that they grew up in church.
34:31
[SPEAKER_01]: I knew all of these things about my people.
34:33
[SPEAKER_01]: So I knew the things that they would like.
34:35
[SPEAKER_01]: I knew that they would like to play space.
34:36
[SPEAKER_01]: I knew that they were super competitive.
34:39
[SPEAKER_01]: I knew at the time that we were developing FCCV game night, that they had been in the house all by themselves for the last year.
34:47
[SPEAKER_01]: So I knew that they needed a place to come and let they hear it out and have a great time.
34:51
[SPEAKER_01]: So I'm telling anybody that has a brand, whether that be a media brand, clothing brand, whatever it is,
34:59
[SPEAKER_01]: think of a way with your people in mind, of a way that you can give them into one space and curate any event for them that speaks directly to them.
35:10
[SPEAKER_01]: And I'm telling you, your community is going to flourish and grow.
35:13
[SPEAKER_00]: That's no, I got to take that into consideration.
35:15
[SPEAKER_00]: I've done some live events, but I don't have none at the yet on the calendar for 2020.
35:20
[SPEAKER_00]: Actually, no, that's a lot because I've already done a live event for 2026.
35:24
[SPEAKER_00]: But some stuff that's more podcast focused.
35:26
[SPEAKER_00]: I was like a community focused event.
35:28
[SPEAKER_00]: But I want to do some more like podcasts, focus like the other stuff that you mentioned.
35:33
[SPEAKER_01]: Yeah, I love it.
35:35
[SPEAKER_00]: Do you have any if I can get some free consultation from you?
35:37
[SPEAKER_00]: Let's do it.
35:38
[SPEAKER_00]: Ideas that that might work out for Black Fridays based on what you know about the podcast.
35:42
[SPEAKER_01]: I think that um.
35:44
[SPEAKER_01]: Y'all for sure should do something on Black Friday.
35:48
[SPEAKER_01]: I don't know where the name stems from but I would like to see because I heard on the podcast that I was listening to coming up here that you're considering to emerge and you want to be able to roll out merch.
35:59
[SPEAKER_01]: I think they're having
36:01
[SPEAKER_01]: A event that introduces your merch will be really really dope But you got to like what is it called hiding the medicine in the candy or something like that you got to have people Thinks that they're just coming to an event to support you and just hang out and have a good time But the whole time you have your shirt hanging from the ceiling You don't want stuff out like it's a basketball game you're giving out free merch But then you also have this table to like sale and produce your merch at the same time
36:30
[SPEAKER_01]: being on stage and doing a live podcast.
36:33
[SPEAKER_01]: But making it super interactive, I think is the key is like, I don't want to just come see you talk on a stage.
36:39
[SPEAKER_01]: I want to be a part of the conversation.
36:41
[SPEAKER_01]: So you can be on the stage, but having somebody in the audience is super important because the people feel like they are a part of this journey.
36:48
[SPEAKER_01]: Not only that, I think that every event needs to be
36:53
[SPEAKER_01]: because your people that come to your events, they market the things for you.
36:57
[SPEAKER_01]: So if it is Instagramable, which means it's cute, you got like, don't artwork or cute color drinks or something like that, your logo needs to be on everything, and you need to make people want to take pictures and post it to their Instagram and say, like, Fridays.
37:12
[SPEAKER_01]: And that's a really on-grow, the brand.
37:14
[SPEAKER_00]: So that's why they pay you the big book.
37:16
[SPEAKER_00]: Yeah, I'm starting to see the vision now.
37:19
[SPEAKER_00]: Yeah, I like that.
37:20
[SPEAKER_00]: I like that especially because I was thinking about whenever I did release merch attached in it too, like a specific day.
37:26
[SPEAKER_00]: But I like more so the concept of being able to do something, do something on that's focused around the podcast.
37:33
[SPEAKER_00]: And then obviously it has to merchandise be around that.
37:36
[SPEAKER_00]: So a special event.
37:36
[SPEAKER_00]: So like Friday, a special event coming soon.
37:38
[SPEAKER_00]: Whenever I get my act together and get this merch together.
37:41
[SPEAKER_01]: You're gonna get it together, you're gonna get it together and ain't nothing wrong with attaching it to a day either.
37:45
[SPEAKER_01]: So y'all just had three, one, three, three day for y'all area, we are four, one, four.
37:49
[SPEAKER_01]: So we have a big all four, one, four day.
37:52
[SPEAKER_01]: And yes, it's huge and I make these shirts in these hats to say rooting for everybody from Waki, four, one, four love, we all we got.
37:59
[SPEAKER_01]: And at first, I used to just drop those shirts sporadically in different color ways.
38:05
[SPEAKER_01]: And then I realized, oh, you're gonna drop this on April 14th or a little bit before April 14th.
38:10
[SPEAKER_01]: And then when I tell you, the whole city be in my merch like for that day.
38:14
[SPEAKER_01]: And you would think that it was up there.
38:16
[SPEAKER_01]: Like, oh, people ain't gonna care about it if it is.
38:18
[SPEAKER_01]: No, that's just the first stop of the year.
38:21
[SPEAKER_01]: Then we got Juneteenth.
38:22
[SPEAKER_01]: They come in and sell it my booth out at Juneteenth.
38:25
[SPEAKER_01]: Like so these one shirt one color way last me the whole year all I got to do is keep putting in orders to reproduce them and reproduce them So it ain't nothing wrong with attaching something to a day.
38:37
[SPEAKER_01]: I think that when you create merch it definitely has to speak to your people.
38:41
[SPEAKER_01]: I don't personally like a logo
38:46
[SPEAKER_01]: Let me say this.
38:47
[SPEAKER_01]: I don't personally like to wear merch that just says black Friday on it.
38:52
[SPEAKER_00]: You know what I mean?
38:53
[SPEAKER_01]: No, I say something to speak to me.
38:55
[SPEAKER_01]: So I could rock it and wear it, you know?
38:56
[SPEAKER_00]: Right.
38:57
[SPEAKER_00]: You put some personality to it.
38:58
[SPEAKER_01]: Yep.
38:59
[SPEAKER_00]: Love that.
39:00
[SPEAKER_00]: Love that.
39:00
[SPEAKER_00]: So I would love to ask you.
39:03
[SPEAKER_00]: giving your experiences in Detroit and then obviously being from Milwaukee.
39:07
[SPEAKER_00]: If you could talk to people from Detroit and curse, what would you say then curse now to pull up and visit Milwaukee and vice versa?
39:15
[SPEAKER_00]: The people in Milwaukee, what would you say now I'm gonna curse down to pull up Detroit?
39:19
[SPEAKER_01]: I would say for the people that's coming from Detroit to Milwaukee, come and expand your horizons like I know that y'all are true to y'all city y'all are Detroit through and through y'all got y'all own little community but come learn to live something about us and we can like you know swap ideas we can get together we could be a community across the area codes and really just
39:43
[SPEAKER_01]: Be like cousins, be like an extended family, an extended resource to each other.
39:47
[SPEAKER_01]: I really believe that meet coming to Detroit was not by accident.
39:52
[SPEAKER_01]: Meet me and shared, sorry, Giovanni was not by accident.
39:56
[SPEAKER_01]: Like all of these things have been like laid out so that we could have this energy so we could have this connection amongst the two cities.
40:05
[SPEAKER_01]: So.
40:05
[SPEAKER_01]: Bring y'all sales to Milwaukee and I'm going to say you to come to Detroit and bring my people to Detroit love that love that have you brought anybody else to Detroit so far I have not but I've been telling people to get here I've been putting people want to y'all music every time I'm here I'm posting people like we just get a van and go over there which I like and we just hang out with y'all
40:27
[SPEAKER_01]: Yeah, we're going to be back in the summertime with a bunch of folks.
40:29
[SPEAKER_00]: Okay, I got an idea.
40:31
[SPEAKER_00]: We talked about off camera, but it's probably further down the line.
40:33
[SPEAKER_00]: But okay, I think I got idea that might be able to bring the cities together.
40:37
[SPEAKER_00]: Yeah, right.
40:40
[SPEAKER_00]: And so what do you have, what do you see right now in the future?
40:43
[SPEAKER_00]: What are you, what are you all working to us and what is in your crystal ball for for yourself and for full silver TV?
40:51
[SPEAKER_01]: Man, I really want to get into this podcast space and create a bunch of different podcasts.
40:57
[SPEAKER_01]: So I have one that I did this holiday season.
41:00
[SPEAKER_01]: It's called holiday season.
41:01
[SPEAKER_01]: We came raised shout out to my co-host Raina.
41:04
[SPEAKER_01]: Um, I want to bring that back, but more in a weekly episodes instead of just the seasonal podcast.
41:11
[SPEAKER_01]: And then I wanted to develop a whole bunch of other podcasts that really hits the culture and meets the culture where they are and kind of expand that across the whole entire Midwest because there are some people that I know not only in Detroit, but in Indiana that I want to work with in the near future so I really want to just grow my footprint across the Midwest.
41:31
[SPEAKER_00]: It's a little random, but it relevant because Midwest and you have mentioned Indiana, do you watch pop the balloon with two co at a
41:38
[SPEAKER_00]: I see one of those and I see a one state like come up on my timeline, but I don't really get into it because I was like, is this even real or y'all playing like what is this some people come on their plan some yeah yeah, but a lot of people come on their plan, but yeah, and I was very real they've been the Detroit I think three or four times we've been a flint once or twice and then he's from Indiana so he's been there been a Chicago multiple times I don't know if you've been in Milwaukee.
42:01
[SPEAKER_00]: Yeah, keep it in the walk.
42:02
[SPEAKER_00]: I got to check that episode.
42:03
[SPEAKER_01]: Okay.
42:04
[SPEAKER_01]: Oh, that's gonna be hilarious.
42:05
[SPEAKER_00]: That's gonna be like 20 people with some funny people in Milwaukee That's what I feel like you get this true like people could say what they want about that content But I feel like that's when you get the true essence of kind of like what the post of the real like every day city people aren't like black people.
42:23
[SPEAKER_00]: I should say yeah, like that's where you get the post of like what's what they really like what they really
42:27
[SPEAKER_01]: Even though like people in there for theatrics, but I think like just the energy you like the way they talk the way they talk the way they like things that they the way we trust the way we are here Like people always say like they could tell a Milwaukee do from nowhere because like they like we could they get they line up to different We got a different style Yeah, so before we get up out of here.
42:47
[SPEAKER_00]: I got it.
42:47
[SPEAKER_00]: You got to just some Milwaukee slings Okay, what is some Milwaukee slings that you haven't heard anywhere else that you know that's true didn't go city on what
42:56
[SPEAKER_00]: So what's that with them?
42:57
[SPEAKER_01]: Oh, what?
42:58
[SPEAKER_01]: It is so hard to explain to anybody from walking around like garage.
43:01
[SPEAKER_01]: You're about to explain it.
43:02
[SPEAKER_01]: Oh, what?
43:03
[SPEAKER_01]: We say this in response to you telling me a story.
43:06
[SPEAKER_01]: You tell me a story like, oh, yeah, Brandon, it's a Jay-Z last night.
43:11
[SPEAKER_01]: I'm like, oh, what?
43:11
[SPEAKER_01]: So it's like, are you for real?
43:13
[SPEAKER_01]: Are you serious?
43:14
[SPEAKER_01]: But then it can also be like, I don't like day.
43:17
[SPEAKER_01]: That's crazy.
43:19
[SPEAKER_01]: So I'm what it's Milwaukee Slay through with through.
43:22
[SPEAKER_00]: But that's like a dog in Detroit.
43:25
[SPEAKER_00]: What's dog?
43:25
[SPEAKER_00]: Dog, I mean, all types of things.
43:27
[SPEAKER_00]: It could be like, let me see how I can do this and give it justice.
43:33
[SPEAKER_00]: Yeah, y'all remember dog from high school.
43:35
[SPEAKER_00]: Or it could be dog you and believe what happened like it's a yeah, you just use it however, like it's versatile.
43:42
[SPEAKER_01]: Yeah, that's definitely on what I'm with.
43:45
[SPEAKER_01]: That's crazy on what.
43:48
[SPEAKER_00]: What else y'all be saying out there?
43:49
[SPEAKER_01]: What a lot of people think that they are peas, like a lot of people think that they are like pimps players, so it's like, that's peas like you pee like you a pee, you be chilling like it's somebody comes step on your toes or something in the bar and you just like, oh, you know, and ain't no thing like you, you good or whatever, that's like, that was real pee like it was smooth with it.
44:11
[SPEAKER_01]: Okay, he handled that well.
44:14
[SPEAKER_00]: For sure.
44:14
[SPEAKER_00]: How would you describe the Milwaukee scene in the terms of fashion?
44:18
[SPEAKER_00]: Can you mention y'all got y'all on style?
44:20
[SPEAKER_01]: Yeah, we are vibrant.
44:22
[SPEAKER_01]: We are very, very vibrant.
44:23
[SPEAKER_01]: When I was saying that, when I think about Detroit,
44:27
[SPEAKER_01]: y'all are wearing y'all minks y'all are wearing y'all cardies like y'all have a specific look.
44:34
[SPEAKER_01]: We kind of like do whatever floats our boat.
44:36
[SPEAKER_01]: We do our own thing like we don't have a uniform.
44:39
[SPEAKER_01]: I've been like if you're a truck kind of got a uniform and ain't a bad thing.
44:42
[SPEAKER_01]: But y'all have a kick like y'all got a kick.
44:44
[SPEAKER_01]: Um, we kind of do our own thing like you may see people in like vibrant colors.
44:49
[SPEAKER_01]: You may see them with like purple green orange hair.
44:53
[SPEAKER_01]: We have people that wear beautiful locks, raps.
44:56
[SPEAKER_01]: Philly's like phase.
44:57
[SPEAKER_01]: All of these things like everybody has their own personal style.
45:01
[SPEAKER_00]: That's what's up.
45:02
[SPEAKER_00]: That's what's up.
45:03
[SPEAKER_00]: Any a part and words for the folks who may be interested in getting into your space and the thing that you do currently in terms of entertainment and media, any words and encouragement for those folks?
45:14
[SPEAKER_01]: And if you are looking to get into it, I'm gonna take these words right from my husband when I told him that I wanted to do this thing.
45:21
[SPEAKER_01]: I wanted to get into this media space, but I was scared that I didn't have any connections.
45:25
[SPEAKER_01]: I didn't know Oprah.
45:26
[SPEAKER_01]: I don't know any of these people.
45:28
[SPEAKER_01]: He'd told me, look, me, dad and my face said, just do it.
45:31
[SPEAKER_01]: I'm like, how am I doing?
45:33
[SPEAKER_01]: Like, I had so many questions.
45:34
[SPEAKER_01]: You like, just do it.
45:36
[SPEAKER_01]: If you had to pull your phone out, if you got to go ask your family members for a whole camera that juicy is collecting dust, if you got to go just spend your text check or whatever you got to do to make this thing happen, just do it.
45:51
[SPEAKER_01]: Just do it.
45:53
[SPEAKER_00]: And I want to see, um, because I forgot to ask you this earlier, but I want to see if it all kind of come full circle.
45:58
[SPEAKER_00]: Yeah, speak.
45:59
[SPEAKER_00]: What is what is your professional background before you got into all of this?
46:02
[SPEAKER_00]: What does you do as a career?
46:04
[SPEAKER_01]: So as a career, I've always been in the community space.
46:07
[SPEAKER_01]: I've always been a nonprofit.
46:08
[SPEAKER_01]: So I've always been with the people.
46:11
[SPEAKER_01]: So I've always heard the stories, whether that be like in mental health or if that be like mostly mental health or anything like dealing with the community.
46:20
[SPEAKER_01]: I've always been in nonprofit space.
46:22
[SPEAKER_00]: So this makes sense in terms of like the community focus around what it is that you're doing, trying to be able to put your people on exposed on new things and being able to shine the light on that room.
46:33
[SPEAKER_01]: Yeah, I've always been with the people, we didn't get into this part of it, but my parents are ministers.
46:40
[SPEAKER_01]: So I've always been for the people.
46:42
[SPEAKER_01]: I've always been at, you know, the church house doing things, giving back to the community.
46:48
[SPEAKER_01]: We have these things, my family call it like a free shopping experience.
46:52
[SPEAKER_01]: And one thing's given we would have our Thanksgiving with our whole entire family at the church and we would invite the communities to have Thanksgiving dinner with us.
47:01
[SPEAKER_01]: Each family will bring and things that we're still in good condition that we didn't need any more and we will allow the community to stop during that time.
47:10
[SPEAKER_01]: I've always had community at the front of my mind since the child.
47:16
[SPEAKER_00]: That's phenomenal.
47:17
[SPEAKER_00]: So yeah, definitely see how it all, how it all ties together for sure.
47:20
[SPEAKER_03]: Yeah.
47:21
[SPEAKER_00]: And so working to people tap in, which are working to find you if they want to follow the journey, they want to come to some events.
47:26
[SPEAKER_00]: They ready to pull up to Milwaukee.
47:27
[SPEAKER_00]: They want to do a game night.
47:28
[SPEAKER_00]: How can they tap in?
47:29
[SPEAKER_01]: Um, you can hit us up on full circle television on Instagram.
47:34
[SPEAKER_01]: Our YouTube is full circle television, uh, full circle television.
47:38
[SPEAKER_01]: And if you want to reach out to me, personally, I'm a Kayla Lewis Allen everywhere.
47:43
[SPEAKER_00]: Perfect.
47:44
[SPEAKER_00]: Okay, look, we definitely appreciate you making this pissed up while you were in town.
47:47
[SPEAKER_00]: And as I had mentioned to you, definitely seeing a lot of overlap in terms of what I do with Black Friday's and what it is that you do it.
47:53
[SPEAKER_00]: Full circle TV and making sure that we shine light on our people in our communities respectively So let's dope to see somebody doing something in a similar lane in a completely different city But clearly there's some synergy between the cities in terms of the blackity blackness So definitely appreciate you stopping by.
48:11
[SPEAKER_01]: Thank you for having me I'm gonna be back with my people.
48:14
[SPEAKER_00]: So y'all, you know, let a red carpet out for first show say less say less Everybody watching listening.
48:19
[SPEAKER_00]: We're gonna tap in with y'all soon.
48:20
[SPEAKER_00]: Peace