112: Creating Donor Personas and Why They Matter with Priscilla McKinney
Looking to increase donor trust and recruit more aligned donors to your non-profit? The key lies in your marketing. That might sound obvious, but non-profit marketing goes deep. So, let’s dive in.
Priscilla McKinney, CEO of Little Bird Marketing, is a sought-after keynote speaker, prolific blogger, podcast host, industry innovator, and diversity champion. She personifies creativity, entrepreneurship, and authentic leadership – inspiring others to carve out their own path to success. With a fiery passion for marketing and sustainable lead generation, Priscilla has quite a few gems of wisdom to…
The skinny
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