Latest / Connor with Honor: AI, Real Estate and Real Life / 100 Point Marketing plan for selling Santa Clarita real estate in 2025

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100 Point Marketing plan for selling Santa Clarita real estate in 2025 · Connor with Honor: AI, Real Estate and Real Life

• 0:00
  SPEAKER_00: Hey everybody, we're here at the 15th of January 2025.
• 0:03
  SPEAKER_00: I have a fast real estate update for you talking about local inventory in Santa Clarita Valley.
• 0:08
  SPEAKER_00: All across the valley, we have a total of 443 active listings.
• 0:15
  SPEAKER_00: The big news this week so far is the new listings that have entered the market.
• 0:19
  SPEAKER_00: We have 60 of those properties that have actually popped onto the market in the last seven days all throughout the Santa Clarita Valley.
• 0:27
  SPEAKER_00: The other big number is 185 listings closed in the past seven days as well throughout the Santa Clarita Valley.
• 0:34
  SPEAKER_00: Those are big numbers watching as we're getting further into 2025.
• 0:40
  SPEAKER_00: We're going to see more and more inventory come onto the market.
• 0:43
  SPEAKER_00: The question is going to be is the buyer drive going to be strong enough to keep those listings moving through that process of escrow and getting closed.
• 0:53
  SPEAKER_00: One of the big things we've also noticed is while we're seeing active numbers of listings over the last several months decline.
• 1:00
  SPEAKER_00: That is probably going to be picking up as we get into February and March as usual.
• 1:06
  SPEAKER_00: And then the other very important indicator of a market is the days on market timeframe.
• 1:11
  SPEAKER_00: How long is it taking to sell the real estate listings in a historical nature?
• 1:15
  SPEAKER_00: And we did have our high point, our largest days on market time frame thus far.
• 1:21
  SPEAKER_00: So far this January, as comparative to last year, about the last three months, October, November, and December had very high days on market timeframes, of course, because of the holiday season.
• 1:32
  SPEAKER_00: But as we get into further into 2025, some of the questions you need to be asking is did you price your property right?
• 1:38
  SPEAKER_00: Before you get it on the market, make sure you understand your strategy.
• 1:42
  SPEAKER_00: There's a couple ways to do it.
• 1:43
  SPEAKER_00: Is it going to be a strategy where you're going to go kind of below market to get multiple offers in a very short order, or is it going to be pricing it at market value or just above, waiting for that market to catch up and adjust?
• 1:57
  SPEAKER_00: That's a little bit of a gamble, but most cases buyers are not timid to make an offer less than what you're asking, depending on where the comps fall.
• 2:06
  SPEAKER_00: So don't freak out about pricing your property.
• 2:10
  SPEAKER_00: But having a good justification and a good game plan is very important out of the shoot.
• 2:15
  SPEAKER_00: I have a 100-point marketing plan that I use.
• 2:18
  SPEAKER_00: I'm more than happy to share.
• 2:19
  SPEAKER_00: If you go to Santa Clarita Open Houses forward slash the number 100, Santa Clarita Openhouses.com forward slash 100, you will see this marketing plan of which I speak.
• 2:30
  SPEAKER_00: It's fantastic and it does help those sellers out there get those properties sold quickly because of the advertising and marketing that I put into place.
• 2:39
  SPEAKER_00: I'm Connor with Honor.
• 2:41
  SPEAKER_00: Thank you so much for watching today.
• 2:42
  SPEAKER_00: We will see you in the next one.
• 2:43
  SPEAKER_00: Be well, over and out.