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What a Fractional CMO actually is — and who needs one
What a Fractional CMO actually is — and who needs one
Fractional is not a polite word for freelance. It's not junior support. It's not "a little bit of marketing help."
In this episode I explain what fractional leadership actually means, who needs it, and why more experienced executives are choosing portfolio careers over the traditional model.
Two minutes. No slides. Just a point of view.
The skinny
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