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#2: Neil & Eric's Biggest Marketing Wins
Welcome to The Marketing School Podcast—your resource to learn, grown, and nurture your passion for online marketing! In Episode #2 Eric and Neil center the conversation on, Their Biggest Marketing Wins. Enjoy!
Show Notes:
00:42 – Neil kicks off the conversation
00:55 – Authenticate sign-ups through Facebook or Gmail
01:29 – Eliminate the friction of signing up
01:53 – This ONE trick helped Neil double their sign-up numbers
02:18 – When you’re writing content, what is your goal?
02:43 – Defining the content upgrade
03:30 – Offering content upgrades led to a roughly 10% conversion increase…
The skinny
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