Donor Stewardship: Brad Ton on Why a Human Note Beats a Polished One
The update your donors remember is rarely the polished one.
Brad Ton is a senior account executive at FundMiner. He studied sports marketing at Indiana University and sold tickets for the Chicago Bulls and the Indiana Pacers before a sales boot camp through TechPoint, an Indianapolis nonprofit, introduced him to fundraising through OneCause. After eight or nine years in fundraising technology, he moved to the donor relations side, where he works with community foundations and hospital foundations on what happens after the gift.
Sarah describes the email she suggests to the rural nonprofits…
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