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Stop Chasing Clicks It's Zero Click Season | Rand Fishken
What if your website traffic is falling, but your revenue is still growing?
In this episode of The Rundown with Ramon, Ramon Ray speaks with with marketing expert and SparkToro co-founder Rand Fishkin to explore how small businesses can succeed in a zero-click world.
Google, social media platforms and AI tools increasingly give people answers without sending them to a company’s website. Rand explains why fewer clicks do not necessarily mean fewer customers, and why website traffic should no longer be the only measure of successful marketing.
Ramon and Rand discuss:
• Why your best marketing…
The skinny
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