Episode 351: Your Partnerships Are Positioning Your Studio
What We Cover In This Episode:
Why proximity is the laziest way to build a partner list, and what identity work reveals that walking around the block never will [6:28]
The way partnerships can quietly damage your studio's positioning without you ever realizing it's happening [7:34]
The four things you need to define about your studio before you reach out to a single potential partner [10:06]
Why chasing the biggest audience available is an advertising instinct applied to the wrong channel, and what actually drives referral conversions [12:10]
What a shared customer journey looks like in…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.