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From SocialRank to SocialCrank: A Startup’s Second Life — with Alex Taub
More than a decade ago, Alex Taub co-founded SocialRank, a platform that helped brands like the NBA, Netflix, and L’Oréal understand the people behind their social media audiences. The business was growing—until Instagram restricted access to its API in 2018, threatening the very foundation of the product.Now Alex is revisiting the same idea with SocialCrank, using AI and new technology to do things that weren't possible the first time around.In this episode of Depends on the Context, Alex and I discuss SocialRank's unlikely beginnings, what happened when Instagram pulled the plug, his…
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