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The Design Choices Behind Great Community Culture · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  People
• 0:00
  think
• 0:00
  that
• 0:01
  culture
• 0:01
  comes
• 0:02
  from
• 0:02
  the
• 0:03
  vibes
• 0:03
  you
• 0:03
  create,
• 0:04
  the
• 0:04
  kind
• 0:04
  of
• 0:04
  people
• 0:04
  you
• 0:05
  attract,
• 0:05
  the
• 0:06
  general
• 0:06
  nature
• 0:07
  of
• 0:07
  the
• 0:07
  people
• 0:07
  that
• 0:08
  are
• 0:08
  part
• 0:08
  of
• 0:08
  the
• 0:08
  community
• 0:09
  or
• 0:09
  joining.
• 0:10
  But
• 0:10
  it's
• 0:10
  actually
• 0:11
  very
• 0:12
  designed.
• 0:12
  It's
• 0:13
  designed
• 0:14
  interactions.
• 0:15
  The
• 0:15
  quality
• 0:16
  of
• 0:16
  your
• 0:16
  community
• 0:17
  is
• 0:17
  directly
• 0:18
  tied
• 0:18
  to
• 0:18
  the
• 0:18
  quality
• 0:19
  of
• 0:19
  conversations
• 0:20
  you
• 0:20
  create,
• 0:21
  how
• 0:21
  you
• 0:21
  set
• 0:22
  really
• 0:22
  clear
• 0:22
  expectations
• 0:23
  for
• 0:23
  how
• 0:23
  people
• 0:24
  should
• 0:24
  behave
• 0:24
  and
• 0:24
  connect
• 0:25
  with
• 0:25
  one
• 0:25
  another
• 0:26
  and
• 0:26
  how
• 0:27
  discretion
• 0:28
  is
• 0:28
  handled
• 0:28
  and
• 0:29
  what
• 0:29
  your
• 0:29
  community
• 0:29
  guidelines
• 0:30
  are.
• 0:31
  Gina
• 0:31
  Bianchini
• 0:32
  is
• 0:32
  the
• 0:32
  founder
• 0:33
  of
• 0:33
  Mighty
• 0:33
  Networks.
• 0:33
  And
• 0:34
  I
• 0:34
  know
• 0:34
  I
• 0:34
  never
• 0:34
  talk
• 0:34
  about
• 0:35
  Mighty
• 0:35
  because
• 0:35
  we,
• 0:35
  we
• 0:36
  don't
• 0:36
  build
• 0:36
  on
• 0:36
  Mighty,
• 0:37
  but
• 0:37
  I
• 0:39
  really
• 0:39
  respect
• 0:39
  Gina
• 0:41
  and
• 0:41
  I
• 0:41
  think
• 0:41
  that
• 0:41
  a
• 0:41
  lot
• 0:42
  of
• 0:42
  her
• 0:42
  community
• 0:42
  ideas
• 0:43
  are
• 0:43
  really
• 0:44
  amazing.
• 0:45
  And
• 0:45
  I
• 0:45
  definitely
• 0:45
  have
• 0:46
  pulled
• 0:46
  inspiration
• 0:47
  from
• 0:47
  things
• 0:47
  I
• 0:48
  talk
• 0:48
  about.
• 0:48
  For
• 0:48
  example,
• 0:49
  she
• 0:49
  always
• 0:49
  talks
• 0:49
  about
• 0:49
  how
• 0:50
  having
• 0:50
  themes
• 0:51
  is
• 0:51
  a
• 0:51
  really
• 0:51
  incredible
• 0:53
  way
• 0:53
  to
• 0:53
  like,
• 0:53
  drive
• 0:54
  engagement
• 0:54
  and
• 0:54
  programming
• 0:55
  in
• 0:55
  your
• 0:55
  community.
• 0:55
  I
• 0:55
  love
• 0:56
  a
• 0:56
  theme
• 0:56
  that's
• 0:57
  awesome.
• 0:57
  But
• 0:58
  one
• 0:58
  of
• 0:58
  the
• 0:58
  things
• 0:58
  she
• 0:58
  always
• 0:59
  says
• 0:59
  is
• 0:59
  like,
• 0:59
  you
• 0:59
  don't
• 0:59
  want
• 1:00
  to
• 1:00
  kill
• 1:00
  your
• 1:01
  community
• 1:01
  experience
• 1:02
  by
• 1:02
  giving
• 1:02
  them
• 1:02
  a
• 1:03
  bunch
• 1:03
  of
• 1:03
  rules
• 1:03
  and
• 1:03
  guidelines
• 1:04
  from
• 1:04
  the
• 1:04
  beginning.
• 1:04
  And
• 1:05
  I,
• 1:05
  at
• 1:06
  first,
• 1:06
  I
• 1:06
  really
• 1:06
  bought
• 1:07
  into
• 1:07
  that
• 1:07
  when
• 1:07
  she,
• 1:07
  when
• 1:07
  she
• 1:08
  said
• 1:08
  that,
• 1:08
  I
• 1:08
  was
• 1:08
  like,
• 1:08
  you
• 1:08
  know
• 1:08
  what,
• 1:08
  I
• 1:09
  agree.
• 1:09
  But
• 1:10
  as
• 1:10
  time
• 1:10
  has
• 1:10
  gone
• 1:10
  on,
• 1:11
  I
• 1:11
  have
• 1:12
  learned
• 1:12
  that
• 1:12
  I
• 1:12
  really
• 1:12
  disagree
• 1:13
  with
• 1:14
  that
• 1:14
  opinion.
• 1:15
  Because,
• 1:16
  I
• 1:16
  mean,
• 1:16
  yes,
• 1:17
  like,
• 1:17
  you
• 1:17
  don't
• 1:17
  want
• 1:17
  to
• 1:17
  be
• 1:17
  like,
• 1:17
  here's
• 1:18
  all
• 1:18
  the
• 1:18
  rules.
• 1:18
  And
• 1:18
  like,
• 1:19
  there's
• 1:19
  tons
• 1:19
  of
• 1:19
  rules
• 1:19
  and
• 1:20
  rules,
• 1:20
  rules,
• 1:20
  rules.
• 1:20
  But
• 1:21
  you
• 1:21
  do
• 1:21
  want
• 1:21
  to
• 1:21
  say,
• 1:21
  like,
• 1:22
  hey,
• 1:22
  you
• 1:22
  are
• 1:22
  a
• 1:22
  part
• 1:22
  of
• 1:23
  this
• 1:23
  community
• 1:23
  and
• 1:23
  that's
• 1:24
  what
• 1:24
  this
• 1:24
  means.
• 1:24
  Means.
• 1:25
  Here's
• 1:25
  how,
• 1:26
  like,
• 1:26
  we
• 1:26
  connect
• 1:27
  here.
• 1:27
  Here's
• 1:27
  how
• 1:28
  we
• 1:28
  share
• 1:28
  our
• 1:28
  businesses
• 1:29
  here.
• 1:29
  Here
• 1:30
  are
• 1:30
  the
• 1:30
  spaces
• 1:30
  that
• 1:31
  are,
• 1:31
  it's
• 1:31
  cool
• 1:31
  to
• 1:31
  be
• 1:31
  self
• 1:32
  promotional
• 1:32
  and
• 1:32
  here
• 1:32
  are
• 1:33
  the
• 1:33
  places
• 1:33
  it's
• 1:33
  not
• 1:34
  when
• 1:34
  your
• 1:34
  community
• 1:35
  is
• 1:35
  like
• 1:36
  crickets
• 1:36
  and
• 1:36
  nobody
• 1:37
  is
• 1:37
  talking
• 1:38
  and
• 1:38
  the
• 1:38
  engagement
• 1:39
  is
• 1:39
  really
• 1:39
  low.
• 1:40
  It's
• 1:40
  because
• 1:40
  they
• 1:41
  don't
• 1:41
  know
• 1:41
  how
• 1:41
  to
• 1:41
  behave.
• 1:42
  They
• 1:42
  don't
• 1:42
  know
• 1:43
  what's
• 1:43
  safe
• 1:43
  to
• 1:44
  share.
• 1:44
  There's
• 1:44
  a
• 1:44
  lot
• 1:44
  of
• 1:46
  fear
• 1:46
  in
• 1:47
  doing
• 1:47
  it
• 1:47
  wrong.
• 1:48
  And
• 1:48
  so
• 1:48
  setting
• 1:49
  expectations
• 1:50
  is
• 1:50
  actually
• 1:50
  crucial
• 1:51
  to,
• 1:51
  to
• 1:52
  drive
• 1:52
  engagement.
• 1:53
  One
• 1:53
  of
• 1:53
  our
• 1:54
  clients
• 1:54
  has
• 1:54
  members
• 1:55
  that
• 1:55
  have
• 1:55
  some
• 1:56
  degree
• 1:56
  of
• 1:57
  fame.
• 1:57
  And
• 1:58
  so
• 1:58
  they
• 1:58
  have
• 1:58
  a
• 1:58
  very
• 1:58
  strict
• 1:59
  community
• 1:59
  guideline
• 2:00
  policy
• 2:00
  about
• 2:01
  sharing
• 2:01
  information
• 2:02
  outside
• 2:02
  the
• 2:02
  membership.
• 2:03
  They,
• 2:04
  you
• 2:04
  know,
• 2:04
  you're
• 2:04
  not
• 2:04
  allowed
• 2:05
  to
• 2:05
  share
• 2:05
  screenshots,
• 2:06
  you're
• 2:06
  not
• 2:06
  allowed
• 2:06
  to
• 2:07
  share
• 2:07
  conversations
• 2:07
  or
• 2:07
  names.
• 2:09
  And,
• 2:09
  you
• 2:09
  know,
• 2:09
  there's
• 2:09
  just
• 2:10
  like
• 2:10
  a
• 2:10
  high
• 2:10
  quality
• 2:11
  of
• 2:12
  a
• 2:12
  high
• 2:12
  degree
• 2:13
  of
• 2:13
  discretion
• 2:14
  in
• 2:14
  that
• 2:14
  community.
• 2:16
  It's
• 2:16
  literally
• 2:16
  like
• 2:16
  a
• 2:17
  one
• 2:17
  strike
• 2:17
  and
• 2:17
  you're
• 2:18
  out
• 2:18
  rule
• 2:18
  that
• 2:19
  they
• 2:19
  share.
• 2:19
  Like,
• 2:19
  these
• 2:20
  are,
• 2:20
  these
• 2:20
  are,
• 2:20
  like,
• 2:20
  this
• 2:21
  is
• 2:21
  why
• 2:21
  this
• 2:21
  is
• 2:21
  a
• 2:21
  safe
• 2:22
  place
• 2:22
  because
• 2:22
  we
• 2:23
  have
• 2:23
  these
• 2:23
  rules.
• 2:24
  And
• 2:24
  if
• 2:25
  you
• 2:25
  violate
• 2:25
  these
• 2:25
  rules,
• 2:26
  you're
• 2:26
  out.
• 2:26
  Like,
• 2:27
  they
• 2:27
  say
• 2:27
  that
• 2:27
  up
• 2:27
  front.
• 2:28
  And
• 2:28
  this
• 2:29
  kind
• 2:29
  of
• 2:29
  a
• 2:29
  thing,
• 2:29
  like,
• 2:30
  may
• 2:30
  sound
• 2:30
  like
• 2:31
  a
• 2:31
  little
• 2:31
  bit
• 2:31
  of
• 2:31
  a
• 2:31
  turnoff,
• 2:32
  but
• 2:32
  in
• 2:32
  reality
• 2:33
  it
• 2:33
  creates
• 2:33
  a
• 2:34
  very
• 2:34
  safe,
• 2:35
  a
• 2:35
  psychologically
• 2:36
  safe
• 2:36
  and
• 2:37
  vulnerable
• 2:38
  space
• 2:38
  where
• 2:39
  people
• 2:39
  can
• 2:39
  really
• 2:39
  open
• 2:40
  up
• 2:40
  and
• 2:40
  be
• 2:40
  their
• 2:40
  truest
• 2:41
  selves,
• 2:41
  share
• 2:42
  what's
• 2:42
  going
• 2:42
  on,
• 2:42
  because
• 2:43
  they
• 2:43
  feel
• 2:43
  safe
• 2:43
  in
• 2:44
  knowing
• 2:44
  that
• 2:45
  everybody
• 2:45
  has
• 2:45
  bought
• 2:46
  into
• 2:46
  these
• 2:46
  rules,
• 2:46
  accepted
• 2:47
  these
• 2:47
  terms,
• 2:48
  and
• 2:48
  if
• 2:48
  they
• 2:49
  break
• 2:49
  the
• 2:49
  terms,
• 2:49
  they're
• 2:50
  kicked
• 2:50
  out.
• 2:51
  Now,
• 2:51
  not
• 2:51
  every
• 2:51
  community
• 2:52
  needs
• 2:52
  to
• 2:52
  have
• 2:53
  this
• 2:53
  extreme
• 2:54
  community
• 2:54
  guidelines
• 2:55
  or
• 2:55
  rules.
• 2:55
  It
• 2:55
  really
• 2:55
  depends
• 2:56
  on
• 2:56
  what
• 2:56
  you're
• 2:56
  building.
• 2:57
  But
• 2:58
  what
• 2:58
  I
• 2:58
  can
• 2:59
  say
• 2:59
  is
• 2:59
  that
• 3:00
  the
• 3:00
  culture
• 3:01
  you're
• 3:01
  creating
• 3:02
  is
• 3:02
  absolutely
• 3:02
  designed
• 3:03
  and
• 3:03
  you
• 3:03
  need
• 3:03
  to
• 3:03
  think
• 3:04
  about
• 3:04
  what
• 3:04
  that
• 3:04
  interaction
• 3:05
  looks
• 3:05
  like.
• 3:06
  I'll
• 3:06
  give
• 3:07
  you
• 3:07
  another
• 3:07
  example.
• 3:07
  Let's
• 3:08
  say
• 3:08
  you
• 3:08
  have
• 3:09
  a
• 3:09
  business
• 3:10
  mentorship
• 3:11
  community.
• 3:13
  Facilitation
• 3:14
  matters
• 3:14
  a
• 3:15
  ton.
• 3:16
  The
• 3:16
  best
• 3:17
  facilitators
• 3:18
  create
• 3:18
  really
• 3:18
  clear
• 3:19
  ground
• 3:19
  rules.
• 3:19
  So
• 3:20
  when
• 3:20
  you,
• 3:20
  and
• 3:20
  you've
• 3:21
  probably
• 3:21
  had
• 3:21
  this
• 3:21
  experience
• 3:22
  as
• 3:22
  a
• 3:22
  member
• 3:22
  of
• 3:22
  different
• 3:23
  communities
• 3:23
  yourself,
• 3:24
  like
• 3:24
  if
• 3:24
  you
• 3:25
  join
• 3:25
  a
• 3:25
  call
• 3:26
  and
• 3:27
  there's
• 3:27
  really
• 3:28
  clear
• 3:28
  ground
• 3:28
  rules
• 3:28
  about
• 3:29
  how
• 3:29
  the
• 3:29
  call
• 3:29
  is
• 3:30
  going
• 3:30
  to
• 3:30
  be
• 3:30
  run.
• 3:30
  So
• 3:31
  like,
• 3:31
  if
• 3:31
  you
• 3:31
  ever
• 3:31
  joined
• 3:31
  a
• 3:32
  call
• 3:32
  with
• 3:32
  me,
• 3:32
  like
• 3:32
  within
• 3:33
  my
• 3:33
  membership,
• 3:33
  I
• 3:34
  will
• 3:34
  say,
• 3:34
  okay,
• 3:35
  here's
• 3:35
  how
• 3:35
  we're
• 3:35
  going
• 3:35
  to
• 3:36
  run
• 3:36
  this
• 3:36
  call.
• 3:37
  I
• 3:37
  am
• 3:38
  going
• 3:38
  to
• 3:38
  present
• 3:38
  like
• 3:39
  some
• 3:39
  ideas
• 3:39
  or
• 3:40
  whatever.
• 3:40
  Like
• 3:40
  recently
• 3:41
  I
• 3:41
  was
• 3:41
  like,
• 3:41
  I'm
• 3:41
  going
• 3:42
  to
• 3:42
  share
• 3:42
  this
• 3:42
  rubric
• 3:43
  and
• 3:43
  then
• 3:43
  there's
• 3:44
  three
• 3:44
  of
• 3:44
  you.
• 3:44
  So
• 3:44
  we're
• 3:45
  each,
• 3:45
  you're
• 3:45
  each
• 3:45
  going
• 3:45
  to
• 3:45
  get
• 3:46
  15
• 3:46
  minutes
• 3:46
  in
• 3:46
  the
• 3:46
  hot
• 3:47
  seat.
• 3:47
  The
• 3:47
  first
• 3:47
  five
• 3:48
  minutes
• 3:48
  I
• 3:48
  want
• 3:48
  you
• 3:48
  to
• 3:48
  present
• 3:49
  your
• 3:50
  onboarding
• 3:51
  flow
• 3:51
  and
• 3:52
  then
• 3:52
  we're
• 3:52
  going
• 3:52
  to
• 3:52
  have
• 3:52
  a
• 3:53
  review
• 3:53
  and
• 3:53
  then
• 3:54
  we'll
• 3:54
  discuss
• 3:54
  and
• 3:55
  then
• 3:55
  we
• 3:55
  move
• 3:55
  on
• 3:55
  to
• 3:55
  the
• 3:55
  next
• 3:56
  person
• 3:56
  after
• 3:56
  15
• 3:56
  minutes.
• 3:58
  Last
• 3:58
  year
• 3:58
  I
• 3:58
  was
• 3:59
  at
• 3:59
  a
• 3:59
  retreat
• 3:59
  where
• 3:59
  we
• 4:00
  did
• 4:00
  a
• 4:01
  mastermind
• 4:01
  circle
• 4:02
  with
• 4:02
  like
• 4:02
  our
• 4:02
  table
• 4:03
  and
• 4:03
  there
• 4:03
  was
• 4:03
  a
• 4:03
  timer
• 4:04
  on
• 4:04
  the
• 4:04
  wall
• 4:04
  and
• 4:04
  it
• 4:04
  was
• 4:05
  like
• 4:06
  every
• 4:06
  person
• 4:06
  had
• 4:07
  eight
• 4:07
  minutes.
• 4:07
  And
• 4:08
  after
• 4:08
  their
• 4:08
  eight
• 4:09
  minutes,
• 4:09
  we
• 4:09
  did
• 4:10
  a
• 4:10
  one
• 4:10
  minute
• 4:10
  stretch
• 4:10
  break
• 4:11
  and
• 4:11
  then
• 4:11
  moved
• 4:11
  on.
• 4:11
  And
• 4:12
  so
• 4:12
  like
• 4:12
  there
• 4:12
  was
• 4:13
  no
• 4:13
  somebody
• 4:14
  talking
• 4:14
  too
• 4:14
  long.
• 4:15
  There
• 4:15
  was
• 4:15
  like
• 4:15
  just
• 4:16
  respect
• 4:17
  for
• 4:17
  the
• 4:17
  rules
• 4:17
  of
• 4:18
  the
• 4:18
  game
• 4:18
  and
• 4:18
  how
• 4:18
  we
• 4:19
  were
• 4:19
  playing
• 4:19
  it.
• 4:20
  And
• 4:20
  because
• 4:20
  of
• 4:20
  that,
• 4:20
  it
• 4:21
  felt
• 4:21
  very
• 4:21
  equal
• 4:22
  and
• 4:22
  valuable
• 4:22
  and
• 4:23
  respected.
• 4:24
  And
• 4:25
  there's
• 4:25
  like
• 4:26
  you're,
• 4:26
  you're
• 4:26
  really
• 4:27
  curating
• 4:27
  an
• 4:27
  experience
• 4:28
  for
• 4:28
  people
• 4:28
  to
• 4:28
  get
• 4:29
  the
• 4:29
  most
• 4:29
  out
• 4:29
  of
• 4:29
  that
• 4:30
  time.
• 4:31
  And
• 4:31
  honestly,
• 4:32
  is
• 4:32
  there
• 4:32
  anything
• 4:32
  worse
• 4:33
  than
• 4:33
  like
• 4:33
  an
• 4:33
  open
• 4:34
  ended
• 4:34
  Q
• 4:34
  and
• 4:34
  A
• 4:34
  where
• 4:35
  there's
• 4:35
  no
• 4:35
  direction
• 4:36
  or
• 4:37
  you're
• 4:37
  just
• 4:37
  kind
• 4:38
  of
• 4:38
  like
• 4:38
  sitting
• 4:38
  there
• 4:38
  wondering
• 4:39
  if
• 4:39
  the
• 4:39
  call
• 4:40
  will
• 4:40
  be
• 4:40
  valuable
• 4:40
  for
• 4:41
  you?
• 4:41
  Like,
• 4:41
  that
• 4:41
  is
• 4:42
  the
• 4:42
  worst
• 4:42
  kind
• 4:42
  of
• 4:42
  member
• 4:43
  experience.
• 4:43
  And
• 4:44
  so
• 4:45
  I
• 4:45
  want
• 4:45
  you
• 4:45
  to
• 4:45
  think
• 4:45
  about
• 4:46
  when
• 4:46
  it
• 4:46
  comes
• 4:46
  to
• 4:46
  building
• 4:47
  community
• 4:47
  culture.
• 4:48
  How
• 4:48
  do
• 4:49
  you
• 4:49
  design
• 4:50
  interactions?
• 4:50
  How
• 4:50
  do
• 4:51
  you
• 4:51
  curate
• 4:51
  an
• 4:51
  experience,
• 4:52
  how
• 4:52
  do
• 4:52
  you
• 4:53
  set
• 4:53
  really
• 4:53
  clear
• 4:53
  expectations
• 4:54
  and
• 4:54
  how
• 4:55
  do
• 4:55
  you
• 4:55
  set
• 4:55
  really
• 4:55
  clear
• 4:56
  ground
• 4:56
  rules
• 4:57
  so
• 4:57
  that
• 4:58
  people
• 4:58
  feel
• 4:58
  safe,
• 4:58
  they
• 4:59
  feel
• 4:59
  like
• 4:59
  they
• 4:59
  can
• 4:59
  be
• 4:59
  vulnerable,
• 5:00
  they
• 5:01
  feel
• 5:01
  like
• 5:01
  they're
• 5:01
  getting
• 5:01
  a
• 5:01
  lot
• 5:01
  of
• 5:02
  value
• 5:02
  out
• 5:02
  of
• 5:02
  every
• 5:03
  interaction
• 5:03
  they're
• 5:04
  having
• 5:04
  with
• 5:05
  other
• 5:05
  members
• 5:05
  in
• 5:05
  their,
• 5:06
  in
• 5:06
  your
• 5:06
  community.
• 5:07
  It's
• 5:08
  important
• 5:08
  to
• 5:08
  have
• 5:08
  variation
• 5:09
  too.
• 5:09
  Like
• 5:10
  not
• 5:10
  every
• 5:11
  call
• 5:11
  needs
• 5:11
  to
• 5:12
  be
• 5:12
  highly,
• 5:12
  highly
• 5:12
  facilitated.
• 5:13
  Maybe
• 5:13
  there's
• 5:14
  a
• 5:14
  social
• 5:14
  event,
• 5:14
  but
• 5:15
  you're
• 5:15
  going
• 5:15
  to
• 5:15
  get
• 5:15
  less
• 5:16
  attendance
• 5:16
  at
• 5:17
  socials
• 5:17
  than
• 5:18
  these
• 5:18
  kind
• 5:18
  of
• 5:19
  like
• 5:19
  highly
• 5:19
  facilitated
• 5:20
  calls.
• 5:20
  And
• 5:20
  that's
• 5:21
  totally
• 5:21
  normal.
• 5:23
  Socials
• 5:23
  are
• 5:23
  important.
• 5:23
  They're
• 5:24
  great
• 5:24
  for
• 5:24
  building
• 5:24
  connection.
• 5:25
  I
• 5:25
  do
• 5:25
  encourage
• 5:26
  them
• 5:26
  and
• 5:26
  it's
• 5:26
  great
• 5:27
  to
• 5:27
  have
• 5:27
  on
• 5:27
  the
• 5:27
  calendar.
• 5:28
  But,
• 5:28
  but
• 5:28
  I
• 5:28
  want
• 5:29
  you
• 5:29
  to
• 5:29
  think
• 5:29
  about
• 5:29
  what
• 5:30
  does
• 5:30
  your
• 5:30
  facilitation
• 5:31
  look
• 5:31
  like
• 5:32
  in
• 5:32
  some
• 5:32
  of
• 5:33
  your
• 5:33
  programming
• 5:34
  that
• 5:35
  is
• 5:35
  really
• 5:35
  going
• 5:35
  to
• 5:36
  like
• 5:36
  curate
• 5:36
  and
• 5:36
  experience
• 5:37
  and
• 5:37
  create
• 5:37
  a
• 5:37
  type
• 5:37
  of
• 5:38
  culture
• 5:38
  of
• 5:38
  how
• 5:38
  people
• 5:39
  support
• 5:39
  and
• 5:39
  share
• 5:39
  each
• 5:40
  other,
• 5:40
  share
• 5:40
  with
• 5:41
  each
• 5:41
  other?
• 5:41
  You
• 5:42
  know,
• 5:42
  I
• 5:42
  always,
• 5:43
  I
• 5:43
  guess
• 5:43
  I've
• 5:44
  been
• 5:44
  trying
• 5:44
  to
• 5:44
  reflect
• 5:44
  on
• 5:45
  like
• 5:45
  where
• 5:45
  did
• 5:45
  this
• 5:46
  come
• 5:46
  from
• 5:46
  in
• 5:47
  my
• 5:47
  brain?
• 5:48
  And
• 5:49
  I
• 5:49
  went
• 5:49
  to
• 5:49
  architecture
• 5:50
  school
• 5:50
  and
• 5:51
  in
• 5:51
  architecture
• 5:52
  school
• 5:52
  we
• 5:53
  had
• 5:53
  something
• 5:53
  called
• 5:53
  design
• 5:54
  critique
• 5:55
  where
• 5:55
  you
• 5:55
  would
• 5:55
  present
• 5:56
  your
• 5:56
  design
• 5:57
  of
• 5:57
  your
• 5:58
  building
• 5:58
  or
• 5:59
  concept,
• 5:59
  concept
• 5:59
  or
• 5:59
  whatever
• 6:00
  to
• 6:00
  a
• 6:01
  panel
• 6:01
  and
• 6:01
  then
• 6:01
  they
• 6:01
  would
• 6:02
  give
• 6:02
  you
• 6:02
  feedback.
• 6:02
  And
• 6:02
  it
• 6:03
  was
• 6:03
  a
• 6:03
  very
• 6:03
  like
• 6:03
  structured
• 6:04
  and
• 6:04
  strict
• 6:05
  environment
• 6:06
  for
• 6:07
  getting
• 6:07
  feedback
• 6:08
  and
• 6:08
  learning
• 6:08
  how
• 6:08
  to
• 6:08
  get
• 6:09
  feedback.
• 6:09
  And
• 6:09
  then
• 6:09
  when
• 6:10
  I
• 6:10
  worked
• 6:10
  in
• 6:10
  tech,
• 6:11
  I
• 6:12
  was
• 6:12
  part
• 6:12
  of
• 6:12
  a
• 6:12
  user
• 6:13
  experience
• 6:13
  design
• 6:13
  team
• 6:14
  where
• 6:14
  every
• 6:14
  week
• 6:15
  we
• 6:15
  had
• 6:15
  design
• 6:15
  critique
• 6:16
  on
• 6:16
  our
• 6:16
  team
• 6:16
  and
• 6:17
  we
• 6:17
  would
• 6:17
  come
• 6:17
  and
• 6:17
  like
• 6:18
  share
• 6:18
  a
• 6:18
  client
• 6:18
  project
• 6:18
  and
• 6:19
  get
• 6:19
  feedback
• 6:19
  and
• 6:19
  critique
• 6:20
  from
• 6:20
  the
• 6:20
  team.
• 6:20
  And
• 6:21
  I
• 6:21
  think
• 6:21
  that
• 6:21
  that
• 6:22
  shaped
• 6:22
  my
• 6:24
  ability
• 6:24
  to,
• 6:25
  to
• 6:25
  give
• 6:26
  feedback,
• 6:26
  take
• 6:27
  feedback,
• 6:28
  learn
• 6:28
  and
• 6:29
  rapidly,
• 6:30
  grow
• 6:30
  rapidly
• 6:31
  reach
• 6:31
  goals
• 6:32
  and
• 6:32
  get
• 6:32
  better
• 6:32
  at
• 6:33
  my
• 6:33
  craft
• 6:33
  so
• 6:34
  much
• 6:34
  faster.
• 6:35
  And
• 6:35
  I
• 6:35
  think
• 6:35
  that
• 6:36
  we're
• 6:36
  la.
• 6:36
  Like
• 6:36
  this
• 6:37
  is
• 6:37
  a
• 6:37
  practice
• 6:37
  that's
• 6:37
  very
• 6:38
  common
• 6:38
  in
• 6:38
  the
• 6:38
  design
• 6:38
  world
• 6:39
  and
• 6:39
  not
• 6:40
  so
• 6:40
  common
• 6:40
  elsewhere
• 6:41
  that
• 6:41
  I
• 6:41
  think
• 6:41
  can
• 6:41
  be
• 6:42
  extremely
• 6:42
  valuable,
• 6:43
  especially
• 6:43
  in
• 6:44
  business
• 6:44
  coaching
• 6:45
  or
• 6:45
  coaching
• 6:46
  oriented
• 6:47
  memberships
• 6:48
  where
• 6:48
  we're
• 6:49
  like
• 6:50
  facilitating
• 6:50
  these
• 6:51
  highly
• 6:51
  curated
• 6:52
  critiques,
• 6:53
  style
• 6:55
  experiences
• 6:56
  that
• 6:56
  help
• 6:56
  people
• 6:57
  grow
• 6:57
  faster.
• 6:58
  I'm
• 6:58
  experimenting
• 6:59
  with
• 6:59
  this
• 7:00
  a
• 7:00
  lot
• 7:00
  in
• 7:00
  my
• 7:00
  own
• 7:00
  community.
• 7:01
  We,
• 7:01
  I've
• 7:01
  created
• 7:02
  this
• 7:02
  like
• 7:02
  event
• 7:02
  called
• 7:04
  Insert
• 7:04
  Topic
• 7:05
  Tear
• 7:05
  Downs.
• 7:06
  So
• 7:06
  we
• 7:06
  did
• 7:06
  onboarding
• 7:07
  tear
• 7:07
  downs,
• 7:08
  programming
• 7:08
  tear
• 7:08
  downs.
• 7:09
  And
• 7:09
  the
• 7:09
  idea
• 7:10
  is
• 7:10
  like
• 7:10
  the
• 7:10
  people
• 7:11
  that
• 7:11
  attend
• 7:11
  come
• 7:11
  and
• 7:12
  bring
• 7:12
  their
• 7:13
  onboarding
• 7:13
  flow
• 7:14
  to
• 7:14
  share
• 7:14
  and
• 7:15
  then
• 7:15
  we
• 7:15
  give
• 7:15
  feedback
• 7:16
  to
• 7:16
  each
• 7:16
  other.
• 7:17
  You
• 7:18
  know,
• 7:18
  I
• 7:18
  have
• 7:18
  everybody
• 7:19
  kind
• 7:19
  of
• 7:19
  again,
• 7:19
  like
• 7:19
  I
• 7:20
  said,
• 7:20
  I
• 7:20
  share
• 7:21
  the
• 7:21
  rubric,
• 7:21
  I
• 7:22
  share
• 7:22
  the
• 7:22
  like
• 7:23
  method
• 7:23
  for
• 7:23
  how
• 7:23
  we're
• 7:23
  going
• 7:24
  to
• 7:24
  follow
• 7:24
  this,
• 7:24
  what
• 7:24
  kind
• 7:24
  of
• 7:24
  Feedback
• 7:25
  we're
• 7:25
  looking
• 7:26
  for,
• 7:26
  like
• 7:26
  how
• 7:26
  it's
• 7:27
  going
• 7:27
  to
• 7:27
  work.
• 7:27
  And
• 7:28
  then
• 7:28
  each
• 7:28
  person
• 7:28
  gets
• 7:29
  time
• 7:29
  to
• 7:29
  present
• 7:30
  their
• 7:30
  onboarding
• 7:31
  and
• 7:31
  then
• 7:31
  get
• 7:31
  feedback.
• 7:32
  And
• 7:32
  it's
• 7:32
  all
• 7:32
  very
• 7:32
  like
• 7:33
  timed
• 7:33
  and
• 7:33
  curated
• 7:34
  and
• 7:34
  facilitated.
• 7:35
  And
• 7:35
  it's
• 7:36
  been
• 7:36
  really
• 7:37
  beneficial
• 7:38
  and
• 7:38
  valuable
• 7:38
  for
• 7:38
  the
• 7:39
  people
• 7:39
  that
• 7:39
  have
• 7:39
  attended.
• 7:40
  This
• 7:40
  kind
• 7:40
  of
• 7:41
  a
• 7:41
  thing,
• 7:41
  I
• 7:41
  think
• 7:41
  really
• 7:42
  pushes
• 7:42
  forward
• 7:43
  momentum,
• 7:44
  success,
• 7:45
  making
• 7:46
  positive
• 7:47
  progress
• 7:47
  on
• 7:47
  goals.
• 7:48
  And
• 7:48
  this
• 7:48
  is
• 7:49
  the
• 7:49
  kind
• 7:49
  of
• 7:49
  resource
• 7:49
  reason
• 7:50
  that
• 7:50
  people
• 7:50
  join
• 7:51
  memberships
• 7:51
  versus
• 7:52
  just
• 7:53
  talking
• 7:53
  to
• 7:53
  their
• 7:53
  AI
• 7:54
  about
• 7:54
  what
• 7:54
  they
• 7:54
  could
• 7:54
  do
• 7:55
  or
• 7:55
  reviewing
• 7:56
  your,
• 7:56
  like,
• 7:56
  on
• 7:57
  demand
• 7:57
  resources.
• 7:58
  Right,
• 7:59
  okay,
• 7:59
  so
• 7:59
  this
• 8:00
  was
• 8:00
  a
• 8:00
  bit
• 8:00
  of
• 8:00
  a
• 8:00
  philosophical
• 8:01
  one,
• 8:01
  but
• 8:01
  I
• 8:02
  want
• 8:02
  you
• 8:02
  to
• 8:02
  just
• 8:02
  reflect
• 8:03
  on
• 8:04
  how
• 8:04
  you
• 8:04
  can
• 8:04
  curate
• 8:05
  and
• 8:05
  design
• 8:06
  more
• 8:06
  intentional
• 8:07
  experiences
• 8:08
  that
• 8:08
  really
• 8:08
  drive
• 8:08
  the
• 8:09
  culture.
• 8:09
  Like,
• 8:09
  how
• 8:09
  do
• 8:10
  you
• 8:10
  want
• 8:10
  people
• 8:10
  to
• 8:10
  treat
• 8:10
  each
• 8:11
  other
• 8:11
  and
• 8:11
  help
• 8:11
  each
• 8:12
  other
• 8:12
  and
• 8:12
  support
• 8:12
  each
• 8:12
  other
• 8:13
  in
• 8:13
  your
• 8:14
  community?
• 8:14
  And
• 8:14
  what
• 8:14
  does
• 8:15
  it
• 8:15
  look
• 8:15
  like
• 8:15
  to
• 8:15
  be
• 8:15
  a
• 8:16
  great
• 8:16
  community
• 8:16
  member?
• 8:17
  What
• 8:17
  does
• 8:17
  discretion
• 8:18
  look
• 8:18
  like?
• 8:18
  What
• 8:18
  are
• 8:18
  the
• 8:19
  roles
• 8:19
  like?
• 8:19
  Really,
• 8:20
  really
• 8:20
  just
• 8:20
  reflect
• 8:20
  on
• 8:21
  that
• 8:21
  to
• 8:22
  improve
• 8:22
  your
• 8:22
  member
• 8:23
  experience
• 8:23
  and
• 8:23
  also
• 8:24
  improve
• 8:24
  your
• 8:25
  engagement.
• 8:25
  You're
• 8:26
  going
• 8:26
  to
• 8:26
  attract
• 8:26
  the
• 8:26
  right
• 8:26
  people,
• 8:27
  you
• 8:27
  know,
• 8:27
  when
• 8:28
  you
• 8:28
  build
• 8:28
  the
• 8:28
  right
• 8:28
  community
• 8:29
  culture,
• 8:29
  the
• 8:29
  community
• 8:30
  culture
• 8:30
  that
• 8:30
  you
• 8:30
  believe
• 8:31
  in
• 8:32
  and
• 8:32
  people
• 8:32
  are
• 8:32
  really
• 8:33
  bought
• 8:33
  into
• 8:33
  it,
• 8:33
  that's
• 8:34
  how.
• 8:34
  That's
• 8:34
  when
• 8:34
  you
• 8:34
  really
• 8:34
  start
• 8:35
  to
• 8:35
  like
• 8:35
  magnetize
• 8:36
  and
• 8:36
  attract
• 8:37
  the
• 8:37
  right
• 8:37
  members
• 8:37
  and
• 8:38
  your
• 8:38
  membership
• 8:38
  will
• 8:39
  grow.
• 8:40
  So
• 8:40
  give
• 8:40
  this
• 8:41
  some
• 8:41
  thought
• 8:41
  and
• 8:41
  I'd
• 8:41
  love
• 8:42
  to
• 8:42
  hear
• 8:42
  from
• 8:42
  you.
• 8:42
  DM
• 8:43
  me
• 8:43
  on
• 8:43
  Instagram
• 8:43
  or
• 8:44
  LinkedIn.
• 8:44
  I'd
• 8:44
  love
• 8:45
  to
• 8:45
  hear
• 8:45
  what
• 8:45
  you
• 8:45
  think
• 8:45
  about
• 8:46
  this.
• 8:46
  And
• 8:47
  if
• 8:47
  your
• 8:47
  community
• 8:48
  feels
• 8:48
  quiet
• 8:48
  or
• 8:48
  surface
• 8:49
  level,
• 8:49
  we
• 8:49
  can
• 8:50
  audit
• 8:50
  this
• 8:50
  for
• 8:50
  you.
• 8:51
  So
• 8:51
  book
• 8:51
  a
• 8:51
  free
• 8:51
  discovery
• 8:52
  call
• 8:52
  with
• 8:52
  my
• 8:52
  team.
• 8:53
  We'll
• 8:53
  dig
• 8:53
  into
• 8:53
  it
• 8:53
  and
• 8:54
  help
• 8:54
  you
• 8:54
  figure
• 8:54
  out
• 8:55
  where.
• 8:55
  Could
• 8:55
  you
• 8:56
  design
• 8:56
  a
• 8:57
  better
• 8:57
  facilitated
• 8:58
  experience
• 8:59
  or
• 8:59
  clean
• 9:00
  up
• 9:00
  your
• 9:00
  community
• 9:01
  guidelines
• 9:01
  or
• 9:01
  all
• 9:01
  of
• 9:02
  these
• 9:02
  things?
• 9:02
  All
• 9:03
  right,
• 9:03
  I'll
• 9:03
  talk
• 9:03
  to
• 9:03
  you
• 9:03
  in
• 9:03
  the
• 9:03
  next
• 9:04
  one.