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Target Bets Black Friday on ChatGPT Shopping | Fast Five Shorts · Omni Talk Retail

• 0:00
  Speaking
• 0:00
  of
• 0:00
  Target,
• 0:01
  and
• 0:01
  believe
• 0:01
  me
• 0:02
  folks,
• 0:02
  I'm
• 0:02
  not
• 0:02
  done
• 0:03
  ranting
• 0:03
  on
• 0:03
  this
• 0:03
  yet
• 0:04
  either.
• 0:04
  Target
• 0:05
  yesterday
• 0:05
  enabled
• 0:06
  mobile
• 0:06
  shopping
• 0:07
  in
• 0:07
  chatgpt
• 0:08
  according
• 0:08
  to
• 0:09
  Chainstorage
• 0:09
  and
• 0:10
  launched
• 0:10
  just
• 0:11
  yesterday.
• 0:11
  The
• 0:11
  Target
• 0:12
  app
• 0:12
  is
• 0:12
  now
• 0:12
  connected
• 0:13
  to
• 0:13
  ChatGPT
• 0:14
  and
• 0:14
  lets
• 0:14
  users
• 0:14
  ask
• 0:15
  for
• 0:15
  help,
• 0:15
  search
• 0:16
  and
• 0:16
  purchase
• 0:16
  products
• 0:17
  using
• 0:17
  conversational
• 0:18
  language.
• 0:19
  Target
• 0:19
  will
• 0:19
  offer
• 0:20
  a
• 0:20
  complete
• 0:20
  shopping
• 0:20
  experience
• 0:21
  through
• 0:21
  its
• 0:21
  app
• 0:21
  in
• 0:22
  ChatGPT
• 0:22
  with
• 0:22
  the
• 0:23
  ability
• 0:23
  to
• 0:23
  purchase
• 0:23
  items
• 0:24
  in
• 0:24
  a
• 0:24
  single
• 0:24
  transaction,
• 0:25
  multiple
• 0:25
  items,
• 0:26
  I
• 0:26
  should
• 0:26
  say,
• 0:26
  in
• 0:26
  a
• 0:26
  single
• 0:27
  transaction,
• 0:27
  shop
• 0:28
  fresh
• 0:28
  food
• 0:28
  products
• 0:29
  and
• 0:29
  select
• 0:29
  drive
• 0:30
  up,
• 0:30
  pick,
• 0:30
  pickup
• 0:31
  or
• 0:31
  shopping
• 0:32
  fulfillment
• 0:32
  options.
• 0:33
  And
• 0:33
  are
• 0:33
  you
• 0:34
  buying
• 0:34
  or
• 0:34
  selling
• 0:34
  Target's
• 0:35
  feet
• 0:35
  first
• 0:35
  foray
• 0:36
  into
• 0:36
  chat
• 0:36
  GPT
• 0:37
  mobile
• 0:37
  shopping
• 0:38
  this
• 0:38
  holiday
• 0:38
  season?
• 0:40
  I'm
• 0:40
  buying
• 0:41
  and
• 0:41
  I
• 0:41
  think
• 0:41
  I
• 0:42
  would
• 0:42
  be
• 0:42
  no
• 0:42
  matter
• 0:42
  which
• 0:43
  retailer
• 0:43
  would
• 0:44
  be
• 0:44
  making
• 0:44
  this
• 0:44
  move.
• 0:44
  I
• 0:45
  know
• 0:45
  I'm
• 0:45
  going
• 0:45
  to
• 0:45
  be
• 0:45
  called
• 0:46
  probably
• 0:46
  a
• 0:46
  Target
• 0:47
  apologist
• 0:47
  for
• 0:47
  this
• 0:48
  podcast,
• 0:48
  but
• 0:48
  I
• 0:48
  do
• 0:49
  think
• 0:49
  that,
• 0:50
  that
• 0:50
  every
• 0:50
  one
• 0:51
  of
• 0:51
  every
• 0:51
  retailer
• 0:53
  everywhere
• 0:53
  needs
• 0:53
  to
• 0:54
  be
• 0:54
  thinking
• 0:54
  about
• 0:55
  how
• 0:55
  they're
• 0:55
  going
• 0:55
  to
• 0:55
  go
• 0:55
  first
• 0:56
  into
• 0:56
  LLM
• 0:57
  enabled
• 0:57
  commerce.
• 0:58
  I
• 0:58
  think
• 0:59
  it's
• 0:59
  important
• 0:59
  to
• 0:59
  note
• 1:00
  that
• 1:00
  this
• 1:00
  is
• 1:00
  still
• 1:01
  in
• 1:01
  beta.
• 1:02
  They
• 1:02
  just
• 1:03
  launched
• 1:03
  it,
• 1:03
  so
• 1:03
  we've
• 1:04
  been
• 1:04
  playing
• 1:04
  around
• 1:04
  with
• 1:04
  it
• 1:05
  a
• 1:05
  little
• 1:05
  bit.
• 1:05
  Sure,
• 1:06
  there's
• 1:06
  still
• 1:06
  some
• 1:06
  things
• 1:06
  that
• 1:07
  need
• 1:07
  to
• 1:07
  be
• 1:07
  worked
• 1:08
  out,
• 1:08
  but
• 1:08
  what
• 1:09
  I
• 1:09
  think
• 1:09
  is
• 1:09
  the
• 1:09
  biggest
• 1:09
  news
• 1:10
  is
• 1:10
  that
• 1:10
  Target's
• 1:10
  actually
• 1:11
  talking
• 1:11
  about
• 1:11
  this.
• 1:11
  They're
• 1:12
  talking
• 1:12
  about
• 1:12
  it
• 1:13
  in
• 1:13
  the
• 1:13
  industry
• 1:14
  in
• 1:14
  ways
• 1:14
  that
• 1:14
  we
• 1:14
  haven't
• 1:15
  seen
• 1:15
  Target
• 1:15
  start
• 1:16
  or
• 1:16
  talk
• 1:16
  about
• 1:17
  some
• 1:17
  of
• 1:17
  the
• 1:17
  things
• 1:17
  that
• 1:17
  they've
• 1:18
  been
• 1:18
  deploying
• 1:18
  in
• 1:18
  stores
• 1:19
  or
• 1:20
  on
• 1:20
  E
• 1:20
  commerce
• 1:21
  in
• 1:21
  years
• 1:21
  past.
• 1:21
  So
• 1:22
  I
• 1:22
  think
• 1:22
  this
• 1:23
  is
• 1:23
  not
• 1:23
  going
• 1:24
  to
• 1:24
  hit
• 1:24
  customers
• 1:25
  very
• 1:25
  strongly.
• 1:26
  It's
• 1:26
  still
• 1:27
  very
• 1:27
  much
• 1:27
  in
• 1:27
  the
• 1:27
  trade
• 1:28
  media.
• 1:28
  So
• 1:28
  I
• 1:28
  think
• 1:29
  as
• 1:29
  they
• 1:29
  continue
• 1:30
  to
• 1:30
  develop
• 1:31
  this
• 1:31
  beta
• 1:32
  version
• 1:32
  of
• 1:33
  their
• 1:33
  large
• 1:34
  language
• 1:34
  search,
• 1:35
  I
• 1:35
  think
• 1:35
  that
• 1:36
  customers
• 1:36
  will
• 1:36
  start
• 1:36
  to
• 1:37
  see,
• 1:37
  we'll
• 1:37
  start
• 1:37
  to
• 1:37
  see
• 1:37
  more
• 1:37
  adoption
• 1:38
  from
• 1:38
  customers.
• 1:39
  But,
• 1:39
  but
• 1:40
  number
• 1:40
  one,
• 1:40
  right
• 1:40
  now
• 1:41
  I
• 1:41
  think
• 1:41
  Target
• 1:41
  is
• 1:42
  starting
• 1:42
  to
• 1:42
  get
• 1:42
  out
• 1:42
  in
• 1:42
  front
• 1:42
  of
• 1:43
  and
• 1:43
  start
• 1:43
  to
• 1:43
  talk
• 1:43
  about
• 1:44
  how
• 1:44
  they're
• 1:45
  making
• 1:45
  moves
• 1:45
  to
• 1:46
  try
• 1:46
  to
• 1:46
  course
• 1:47
  correct
• 1:47
  based
• 1:47
  on
• 1:48
  the
• 1:48
  earnings
• 1:48
  that
• 1:48
  we
• 1:49
  just
• 1:49
  talked
• 1:49
  about
• 1:49
  in
• 1:49
  the
• 1:49
  last
• 1:50
  story.
• 1:51
  So
• 1:51
  I'm,
• 1:51
  I'm
• 1:51
  in
• 1:52
  for
• 1:52
  it.
• 1:52
  I
• 1:52
  think
• 1:52
  there's
• 1:53
  a
• 1:53
  lot
• 1:53
  of,
• 1:53
  of,
• 1:54
  of
• 1:55
  development
• 1:55
  still
• 1:56
  and
• 1:56
  I'm
• 1:56
  just
• 1:56
  glad
• 1:56
  that
• 1:57
  Target's
• 1:57
  actually
• 1:57
  getting
• 1:58
  in
• 1:58
  and
• 1:58
  doing
• 1:59
  something
• 2:00
  to
• 2:01
  start
• 2:01
  to
• 2:01
  compete
• 2:01
  with
• 2:02
  the
• 2:02
  likes
• 2:02
  of
• 2:02
  Amazon
• 2:02
  and
• 2:03
  Walmart.
• 2:03
  But
• 2:04
  what
• 2:04
  do
• 2:04
  you
• 2:04
  think?
• 2:04
  Wow.
• 2:05
  Wow.
• 2:05
  Okay.
• 2:06
  So
• 2:06
  did
• 2:06
  you
• 2:06
  try
• 2:06
  it
• 2:06
  out?
• 2:07
  Yep.
• 2:08
  Yeah.
• 2:08
  Did
• 2:08
  you.
• 2:09
  Do
• 2:09
  you
• 2:09
  think
• 2:09
  it
• 2:09
  makes
• 2:10
  your
• 2:10
  life
• 2:10
  better?
• 2:12
  I
• 2:12
  think
• 2:12
  it,
• 2:12
  I
• 2:13
  think
• 2:13
  that
• 2:13
  it's.
• 2:14
  Yes,
• 2:14
  it
• 2:15
  will
• 2:15
  make
• 2:15
  my
• 2:15
  life
• 2:16
  better.
• 2:17
  Absolutely.
• 2:17
  I
• 2:18
  think
• 2:18
  I'm
• 2:18
  still
• 2:18
  trying
• 2:19
  to
• 2:19
  figure
• 2:19
  out
• 2:19
  all
• 2:19
  of
• 2:20
  the
• 2:20
  modes
• 2:20
  and
• 2:21
  methods
• 2:22
  that
• 2:22
  you
• 2:22
  can
• 2:22
  shop
• 2:23
  using
• 2:23
  these
• 2:24
  LLM
• 2:24
  search
• 2:25
  models.
• 2:25
  I
• 2:25
  didn't
• 2:25
  even
• 2:25
  realize.
• 2:26
  So
• 2:26
  for
• 2:27
  those
• 2:27
  listening,
• 2:28
  you
• 2:28
  know,
• 2:28
  when
• 2:28
  you
• 2:28
  go
• 2:28
  into
• 2:29
  ChatGPT,
• 2:29
  you
• 2:30
  have
• 2:30
  the
• 2:30
  ability
• 2:30
  on
• 2:30
  the
• 2:31
  left
• 2:31
  hand
• 2:31
  side
• 2:32
  to
• 2:32
  select
• 2:32
  a
• 2:32
  GPT.
• 2:34
  So
• 2:34
  this
• 2:34
  is
• 2:35
  saying,
• 2:35
  you
• 2:36
  know,
• 2:36
  the
• 2:36
  way
• 2:36
  that
• 2:36
  Target's
• 2:37
  approaching
• 2:37
  this
• 2:37
  is
• 2:37
  that
• 2:38
  you
• 2:38
  go
• 2:38
  into
• 2:38
  it,
• 2:39
  you
• 2:39
  select
• 2:39
  the
• 2:39
  target
• 2:40
  GPT
• 2:40
  and
• 2:41
  that's
• 2:41
  what
• 2:41
  you're
• 2:41
  using
• 2:42
  to
• 2:42
  help
• 2:42
  you
• 2:42
  find
• 2:42
  and
• 2:43
  pull
• 2:43
  together
• 2:43
  orders.
• 2:44
  So
• 2:44
  it's
• 2:45
  a
• 2:45
  different
• 2:45
  method,
• 2:46
  but
• 2:47
  I
• 2:47
  still
• 2:47
  think
• 2:47
  that
• 2:47
  there's
• 2:48
  a
• 2:48
  lot
• 2:48
  of
• 2:48
  testing
• 2:49
  that
• 2:49
  needs
• 2:49
  to
• 2:49
  be
• 2:49
  done
• 2:50
  to,
• 2:50
  to
• 2:51
  figure
• 2:51
  out
• 2:51
  how
• 2:52
  we're
• 2:52
  going
• 2:52
  to
• 2:52
  go
• 2:53
  about
• 2:53
  doing
• 2:54
  this
• 2:54
  in
• 2:54
  the
• 2:54
  right
• 2:54
  way,
• 2:55
  that
• 2:55
  serves
• 2:55
  the
• 2:56
  right
• 2:56
  customers
• 2:57
  who
• 2:57
  are
• 2:58
  using
• 2:58
  this,
• 2:58
  this
• 2:58
  methodology.
• 2:59
  But
• 2:59
  you
• 2:59
  use
• 3:00
  it
• 3:00
  too,
• 3:00
  right?
• 3:01
  Yeah,
• 3:01
  yeah.
• 3:02
  I
• 3:02
  mean,
• 3:02
  the
• 3:02
  way,
• 3:02
  the
• 3:02
  way
• 3:02
  I
• 3:02
  would
• 3:03
  summarize
• 3:03
  it
• 3:03
  is
• 3:03
  basically,
• 3:04
  it
• 3:04
  basically
• 3:05
  simulates
• 3:05
  the
• 3:05
  Target
• 3:06
  app
• 3:06
  experience
• 3:07
  in
• 3:07
  ChatGPT,
• 3:08
  which
• 3:08
  I
• 3:08
  just
• 3:09
  kind
• 3:09
  of
• 3:09
  ask
• 3:09
  myself,
• 3:10
  like,
• 3:10
  why
• 3:10
  do
• 3:10
  I
• 3:10
  need
• 3:10
  that?
• 3:11
  But
• 3:12
  especially
• 3:13
  when
• 3:13
  the
• 3:13
  traffic
• 3:13
  is
• 3:13
  going
• 3:14
  to
• 3:14
  be
• 3:14
  small
• 3:14
  to
• 3:14
  it.
• 3:14
  But
• 3:15
  yeah,
• 3:15
  I
• 3:15
  mean,
• 3:15
  I'm
• 3:15
  in
• 3:16
  100%
• 3:16
  disagree
• 3:17
  with
• 3:17
  you
• 3:17
  on
• 3:17
  this
• 3:17
  one.
• 3:18
  100%.
• 3:18
  I
• 3:19
  mean,
• 3:19
  I
• 3:19
  think
• 3:19
  this
• 3:19
  experience
• 3:20
  actually
• 3:20
  shows
• 3:21
  just
• 3:21
  how
• 3:21
  desperate
• 3:22
  Target
• 3:22
  is
• 3:23
  to
• 3:23
  sound
• 3:23
  like
• 3:23
  they're
• 3:24
  doing
• 3:24
  something
• 3:24
  innovative.
• 3:25
  First
• 3:26
  off,
• 3:26
  first
• 3:26
  off,
• 3:27
  why
• 3:27
  launch
• 3:27
  this
• 3:27
  two
• 3:28
  days
• 3:28
  before
• 3:28
  Thanksgiving
• 3:29
  if
• 3:30
  you're
• 3:30
  going
• 3:30
  to
• 3:30
  do
• 3:30
  it?
• 3:31
  It
• 3:31
  should
• 3:31
  have
• 3:31
  been
• 3:31
  in
• 3:32
  the
• 3:32
  works
• 3:32
  and
• 3:32
  working
• 3:33
  long
• 3:33
  before
• 3:33
  two
• 3:34
  days
• 3:34
  before
• 3:35
  Thanksgiving
• 3:35
  and
• 3:36
  Black
• 3:36
  Friday.
• 3:37
  Second,
• 3:38
  because
• 3:39
  of
• 3:39
  that
• 3:39
  fact
• 3:40
  alone,
• 3:40
  and
• 3:41
  then
• 3:41
  also
• 3:41
  because
• 3:41
  you
• 3:41
  announced
• 3:42
  it
• 3:42
  on
• 3:42
  earnings
• 3:43
  day
• 3:43
  when
• 3:43
  results
• 3:43
  are
• 3:44
  bad.
• 3:44
  It
• 3:44
  also
• 3:44
  sounds
• 3:45
  a
• 3:45
  little
• 3:45
  desperate
• 3:45
  to
• 3:45
  me.
• 3:46
  And
• 3:46
  third,
• 3:46
  which
• 3:47
  I
• 3:47
  was
• 3:47
  hitting
• 3:47
  at
• 3:47
  too,
• 3:48
  the
• 3:48
  experience
• 3:48
  kind
• 3:49
  of
• 3:49
  is
• 3:49
  lame.
• 3:49
  Like,
• 3:49
  I
• 3:49
  had
• 3:50
  a
• 3:50
  former
• 3:50
  Target
• 3:50
  employee
• 3:50
  me
• 3:51
  text
• 3:51
  me
• 3:51
  yesterday.
• 3:51
  He's
• 3:52
  like,
• 3:52
  this
• 3:52
  is
• 3:52
  a
• 3:52
  big
• 3:53
  nothing
• 3:53
  burger.
• 3:54
  Like,
• 3:54
  why
• 3:54
  would
• 3:54
  I
• 3:54
  want
• 3:55
  an
• 3:55
  app
• 3:55
  inside
• 3:55
  of
• 3:56
  another
• 3:56
  app?
• 3:57
  It's
• 3:57
  like,
• 3:57
  you
• 3:57
  know,
• 3:58
  so
• 4:00
  it's
• 4:00
  something
• 4:00
  that's
• 4:00
  just
• 4:01
  basically
• 4:01
  approximating
• 4:02
  the
• 4:02
  experience
• 4:02
  we
• 4:02
  already
• 4:02
  have.
• 4:03
  So
• 4:03
  I'm
• 4:03
  like,
• 4:03
  okay,
• 4:04
  so
• 4:04
  it's
• 4:04
  going
• 4:04
  to
• 4:04
  have
• 4:05
  no
• 4:05
  impact
• 4:05
  on
• 4:05
  sales.
• 4:06
  Target's
• 4:06
  likely
• 4:07
  going
• 4:07
  to
• 4:07
  try
• 4:07
  to
• 4:07
  spin
• 4:07
  it
• 4:08
  that
• 4:08
  it's
• 4:08
  going
• 4:08
  to
• 4:08
  have
• 4:08
  a
• 4:09
  positive
• 4:09
  impact
• 4:09
  when
• 4:09
  they
• 4:10
  report
• 4:10
  on
• 4:10
  the
• 4:10
  next
• 4:10
  quarter,
• 4:10
  even
• 4:11
  though
• 4:11
  materially
• 4:11
  it
• 4:11
  won't
• 4:12
  impact
• 4:12
  earnings.
• 4:12
  So
• 4:12
  they're
• 4:12
  going
• 4:13
  to
• 4:13
  feel
• 4:13
  fine
• 4:13
  doing
• 4:13
  it.
• 4:14
  Which
• 4:14
  goes
• 4:14
  back
• 4:14
  to
• 4:15
  my
• 4:15
  point
• 4:15
  that
• 4:16
  I
• 4:16
  bring
• 4:16
  up
• 4:16
  at
• 4:16
  the
• 4:16
  beginning.
• 4:17
  It's,
• 4:17
  it's,
• 4:17
  it's
• 4:18
  not
• 4:18
  a
• 4:18
  good
• 4:18
  experiment.
• 4:19
  The
• 4:19
  opera,
• 4:20
  the
• 4:20
  order
• 4:20
  of
• 4:20
  operations
• 4:21
  here
• 4:21
  is
• 4:21
  Matt,
• 4:21
  here
• 4:22
  matters,
• 4:22
  I
• 4:22
  think,
• 4:23
  you
• 4:23
  know,
• 4:23
  first,
• 4:23
  like
• 4:24
  we've
• 4:24
  said
• 4:24
  on
• 4:24
  the
• 4:24
  show
• 4:25
  multiple
• 4:25
  times,
• 4:25
  you
• 4:26
  got
• 4:26
  to
• 4:26
  figure
• 4:26
  out
• 4:26
  natural
• 4:26
  language
• 4:27
  search
• 4:27
  on
• 4:27
  your
• 4:27
  own
• 4:27
  site
• 4:28
  first.
• 4:28
  Then
• 4:29
  as
• 4:29
  we
• 4:29
  heard
• 4:29
  from
• 4:29
  David
• 4:30
  Dorf
• 4:30
  at
• 4:30
  AWS
• 4:31
  say.
• 4:31
  The
• 4:31
  second
• 4:31
  thing
• 4:32
  is
• 4:32
  you
• 4:33
  have
• 4:33
  to
• 4:33
  decide
• 4:33
  if
• 4:33
  you
• 4:34
  want
• 4:34
  to
• 4:34
  integrate
• 4:34
  with
• 4:34
  ChatGPT
• 4:35
  at
• 4:35
  all.
• 4:36
  Is
• 4:36
  there
• 4:36
  a
• 4:36
  strategic
• 4:36
  value
• 4:37
  to
• 4:37
  doing
• 4:37
  that?
• 4:37
  And
• 4:38
  you're
• 4:38
  not
• 4:38
  going
• 4:38
  to
• 4:38
  really
• 4:38
  understand
• 4:39
  that
• 4:39
  until
• 4:39
  you
• 4:39
  understand
• 4:40
  that
• 4:40
  your
• 4:40
  own
• 4:41
  site
• 4:41
  is
• 4:41
  ready
• 4:42
  and
• 4:42
  active
• 4:43
  to
• 4:43
  be
• 4:43
  searched
• 4:44
  in
• 4:44
  this
• 4:44
  way.
• 4:44
  And
• 4:44
  I
• 4:45
  don't
• 4:45
  think
• 4:45
  Target's
• 4:45
  effectively
• 4:46
  done
• 4:46
  that,
• 4:46
  at
• 4:46
  least
• 4:46
  when
• 4:46
  you
• 4:46
  look
• 4:46
  at
• 4:47
  its
• 4:47
  peer
• 4:47
  set.
• 4:47
  And
• 4:48
  then
• 4:48
  you
• 4:48
  dip
• 4:49
  your
• 4:49
  toe
• 4:49
  slow
• 4:49
  once
• 4:50
  you
• 4:50
  get
• 4:50
  those
• 4:50
  two
• 4:50
  things
• 4:50
  figured
• 4:51
  out,
• 4:51
  I
• 4:51
  think
• 4:51
  then
• 4:51
  you
• 4:52
  dip
• 4:52
  your
• 4:52
  toe
• 4:53
  slowly
• 4:53
  into
• 4:54
  the
• 4:54
  right
• 4:54
  categories,
• 4:55
  not
• 4:55
  your
• 4:55
  whole
• 4:56
  experience.
• 4:56
  You
• 4:56
  look
• 4:57
  at
• 4:57
  how
• 4:57
  Walmart's
• 4:57
  doing
• 4:57
  it.
• 4:58
  Walmart's.
• 4:58
  Walmart.
• 4:59
  Walmart
• 4:59
  says
• 4:59
  they're
• 5:00
  going
• 5:00
  to
• 5:00
  do
• 5:00
  it.
• 5:00
  They
• 5:00
  haven't
• 5:00
  even
• 5:00
  launched
• 5:01
  anything
• 5:01
  yet
• 5:01
  and
• 5:01
  they're
• 5:02
  being
• 5:02
  very
• 5:02
  deliberate
• 5:02
  with
• 5:03
  what
• 5:03
  categories
• 5:03
  they're
• 5:03
  going
• 5:04
  to
• 5:04
  put
• 5:04
  into
• 5:04
  the
• 5:04
  experience.
• 5:04
  They're
• 5:05
  saying
• 5:05
  they're
• 5:05
  not
• 5:05
  going
• 5:05
  to
• 5:05
  do
• 5:06
  grocery,
• 5:06
  for
• 5:06
  example.
• 5:07
  So
• 5:07
  the
• 5:07
  roadmap
• 5:08
  to
• 5:08
  me
• 5:08
  is
• 5:08
  already
• 5:08
  out
• 5:08
  there
• 5:09
  and
• 5:09
  Target
• 5:09
  is
• 5:10
  leaping
• 5:10
  ahead
• 5:10
  in
• 5:11
  a
• 5:11
  way
• 5:11
  to
• 5:11
  try
• 5:12
  to
• 5:12
  sound
• 5:12
  like
• 5:12
  they're
• 5:13
  doing
• 5:13
  something,
• 5:13
  when
• 5:13
  in
• 5:13
  reality.
• 5:14
  I
• 5:14
  agree,
• 5:15
  it
• 5:15
  is
• 5:15
  a
• 5:15
  big
• 5:15
  nothing
• 5:16
  burger.
• 5:17
  I,
• 5:18
  yeah,
• 5:18
  I
• 5:18
  think,
• 5:19
  I
• 5:19
  think
• 5:19
  there's
• 5:19
  a
• 5:19
  few
• 5:19
  things
• 5:20
  that
• 5:20
  are,
• 5:21
  that
• 5:21
  we
• 5:21
  don't
• 5:22
  know.
• 5:22
  One,
• 5:23
  we're
• 5:23
  not
• 5:23
  in
• 5:23
  the
• 5:24
  four
• 5:24
  walls
• 5:24
  of
• 5:25
  Walmart,
• 5:25
  of
• 5:26
  Target,
• 5:26
  of
• 5:26
  any
• 5:26
  of
• 5:27
  these,
• 5:27
  these
• 5:27
  retailers.
• 5:28
  And
• 5:29
  I
• 5:29
  don't
• 5:29
  know
• 5:29
  that
• 5:29
  you
• 5:30
  and
• 5:30
  I
• 5:30
  have
• 5:30
  done
• 5:30
  enough
• 5:31
  shopping
• 5:31
  in
• 5:32
  the,
• 5:32
  in
• 5:32
  this,
• 5:33
  this,
• 5:33
  these
• 5:34
  multiple
• 5:34
  pathways
• 5:35
  that
• 5:35
  get
• 5:35
  you
• 5:36
  to
• 5:36
  what
• 5:37
  the
• 5:37
  best
• 5:37
  LM
• 5:38
  search
• 5:38
  model
• 5:38
  is
• 5:38
  going
• 5:39
  to
• 5:39
  be.
• 5:39
  I
• 5:39
  think
• 5:40
  you're
• 5:40
  making
• 5:40
  an
• 5:41
  assumption
• 5:41
  that
• 5:41
  Target
• 5:42
  is
• 5:42
  not.
• 5:42
  The
• 5:42
  products
• 5:43
  are
• 5:43
  not
• 5:43
  ready
• 5:44
  for
• 5:44
  LLM
• 5:44
  search
• 5:45
  when
• 5:45
  they,
• 5:46
  they
• 5:46
  have
• 5:46
  to
• 5:46
  be
• 5:47
  testing
• 5:47
  this
• 5:47
  and
• 5:48
  they
• 5:48
  have
• 5:48
  to
• 5:48
  be
• 5:48
  putting
• 5:48
  this
• 5:49
  out
• 5:49
  so
• 5:49
  that
• 5:49
  they
• 5:50
  have
• 5:50
  to
• 5:50
  have
• 5:50
  something
• 5:50
  there.
• 5:51
  So
• 5:51
  I
• 5:51
  don't
• 5:51
  think
• 5:51
  it's
• 5:51
  fair
• 5:52
  to
• 5:52
  say
• 5:52
  that
• 5:52
  there's
• 5:52
  nothing
• 5:53
  that's
• 5:53
  been
• 5:53
  in
• 5:53
  place.
• 5:54
  They
• 5:54
  have
• 5:54
  to
• 5:54
  have
• 5:54
  their
• 5:55
  products
• 5:55
  be
• 5:55
  searchable
• 5:55
  using
• 5:56
  this
• 5:56
  format.
• 5:57
  So
• 5:57
  whether
• 5:57
  it's
• 5:58
  searchable
• 5:58
  on
• 5:58
  the
• 5:59
  target.com
• 5:59
  site,
• 6:00
  it,
• 6:00
  it's
• 6:00
  searchable
• 6:01
  on
• 6:01
  the
• 6:01
  target
• 6:01
  or
• 6:02
  via
• 6:02
  ChatGPT,
• 6:03
  they're
• 6:03
  still
• 6:03
  working
• 6:04
  on
• 6:04
  it.
• 6:04
  And
• 6:05
  I
• 6:05
  think
• 6:05
  the
• 6:05
  other
• 6:05
  part
• 6:05
  of
• 6:05
  this
• 6:06
  is
• 6:06
  it's
• 6:06
  beta,
• 6:07
  Chris.
• 6:07
  It's
• 6:07
  beta
• 6:08
  during
• 6:08
  the
• 6:08
  highest
• 6:08
  traffic
• 6:09
  time
• 6:09
  of
• 6:10
  the
• 6:10
  season.
• 6:10
  So
• 6:10
  I
• 6:11
  don't
• 6:11
  have
• 6:11
  a
• 6:11
  problem
• 6:11
  with
• 6:11
  them
• 6:12
  launching
• 6:12
  it
• 6:12
  this
• 6:12
  week.
• 6:12
  I
• 6:13
  think
• 6:13
  if
• 6:13
  anything
• 6:13
  they're
• 6:13
  going
• 6:13
  to
• 6:14
  get,
• 6:14
  if
• 6:14
  they
• 6:14
  get
• 6:15
  any
• 6:15
  traffic
• 6:15
  to
• 6:16
  it,
• 6:16
  which
• 6:16
  again,
• 6:16
  this
• 6:17
  has
• 6:17
  not
• 6:17
  been,
• 6:17
  it's
• 6:18
  not
• 6:18
  on
• 6:18
  cnbc.
• 6:19
  This
• 6:19
  is
• 6:19
  not
• 6:19
  on
• 6:20
  like
• 6:20
  any,
• 6:20
  it's
• 6:21
  all
• 6:21
  in
• 6:21
  trade
• 6:21
  publications
• 6:22
  right
• 6:22
  now.
• 6:22
  So
• 6:22
  my
• 6:23
  guess
• 6:23
  is
• 6:23
  if
• 6:23
  you
• 6:23
  ask
• 6:24
  the
• 6:24
  average
• 6:24
  Target
• 6:24
  consumer,
• 6:25
  do
• 6:25
  they
• 6:26
  even
• 6:26
  know
• 6:26
  this
• 6:26
  exists?
• 6:27
  Right
• 6:27
  now
• 6:28
  they
• 6:28
  don't.
• 6:28
  And
• 6:28
  all
• 6:29
  that
• 6:29
  Target's
• 6:29
  doing
• 6:29
  is
• 6:29
  getting
• 6:30
  testing
• 6:30
  information
• 6:31
  this
• 6:31
  week
• 6:31
  so
• 6:31
  that
• 6:32
  they
• 6:32
  can
• 6:32
  help
• 6:32
  continue
• 6:33
  to
• 6:33
  evolve
• 6:33
  the
• 6:34
  model
• 6:34
  to
• 6:35
  figure
• 6:35
  out
• 6:35
  what
• 6:35
  the
• 6:36
  right
• 6:36
  user
• 6:37
  experience
• 6:38
  journey
• 6:38
  is
• 6:38
  for
• 6:39
  the
• 6:39
  target
• 6:39
  consumer
• 6:40
  to
• 6:40
  get
• 6:40
  to
• 6:40
  this
• 6:41
  spot.
• 6:41
  So
• 6:41
  I
• 6:42
  think
• 6:42
  there's
• 6:42
  still
• 6:43
  a
• 6:43
  lot
• 6:43
  of
• 6:43
  unknowns
• 6:44
  to
• 6:44
  be
• 6:44
  making
• 6:44
  this
• 6:44
  a
• 6:45
  definitive
• 6:46
  no,
• 6:46
  this
• 6:46
  is
• 6:46
  a
• 6:47
  terrible
• 6:47
  idea.
• 6:47
  All
• 6:48
  right,
• 6:48
  well,
• 6:48
  my
• 6:48
  only,
• 6:48
  my
• 6:49
  only
• 6:49
  retort
• 6:49
  to
• 6:49
  that
• 6:49
  is
• 6:49
  I,
• 6:50
  I
• 6:50
  could
• 6:51
  agree
• 6:51
  with
• 6:51
  those
• 6:51
  points.
• 6:52
  Why
• 6:52
  do
• 6:52
  it
• 6:52
  over
• 6:52
  Black
• 6:53
  Friday?
• 6:53
  Why
• 6:53
  put
• 6:53
  your
• 6:53
  engineering
• 6:54
  teams
• 6:54
  through,
• 6:54
  through
• 6:54
  the
• 6:55
  hell
• 6:55
  of
• 6:55
  trying
• 6:55
  to
• 6:55
  make
• 6:56
  this
• 6:56
  thing
• 6:56
  work
• 6:56
  over
• 6:57
  Black
• 6:57
  Friday?
• 6:57
  Why
• 6:58
  not
• 6:58
  just
• 6:58
  wait?
• 6:59
  Why
• 6:59
  not
• 6:59
  wait?
• 6:59
  What's
• 7:00
  the
• 7:00
  big
• 7:00
  deal
• 7:00
  of
• 7:00
  doing
• 7:00
  that
• 7:00
  experimentation
• 7:01
  in
• 7:01
  November
• 7:02
  versus
• 7:02
  waiting
• 7:03
  to
• 7:03
  do
• 7:03
  that
• 7:03
  experimentation
• 7:04
  in
• 7:04
  January?
• 7:04
  I
• 7:04
  think
• 7:05
  you
• 7:05
  did
• 7:05
  bring
• 7:05
  up
• 7:05
  a
• 7:05
  good
• 7:06
  point
• 7:06
  of
• 7:06
  the
• 7:06
  earnings
• 7:07
  report.
• 7:07
  And
• 7:08
  this
• 7:08
  does
• 7:08
  show
• 7:08
  that
• 7:09
  they're
• 7:09
  doing
• 7:09
  something
• 7:10
  to
• 7:10
  course
• 7:11
  correct.
• 7:11
  So
• 7:12
  I,
• 7:12
  again,
• 7:12
  I
• 7:13
  don't
• 7:13
  have
• 7:13
  a
• 7:13
  problem.
• 7:13
  I
• 7:13
  don't
• 7:14
  think
• 7:14
  it
• 7:14
  seems
• 7:14
  desperate.
• 7:14
  I
• 7:15
  think
• 7:15
  it
• 7:15
  shows
• 7:15
  action
• 7:15
  being
• 7:16
  taken
• 7:17
  instead
• 7:17
  of
• 7:18
  just
• 7:18
  saying,
• 7:18
  again,
• 7:18
  you
• 7:19
  know,
• 7:19
  we're
• 7:19
  relying
• 7:19
  on
• 7:20
  Target
• 7:20
  to
• 7:20
  get
• 7:20
  us
• 7:21
  through
• 7:21
  the
• 7:21
  holiday.
• 7:21
  There's.
• 7:22
  They're
• 7:22
  showing
• 7:22
  that
• 7:22
  they're
• 7:23
  investing
• 7:23
  in
• 7:24
  other
• 7:24
  methods
• 7:25
  that
• 7:25
  are
• 7:25
  the
• 7:26
  future
• 7:26
  of
• 7:26
  shopping
• 7:27
  so
• 7:27
  that
• 7:27
  they
• 7:27
  can
• 7:28
  contend
• 7:28
  with
• 7:29
  the
• 7:29
  Walmarts
• 7:30
  and
• 7:30
  the
• 7:30
  Amazons.