Latest / Video Marketing with Fexingo: Short Form, Long Form, and Video-First Strategy
Why Your Video Ads Are Failing The Silence Test
Most marketers obsess over the first three seconds of a video ad, assuming that’s where retention is won or lost. But recent data from TikTok and Instagram suggests the real leak happens in the final five seconds, where viewers drop off before the call to action lands. In this episode, we break down the 'Silence Gap' using specific metrics from two major retail brands that flipped their strategy by prioritizing post-click engagement over pre-roll hooks. We also look at how audio design impacts conversion rates when users are watching without sound, turning a common constraint into a…
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